The marketing field is an ever-evolving and dynamic field. We’ve to adapt according to the market. There are many aspects of marketing but marketing always revolves around consumers, products, services and channels of marketing.
Understanding consumers is the first and foremost aspect of marketing, moving ahead with promotions without understanding our target consumers will be like shooting in the dark.
Do you want to shoot in the dark?
I hope not!
So, first, understand your buyers through several aspects and then create the profiles of your target audiences. The profiles of potential consumers are called buyer personas.
But here we’re not talking about how to create buyer personas, if you want to read more about buyer personas visit the blog “Marketing Persona | 3 Important Tips for Creating Customer Persona” written by Team DigiAvtar. DigiAvtar is the best digital marketing agency in Gurugram and provides complete digital marketing solutions to start-ups and small business owners.
When you visit the blog you’ll find out that a buyer persona is made up of several elements such as professional details, geographic, behavioural data, firmographics, demographics and psychographics.
All the elements play their parts, but when it comes to psychographics in marketing they make the conversion process smoother.
It may happen with you that you’re targeting the right audiences and getting traffic with a few interactions but the transactions aren’t taking place, then you are definitely not making use of psychographics in your marketing campaigns.
Psychographics helps you in providing tailored relevant content according to the needs and goals of your consumers.
Want to convert your prospects into customers and make the best use of psychographics in marketing then this blog is only for you.
Psychographics is the key to understanding what consumers buy, why they buy it and how they buy it. If you know the answers to these questions, then you can provide our consumers with tailored solutions and grow our businesses in no time.
You can see that the word psychographics is relating to psychology, so in other words, psychographics can be taken as the psychological study of consumers. This psychological study examines consumers with several aspects such as attitudes, personalities, interests, opinions, values, and lifestyle.
Psychographics Factors
Let’s discuss the most important and powerful Psychographics Factors;
Beliefs Systems show the beliefs consumers believe in. Remember one thing about belief systems, don’t ever try to break the people’s existing beliefs instead work on creating new beliefs.
Attitude is a psychological construct. It involves mindset, outlook, and feelings.
Opinions show the ideas a person is having about something or someone. Opinions are based on feelings and beliefs.
Personality characteristics determine the way a person interacts with the environment all around them. These can be of several types such as introverted vs extroverted, spontaneous vs planner, emotional vs logical, creative vs “by-the-books” and idealistic vs pragmatic.
Habits represent the things and activities a person has been accustomed to.
Social Class are also another factor in buying decisions. In India, some of the widely used words regarding social classes are lower middle class, lower class, middle class, upper middle class, and upper class.
Interests show what kinds of products a consumer is willing to buy. Common interests are shared by a particular target audience.
Behavioural data represent time spent, buying patterns, product usage and benefits. It’s become wider nowadays and has a particular segment in marketing. During the development of buyer personas, behavioural data is also collected separately.
Lifestyle is the way of living a life. It is all about regarding the ways a consumer is treating relationships and making life choices.
Values are individual beliefs. This decides the way people live and work and motivate them to act one way or another. They also give a sense of right or wrong according to you.
So, you’ve seen the most important psychographic factors, now let’s explore more in this blog!
We include several aspects while creating marketing personas, but demographics and psychographics are the most basic aspects of the buyer persona.
So, let’s discuss how psychographics and demographics are different from each other, and how they can be used in marketing!
Difference between Psychographics and Demographics
Psychographics and demographics complement each other and base elements of buyer personas. The combo of information from both of them does a better job in audience segmentation and targeting your audiences. It also helps in positioning the brand products and services in your marketing campaigns.
Demographics data is about the sociological aspects and structure of the audiences, but psychographics covers psychological and cognitive attributes such as opinions, interests and the reasoning behind the customers’ actions.
Demographics can help you in understanding and drive consumers to your brands, but to really understand your audiences and get in the heads of your consumers, you’ll need psychographic data.
Demographic data include;
Age
Name
Gender
Race
Religious Belief
Ethnicity
Income
Occupations
Employment Status
Social Class
Educational Level
Marital Status
Psychographic data include;
Goals
Interests
Attitudes
Personalities
Values
Lifestyles
Biases
Prejudices
Belief Systems
We’ve seen what different types of data demographics and psychographics include, I hope now you understand how both complement each other. Psychographics focuses on understanding cognitive factors. These cognitive factors drive consumer behaviours. That’s why psychographics have a big place along with demographics while creating a potential consumer profile.
When we create a profile based on demographic elements, it’s called a “demographics profile” but when we create a profile based on psychographic elements then it’s called a “psychographics profile”.
The best user persona is made-up of the combo of demographics and psychographics along with geographic, firmographics, and behavioural data. Firmographics are so much important for Account Based Marketing (ABM).
We’ve discussed the difference between psychographics and demographics, now let’s understand some of the best marketing strategies that are built on this marketing segment psychographics.
Some of the powerful and the best marketing strategies based on psychographics
We know that market is segmented into different parts that are Demographics such as age, gender, income, and marital status; Geographic such as Local, Regional, Global, National, and International; Behavioural data such as benefits, patterns, spent time, usage rates and Psychographics data such as activities, attitudes, values, personalities, belief systems.
Based on this market segmentation, many marketing strategies have been built to target consumers and grow businesses.
Some of the powerful and best marketing strategies are;
Storytelling Marketing
Storytelling marketing is a very popular marketing strategy, but do you know it uses human psychology? Everyone remembers a story because the brain makes so much sense of narratives.
When we associate social or environmental causes with a business, people take that business as a responsible one. Adding a cause to the brand fulfils the brand’s Corporate Social Responsibility (CSR) along with increased sales and revenue. This all becomes possible because brands are able to tap into people’s emotions with a cause.
Read more about cause-related marketing and cause-related marketing examples in India in our blog on “Cause Marketing”.
Personalized Marketing
We all want to feel special, don’t you? Personalized marketing is all about providing a completely exclusive customized experience for consumers. The feeling of exclusiveness makes consumers loyal to the brands. If a brand is able to provide a consistent exclusive experience then the consumers also start advocating for it.
Human beings only take 0.146 seconds to react to a sound. Incorporating sound into your brand’s marketing material can make your brand recognizable and memorable along with improved user experience. Sonic branding is the right way to add sound to your brands in different ways such as sonic logos, sonic signatures etc.
We’ve seen some of the most powerful marketing strategies that use psychographics. There are more marketing strategies that are based on human psychology and tapping into emotions through psychographics. You can comprehend now how much psychographics is important in marketing.
Now let’s understand the ways of collecting psychographic data and using it for marketing purposes;
Ways of Collecting Psychographics Data
Collecting psychographic data is the first thing we need to do to run any marketing campaigns with the help of psychographics. For collecting the data we can make use of several methods;
Focus Groups
These are the groups of potential clients for a guided discussion about a product or service. People are carefully selected and demographically diverse. A strong facilitator can is the best chance in exposing future products and campaigns to collect the consumers’ reactions without getting avoided in the crowd.
Modern Analytics Tools
There are many modern analytics tools in marketing that can provide you with powerful psychographic insights. Google Analytics is also one of the completely free and powerful tools that can provide you reports about the behaviour and other aspects with the different types of reports such as acquisition reports, and behavioural data reports.
Interviewing existing Clients
Interviewing existing clients is a win-win situation for both clients as well as businesses. Clients can get more visibility and businesses can get insights into the products and services.
Market Research
You can perform market research on companies that are working in similar niches and have already carried out similar research. You can also extract data from their reports and resources
Online Surveys
Creating the best online survey asks for the right questions. If you’re conducting an online survey then your questions should be appropriate and the survey shouldn’t exceed more than 5 minutes. People will provide time for online surveys but if it’s time taking then they leave immediately.
Online Quizzes
Online quizzes are a little bit different than surveys, these are valuable for consumers also. So, they’ll be more likely to take quizzes.
Browsing Data
Browsing data also tells what types of products and service experiences consumers are looking for.
Social Media
SMM Platforms also work as listening tools. Likes, clicks, tweets, shares, and time spent on SMM platforms provides us with a lot of data about psychographics.
Online surveys and quizzes are the most scalable methods for collecting psychographic data. We’ve seen many different ways of collecting psychographic data, now let’s move forward in
Benefits of Psychographics in Marketing
There are a lot of benefits psychographics provide in marketing, and I would say most of the conversion that happens nowadays in the marketing field is because of using psychographics as an element of the marketing strategies.
In creating more refined social media audiences
Writing emotional and more compelling ad copies
Enhancing A/B testing
Marking new content ideas.
Improving conversion
Generating more sales and revenue
Establishing brand and brand values
Targeted and Relevant Email Marketing
Making brand messaging more effective and compelling
Motivating Buyers based on their beliefs, needs, and lifestyle
Targeted based on their interests
Meeting the consumers where they’re spending time
Creating tailored “Call to Actions” for increased sales
Thus, you’ve seen how psychographics help in marketing, and how you can get benefitted including psychographics in your marketing strategies.
Now, let’s conclude the blog here!
Wrapping Up
Psychographics are the base elements of buyer personas and helps in conversions. Without the use of psychographics in your marketing materials your conversion rates will be nominal but with psychographics, the conversions rates will be phenomenal.
Some marketers classify psychographics mainly into three types such as interests, activities and opinions. Some others classify it in several psychographic factors that we’ve already discussed above.
Psychographics helps you in understanding and know your consumers on a deeper level. It lets you know from where and how you acquire your consumers. For making the best use of psychographics follow the simple 3 steps;
Collect the data from several resources
Create psychographic profiles based on that data
Optimize your marketing materials according to the psychographic profiles
We would love to hear how you’re going to incorporate psychographics in your branding materials. Let us know in the comment sections if you also have any more questions regarding it.
Before understanding what is marketing for introverts, first, let’s understand properly what an introvert is.
What is an introvert?
An introvert is a quiet, thoughtful and reserved individual person who prefers calm, minimally stimulating environments. Introverted people limit their social engagement and prefer to be in solitude.
When they interact with people around them they feel drained, that is why they keep limited social engagement with people around them. There’s a misconception that introvert personalities prefer to be alone always and dislike people, but it is not like this, by going into solitude they recharge themselves for interacting again with people when it’s time.
On the other hand, extroverts are just the opposite personalities of introverts. Extroverts feel drained while being alone but prefer so much social engagement with others.
Is there any way to check if you’re an introvert or not?
Yes, there’re many ways and psychological tests that can help you in identifying your personality. Let me tell you one of the famous tests to identify your personality.
Based on 5 different factors such as mind, energy, nature, tactics, and identity one of the leading platforms named “16personalities” has divided the personalities into 16 different personality types.
We know now what an introvert is, and how you can identify your personality type.
Now, let’s understand what marketing for introverts means and whether is marketing a viable option for introverts!
What does marketing for introverts mean?
We know that marketing needs social interactions and we also know that introverts don’t prefer social interactions. Does it mean that marketing for introverts is a full stop?
No, not preferring social interactions doesn’t mean they dislike marketing and introverts are not a good fit for marketing.
But marketing for introverts simply means stopping comparing yourself to extroverts.
Most people think that marketing is a field made for only extroverts. Only extroverted marketers can harness the power of marketing.
But there’re a lot of things in marketing that only introverts can do perfectly such as analysing the campaigns, performing marketing research, building buyer personas, determining the potential of the business, better at social media listening and creatively running successful campaigns.
You can be relaxed now as a lot of tasks are there in the field of marketing that can only be efficiently performed by an introverted marketer.
Now, you can yourself answer the question, is marketing a viable option for introverts?
Definitely, it is!
From my personal experience also I can say that marketing is a good fit for introverts.
I’m also an introvert person and I also like to prefer being alone but I’ve friends from all over the world now. I discuss ideas, share insights and much more with them.
If you can remember we’ve mentioned earlier in this blog about a personality test provided by 16personalities. I also took that test and I’m sharing some of my test results with you;
As you can see in the picture my personality type is Turbulent Logician (INTP-T) and I am 94% introverted, still, I’m one of the CoFounder of DigiAvtarMarketing Solutions LLP. DigiAvtar is a digital marketing agency situated in Gurugram (India) providing complete digital marketing solutions to businesses for digitalising them for their exponential growth.
You can see even though I am having a 94% introverted mindset and still, I’m working in the marketing field. If I can achieve this then you also definitely can.
Being an introvert provides you with several superpowers such as;
Intuition
Intuition is like a super-power. People use meditation and affirmations to lean towards intuition. When you’ll study chakras, you’ll find out that intuition is the power of the third eye. So, people focus on third eye activation to become more intuitive. Intuition makes a person a good listener and provides a heightened sense of awareness of the environment. As it is said only a good listener can be a good speaker.
Introvert marketers need to practice intuition to use it efficiently in marketing. They can use it is taking business decisions such as whom to hire and to work with or with whom to collaborate in business.
Creative
Introverts are quite creative as they spend time with themselves. And most creative ideas struck the mind when we’re spending time with ourselves.
Some of the most preferred creative work for introverts include designing, photography, illustrations, writing, analysis, prediction-related tasks etc.
Good Listener and Thinker
We already know that introverts a lot of time spend with themselves recharging and thinking. People like to share ideas and want that others will listen to them. But, in the same way, extroverted marketers also want to speak.
Here, introverted marketers fit in the marketplace, they listen to their consumers first being attentive, and then they reply to their queries with the help of the same phrases they’ve used during the conversations. This capability of listening makes them a good fit for the market.
In other words, we can say that introvert marketers are good at conversational marketing because they can have a high-quality conversation with their audiences.
Techniques and Job Roles Performed By Introvert Marketers
We’ve seen how an introverted marketer can impart a big role in the establishment of a brand and the success of marketing strategies. But choosing the right role is the most crucial and important thing for an introverted marketer. Now, let’s see what techniques and job roles are best fitted for an introverted marketer;
Content Marketing
Becoming a content marketer and developing high-quality content is easy for introverted marketers. As we know that content is an umbrella term that contains blog posts, newsletters, emails, infographics, short animations, podcasts etc. For more content marketing and lead magnet ideas, you can visit our blog on “Content Marketing”
As while developing content we need peace of mind and solitude and both are the friends of an introvert marketer, so becoming a content marketer can be a good option for you. Content marketing is the most important factor for the establishment of any business to a brand. Content marketing gives power to other marketing strategies such as conversational marketing and inbound marketing strategies that are dependent on content.
Social Media
Social Media Marketer is one who knows in and out about social media platforms. We also spend a lot of time on social media platforms. Click here to know more about the 9 most popular social media platforms.
Social media are the best fit to showcase your company’s reputation, products, and services and share company news. Social media platforms also work as a listening tool that provides us with insights about brands. Social Media Platforms tell you what people think about our brand.
You can write about company news, important events, giveaways, brand products, and brand services on social media platforms with the help of different types of engaging content such as posts and short animations.
SEO
Search engine optimisation specialist is the next job role where introverts can try their luck and make a career. Search engine optimisation is all about optimising platforms such as websites, content, and image for appearing higher on search engine results pages (SERPs).
SEO isn’t just a one-time job, we need to put consistent efforts to make the SEO work for the growth of the brand. When we put the effort into SEO, it gives us organic and quality results.
Research Analyst
Market research is a must and foremost thing we need to perform in marketing. Being intrusive, introverted marketers are able to better understand and analyse the insights.
Marker researchers collect the data from the market in several ways such as surveys, forms, and so on. This data is based on different factors such as psychographics, demographics, and behavioural. After collecting the data market researcher build buyer personas and decide the target audience.
Their world isn’t just limited to building buyer personas, but whenever we need analysis in any marketing campaigns, marketer researchers fulfil requirements. They analyse and then provide insights to optimise any marketing campaign.
We’ve seen different types of job roles an introvert can play in the field of digital marketing. Some other fields can be considered as;
Blogger
Vlogger
CopyWriter
SEM Specialist
Marketing Specialist
Marketing Consultant
So, we can see that even after having intrusion qualities an introvert can perform several tasks and make a promising career in the field of digital marketing.
Now, let’s discuss some best practices that need to remember in marketing for introverts.
Best Practices in Marketing for Introverts
We know that being an introvert doesn’t mean that you dislike connecting with others but your energy operates in a distinct way, and you need solitude to recharge yourself. Best practices come in handy as a checklist on what to do and what not to do, here is a list of some of the best practices an introvert should keep in mind to be a skilled and successful marketer;
Work where and in which field you want to, it’ll save your energy, and you’ll not get drained so soon.
Start and Move Slowly, as we know that introverts are not addicted to social and personal engagement, so start connecting with a few people, then move ahead slowly. In the same way, only after mastering a particular field in the digital marketing space, you should move on to the next.
Choose the Most Suitable Way of Communication: communication is what comes to mind when we hear about the word marketing. Directly communicating with others can be so much exhausting for an introvert. So, first, you can chat with your audiences on social media platforms or through chatbots, then if you find it comfortable talking with someone you can communicate with them directly.
Schedule Your Work Before Days: It’s better to decide what you need to perform tomorrow than to think about it after tomorrow morning. It’ll save your time, and your mind will be ready for the tasks.
Fix Your Appointment Timings: It’s better to have a timing fixed for appointments, this way you can save yourself from draining out of energy. You can also use google my business for this information as GMB provide an option for business hours. For better understanding, you can also have a look at the GMB of DigiAvtar!
Incorporate Inbound Marketing and Post the Details on the Website: Inbound marketing is all about people coming to the brand for finding answers to their problems. We should also post information about everything on the website such as visiting hours, services, products, frequently asked questions etc. This information will educate people about everything your brand is all about.
Make Use of Social Media: Social media is a great tool for connecting your target audiences and listening to them. Any introvert who feels uncomfortable directly connecting with the audiences can connect through SMM Platforms.
Email Marketing is the #BFF (Best Friend Forever): Email marketing is the BFF for introverts. You should send targeted and valuable emails to the users. Always remember don’t try to spam by sending bulk emails, but send quality emails that can add value to the lives of your consumers.
Know Your Limits: It’s better to know how much you can endure. You should be aware that only a particular number of hours you can devote to someone in a meeting. Once you start feeling drained just leave the meeting. Because if you don’t you would not be able to work on the next day, as you know you need time to recharge.
Be Natural: Don’t try to go against your nature and limits. Pushing your limits will end you up with lower efficiency which will be the cause of frustration. This way it’ll be suffocating for you to work on something, and you’ll feel that you’re not going anywhere in your life. So, whether you are an introvert or extrovert, always try to sharpen your natural skills. If you’re able to do so, you’ll be unique in your field.
Give Communication Personal Touch: Psychology says that when we hear someone attentively they feel positive and relaxed, this shows that they’re trusting us. So, first, listen to your consumers the consumers what they want to convey and expect from you. After listening, address them with their name, they’ll feel better because according to psychology people want to hear their name. You should also address them by their name even in the middle of the conversations.
So, we’ve seen the best practices we need to keep in mind for becoming a successful and unique introverted marketer. I hope this blog has covered everything you need to know about marketing for introverts. Now, let’s summarize it with some important facts.
Wrapping Up
After reading this blog, you can see that marketing for introverts isn’t a dream and out-of-the-question type situation. Introverts can be great marketers if they are able to focus their energy on the fields they’re best suited for along with capitalizing on strengths. Managing energy and using it where needed is the key to success in marketing for introverts.
Find where you can work naturally without draining so much of your energy, aligning with the methods and field you’re naturally good at will keep you filled with excitement and energy.
Introverts are good at playing with data, and good listeners with patience, creativity and problem-solving. All these qualities make them great problem solvers, analysts, innovators and researchers.
Introverted marketers should always focus on low-interaction methods of marketing. Low interaction methods demand the lowest direct engagement with the target audiences, these are;
Conversing with someone let you open up about your ideas, dreams, and needs in front of that person. When we start a conversation with people we start engaging in those talks and start building an understanding of the wants, problems, and goals of the people.
If we’ve something that can help people in solving their problems and achieving their wants and goals, we’d definitely recommend that thing to people.
What if we can use this method in marketing? It can make a great impact in the field of marketing, right?
You know most hypnotherapists, psychotherapists, and psychologists use conversation to heal the wounds of people. It’s a very good therapy, when you start sharing you start healing. Let me share with you something, one of our clients Mohit Verma has named his digital platform “Conversations”, and Mohit Verma has named his online platform Conversations. You can visit the website and look for yourself how much conversations are important and how powerful they can be!
So, let’s move ahead and get to know conversational marketing in detail along with its strategy and benefits of it!
What is Conversational Marketing?
Conversational Marketing is all about making communication at every step of the whole sales process conversational. Any form of two-way communication can be counted as a part of a conversational marketing strategy. It is based on real-time 1-to-1 interactions across the platforms.
As we’ve already discussed that conversing with someone is the heart of conversational marketing, so it’s a dialogue-driven approach that moves website visitors through the customer journey using real-time two-way engaging communication.
Is inbound marketing and conversational marketing the same?
After everything we’ve gone through don’t you think conversational marketing is looking like an inbound marketing strategy?
But, they’re not the same, instead, conversational marketing is a part of the inbound marketing strategy. Conversational marketing is about starting conversations, understanding the buyers’ perspective, recommending the products and services to the buyers and making improvements after getting feedback.
Starting Conversations
Engaging with the Audiences
Understanding the wants, problems, and goals of buyers
Recommending Products and services based on the insights
Getting Feedback
Making Improvements and Repeat the Process
So, we’ve seen how conversational marketing works, we just need to start the conversations, and build relationships with the clients. Engaging with your audiences is the best way of building ever-lasting strong relationships with your audiences.
Want to know how to build these relationships with the help of a solid and successful conversational marketing strategy?
Let’s get started with the strategy!
How to develop a solid and successful conversational marketing strategy?
If you want to build a solid and successful conversational marketing strategy for your brand, you should first understand what conversational marketing is all about and what happens in conversational marketing!
Building a successful marketing strategy becomes a piece of cake when we’ve studied thoroughly the particular marketing strategy.
Build a conversation starter
Building a conversation starter is the first step toward the success of conversational marketing campaigns. A conversation starter can be anything that enables users to start the conversation. As we know now that conversational marketing is an essential part of inbound marketing strategy, and inbound marketing strategy focuses on developing the different types of content that users are looking for. So, any type of content marketing idea that can start the conversation can be a conversation starter. Some of the most used conversation starters are;
Landing Pages
Surveys
Events either virtual or in-person
Social Media Posts
Valuable Targeted Emails
Webinars
Seminars
Video
Testimonials
Frequently Asked Questions
You can see choose yourself what type of conversation starter you want to make for your brand. Choose the best suitable one for yourself and your brand. To start the conversation most of the brands use a toggle button at the bottom left or right-hand corner of the website. This encourages users to start a conversation with a brand.
Making a Simpler Consumer Journey
The consumer journey lets you know about all the phases a consumer passes from an unknown person to becoming a faithful consumer. You need to keep it simple and short. As simple and short will the consumer journey be as likely the chances of conversion will be. A simpler consumer journey helps both brands as well as consumers.
Choose Your Channels
You need to choose you channels you will use for conversational marketing. It’s not an easy task to maintain the platforms and be consistent and engaged with the users on a platform. So, if you’re targeting every platform, you’re not targeting everything.
Determine on which platforms your target audiences are spending time, and target only those top platforms. It’ll save your resources and time, and management will be easier for you.
You’ll be easily able to manage those platforms and be successful in establishing a long-term personalized connection with your target audiences.
Define the wants, problems and goals of consumers
If you don’t know the wants, problems and goals of the consumer, you wouldn’t be able to make the conversations personalized and the campaign wouldn’t be that much effective as it should be. So, not in just conversational marketing strategy, but in every marketing strategy, it is a must to identify the problems, wants, and goals of the consumers for targeted targeting.
Find out the questions and note down the answers and methods of the problems you’re going to solve through your brand.
Couple it with other marketing strategies
Don’t be stubborn and stick with just one marketing strategy, because this way you’re not going to get anything as the end results. Instead, focus on the ways of coupling different marketing strategies in a successful and seamless way. As conversations are dialogues and conversational marketing is a dialogue-driven process of getting sales and generating more revenues.
The personalized experience is all about giving consumers a sense of exclusiveness. We customize the messaging according to different marketing personas and niches. This will help your brand make a strong relationship with the consumers. Want to know about the ways of providing a personalized experience to your consumers?
Read the valuable blog on “Personalized Experience” from DigiAvtar. We, at DigiAvtar, provide complete digital marketing solutions to our clients, and with the help of our blog, we provide valuable readable material on marketing to our readers.
Leverage the marketing tools
Leveraging the tools saves money, time, and effort along with providing none foreseen efficiency in the marketing campaigns. Tools also help you in automating the tasks, so that you’ll be able to converse with your target audiences 24*7. So, we’ve enlisted some of the best conversational marketing tools here;
Lead Capture Tools
After getting started with the conversation, brands engage with their audiences. There are many lead capture tools such as forms, surveys, and newsletters.
Mailchimp also can be a good example of lead capture tools, MailChimp connects the forms to its email marketing software where we can get the leads who signed up through that particular form.
We just need to connect the form with MailChimp through the API Key. Don’t worry it’s an easy task. After capturing leads, MailChimp can also work as an email marketing tool for sending targeted emails to its users.
ChatBots
The Chatbots are pre-written scripts that consist of some questions and answers of them. The questions are included based on previous queries of the users. For providing a better user experience nowadays we’re using AI-powered chatbots. These AI-powered chatbots are using a branch of Artificial Intelligence that is called NLP (Natural Language Processing).
As chatbots are not humans but computer programs, so they are available 24*7 at the service. If you’re not conversing with your audience, then the chatbot will do that for you always available for you. You can also capture the leads with the help of chatbots.
Some of the chatbots tools are;
Drift
Manychat
Chatfuel
Botfuel
Live Chat
Live chat is also another good tool for capturing leads, you can directly connect with your consumer if you’re available with the help of live chat. This is the best way to convey the message of what the brand is standing for and suggest the most suitable product to them.
If any consumer isn’t able to move forward in the sales process and facing difficulties with the system, you can help to solve that with the help of live chat.
Live Video Streaming
For interacting and engaging with your target audiences, live video streaming is the best option. With the help of live video streaming, you can launch your product, or can solve the queries of the users, and can have discussed some topics related to the brands.
Live video streaming also provides users with an exposure to connect with you personally, and it makes them feel how exclusive they are to the business.
Execute the campaigns
We’ve covered everything you can do to make conversational marketing campaigns successful. Now, without thinking so much just execute the campaign.
It doesn’t matter how much knowledge and plans you’ve if you are not going to execute them, so implement and look for insights.
After getting feedback analyse and optimise the campaign
After the successful execution, you need feedback, even the surveys or chatbots, provide a feedback form after the ending of conversations.
Performing an Analysis on feedback will tell you about the stronger and weaker parts of the campaigns. You can focus on parts and content on the strategies where you’ll need improvements and optimise the whole conversational marketing campaign for the next more successful executions.
You’ve seen the ways of using conversational marketing for the profit of the business. Now, let’s discuss some of the major benefits you can get after the successful execution of a conversational marketing strategy!
Benefits of Conversational Marketing
Conversations have a lot of benefits even in a world without marketing. We share ideas, thoughts, and referrals through dialogues. You can think if it can be targeted in the marketing what wonders it can do for the success of a business!
Some of the most expected benefits from conversational marketing are;
More Human and Personalized Consumer Experience
Long-term personal relationships with clients
Pre-programmed Automated 24*7 responses with the help of chatbots that use conditional logic to carry on conversations that seems natural with the help of Natural language processing, an artificial intelligence-powered technology.
Shortens sales process. Pass more buyers through sales funnels at a faster rate building awareness and trust in no time.
Better and customized recommendations to the consumers
Scalable because conversations are scalable
Increase brand loyalty and build brand advocates
You can see the benefits you can get with conversational marketing campaigns. Now, let’s wrap up this blog with some more deep insights about conversations and conversational marketing.
Wrapping up
Conversational marketing is another successful marketing strategy just like word-of-mouth marketing, and inbound marketing strategies. The reason for the success of conversational marketing is the power of conversations.
Conversations are so much power that they can help any person in getting out of any type of trauma. If you share you will heal. In the same way, they impart a big role in understanding the consumer’s goals, wants, requirements, problems, and so much more.
Conversations are more beneficial in marketing if it has been started by consumers. Being started from the consumer’s side, these are so much scalable but for that, we need to be available for consumers 24*7. Being contextual to the consumer’s requirements, needs, goals and problems, these should be personalized because personalized experience is what makes consumers loyal to your brand.
I’m damn sure, you’ve gotten everything you need to start with conversational marketing.
Please do let us know in the comment section how you’re going to use this for your brand!
Let’s discuss this chapter of marketing in detail!
What is augmented reality?
Consumer experience is what makes users loyal, and advocates of the brands. It further leads to retainer consumers and provides helping hands to other marketing strategies such as word of mouth marketing, inbound marketing etc.
Augmented reality and virtual reality are some of the emerging technologies that are working in the world of bettering consumer experiences with ease.
Augmented reality and virtual reality both are sharing similar goals but augmented reality is more real than virtual reality. And today we are going to talk most about augmented reality.
Augmented reality provides consumers immersive engaging experience combining both real and virtual interactive elements. It helps consumers experience the products even before buying them. As we know AR creates an immersive engaging experience for loyal consumers and potential prospects that helps personalise the brand experience.
Augmented reality is just making the present real-world products more appealing and enabling consumers to experience the product before purchasing. It just augments a real-world scene with the help of technologies while keeping consumers connected with the real world.
Still wondering if it will work for your brand?
I would say everything works out if it is performed properly.
AR is used in enhancing brand experiences somewhat in every type of industry such as product-based brands, clothing brands or textile industry, education industry, cosmetics, automobile industry, furniture, electronics, mobile industry, personal events, service-based start-ups, books etc.
We’ve mentioned one other emerging technology along with AR in this blog that is VR (Virtual Reality).
Let’s differentiate between them
Major Difference between Augmented Reality and Virtual Reality
As we’ve discussed Augmented Reality (AR) creates an immersive engaging experience with the help of both real and virtual interactive elements. The immersive environment created by AR is more real and less virtual. Users of AR technology are always connected with the real world. In the statistics, it can be said that it is just 25% virtual.
But on the other hand virtual reality also create an immersive environment but it’s more virtual and less real. It is named virtual reality because it creates an immersive virtual environment. Users of VR enter into a completely fictional world. In the statistics, it can be said that it is just 75% virtual.
The next biggest difference between VR and AR is the method of making use of these technologies. To experience virtual reality we need a particular headset device, but in augmented reality, it’s not like this. We can experience augmented reality even with a mobile device.
VR has its own place in the field of marketing but AR is also becoming more popular day by day in it, we can use augmented reality with just a smartphone.
The mobile phone is the most popular device used by consumers for accessing brands, their products and services and making buying decisions.
AR is becoming a great tool for experiencing the products and testing them. As result, it helps in enhancing brand value, and brand loyalty. Further, these things drive sales and more revenue just by converting consumers into brand advocates and retainer clients.
Let’s discuss how we can use Augmented Reality in our favour through marketing!
Implementations of Augmented Reality
Various ways of incorporating augmented reality in marketing and making the best use of them are the following;
First Experience then Believe and Buy the Products
Being a human being it is not easy for us to believe in something if we don’t see it with our own eyes. In the same way, we can’t believe in the qualities and specialities of the products if we have not experienced them so far. This is why people first want to try products than making a buying decision directly.
This requirement can be fulfilled with the use of Augmented Reality. It is the reason AR shopping experiences are one of its own and rising trends in the retail industry.
It is a little bit expensive to build an augmented reality testing material for products & services instead it is in virtual reality. But along with big brands, many small brands have started adopting this technology.
Clothing brands are building fitting rooms for consumers so that they can try the clothes there. In the same way, cosmetic brands are providing cosmetic samples. The automobile sector isn’t also far behind, it is using automobile test drives to lure and satisfy its target audiences even without the requirement of a physical inventory.
This way they can check which products and services are fulfilling their needs and how much a product can be useful.
This is the first and biggest use of augmented reality in marketing the products and services of the brands.
We know that augmented reality enhances a real-life environment by providing a simulated environment connected to the real world.
Gamification in marketing is one of the uses of this environment. Its use is increasing in the world of games because it gives users an opportunity to play the game in the real-world environment by bringing out the game on a screen to the real world.
So, the question is how we can bring out the game to the real world. Well, you’ve already seen this with the games who are involving essential daily activities in the games such as getting points on visiting a location or performing some usual tasks.
The examples of gamification in marketing are;
Pokemon Go
Zombies Run
If you’ve played these games, you’d have understood how we can use gamification in marketing with the help of augmented reality.
If you’re a brand that can make a relationship between the brand and the daily activities then you can use gamification to augmented reality for marketing in your branding strategy!
Let’s move a step further and discuss how augmented reality helps in augmenting stories, and branding materials and creating a buzz all over it.
AR enhances the brand experience and status by making augmented stories and incorporating them into branding materials. As we all know that it is an emerging trend in the field of marketing. So, a well-designed and properly executed AR experience can generate ever-lasting memories to talk about the brand in the lives of consumers.
You can use augmented reality in several ways for business cards or brochures or conveying stories. Adding a virtual component to the branding materials will play a part for you.
For example, you can provide the options for scanning the branding material to get more info about the brand, and watching brand stories. In the brochures and business cards, you can also add scanning options to get more insights about the brand by accessing different kinds of media and contact options respectively to connect with the brand.
This way you can easily create a buzz about your brand.
Keeping Consumers Healthy and Fit
We know that we can also add gamification to marketing with the help of augmented reality. It’s done by connecting it with exercises and daily activities and these exercises help consumers keep them healthy and fit.
With the help of gamification, you can track the fitness routines of your consumers and provide them with the best suggestions on the basis of analytics. This way you can help your consumer in improving their nutrition and fitness level.
Improving Ease of Use with Augmented Touring and Assistance
Augmented reality is being used in providing a virtual tour of physical locations such as real estate properties, branded cars, a stadium, or a theatre.
You can see the 3-D view of a stadium or theatre before making a reservation for the seats. You can see the augmented reality manual to get to know everything about your branded car and have an experience of everything. You can also view the complete real estate apartment you’re going to buy with augmented reality touring and assistance. This way augmented reality improves touring and assistance.
Leveraging AR for both B2C and B2B
AR isn’t just limited to any particular kind of industry. Whether you’re targeting B2C or B2B you’re always free to leverage augmented reality for your products and services.
Augmented reality can transform the experience between consumers and brands in several ways. It helps in improving every step of the sales process by implementing tactics to augmented reality.
You can create dynamic brochures, flyers, sales representations, reports, and proposals with the help of augmented reality. Augmented reality provides so much customizations options for products and services. If you want to provide more personalized and customized services, then AR can do that for you by delivering specifically tailored products and solutions to its consumers.
With the help of AR manuals, you can allow your users greater access to the information and experience that is enough to make a buying decision.
It doesn’t end there, you can also provide your consumers remote tech support via augmented reality, and that’s awesome, don’t you think?
Now, let’s move and understand the ways of incorporating augmented reality in content marketing!
Leveraging AR in Content Marketing
We’ve already discussed the ways of leveraging augmented reality in content marketing like making dynamic presentations and brand materials incorporating augmented reality.
Creating AR manuals is also part of content marketing that helps in understanding the features of products and services.
Have thought to create your own AR manuals?
Then go ahead!
Let’s wrap up the blog now with some concluded insights!
Wrapping Up
Augmented reality can play an important role in your sales and marketing strategies along with improving brand experiences and making them more immersive combined with virtual interactive elements.
Want to stand out from the market with the help of augmented reality or build brand advocates with retainer clients?
It can come true with the properly designed and executed augmented reality campaigns.
We love to hear in the comment section how you’re going to incorporate this!
Putting pressure on your mind, how is marketing persona connected to Deep Learning, and how Deep Learning for marketing is important?
Well, when we work on marketing personas, we need to know the behaviours of the people, and Deep Learning can help in the prediction of the behaviour, intent, and journey of potential consumers, and in churn rates.
As we know, marketing personas are the first thing we need to focus on before creating any marketing campaign. Predicting consumer behaviours and churn rate is just one use of Deep Learning for Marketing, but there are plenty of tasks that deep learning can perform in marketing.
Let’s get to the root of Deep Learning first then we will move ahead towards the use of Deep Learning!
What is Deep Learning?
Deep learning is a part of Artificial Intelligence. It’s an Artificial Intelligence driven technology that finds patterns in user activities, and based on that user data predict the further behaviour of users and optimize the marketing campaigns.
Artificial Intelligence, Machine Learning and Deep Learning have become known terms in the field of marketing.
Deep Learning and Machine Learning both are Artificial Intelligence driven technology. With the help of Artificial Intelligence, Machines can mimic human behaviour or intelligence.
Machine learning, a subfield of Artificial Intelligence, teaches computers to learn from historic data using different algorithms. Machine learning can be divided into two parts;
Supervised Machine Learning: Learning with supervision or teacher.
Unsupervised Machine Learning: Learning without supervision or teacher.
Last is Deep Learning, a subfield of Artificial Intelligence and Machine Learning. Deep learning is the evolution of machine learning. In this, Neural Networks (Models that are built to mimic the human brain) use a large quantity of data to learn from it and produce highly accurate output in the form of classifications, predictions, segmentations or clustering.
Deep learning is most popular because it produces highly accurate results. With this essence of Deep Learning, we can solve problems quickly and provide more optimized SEO. We can also predict the user’s behaviour and intent.
There are so many places we can use Deep Learning in Marketing.
How to implement Deep Learning in Marketing?
On the basis of benefits, you can predict how you can use Deep Learning in Marketing. Well, there are many ways to incorporate deep learning and get the best out of this marketing strategy.
Some of the most popular ways are;
Provide Deep User Insights
As we’re saying from the starting that deep learning can help in understanding users’ behaviour, search intent, journey and churn rates.
Want to know how Deep Learning provide Deep User Insights?
With the help of deep learning, you can easily identify if a business or individual can be interested in your products or services.
For looking at interested consumers, it can seek for the brand mentions, if some consumer has mentioned your brand that means he/ she is interested in the brand products and services.
In the same way, it can also analyse so many websites to identify your target b2b consumers in a blink.
So, at last, it can be the best way to use your marketing persona, and look for your potential consumers in a blink. It can take you to a deeper and more precise level of marketing.
We’ve discussed that if the brand is mentioned somewhere then we can identify it with Deep Learning. What if the brand is mentioned in images rather than texts?
How to identify our potential users then?
Well, Deep Learning also provides a solution to this problem which is computer vision. Computer vision is used in branded object recognition.
With the help of this technology, we can detect if our logos have been used in user-generated content or not and in other places. Computer vision allows the detection of logos on different scales, colours, and rotations. To be specific it is called logo recognition which can recognize logos in images and other types of materials.
Want to get to know about the buying intent of b2b and b2c consumers and understand their sentiments towards the brand?
If your answer is yes, then Deep Learning is your friend!
Determine What Types of Contents Need to be published
You know now whom you’ve to target. In a way, Deep Learning helps you narrow the targeting of your potential buyers.
Deep Learning can help you in content optimization and tells you the most optimal content to be published on your brand’s platform. To determine the optimality of the content it uses A/B Testing.
A/B testing is an experiment in which two or more content options are presented in front of the users randomly. After getting the statistical data, an analysis is done, and this analysis tells us which content option will be optimal to publish on the platforms.
It saves us from updating the less optimal content when we have the more optimal content option. So, we can get the most out of our content marketing strategy if we use the optimal content options on our blog.
Outstanding Tailored Conversational and Personalized Experience through Chatbots
Deep learning can provide your users with outstanding tailored conversational and personalized experiences. You can connect with your consumers initialising the communications with personalized messaging.
With the help of deep learning, we can learn consumers’ behaviour patterns. After identifying behaviour patterns we can use deep learning technologies to incorporate conversational and personalized marketing into the communication.
The Chatbot is the easiest way of providing a personalized experience to your consumers. Whenever any user enters your website, you can segment them according to their interests. And with the help of chatbot, you can provide them with marketing updates such as discounts, offers, or coupon codes in their interested domain. This way while providing a personalized experience you can generate a good amount of quality leads.
The chatbot is available 24/7. With the help of a chatbot, you can communicate with your users 24/7 and they feel connected with the brand whenever they’re interacting with your website. As we know if we’re not using a chatbot we’re losing a lot of consumers because most of the consumers want an instant reply. We can connect with the consumers with the help of a chatbot anytime and can reply to them instantly.
A chatbot is a way of interaction between a client and a business entirely scripted with the help of minimal natural language processing and deep learning. Most chatbots are used to hold basic and easy-to-solve conversations with your consumers.
Performance Advertising
Deep learning is used for performance advertising. Performance Advertising is considered when you deliver desired ads to your current and prospective consumers to build brand advocacy and target new potential users respectively.
This is possible by incorporating custom deep learning algorithms in advertising. These can adapt in real time and shows the ads to the right audience in the right place with the right tool and messages and at the right time. If we’re able to deliver the consumers what they are yearning for in real-time, it is called performance advertising. The businesses can also scale exponentially in no time and with no extra spending on budgets.
We can also automate PPC campaigns with the help of machine learning and reduce the churn rates. Automating the PPC campaigns allows the brand to scale without any human interference.
Even google itself has introduced such machine learning-based systems in google ads for smart bidding. The bidding on SEM becomes like child’s play after incorporating these systems.
As we’re running optimised advertising campaigns so the results would be great with improved conversion rates and return on investment.
Reducing Churn Rates
We’ve so far used the word “churn rates” many times in this blog. The churn rate is the prediction of the percentage of users who will leave the brand in a given period of time.
If we can know the consumers who might leave the brand, then we can target them by providing those customised offers and special attention.
With the help of Deep Learning, we can identify those consumers, and once we’ve identified them, we can target them.
This way, Deep Learning helps in reducing churn rates.
Strategy and More Optimised SEO with Heat Map Analyzation
We can optimise the website and SEO if we’re able to understand which portion of the website customers are giving the most and which one they’re giving less time. With the help of heat maps, we can keep an eye on the interactions of the users with the platform.
With the help of heat map tools such as Hotjar, you can determine where we need improvements in the web pages. These are the simple codes that will tell you which call to action customers have clicked and which ones he/ she left untouched.
If we can know where we need improvements then we can easily make improvements in the system. So, with the help of heat maps, we can improve the design, functionality, call to action, content and structure of the website and perform SEO and other marketing strategies more efficiently.
Benefits of Deep Learning in Marketing
As we know the essence of Deep Learning is to provide highly accurate results in a small span of time. So, with this speciality, it can make wonders in the field of marketing. Advantages of Deep Learning in Marketing are;
Targeting and segmenting consumers
Building Brand Awareness and Visibility
Helps in Conversion
Makes Marketing More Conversational and Personalized
Predicting consumer preferences and Building Customer Loyalty
Smooth communication with users
Recognizing Speech for voice-enabled devices
Tracking Movements and Attentions
Auto Captioning Images
Improves the Quality and Quantity of Data Analysis
Avoid Routine Work and Automate Marketing Processes
Identifying brand advocates and Encouraging Brand Advocacy
Enabling Systems to Analyse More Data in a Short Span of Time
Customised Website Experience
Providing More Optimized Marketing Strategies and SEO
Personalized Advertisements
Increase Engagement and Reduces Churn Rates
We’ve seen the benefits you can get from implementing Deep Learning in Marketing. Now, let’s move forward and conclude the blog now.
Wrapping Up
We know now in what ways deep learning can help your brand in marketing and as the field of artificial intelligence is growing, the future of deep learning is so much bright. Deep Learning is the progression of machine learning. It builds recommendation that helps in recommending the goods and services a consumer will most likely buy. Deep learning can also predict the buying behaviour of the consumers and target those consumers with forecast targeting.
Deep learning can help you provide your consumer outstanding experience along with automating so many tasks in just a fraction of time. It can help in strengthening the business and making more efficient decisions for the growth of the business. Tools are the best friend for your marketing automation and deep learning is the key to achieving automation.
