Mom I Can
By MONALISA NAGEPALLI
About Client
Mom I Can is an e-commerce brand selling a range of activity-based value-kits: crafted for 2-14 year olds to learn joyfully, and enjoy growing up responsibly.
Goals
Mona’s main goal was to work with a digital marketing agency that doesn’t just help her increase the sales of the activity kits but also helps her keep the value of the brand alive. She wanted to build a social media platform that focuses on navigating parents through difficult parenting situations.
Project Details
We @DigiAvtar have crafted a detailed marketing strategy for the Mom I Can which includes the following-
Mom I Can website’s SEO attracts customers and offers a higher conversion.
A social media content strategy that focuses on providing value and not just kit promotion.
Build a community of parents on social media by educating them about new-age parenting.
Helped them run various challenges and workshops for kids as well as parents to fulfill the brand’s value.
Craft compelling advertisement copies and run conversion campaigns to drive sales.
Results
In our 1.5 year of strategic partnership with Mom I Can we have helped them generate the following results-
Got 180+ orders of kits with an Ad spent of Rs. 1242 with the help of a Facebook conversion campaign.
Helped them increase Facebook impressions to 5.5M (56% increase) and reach to 712.2k (32.3% increase) in merely 2 months.
Helped them build a Facebook community of 16.4k resulting in 41.1k website link clicks (a 60% increase) in 2 months.
126.6% increase in Instagram reach (currently 1.7M) and 100% increase in content interactions (8.2k interactions).
More than 6.8K people have clicked website links from Instagram because of the engaging content strategy provided by DigiAvtar.
Helped them get 598 website clicks and 60.2k total impressions with an average CTR of 1% by implementing right SEO techniques.
Helped them get 56 website subscribe from a Ad spend of 686.97 through WhatsApp lead generation campaign
18.5k+ post engagement on Instagram with an Ad spend of Rs 525 only.
Ranked on Google Page 1 on prime keywords of certain activity based kits.
Helped them run a 21 days gratitude and various other challenges successfully.
Got 29k+ ThruPlays with an amount spent of around Rs 1.5k from Video Views Engagement Campaign.
Work Samples
Looking to Increase Your Brand’s Visibility & Revenue?
Expand your business with DigiAvtar