Web Presence – 8 Steps of Making the Big Shift to Online | The How and Why of getting your business online

Web Presence – 8 Steps of Making the Big Shift to Online | The How and Why of getting your business online

by | Jun 13, 2021 | Digital Marketing, Marketing

What is Web Presence?

Let’s start with this, What do we do when we want to buy something?

It’s simple! We look online. We research specific details of the product on various portals, dig reviews, explore and then buy with confidence. This search, dig and explore phenomenon is happening around us every moment of the day on laptops, mobile phones, and tablets. 

My 7-year-old daughter knows how to look for a dress online for herself or how to find a recipe for her favorite fudge cake. This paradigm change in people’s buying behavior or the digital transformation that we are witnessing is here to stay and is pushing us towards the future, now more fiercely than ever. 

Let’s say that you love to paint and sell your paintings strictly through referrals or word of mouth. So far, you’ve not had a digital presence but now you are looking forward to taking your business online. Now, how will that benefit you? Having an online presence means that you’ll be visible to people when they search for a business like yours. People can learn so much about you and your offerings with the help of a single click on your website’s link.

Have a blog or a youtube channel where you teach people DIY tricks on how they can create stunning masterpieces on their own. The possibilities of them getting to know you, making a connection with you, becoming your customers, and then referring you to others, are virtually endless. You also get to learn about your customers, which content they like, which one they spend more time on, which product or service brought them to your website or blog, etc. This will give you an insight into what your customers want and how to give it to them. 

Exciting, right? But how exactly do we start with this?

building web presence, web presence

Building Your Web Presence

Let’s go back to the painting seller example. The first step that most people would tell you is to start a Facebook page or become active on Instagram and try to sell your stuff through your page to get more visibility and reach. I agree considering the immense reach and popularity of these platforms this should be the first step to take and this might give you a lot of visibility and drive audiences to your brand in a short span of time. But will that be enough?

Actually, NO. Let’s understand, that Facebook and Instagram are also here to make money. So when their AI bots realize that you are using their platform to sell, they would reduce your visibility in your circles unless you start paying them. Moreover, you are still not sure about the ROI even when you pay them. In these circumstances, it’s always advisable to start your blog to build your online presence. 

Here are the steps on how to take your brand to the next level:

Set up S.M.A.R.T goals

Setting a goal establishes a clearly defined path and a thought-out direction which will eventually lead you to long-term success. They help you to prioritize your energies, maintain motivation, build resilience and give you a clear vision of what you intend for.

What are S.M.A.R.T. goals?

Smart Goals
DigiAvtar

This widely used acronym is used to guide people in setting objectives for themselves. Goals should be a clear milestone of what you wish to achieve.

Specific — The more specific your goal description is, the better chance you’ll actually meet it. You’ll have more motivation to take action if you know exactly what you want. 

Measurable — Having a measurable goal will keep you on task and track your progress.

Attainable — Is this goal achievable to you? Your goal should be realistic, but also stretch your boundaries giving leeway for more opportunities to conquer.

Relevant — Ask yourself “what is the significance behind reaching this goal?” You want to make sure that each goal is purposeful in getting them to where they want to be. Is it relevant to their overall journey?

Timely — Establish deadlines to make the goals seem attainable.

An example of a smart goal for an aspiring digital marketeer

List yourself On Business Directories

One of the first steps you should take in establishing your online presence is to make sure your business is listed in popular business directories.

List your business on Google My Business. You can use your listings on these directories to do the following:

  • Help customers find your store location
  • List business hours
  • Provide reviews from past customers
  • Feature images of your business

Setting up your social media presence

Having a presence on social media instills trust in your current customers and prospects. Personally, if I see that a company doesn’t have a presence on social media, I lose trust and feel unsure if they even exist.

Plus, social media is a great way to build your credibility and reputation and showcase your brand. When potential customers are researching your brand, the first place they’ll look is social media to see what you’re putting out there and what people are saying about you.

Set up your own WordPress Website or Blog

Creating your own Blog or Website will reap your benefits in the long run. You can design your website the way you want, WordPress offers you complete flexibility and gives you total control of your site. You can build an online store, share your ideas through the blog with high-quality content and unlock the unlimited potential your site has to offer. It gets a bit technical though but you can follow my guide to creating a successful WordPress blog

how to start a blog in India, how to start a blog
https://digiavtar.com/

Make a relationship with your customers through Email marketing

You must start collecting emails from your audiences from day 1 of beginning your digital journey. An email list will help you engage with your customers on a daily, weekly, and monthly basis. You can use a call to action on your website and social media pages to promote your email newsletter or an ebook and collect emails. 

Build an online community

Having a digital community i.e, your brand’s FB group or a telegram channel will help you connect with your audiences. You’ll be able to listen to their needs, take action about their grievances, and know instantly about their satisfaction. It also helps improve brand visibility immensely if you are constantly in touch with your customers. 

However, you should focus on choosing the right social media channels

It’s very critical to choose the right social media channels to build your community on. Twitter is a great forum for effective customer support, Facebook helps you cater to a wider audience and Instagram works well if your audience is young and hip. 

Market your online presence

Since you have created your web presence, you need to understand how to show up on search engines when people search for brands like yours. Just creating your website or blog isn’t magically going to bring people to your site. You have to market your site using

Analyse and Adapt

Track your results using analytics. See what people are doing on your website, what brings them to your site, what actions they perform once they reach your property, and how much they spend exploring which part of your website and adapting to changes in technology accordingly.

Taking your business online does take some effort but in my opinion, it’s completely worth it given the snowball effect it can create for your business. You may consider hiring someone to do this but it’s still essential to that as a business owner you have full knowledge of the concepts.  

Watch this video for a quick outline of the article

FAQs

what is meant by the online presence and business web presence?

Online Presence means the existence of an individual or business on the digital. It comprises of website, social media profiles/ pages, and marketing channels – blog/video, and email addresses. A business Web Presence is a digital representation of a company. It is an integral part of any business’s marketing strategy.

why web presence is important?

A strong and robust online presence enables you to build your brand and gain the credibility you require to attract more customers. It also allows you to market your products/services effortlessly.

what are web presence goals?

The main objectives of setting up an online presence are: Establishing awareness, Selling a product/service, Providing support to your customers, and Engaging with your audience.

what are different examples of web presence?

Examples of Web Presence could be a Website, Social Media Profiles/ Pages, A Blog, A Youtube Channel, Newsletters, etc.

how can we create a robust online presence for our business?

Connect with team Digiavtar if you are looking to build engaging websites, effective social media strategy, create and promote content, creating an optimized email sequence to capture leads and generate more traffic and revenue for your business.

Visit our blog page or Read more from the below posts:

The Neo Marketing Journal – Getting the basics right! – 5 Aspects of CATT Marketing Funnel

The Neo Marketing Journal – Getting the basics right! – 5 Aspects of CATT Marketing Funnel

by | May 27, 2021 | Marketing

What is the one thing that comes to your mind when you hear the word ‘Neo Marketing’?

Some sort of marketing strategy or marketing ads, right?

Ads on Facebook,

Instagram, 

Twitter, 

Youtube, 

Google search page, 

Newspapers, 

Television, 

Radio, 

Billboards on highways, 

Hoardings in Malls, 

Street advertising boards, 

They are almost everywhere.

digital, neo marketing
Source: Unsplash

What do these ads do?

  • They introduce us to the product/service.
  • They help build a perception in our minds about the brand.
  • They help us understand the benefits of a product/service.

In short, they help create awareness about the brand.

So, If you create good ads, would that be enough as a marketer?

Ads are just one component of Marketing just like Copywriting and Sales.

Marketing is not just about creating alluring ads, it is actually based on principles of Science. Choosing a niche, understanding your target audience, devising marketing strategies, understanding all the segments of marketing, and implementing them to get more conversions all these decisions have to be made only after knowing about how the economy works. 

Now, Let’s try and understand the bigger picture.

neo marketing,neo marketing agency,personal brand,catt marketing funnel,marketing

‘Market-ing’ – is a word that reminds us to understand the evolution of the market. Over the last decade or so, the Internet has transformed the economics of marketing, it has changed the way people buy.

Now, what do I mean by the word ‘market’?

People who would be interested in your product a.k.a Consumers.

Where do you find consumers?

For a digital marketeer, in their F world mostly (Facebook, friends, family, Twitter & Instagram followers)

So, what is Digital Marketing? 

According to my, understanding of your market which is now digital. 

It has more to do with marketing than digital. It’s just that the medium is now digital.

Digital Marketing comes into the picture even before you have created the product before your prospects have become your customers after have become your customers so that they can become your brand ambassadors and spread positive feedback about your brand which in turn drives more conversions. 

It revolves around customers and their needs. The first and most important thing to do is to understand your customer so well that you can create what they want or you can show them what they need. 

Marketing is the most valuable investment any business can make because it yields immediate ROI. In simple words, you put money to market your product and you’ll get to know the performance of your product immediately. You wouldn’t have to wait for months to know what works and what doesn’t.

One of the key aspects of better marketing is good communication. One thing to keep in mind while communicating with your prospects or customers is to keep it simple yet effective and to be able to convey your thoughts or message to your tribe.

Now, comes the question 

How does Digital Marketing work?

In essence, both digital marketing and traditional marketing use the same principles to drive results but digital platforms like Google & Facebook have replaced traditional mediums like newspapers and it has become the best medium to reach consumers as everything/ everyone is now online. 

Let’s understand this using an example:

Let’s say that you want to buy an LED. what will be the first thing you do? Check options online on various eCommerce platforms, compare the technology offerings by different brands, check for available offers, ask your family/friends for their opinion and read reviews about the product online and make a decision.

So, where will the brand put the most marketing effort on? 

Digital, of course, and that’s what the brands are doing.

Step by step approach to Digital Marketing

Let’s deep dive into two simple yet very practical frameworks. The first one is

The CATT Marketing funnel

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This is a step-by-step actionable approach to achieving your goals and it works on the following equation :

Wealth = n^CATT

[n] stands for the niche that you choose

[C] stands for Content: Create useful content that people can relate to

[A] stands for Attention: drive traffic and attention to your content using SEO, paid ads, social media marketing, and referrals

[T] stands for trust: Build trust with your audience using tripwires, marketing automation, and retargeting

[T] stands for Transaction: Convert your leads to customers with natural sales methods

Success and wealth depend on the niche you choose. The more authority you have on the niche you have selected, the better content you will be able to produce which will, in turn, drive attention to your content, thus building trust which will lead to more conversions.

Niche selection is based on three parameters: Talent, Market, and Passion. That means there should be a market (opportunities), you should have talent and you should be passionate about the niche you have selected. See it’s solid science and not any random experiments.

The Integrated Digital Marketing Framework

Digital marketing has many segments like Email marketing, Paid ads, and so on. Now If we try to wait for just one segment to perform it may not fetch you the growth that you’re looking for. So, why not understand all the channels and implement them in such a way that they create a powerful digital marketing machine? Lemme show you how

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Paid ads are boosting Email marketing and Content marketing. Content marketing then works with SEO and Social Media marketing to get more conversions.

This framework allows you to build a powerful digital marketing machine integrating all the channels together thus increasing your brand’s reach, potential, and revenue. 

In the last segment, I would like to talk to you about

The Power of Personal Branding

Personal branding is increasingly becoming an important tool for independent professionals who want to create a market for themselves. 

To build confidence in the audience one has to become the face of your brand first or in other words ‘The Brand’.

People have always followed people with whom they can relate, who inspire them to take action and learn from their experiences.

People can relate to people and not brand logos, people like to hear from people not from brands, so, that means you become the brand, connect with the audience, gain trust and influence them to make better decisions.

Evolution of Personal Brand

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Steps to gain mass trust in your audience a.k.a MassTrust Blueprint

Learn: If you want to create your personal brand, the first and foremost thing to do is acquire new skills. Like in any other profession, we have to learn and understand the nuances of the subject to gain knowledge. Learn a new skill by understanding the concepts, remembering the facts, and practicing the procedures.

Work: Now that you’ve learned a new skill put your knowledge to work. Go from practice to implementation in the real world. It’ll give you a stronger understanding of the subject.

Blog: Write about your learnings and your experiences. Writing gives you more clarity and a better understanding of the subject thus helping in building a better brand.

Consult: Now that you’ve gained authority over the subject, you can start consulting businesses/ entrepreneurs helping them create better digital marketing strategies.

Mentor: Mentor other people who want to become like you. Inspire them to take action. It’ll definitely help you scale your understanding and clarity to a whole new level.

FAQs

what is neo-marketing?

The word Neo literally means ‘New’. So, Neo marketing means new marketing strategies – very different from traditional ones. It doesn’t just rely on ads, but it’s a very subtle yet effective, step-by-step strategy focussing on content creation based on data & behavior powered by technology.

Is neo-marketing good for business?

Neo marketing is essential for any business as it relies heavily on content strategy and not merely on paid promotions.

What is a neo marketing agency?

Neo marketing agency is a full-service agency focussing on the digital transformation of any brand/ biz, incorporating all the tools, techniques, and strategies required to establish a strong impact on the digital.

what are neo-marketing examples?

Devising a Killer Content Strategy – one of the best examples of neo-marketing.

Should you work with a neo marketing agency?

I would say – just try and see for yourself. Connect with team Digiavtar to understand how we do things ‘differently’ and to know some of our success stories.

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