A Full Service Advertising Agency
Paid Promotions is a method of internet marketing where you market your products and services by paying a fee whenever a person clicks on your ads. Paid Ads are integral to all businesses because, when expertly managed, these generate increased website traffic and service enquiries.
There are several reasons why it is a good idea for your business to adopt a paid campaign. From an immediate increase in the traffic to your website to a higher ROI, paid advertising has become a staple for almost every organization that has realized the importance and the urgency to shift their marketing online.
We understand the importance of online marketing and with paid advertising, we can help you to better reach out to your target audience. With our services, we aim to take your marketing endeavours to new heights, by efficiently connecting you to people who are already out there looking for your solutions.
Our experienced team have successfully transformed existing underperforming campaigns and created new campaigns for businesses of all sizes. We conduct extensive industry research, plan out campaigns and create ad strategies that will drive targeted visitors to your website.
PAID ADS STRATEGY
Search Advertising
Whenever people search for something on Google or any other search engine, you’ll notice that on the search engine result pages, some of the results have a small ‘Ad’ logo on the tag. This is what Search Advertising is all about, and it is concerned with identifying key phrases that are used by people for use in Google Adwords and Bing Ads.
Display Advertising
Display advertising shows your adverts across relevant 3rd party websites all over the internet. Display advertising differs slightly from search advertising, in that you can target a much more specific audience using geographic, behavioural, and contextual targeting. Also, with display advertising, you have a lot of creative control, as you can form your ads using text, logos, animations, videos, images and more.
Social Media Advertising
Ads under social media advertising can be targeted to groups of users based on demographics, interest in topics, or other data gathered by the platform. Typically, these ads will appear in a user’s ‘feed’ or ‘timeline’, and advertisers can pay by utilizing two bid strategies: CPC (Cost Per Click) or CPM (Cost Per Thousand Impressions).
Remarketing
Remarketing is one of the most beneficial strategies out there. It allows businesses to re-serve their ads to users who have previously clicked on them. These remarketing ads are beneficial because they remind customers about your products – especially to those who have previously made the purchase, or were close to making one.
Google Shopping Ads
Boasting a simplified, flexible approach, with Google shopping Ads businesses can organize and promote their Google Merchant Centre product inventory within Google Ads. This enables businesses to create ads on Google and its network, which in turn leads to higher visibility to the targeted audience.
Mobile Advertising
The majority of online traffic nowadays comes from smartphones. Thus, mobile advertising has the maximum reach and it also costs less than other forms of advertising. Therefore, it is a must for businesses that want to connect with their potential customers without having to spend an exorbitant amount of money.
Our PROCESS
Website Analysis
We ascertain the goals you wish to achieve from the online advertising campaign, then keeping those goals in mind we take into consideration all of the unique features of your website, like its landing page and quality of content. After thoroughly analyzing your website, we optimize it to increase its user-friendliness and make it more crawlable for search engines.
Funnelling of Audience
We create a marketing funnel that is based on a parallel approach to your sales funnel, where audiences are segmented by their intent so that we can form the best strategy to get the right message across to the right people.
Account Setup
We then set up and organize accounts in various online advertising outlets for you. With our in-depth knowledge of Google Adwords and other advertising platforms, we help you to target the right audience at the right time.
Launching Campaign
After optimizing your website, determining your target audience, and setting up your online advertising accounts, we launch the advertising campaign.
Analyzing Campaign
After setting up and launching the PPC campaign, we monitor it closely to make sure that it is producing the right results. We use methods to test and analyze its efficacy.
Optimizing Campaign
We study the results generated from the campaign and perform a series of randomized tests, where we find out what’s working, and find solutions for what’s not. With this test, we test these ads for optimization and validation.
Email Marketing
With this effective marketing technique, we send pre-written messages to existing customers and potential customers over a certain duration of time. This proven technique helps us to build you a loyal, recurrent customer base and also gets you more leads over time.
What do our Paid Promotions services include?
When you choose our Paid Ads service for your business, you receive a turnkey resolution to developing, managing, and improving your campaigns strategy. Plus, you get to partner with a digital marketing agency that brings over many years of experience.
Get a preview of what our PPC advertising management services include
- We build a custom PPC strategy for your business, industry, and goals
- We research anywhere from 400 to 10,000 keywords for your campaigns
- We target Google (including search and display), Youtube and Bing
- We use artificial intelligence to research competitor ad strategies
- We develop custom ad campaign copy, which we then test for performance
- We manage ad bids strategically to maximize your return on ad spend
- We optimize current ad copy, design, and targeting to improve performance
- We provide regular reports to keep your business up-to-date
- We handle all the copywriting for your ad campaign, test the performance of the copy, and continuously develop and tweak the keywords that are a part of your campaign.