The world has been evolving since ancient times, and the process of evolution is happening every friction of time. We’re all part of and responsible for this evolving world.
After the evolution of the internet, the form of games and entertainment has changed, and people are getting addicted to digital gaming.
To be honest, I wasn’t addicted to games, but when I was introduced to PUB-G by my younger brother, I played it a lot and a lot. I was amazed at how much Goosebumps playing a game was given to me.
I’m definitely sure, you also have played a game on your computer or laptop at least once in a while.
But, do you know since 2010 gamification in marketing is being used by marketers to increase user engagement and brand awareness? In this blog, we’ll be discussing gamification in marketing and how you can implement it for your own brand.
Let’s start with knowing the meaning of gamification in marketing!
What is Gamification in Marketing?
Gamification in marketing is used to gamify brands by incorporating a branded game into the marketing strategy. Gamifying the brand will not only help in spreading brand awareness but will also increase user engagement across the marketing platforms.
In gamification marketing, we add interactive game elements such as quizzes, polls, or any games to non-game applications such as the websites of the brands.
Playing the game is like having fun for the consumers, so they engage with the brand in such activities. To make gaming elements more attractive and actionable brands also provide points, badges, leaderboards, etc.
Some popular games you can add to your marketing strategy are;
- Spin to Win
- Interactive elements (Quizzes, Polls, Surveys)
- Mobile Game Applications
- Augmented Reality (AR) Games
With these popular games if you can add the following interactive gaming elements then it would be wonderful and playing the game would be more fun and exciting;
- Points
- Badges
- Certificates
- Levels
- Virtual Coins
- Progress Bars
- Countdowns
- Leader boards
- Prizes/ Rewards
- Achievements/ Ranking
Are you ready to use these interactive games and gaming elements to market your brand’s products and services?
Do you know that gamification in marketing also boosts word-of-mouth marketing? It encourages people to promote the brands.
Let’s discuss how gamification marketing can help word-of-mouth marketing.
How gamification marketing can help word-of-mouth Marketing?
Word-of-mouth marketing is the marketing of the products and services of the brands by individual consumers. In word-of-mouth marketing people promote products and services to their friends, relatives, and knowns with no extra effort, because of this word-of-mouth marketing is the most successful strategy so far.
Read More: “Word of Mouth Marketing”
Gamification in marketing is completely about incorporating the games into the marketing of the brands. Before proceeding, let me ask you one question!
Have you ever referred the games you enjoy playing the most to your friends through any means such as social media, conversations, or messages?
I can say you’re replying in affirmations!!!
If you’ve referred those games, then will you not promote the marketing materials if it’s being designed by adding interactive games and gaming elements?
Definitely, this is where it gives a boost to word-of-mouth marketing. Users who’ll enjoy playing your branded game will definitely share the game via social media, messages, and word-of-mouth. This way it’ll create momentum and you’ll have both brand awareness along with magnified user engagement.
Increased user engagement will boost consumer satisfaction and it’ll result in generating more sales and revenue.
As we’re discussing the increased sales and revenue, so it’s time to talk about the benefits you can get with gamification in marketing;
Benefits of Gamification in Marketing
Getting benefits to help most people move forward and gamification in marketing provides us a lot of benefits that can excite you to work more and more. Let’s get to know the benefits of gamification marketing one by one;
- Consumers have FUN while interacting with the brands.
- Boosts Brand Awareness and Brand Loyalty
- Increased and Improved User Engagement
- Boost Consumer Satisfaction
- The branded game can help you in standing out from the crowd
- Helps in targeting user demographics who’re responding well to the gamification in marketing
- Reducing bounce rates
- Community-Based with Positive Association
- Wide Marketing Reach
- Educating consumers in a fun and engaging way
- Leveraging user-generated content (UGC)
- Helps in gathering GDPR-aligned consumer data
- Makes the offers more engaging and interesting to keep consumers coming back again and again.
- Replay Value and Increase Purchaser Intent
- Functional Across the Marketing Platforms and Devices (Multiplatform)
- Affordable such and spin to win, if you’re not looking for some fancy gaming outlook
- AdBlockers give a green signal to gamified elements, they don’t block these elements. Adblockers avoid gamification in marketing.
- Skyrockets Conversion Rates
- Exponential growth in sales, revenue, and return on investments.
Being impatient to get these benefits, but don’t go and apply gamification in marketing without marketing research and strategy.
Let’s discuss some best practices that’ll keep help you in building your own robust gamification marketing campaign.
Tips to Improve Gamification in Marketing
The concept of gamification in digital marketing is easier to implement and beneficial to harness. These tips will help you in being aligned with your gamification marketing strategy;
- Understand your target audience and build consumer personas
- Research your competitors and Get ideas
- Keep the games simple as much as possible (it’ll save your time and money both along with better user engagement)
- Give rewards or prizes and creative achievements, certificates, points, badges, levels, and leaderboards.
- Encourage users to create UGC to share their own game-related content and challenge their friends, family members, and relatives.
- Leverage the game and gaming elements to promote the products and services that consumers are interested in.
- Always get professional advice from an experienced creative agency to design and develop educational and enjoyable games and gaming elements. As it costs both a significant amount of money and time, a little bit of consultancy would be great to bring the ideas into reality and in a right and successful way. This way the product would be cost-effective.
Always keep in mind all the best practices, these are like some basic signals to identify if you’re on the right track or not!
These will help in successfully implementing your gamification marketing campaign and getting the best results for your brand.
Now, let’s conclude this blog!
Conclusion
Gamification in marketing helps a brand to create brand awareness along with a good amount of user engagement with the brand. It’s not so easy to develop a successful gamification campaign, but if you’re working with a team of professionals and experienced persons from the industry just like Team DigiAvtar, you can do wonders in your first attempt. Team DigiAvtar will provide you with the most feasible solution for your requirements. Connect with us, and let’s discuss your project.
Gamification is a little bit time-consuming and you need to spend a significant amount of money on this, so it’s better to take consultancy and help from an experienced team rather than learning from your own mistakes.
If you want to increase brand awareness, user engagement, sales, revenue, and return on investment, then gamification in marketing is your all-in-one solution. Encourage your consumers to play the game and say them to challenge their friends to play the game. Once the momentum is being created, you’ll need not look back, and will see exponential growth in your sales.
If you’d like, you can let us know in the comment section below how you’re going to incorporate gamification into your brand!
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