Inbound Marketing: Let Your Audience Find You

Inbound Marketing: Let Your Audience Find You

by | Jul 28, 2022 | Marketing

Marketing is a big ocean, and there are so many strategies in this digital marketing world to follow for the growth of the business. Sometimes even we can’t determine which strategy is best for us. To resolve this problem DigiAvtar is working in this field and providing complete digital marketing solutions. You can visit the blog “Marketing Made Simple Blog written by DigiAvtar Team” to find out the best marketing strategies for you and start working on them. More than 40 strategies are described there you can decide which are going to provide growth to your business.

Today, we are going to discuss one other marketing strategy out of those more than 40 marketing strategies, Inbound Marketing.

If you’ve been in the marketing field for a good amount of time, I’m definite you must have heard about this marketing strategy.

Do you know what the meaning of Inbound Marketing Strategy is and how to implement it in the business?

What is Inbound Marketing?

Do you know who coined the term “Inbound Marketing“and when?

CoFounder and CEO of Hubspot, Brain Halligan coined the term in 2006. Before 2005 there was not any concept of Inbound Marketing. The term “Inbound Marketing” started to show on the internet in the early days of 2007. And it started to grow in 2012. Even some digital marketers take Hubspot and Inbound as virtually synonymous because of coining the term “Inbound Marketing” By Brian Halligan.

Nowadays, it’s one of the most famous marketing strategies.

So now the question is what is the meaning of inbound marketing?

Inbound marketing is all about creating customized relevant content according to the consumers’ needs and sharing it with the consumers for appealing to dream customers.

In the inbound marketing strategy, we create valuable content for the potential prospects so that they’ll keep coming to the brand for what they are looking for and eventually becoming loyal customers.

Inbound Marketing strategy is a strategy where customers come to the brands looking for them.

How does this happen?

As we’ve already discussed that we create valuable content in inbound marketing, and through these valuable resources we provide the answers and solutions to those queries and questions customers are looking for.

When they’ll find their solution on a particular brand’s platform, they’ll remember it and keep looking for the brand. Thus way inbound marketing creates brand awareness and attracts new business that ultimately leads to generating leads and revenue.

I hope you’ve understood what inbound marketing is all about.

In simple words, in this process, we target our potential customers even before they are ready to purchase and help potential prospects find our company rather than directly going to the potential clients and outwardly pushing the brands onto prospects in the hope of business and revenue.

Do you want to implement this methodology in your brand to draw visitors and potential consumers in?

Let’s move further and get to know about the different phases of this marketing strategy;

Elements of Inbound Marketing Strategy

Until now, you must have known that inbound marketing is about giving the solutions to the problems that your target audiences are searching for.

So, now the question is how to provide them solutions.

This inbound marketing strategy has been divided into some steps, some marketers follow 4 steps framework and others dilute one step and follow 3 step framework only.

But we are also going to study both of them frameworks so that you can yourself decide which to follow.

Those steps are;

  1. Attract
  2. Convert
  3. Close
  4. Delight

Marketers who are using 3 step framework dilute the third step close into other steps and use only;

  1. Attract
  2. Engage
  3. Delight

First, let’s understand 4 step framework

4 Step Framework of Inbound Marketing Strategy

There are four steps in Inbound Marketing Strategy’s customer journey; Attract, Convert, Close, and Delight.

Attract

Attracting target audiences to the websites of the businesses through various types of marketing channels and content types is the first phase in getting results. In this first step Attract, we bring in targeted traffic to the brands’ websites. This targeted traffic is the result of different marketing techniques like attracting the right people in the right way at right time through the right marketing channels. As we know we drive traffic by providing valuable content and solutions to the traffic.

So, in what ways we can provide content to our users? I think you know the answer already. We can drive traffic through blogging, targeted SEO, and engaging content on Social Media Platforms.

So, let’s discuss the different channels and ways of attracting or enticing traffic in detail;

Identifying Consumers

Creating a Customer Journey Map and User Persona is the first step in somewhat every marketing strategy. Everyone has different needs and wants, they all have different goals and live in different demographics and their life is being affected by several factors.

So, it is better to identify and target your target audience rather than target everyone and waste your marketing budget.

Creating a buyer persona will help you in building your content marketing strategy, you’ll be able to provide the solutions to those exact problems your customers might come to you looking for.

Videos

Publishing Meaningful and Valuable Videos with Good Script in Storytelling Way will help your users in engaging with your business. We’ve customer personas now, so we can create targeted videos, shorts, or visuals on solutions, tips, and education for the target audience and easily achieve our determining marketing goals.

Create Blogs Enriched with Graphics and Eye-catching Headlines

Create Valuable Educational, Problem-solving, and Entertaining Content through Blogs enriching with graphics like images, infographics, visuals, or Gifs to convey the message properly in a storytelling way.

Eye-catching headlines help in improving click-through rates so that in the same impressions you can get more organic traffic. Infographics provide more value in less content and improve the readability of the blogs. You can also have a look at DigiAvtar’s Blog. Analyse headlines, featured Images and content carefully in our blog posts.

Using Social Media

You can measure the importance of social media yourself by calculating the time you spend yourself on social media like FB, Instagram, or Snapchat.

Do you know 63% of the world’s total population is using smartphones and out of that 63%, 93% of people are using social media to spend time and interact with other people?

That is why most marketers are focusing on Inbound Marketing and Mobile Inbound Marketing.

Inbound marketing is giving users what they are searching for, and Mobile Inbound marketing is giving users what they are seeking along with optimizing platforms for mobile devices.

Social media is a very important marketing tool for engaging with your users, people share their thoughts, and how they feel on social media or in comment sections. So, social media helps you in understanding how your target consumers feel about your brand, products and services.

Search Engine Optimization or SEO

Search Engine Optimization helps you in ranking higher on google searches by optimizing your content and making it more relevant to the user’s search intent and mobile-friendly.

Mastering search engine optimization is the key to bringing hassle-free organic traffic. With the help of a good search engine optimization strategy, you will naturally rank higher on the search engine results pages (SERPs).

When users will search for your brand, services or products and if you’re ranking higher than others, then the chances of getting visits to your websites or any other platforms are higher.

You can also feature in the Featured Snippets in Google Search Results if you are providing high-quality content. High-quality content helps in improving Domain Authority, Page Authority, Page Rank and CPR score.

So, building high-quality content can give your inbound marketing strategy wings to rank higher and get more leads than others.

Google Ads

Google Ads also represent inbound marketing.

Must be wondering how advertising campaigns can represent inbound marketing.

Earlier I told you that in inbound marketing strategy users come to you looking for solutions, and answers.

Well, I’m still there, not trying to change what I said earlier!

How?

Let me explain!

What really happens in inbound marketing?

Users seek for the products, services, solutions, and answers to their problems and visit the brands.

The same happens in Google Advertising!

When they search for any queries google provides them solutions by putting the Advertised Content Above organic.

This way advertising is being done but still, users are coming to the brands looking for them, brands are not going to the users. That is why Google Advertising is an Inbound Marketing Strategy.

So, we’ve discussed the 1st phase of the 4-step framework of inbound marketing strategy which is Attract. Now we know that we can attract visitors in several ways such as through ads, video, blogging, social media, content strategy, SEO, graphics etc.

Now, let’s move ahead to the next step which is Convert!

Convert

The second phase of 4 step framework of inbound marketing strategy is Convert. In the first phase “Attract” we attracted traffic from different resources, now it’s time to convert them into leads.

As we all know we’re providing the solutions to users’ problems for you but it’s time to ask them something in exchange for free valuable resources. This is where we can demand their contact details from them.

It helps in keeping people coming back to the brand’s website over and over again. We can ask them for their details with the help of the following gated content;

Online Forms

You can ask for details from your users in online forms. You can ask them for their name, mobile number and email in the contact form. Anyone who’s filling out a form is willing to connect with your brand in future. So, you can engage with them later on different occasions

Optimized Landing Pages

Landing pages are an important part of sales funnels. The landing page contains so much information relating to particular services, products, or lead magnets. When your target consumers visit your website looking for the answers then they are being redirected from there with the help of a call to action. Once they click on that call to action they land up on the landing page.

Here, you can put a form or can ask for contact information in terms of free resources you want to provide your users as a lead magnet. You can visit this blog for 20 different lead magnet ideas.

Optimize your landing page with proper information, testimonials, call to action, frequently asked questions, benefits, and other important aspects.

Call to Actions

A call to action is a very crucial part of your complete sales marketing funnel. If they are not being used intelligently you might lose a lot of your targeted potential users.

They are an important part of the lead nurturing process. Always keep your call to action precise, concise and ONE CTA per landing page to keep your users on a single track, and not make them confused.

This way, when you have a single, precise, concise call to action, they’ll give you their details in no time.

Analytics and Reporting

Analytics is another important part of the whole sales process. Analyse the whole attracting strategies you’re performing in the “Attract” phase.

By doing this, you can make a report about everything and you’ll get to know from which strategy you’re getting more traffic, what is working and what not. And you’ll be able to focus on strong areas most and improve on weak spots.

We’ve covered the second phase which is Convert, now let’s move ahead with the 3 steps of 4 steps inbound marketing strategy which is Close.

Close

Closing is the state where the converted leads are going to make a purchase for products or services, and close the deal with the brand.

A lead takes time in nurturing and becoming loyal customers. Always stay connected with your leads and solve their problems through the process of converting to a sale.

You can always can in touch with your converted leads with the help of the following resources and tools;

Focused Emails

You’ve collected details of your users in the second phase which is Convert. And along with the information you’ve gotten permission to send them emails about the offers and services. Now, that you’ve permission to send them emails, you need to send them tailored emails according to the details they provided you in the form of a second phase Convert.

Provide Solutions to them according to their needs and don’t spam by sending them irrelevant informational Emails.

Customer Relationship Management Tools

Customer Relationship Management tools help in maintaining relationships with the users and keeping all the users’ information. A CRM (Customer Relationships Management) Tool manages clients’ data and their interactions with the sales team.

If we have the information about their interactions with the sales team, then we can determine what desired results consumers are willing to gain from the brand.

Marketing Automation (Use of Autoresponders)

Marketing Automation is a very important part of any marketing strategy. If you’re able to automate tasks then you’ll save a lot of resources and costs.

With the help of marketing automation, the engagement ratio can be increased drastically with a good personalized experience.

You can also automate your email marketing campaigns into drip marketing formation. Drip marketing is the term when we send multiple emails in accordance with the previous one.

The next and last phase of 4 step framework of inbound marketing strategy is Delight. Let’s discuss it.

Delight

Your consumer has made a sale from you doesn’t mean that you need not do anything else further.

Making a purchase doesn’t end the sales process. If you want to make your customers loyal to your brand then you need to provide them assistance with the products and services and keep communicating with them.

Once you’ve won the hearts of your customers, they’ll never stop talking about you. And they will promote your brand as brand advocates.

This phase contains operations to delight customers such as generating smart valuable content, email marketing, conversations inbox, attribution reporting, and marketing automation.

A good marketer never stops all marketing at once, so you also need to continuously provide them with the absolute best valuable content you can. This way you’ll get more customers from word-of-mouth marketing.

So, with the delight, we’ve covered the 4th phase of 4 step framework of Inbound Marketing strategy. Now, let’s move ahead and talk about some tips to remember in Inbound Marketing Strategy.

3 Step Framework of Inbound Marketing Strategy

As we’ve already discussed two phases of 3 step framework in 4 step framework of inbound marketing strategy. But let’s discuss a little bit about them

Attract

Provide valuable resources to your users to attract them to your brand. In this phase, you can make use of advertising, video marketing, blogging, content marketing strategy, search engine optimisation, and social media.

Engage

In this phase, you engage with your users with different methods along with providing them insights and solutions to their pain points. In this phase, you can make use of lead magnets, email marketing, lead flows, lead management, conversational bots, and marketing automation.

Delight

Delight is the last phase of 3 step framework where you need to stay connected with your current customers delighting them with valuable content to solve their problems in after making the purchase.

So, with the delight, we’ve covered the 3rd phase of 3 step framework of Inbound Marketing strategy. Now, let’s move ahead and talk about some tips to remember in Inbound Marketing Strategy.

Tips to remember in Inbound Marketing Strategy

On the basis of the discussion so far, we can summarise everything in some tips. These tips will help you in building a successful inbound marketing strategy. The tips are;

  1. Define short-term and long-term business goals and buyer personas
  2. Having Content Calendar in place for 1 year in advance
  3. Couple your inbound marketing strategy with mobile inbound marketing strategy and perform mobile optimization on the website
  4. Choose perfect Delivery platforms
  5. Provide valuable content at every stage of a sales funnel and offers to make them provide contact details
  6. Scoring leads, converting them into clients, and nurturing them always
  7. Make your contact details easily accessible
  8. Leverage Social Media and Social Proofs
  9. Build a blog to solve the queries through the blog posts
  10. Personalize content according to different user personas
  11. Make the Storytelling part of your writing style
  12. Analyse, make reports Optimize your Campaigns Accordingly & Test Different Campaigns
  13. Keep Improving

So, we’ve discussed different tips you should remember in your inbound marketing strategy. Now let’s get together with the benefits of inbound marketing

Benefits of Inbound Marketing

We know that every marketing has its own benefits, so as inbound marketing. The benefits inbound marketing provides us are;

  1. It costs 61% less than outbound marketing strategies
  2. Brings organic traffic and increases visits to the website by 4x in 1 year and 12x in the next year
  3. According to 41% of worldwide marketers, it shows a noticeable ROI.
  4. 10x more effective for conversion than outbound.
  5. Put customers in the driver’s seat, they come to the brand’s search for them
  6. Empowering for Customers
  7. It’s not just about sales, but about helping them.
  8. Connect with the audience that is genuinely interested in what we want to convey
  9. Multiply leads by 5x in 1 year and 14x in 2 years.
  10. Reach the right audience, in the right way, at the right time, in the right place.
  11. Increase trust and loyalty
  12. Decrease dependability on one channel
  13. Market effectively in every segment whether it is B2B or B2C

We’ve seen the benefits of the inbound marketing strategy, there may be tons of other benefits of this marketing strategy.

Are you feeling confident about your inbound marketing strategy now? We’ve covered somewhat everything about inbound marketing, so let’s conclude it.

Wrapping Up

In conclusion, an inbound marketing strategy draws in the right people with valuable content and establishes communication with them. To keep customers engage businesses provide insightful and problem-solving content aligning to their pain points and goals. Even after the client has made a purchase from the brand, it supports providing help and assistance to empower customers to find success.

Inbound marketing is also about being creative with valuable insightful content. You may provide any type of content according to the consumers’ needs from the following creative content ideas; blog posts, videos, research papers, ebooks, white papers, infographics, webinars, news articles, social media creatives, and presentations.

Still, waiting?

Do you know the hardest part of any marketing strategy?

The hardest part of any marketing strategy is the easiest.

Not taking the first steps!

So, start your own inbound marketing strategy for your brand. Don’t waste time on where to start, you’ve everything in this blog that can guide you to build your own inbound marketing strategy.

Please let us know in the comment section how are you going to use the inbound marketing strategy in your brand!

For more updated content, visit our blog

Mobile Inbound Marketing: 9 Tips For Successful Strategy

Mobile Inbound Marketing: 9 Tips For Successful Strategy

by | Jul 27, 2022 | Marketing

Have you ever heard about mobile inbound marketing? Do you know what this is?

Okay, let me ask you simple questions, do you know how many smartphones are in your family with internet connectivity and how many members of your family use the internet on daily basis?

I’m sure you’ve answers to these two questions, don’t you?

You must be wondering why I’m asking this! Well, everyone is a user and mobile inbound marketing is for those users who use smartphones with internet connectivity. It is about leveraging mobile optimizations across online platforms.

According to a report of Statista of April 2022, there were 5 billion worldwide internet users, and I am sure you can yourself comprehend that it is 63% of the total world population.

One of the most interesting facts is out of these 5 billion 4.65 billion users were on Social Media i.e. 93% of total worldwide internet users.

Now, you can think of yourself how important it is to optimize your online presence. Mobile inbound marketing helps in making a fully mobile-friendly web presence for an enterprise. Once you’ve achieved it, it’ll result in lower bounce rates, increased engagement, and increased return on investment.

If you want to grow your business with these marketing tactics then stick with the blog! Let’s discuss first what is mobile inbound marketing?

What is Mobile Inbound Marketing?

We know that a large number of people are using smartphones in the world with internet connectivity. As time passes this number is only going to increase. And the most fascinating part is we’re using smartphones somewhat for every purpose from booking a car to ordering food, clothes, electronic items, grocery, medicines, hiring people, telephonic interviews, SMS alerts, notifications, communicating with others, surfing for the entertainment and educational purpose, and the most important for conducting business and business meetings.

So, you can see how big a part is being played by smartphones in our daily life.

And if we want to cash it for the businesses, then we will need to implement mobile inbound marketing in our brand.

Mobile Inbound Marketing is optimizing the web presence of businesses for smartphones and making them completely mobile-friendly.

Web presence or the digital presence or online presence is the presence of your brand in the digital space including several platforms like website, mobile applications, social media, search engines, emails, etc.

Difference between Mobile Marketing and Mobile Inbound Marketing

Mobile Inbound Marketing is the combination of three words; Mobile, Inbound, and Marketing. Everyone knows what mobile is, now let’s discuss inbound marketing!

In inbound marketing, brands help potential customers to find the company. Customers themselves come to the brand searching for their services or products, brands don’t go to them. But to achieve this position in marketing a brand need to put so much effort into its inbound marketing strategies.

There are so many inbound marketing strategies like blogs, opt-in email, native recommendations, SEO or Search Engine Optimization, content marketing, videos, eBooks, social media, etc.

Mobile marketing is different from Mobile Inbound marketing, in Mobile marketing we just market our platforms without context on so many channels, but in mobile inbound marketing, we optimize the aforementioned types of web presence where consumers reach to businesses seeking for their services.

Is Mobile Inbound Marketing Only related to Mobile Applications?

Mobile inbound marketing isn’t contextual to only mobile applications but also web applications and other channels we’ve discussed above.

Most people think about the mobile applications of the brands when they heard mobile inbound marketing and give suggestions for improving the UI and UX of the mobile applications.

But, in reality, improving the UI and UX of mobile applications is just one part of mobile inbound marketing, it’s more than that.

Mobile inbound marketing includes optimizing all the channels of web presence and making them mobile-friendly whether it’s a social media page or a blog post, an email from the newsletter or a post on social media etc.

Many questions are arising in your mind like;

How to optimize web presence now?

How to use inbound marketing in mobile strategies?

Want to know how to build a successful Mobile Inbound Marketing Strategy? Stay Connected!

Tips for Building a Successful Mobile Inbound Marketing Strategy

You can start from any aspect of your online presence and make it mobile-friendly. As we already know that in mobile marketing or mobile inbound marketing we use a combination of marketing channels to connect with our target potential consumers through mobile devices. We can generate leads and sales through these channels if we’re performing a mobile inbound marketing strategy very well.

So, let’s start with it;

Responsive Mobile Friendly Website: Optimization of Website for Mobile

A website should be a must and foremost for every brand. Unlike all other platforms, we have complete control over this platform. All other platforms are provided to us by third parties, e.g. when we build a Facebook Business Page we build it under the terms and conditions of Facebook, and Facebook has every right and control whether to increase the reach of the post or decrease, there are so many factors, even they have the authorisation to delete it. They can manipulate everything on their platforms

But, on the other hand, we’ve complete control over the website, we can decide what types of pages should be displayed, which blogposts should be given priority, and how to optimize it for mobile!

Just think about it, you have a pretty cool website for desktop devices, but when visitors come through the mobile devices, and it is not mobile friendly, won’t they become frustrated?

Definitely, they will!

So, having a website is a must and foremost, and optimizing it for mobile devices is the next necessary thing.

If you want to maintain your consumer base for a lifelong then your visitors should be able to access all the materials of your website from any device in a meaningful way. It should be easy to view and navigation should be easy.

Want to make sure your website is mobile-friendly or not?

For the ease of everyone Google has developed an inspection tool for this, you can always check the mobile-friendliness of your webpages

Inspect your website to check the mobile-friendliness of your brand’s website.

With the help of this test, you can inspect websites as well as codes with this tool.

Optimize for Mobile Search through SEO: Understanding Context and User’s Search Intent

We have already discussed how many people are using internet through the smartphones, and we found out that 63% of the world’s population is using smartphones to access the internet.

And on the other hand, 60% of the searches take place on mobile phones. You can yourself comprehend how much important it has become to optimize the content for mobile search.

Search Engine Optimization is the technique of optimizing the website and website content according to search engines and users.

Context and user’s search intent are also the most important factors in search engine optimization, it works well when your content is in context with what your brand stands for and it is providing the content according to the user’s search intent.

If we’re providing the content that users are searching for on the website then they’ll only come to our brand for the services or products when they’ll need them.

Search engine optimization isn’t just limited to optimizing content it contains different areas like technical SEO, on-page SEO, and off-page SEO. It is an umbrella term. Disable any full-screen takeover (according to google’s latest algorithm it is disruptive in mobile browsing and has a negative impact), increase the speed of the web pages, make web pages mobile friendly, and optimize all the blogs and web pages for the mobile search, submitting website to the search engines are the applications of search engine optimisation.

All the types of SEO help in mobile inbound marketing strategy. If you can’t perform well in search engine optimisation then you’re going to lose so much targeted organic traffic.

Do you want to lose targeted organic traffic?

I hope not so!

Then, go for it, none can be a better way to support your inbound marketing strategy.

Texts, Graphics and Video Optimization for Mobile

You need to optimize your texts, graphics and video for the mobile inbound marketing strategy. We all know that texts are static content, and graphics and video make content livelier. Graphics and video make the content attention-grabbing but these need to be optimized.

Texts look better when it’s given proper width and height, if not then they can overlap with each other and become unreadable to the users. So, optimize texts accordingly for different devices.

Dimensions and size of graphics like images or visuals should be optimized according to mobile screens. Use compatible file extensions like jpg, png or webp according to available resources. If the images are too large and loading slowly then optimize them with the help of tools, there are many tools available online and offline at no cost, I personally prefer bulkreizesphotos most for image optimisation. I hope you’ll also love it!

As for videos, we’ve already discussed, you need to disable screen takeover of videos for mobile devices for its negative impacts on mobile browsing.

Optimizing Email Marketing

Email marketing can be the most powerful tool for targeting and nurturing both cold and warm leads without irritating the prospectuses.

It is often an overlooked aspect of the marketing strategy of most brands. But do you know according to HubSpot open rate of email for mobile users is 3 times more often than for non-mobile users, and 50% of all emails are open through smartphones.

Have you incorporated email marketing for your business?

If not then do it, if yes then have you optimized your emails for the mobile screens?

You should optimized email marketing for mobile inbound marketing, even nowadays many email marketing service provider companies e.g. MailChimp have started showing previews of email copy during the writing and drafting process. So that any user can optimize the email copies according to mobile screens.

You can optimize your email copies in the following ways;

  • Keep your subject lines meaningful, precise, concise and easily readable and understandable at a glance.
  • Text size should be readable, not too big and not too small.
  • Write the content in a storytelling way to increase engagement with the brands.
  • The dimension and size of the image should be optimized so that it doesn’t take so much time in loading and display well.
  • Add your signature at the bottom of your mail to make it more authentic.
  • The signature should also be precise, and well designed.

Leveraging Social Media and Branded Applications

When you are sitting or having a break what do you do? I am sure, most of you will say that I just keep scrolling on social media like Facebook and others. Do you know according to business insider 60% or more time on social media is spent on mobile devices and tablets rather than desktops or computers?

That’s why it’s become an essential part of every marketing strategy to leverage social media and branded applications and optimise these for mobile inbound marketing strategy.

Leveraging social media and branded applications helps you in connecting with your potential target audience so quickly and at no cost.

Stay connected and engaged with your audience by providing valuable content to them. Share relevant content that helps in engagement and encourages users to participate in the quizzes, small engagement competitions, and giveaways.

The 5 Most popular and powerful social media applications nowadays are;

  • Facebook: The engagement index of Facebook is 50.7 according to the report of a business insider, and this is the platform that provides the largest engagement than any other platform.
  • Instagram: The engagement index of Instagram is 13.5 and second after Facebook.
  • Twitter: 7.4 is the engagement index of Twitter.
  • Snapchat: The engagement index of Snapchat is 6.6.
  • WhatsApp: 4.6 is the engagement index of WhatsApp.

The engagement index is derived by dividing Desktop and Smartphone time-spend on 5 selected networks from total unique users and then multiplying it by 100.

Now, you can see how important these platforms are and how valuable they can be for your mobile inbound marketing strategy.

SMS Marketing

SMS alerts can be so valuable in marketing. SMS marketing can be more personalized and valuable when it is coupled with geofencing marketing. Whenever a customer is nearby near the physical store with the help of geofencing marketing, we can send them text messages regarding our business or offers. It’ll help in increasing store visits and ROI by providing a personalized experience. It could only be possible because of smartphones, that’s why we should optimize mobile inbound strategy.

Leveraging Mobile App Development of Your Brand

I would say if you’re a starter then Branded Applications or Social Media Applications are enough for you. Once you have a good consumer base, you can always build your own mobile applications, and work on the mobile inbound marketing strategy for your applications as well.

Launching new applications in the store isn’t a very difficult task but it’s time-consuming and costly. You can always share your application on so many stores e.g. Google Play Store, Apple App Store, and other brand stores like Realme Store etc.

You shouldn’t do anything in marketing without preparation, shooting in dark isn’t a good idea. So, before going to build an application first

  • perform market research,
  • then competitor research,
  • define everything by making blueprints of use cases,
  • launch it in the correct way, tell your application story,
  • And then connect and engage with your audience through this.

Congratulations, you’ve developed your application!!! It looks easy and short in 5 steps, but it’s a lengthy process and so gentle. So, if you’re a beginner I wouldn’t suggest you go for this, but once you’ve reached a good level then you can always go for it anytime.

Incorporating Blockchain, Virtual and Augmented Reality

Businesses should adopt new technologies so quickly if they want to be service providers of them than becoming users.

Blockchain, virtual reality and augmented reality are the new technology in Digital Marketing. Sometimes when we want to enjoy these technologies it needs a smartphone.

Several companies have already taken advantage of these technologies to offer a better user experience. These technologies help users in making better buying decisions.

To begin with, Virtual Reality (VR) simulates the entire environment through a smartphone, it provides a computer-generated 3-D environment. These 3-D environments are created with the help of computer graphics and a 360-degree video. Users feel completely immersed in their surroundings created by virtual reality. Brands can use this technique to demonstrate their products that they can’t present physically.

In addition, Augment Reality (AR) doesn’t completely present a virtual environment like VR but integrates digital information with the environment of users in real-time. It is used to make some visual changes in the natural environment or to provide additional information to users.

Furthermore, Blockchain can also be used in marketing in a different way, it’s in an early phase, and some of its applications can identify and disable blacklisted devices in order to protect the personal information of the users saved on their phones.

Tracking User Engagement with the Brand and Improving the Web Presence

If you are not tracking your marketing strategies then you’ll end up with the same results, because without tracking improvement can’t be possible. And without improvement in the system, the results would be always the same with no growth.

It’s better to get an idea about your users and how they are interacting with your brand on their mobile devices. Knowing their experiences will make us aware of where we need improvements. We can always do it easily by providing a feedback form or asking them to put their queries in the comment section.

Based on the insights we get from our users we can improve our web presence accordingly. Keep improving always, improvement is better and it keeps you updated with the latest technology.

Wrapping Up

We’ve covered everything from knowing the internet mobile users worldwide to what’s mobile inbound marketing, and tips for a successful mobile inbound marketing strategy.

Mobile is the most used device nowadays. And do you know Google has shifted its crawler to smartphones and using Mobile First Indexing? Google itself is giving priority to mobile-friendly websites and applications then why shouldn’t you?

Implement a mobile inbound marketing strategy, it’s never late to start!

Optimize webpages for mobile devices, optimize webpage content to mobile search with the help of SEO, and Leverage social media and branded applications because social media presence sustains mobile inbound marketing efforts, using optimized SMS and email marketing, incorporating new technologies, and always getting feedback and keep improving.

Mobile Inbound Marketing is all about delighting mobile users with the help of Continuous and consistent satisfaction through mobile devices.

Willing to start a Mobile inbound marketing strategy as part of your marketing strategies?

Drop us a comment if you’ve anything in your mind to discuss!

For more similar blogs, visit the blog!

Geofencing Marketing: Draw Contextual Virtual Perimeters

Geofencing Marketing: Draw Contextual Virtual Perimeters

by | Jul 26, 2022 | Marketing

Do you want to promote your products and services in a specific area of interest? Do you want that the promotion campaigns run by your company would be seen in the nearby area where your physical store is situated?

Do you think it’s possible?

Of course, it’s possible!

Geofencing marketing is the solution to this problem. It can help in targeting the right audience in your area of interest. With the help of it, you can decide in which location your paid ads should be shown. It also saves unnecessary ad spending and optimizes the budget along with attracting more visitors to the brick-and-mortar location.

Let’s understand what geofencing is more elaborately to implement it more precisely.

What is Geofencing?

Geofencing = Geo + Fencing

Geofencing is the combination of two words geo and fencing, in which geo means “Geographical or locations” and Fencing means “to define the perimeter.”

In simple words, Geofencing can define perimeters surrounding particular areas of interest.

These perimeters are also referred to as Geofences. Geofencing provide a contextual user experience while entering and leaving an area of interest.

I hope you’ve understood what Geofencing is, now let’s move ahead and get to know about its use and applications.

Uses and Applications of Geofencing

Geofencing is being used in several areas nowadays. It’s a popular and powerful technique for brick-and-mortar businesses to drive consumers to their physical stores. There are so many other uses and applications of it for plenty of businesses. Some of the uses and applications of Geofencing are in the following fields;

  1. Market Research: It helps in market research like knowing where customers are spending their time the most, and where they’re going, and what types of people we can target based on demographic & psychographic data.
  2. Security: In security geofencing location and distance work together to define a fence around a specific point. It’s used in sound systems, smart home security systems, alarm systems and GPS tracking of kids.
  3. Tracking Animals: It is also very useful in tracking animals, and most of the time it is used for dangerous animals to keep an eye on them and keep away from populated areas. For example, it is used in Tiger Reserves to track tigers by setting a tracker in their collar.
  4. Law Enforcement: After issuing a warrant law enforcement can compel the Technology Company to disclose the anonymized location records for any devices to track suspects and criminals in certain areas during a specific time period.
  5. Drone Management: Drones are being used for film shooting and making videos the most. Geofencing helps drones in pinpointing on maps and ensuring it doesn’t leave the said geofenced area.
  6. Social Networking: Social media applications use geofenced to filter the audience based on locations. Once you set up the filter you’ll see the posts only from your areas of interest.
  7. Marketing: It is being used as a popular marketing tool nowadays to target users from a specific area of interest. Applications are websites are using it to send alert notifications to the user who’ve entered a geofenced location setup by brick-and-mortar brands.
  8. Audience Engagement: It is being used for increasing engagement for organized events like concerts, official festivals, and fairs by sharing a social media post for crowdsourcing using geofence to deliver the information about the venue in a particular area of interest. Thus, the information would be distributed only to that specific area of interest.
  9. Telematics: Telematics departments also use geofencing technology to alert their employees if they cross the geofenced virtual zones around sites, work areas and secure areas drawn by companies.
  10. Human Resources: Human resource departments in companies are also using geofence technology for monitoring employees and automating clocking their entry and exit timing.

We’ve seen how dynamically geofencing can be used for businesses in different areas. How do you want to use geofencing for your business?

We’ve also discussed that geofencing is being used in marketing also. So, first, let’s discuss what is geofencing marketing?

What is Geofencing Marketing?

Targeting potential consumers based on their geographical location is called Geofencing Marketing.

It is mostly used for physical locations. Businesses that’ve brick-and-mortar stores like restaurants, retail stores, service providers, cafes, and booksellers invest in geofencing marketing.

Geofencing marketing was already there its popularity has increased so much along with the rise of smartphone users. There are three ways of tracking a consumer’s location in it; GPS, Bluetooth, and Beacons.

Likewise, we can also target consumers in three ways; geotargeting, geofencing, and beaconing.

To begin with, Geotargeting is used for delivering targeted ads based on the given location. In addition, beaconing is used for delivering targeted information or messages to nearby mobile devices. Furthermore, geofencing draws a virtual perimeter and delivers targeted messages within this virtual perimeter.

I hope, you’ve now understood the different targeting techniques with the help of locations. Geofencing can be used on any device from mobile to desktop and laptops. Let’s move ahead to know how geofencing marketing work?

How does Geofencing Marketing work?

The Geofencing API use built-in device sensors. With the help of these sensors, applications can accurately detect the location of the device with efficient battery consumption.

It is based on the location feature data of smartphone of users. While running promotional ads if we want to use Geofencing then we need to run ads based on the potential target consumer’s location. Ads can be shown either based on the specific location or can be based on the specific location radius. In a specific location, it’ll cover all the people in that particular location, but in a specific radius location, the coverage area would be a circle of the given radius.

Eg. when we run FB ads for DigiAvtar we select Gurugram first, then it asks us if we want to target circularly then we select a radius like 5km, or 25km then it targets all the users in a circular pinpointing the specific location as a centre. We can also select Gurugram only and move ahead without targeting a circular area.

Do you know Facebook, Instagram, and Google Adwords support Geofencing at no additional charges?

Location data is so much important to work with Geofencing marketing techniques and this data can be collected from a number of sources such as Bluetooth, GPS and Radio Frequency Identification (RFID).

After getting the data the users can be targeted through

  1. Alert Messages
  2. Push Notifications
  3. Targeted Advertising on Social Media
  4. Websites
  5. Mobile Applications of stores
  6. Targeted Advertising on Search Engines

You can see how we can target users through different types of mediums. Hence, Geofencing marketing is very effective for brands with a physical store. The GeoFence can be of any width and length from a home to a mile or a building to a pin code or any circular area. This way optimising the areas of interest, it’s so much value in reducing ad spend, and boosting your ROI.

How GeoFencing Helps Local Business?

Geofencing Marketing Strategy can give an uplift to the local businesses marketing campaigns as well as personalized marketing campaigns as we’ve already discussed Geofencing is all about targeting consumers and sending them alerts when they’re near a particular local store.

The consumers hear chimes on their mobile phones about the particular store when they’re nearby it, there are better chances that consumers will pay a visit to your brick-and-mortar store. So, it helps in increasing store visits.

We’ve seen how Geofencing helps local business marketing campaigns by increasing store visits.

In the same way, it helps personalized marketing campaigns by providing consumers with an alert or notifications when they’re near the store. An alert can make them feel valuable and grateful to the business.

Many studies and researches have been conducted on GeoFencing Marketing, and they tell incredible things about it;

  1. 75 % means 3 out of 4 users make a purchase from a nearby store after hearing alerts
  2. 92% of smartphones are compatible with it out of 7.1 billion smartphones. We know Geofencing is based on location data, and the mobile phone is the device we keep ourselves every single moment. You can see how bigger a target audience you’ve.
  3. Each user spends at least 5 hours a day on their mobile device and it’s bigger than any other device.
  4. Geofencing Mobile Advertising has a Double Click-through Rate.
  5. 71% of consumers prefer Personalized Advertising

You have seen how people are believing that this strategy is improving the shopping experience. It’s consisting the values of both local business marketing and personalized marketing.

Now, let’s discuss the benefits of GeoFencing Marketing

Benefits of Geofencing Marketing

I’m sure you’ve gotten an idea of how valuable this marketing strategy is from the discussion we’ve done so far. Now, let’s discuss its benefits of it;

  1. Better and Specific Targeting
  2. Personalized User Experience
  3. Limiting Wasted Ad Spend
  4. Can be Combined with another Strategy Well
  5. Increased Efficiency with Less Cost
  6. Expanded reach being Mobile Centric
  7. Track Behaviour and Demographics
  8. Easy and Better Tracking of Employees
  9. Generates More Revenue with less expenditure

If you also want to get these benefits from this strategy then go and start implementing it from now on. I’m sure you’ll wonder if you do it properly.

You must be thinking about the brands who’re currently using it and getting benefits from it. Well, there are not one or two brands, but many who are using this tactic to grow their business and provide a better user experience.

Examples of Geofencing Marketing

Geofencing marketing is used everywhere where we need location data to trigger something. We can see how big brands have incorporated it into their system for giving a customised and personalized experience to their users.

  1. Uber
  2. Ola
  3. BMW’s Electrical Vehicles
  4. Google Maps
  5. Apple Maps
  6. Facebook
  7. Instagram
  8. Google

Are you thinking if they can do it for their business, then why can’t you do it for your business?

Of course, you can do it!

Move ahead and make the best out of it!

Wrapping Up

We’ve included everything about Geofencing Marketing in this blog. Now you know what it is, how it works, examples, benefits and so much more. It is an effective and cost-effective way of attracting target potential customers to the physical location. With the help of its filter feature, we can filter out customers and decrease our ad spend while increasing the efficiency of the advertising.

Marketers are using geofencing marketing through different mediums like sending in-app notifications in brand mobile applications, sending text messages after entering geofenced areas, social media ads, web ads etc.

Some tips we need to remember while implementing it are; limiting the scope, keeping a clear call to action, targeting the right audience and area, and coupling it with another marketing strategy.

As everyone knows no business can be dependent on just one marketing strategy. That’s why we also need to couple this marketing tactic with other marketing strategies. We can mix other marketing strategies with it like local business marketing, personalized marketing, Facebook Marketing, Content Marketing, Remarketing, Search Engine Advertising or Paid Promotions.

Thinking to make Geofencing part of your marketing Strategies? Have questions?

Drop us a comment below!

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Sonic Branding: Just A Jingle or More than That?

Sonic Branding: Just A Jingle or More than That?

by | Jul 25, 2022 | Marketing

Do you remember the sound you hear after switching on the mobile? Every brand has a different sound that comes after the mobile is switched on. Why? Does that matter?

It’s in every field, even on social media like Facebook, when we push the like button, we hear a sound. Why do we need that sound?

If you hear any particular sound associated with a brand, then you can be definitely sure that the brand is using sonic branding in marketing.

In this blog, we’ll be looking at what sonic branding is, sonic signatures, and sonic logo, along with benefits, tips, examples, and psychology behind using sonic branding in marketing.

So, let’s get started!

What is Sonic Branding, Sonic Logo, & Signature?

Let’s first get together with sonic branding, then we’ll move ahead to sonic signatures and logo.

Sonic branding is the association and strategic use of specific pieces of sounds or jingles with a brand to identify and advertise products and services.

Incorporating sound into the brand makes it more recognizable along with an improved user experience.

Why marketers are using sound? Have you ever thought about it?

Well, sound is the most powerful memory of the human brain, it’s easy to recognize the sound and everyone can connect with it. Human beings only take 0.146 seconds in reacting to it.

I hope you’ve got your answer to why marketers are using it. If a piece of sound can make a powerful brand, then why shouldn’t we cash it!

It’s becoming a powerful and popular medium for conveying a memorable, personalized, and targeted message to its target audience, and the use of sonic logos and sonic signatures are making it livelier.

Sonic logos are the audio cue used by a brand. These are made to leave an impression of the brand in the consumer’s mind. Sonic logos are instantly recognizable and memorable for a longer period of time.

While on the other hand, a sonic signature is a particular type of sonic branding in which a few notes are repeated in the same way. Mostly signatures are used for confirmation of an action.

As we know now that sonic branding is the sound of your brand. Now, the question is, who creates it?

Well, if it’s a part of the strategy then, it’s obvious that it’s developed by the brands. Developing a sonic branding strategy, sonic logo, and sonic signature is part of an intentional strategy. It helps audiences in associating some specific sounds with a particular brand.

I hope, now you have a clear understanding of sonic branding, logos, and signatures. Now, let’s move forward, and get to know the psychology behind using sound in marketing!

The psychology behind using Sound in Marketing

Do you know about the concept of visual branding? Most people know about visual branding, but sound branding isn’t as well-known as visual branding. But for small companies and businesses, it’s as important as visuals, and sometimes even more.

The psychology behind using sound in marketing is, that human beings make their best and ultimate decisions in a non-rational way. These decisions are made by the limbic part of the human mind. And do you know, that the limbic part of the human mind is aroused by sound or music?

You can comprehend now, how sound can impart a big role in the sales process and in the growth of the brand.

What types of Businesses should start with Sonic Branding?

Not every type of business can incorporate Sonic Branding. As, it’s about incorporating sound in the marketing materials, and each brand doesn’t use audio and video materials, but if used then this is highly impactful for them. Brands and individuals that can incorporate it are;

  1. An author producing audiobooks
  2. A tutor producing video tutorials
  3. An individual hosting a vlog or podcast
  4. Hold Music for the customer service department
  5. Brands use audio and video in marketing materials whether to advertise or describe products and services.

Now, let’s move ahead and get to know about the benefits of sonic branding.

Benefits of Sonic Branding

There are a lot of benefits it can provide to a business. In sonic branding, we use simple mnemonics, specific pieces of sounds, jingles, specific audios, sound effects etc. But these simple things carry a lot of emotional and exclusive value that helps consumers to connect with the brand on both emotional and personal levels

The benefits we can get through it are:

  1. Emotionally Connect with the brand by Triggering Emotions
  2. Getting more attention and recognition
  3. Stronger Brand Loyalty
  4. Boosting Brand Personality
  5. Enhanced Brand Experience, Engagement and Recall
  6. Communicating Clear and Single Messaging at a time
  7. Conveys Purpose and Values easily

We’ve seen that sonic branding provides so many benefits to the brands. Sonic branding connects customers on an emotional level with the help of sounds. Being resonating on an emotional level, it’s very easy and efficient to convey purpose and value with sonic branding. In the same way, sounds humanise the digital web presence of a brand and make it more appealing to the customers.

As we’ve discussed earlier the sonic logo, don’t you want to know the tips for creating a sonic logo of your own?

Tips to Create Sonic Logo for a Brand

Well, the sonic logo is the heart of branding campaigns, moving forward without discussing about it wouldn’t be justice to the blog. So, the tips you need to remember while creating a sonic logo are;

Find out your competitors & Target Audience

It’s better to identify your competitors as well as your audience. You need to find out who your competitors are, and to who are you selling your products and services. For the target audience, you can create a user persona, and for brand competitors, you can make a list.

Conduct a Sonic Branding Audit of your own and competitors’ Brands

After determining the audience and target audience, you need to conduct a branding audit to look for inspiration. After that, you should also conduct a branding audit of your own find, to find out where you’re lacking, what type of end screens and words you are using at the end of your educational or training video materials, are using any background music in the videos?

After auditing your own brands and competitors you’ll a crystal clear understanding of where you are standing right now.

Keep Sonic Logo Simple and Easily Recognizable

When you’ll see the existing brands that are using it in their brands, you’ll find out that they’ve not included the whole jingle, long music, or songs. But, instead, they’ve used some musical mnemonics to generate a specific emotion in the target audience. So, keep your sonic logo as simple as possible, and don’t rely on words.

A couple of seconds would be more than enough to generate emotion in the consumer’s mind and get the right response. If your logo is simple, only then it would be easily recognizable, and memorable, so don’t overwhelm it with emotions by making it complicated. A simple sonic logo is enough to fulfil what we’re expecting.

Trigger Emotions with Your Sonic Logo

It triggers emotions that help consumers in communicating with the brand and feeling relaxed. Your logo should trigger positive emotions.

Triggering positive emotions, like feeling relaxed, peaceful, secure etc. would make your sound meaningful. Because the sonic logo is about focusing on particular emotions, it isn’t a random sound.

Don’t include so much, your logo and tagline with the piece of simple positive music would be enough for your sonic logo.

Make a Unique Sonic Logo

If you’re leaving a chance of comparing then you’re losing a lot of your customers. The easiest way from standing out from the competition is to be unique. So, you need to generate your own customised Sonic Logo.

Keep Improving

As in marketing, we can’t say what audiences will like and what not. So, if your Sonic Logo isn’t performing well, then you can always conduct an audit as to why your consumers are not appreciating your logo. You can always improve as it takes time. It isn’t easy to create an iconic logo, but you’ll eventually get there if you don’t lose sight of your vision.

Follow these 6 tips for creating a Sonic Logo of your brand, I’m sure now you are ready to create a Logo of your own. Let’s see the examples of sonic branding to get more clarity about it.

Examples of Sonic Branding

There’re a lot of examples of it we can see in our daily life. As many big giants are using it for decades and everyone can identify them with their sound only. Some of the most famous examples of Sonic Branding are;

  1. Netflix’s “Ta-dum”
  2. NBC’s “Three-tone Chime”
  3. Coca-Cola’s “Taste the Feeling”
  4. HBO’s “Ahh”
  5. Intel Inside
  6. Nokia’s Default Tune
  7. T-series’ “Drum-beat with Music”

We’ve seen big brands in the electronics, music, food and Television industries using it in marketing for quite a long time. It’s time for you to decide the sonic branding strategy of your brand. You can see in the examples how brands are incorporating it from just simple sound to music. Some are also including a tagline that is generating a particular emotion.

Now, let’s wrap up the blog!

Wrapping Up

In conclusion, sonic branding is about using sound in marketing. We create a sonic logo and signature. But these are just the beginning of sonic branding. For proper branding and to be heard, known and recognized worldwide, you need to manage the sound experience for every consumer and touchpoints in every market. As we know sound or music connects and inspires us by triggering emotions, so this branding technique provides an opportunity to tap into public emotions.

As we know music and sounds bring us together by relaxing, motivating or generating other emotions, no matter where we stand in our culture, people, or demographics. I hope now you have understood that “Sonic Branding isn’t just a jingle; it’s more than that. “

Want to start with Sonic Branding with your brand? Ask a simple question to yourself, “What and how does your brand sound like?”

I hope we’ve covered everything regarding Sonic Branding, if you’ve more questions, you can drop us a comment!

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Multichannel Marketing: 7 Step Framework For Successful Strategy

Multichannel Marketing: 7 Step Framework For Successful Strategy

by | Jul 23, 2022 | Marketing

The world of marketing is so much important, versatile, and enormous and getting bigger and bigger as the days are passing. It’s becoming very crucial and difficult to target your audience. This is the phase where multichannel marketing comes in handy.

If you’re willing to target every platform your consumers spend time, then you are going to enter the world of multichannel marketing. It is so much valuable tactic for any kind and size of the company. Want to know everything about this marketing strategy, then you’re in the right place, we’re going to cover every aspect of multichannel marketing in this blog.

Let’s get started!

What is Multichannel Marketing?

It is called Multichannel Marketing when a brand connects with its consumers through various different channels whether direct or indirect communications.

We’re passing through the digital era, and we spend our time on different platforms for entertainment, information, and connecting with people. So, according to multichannel marketing, if we’re implementing it, then we can reach a wider audience in varying scenarios. It is also good for the customer that he can reach out to us with no effort.

The channels that we can target in multichannel marketing can be:

  1. Website
  2. SMM Platforms (Social Media)
  3. E-mail
  4. Newspapers
  5. Print Advertising (Pamphlets)
  6. Billboards and Flyers
  7. Mobile Applications
  8. Video Advertising
  9. Business (Brand) Catalogue
  10. Push Notifications
  11. Text Messages (SMS)
  12. Podcasts
  13. Television
  14. Radio
  15. Direct Mail
  16. Paid Search
  17. Physical Location

So, we’ve included somewhat every possible channel the consumers can contact you with. Multichannel marketing uses both approaches inbound and outbound marketing. The ultimate goal of multichannel marketing is to provide consumers with the choice to reach out to brands wherever and whenever they want without making efforts. In this whole process, consumers control the whole buying process. They decide from where they want to enter the buying process, and how and on which platform they want to get out.

Well, it’s not an easy task to target various different platforms simultaneously and provide consumers with a seamless experience. For this, every brand needs a strategy that they can follow and provide their customers with the experience they preach.

How to build a multichannel marketing strategy for a brand?

In multichannel marketing, brands need to target various platforms simultaneously for that they need a long-term plan. This long-term plan will help them in spreading brand awareness and increasing engagement with the consumers along with building strong emotional relationships.

Well, we’ve different marketing channels and we need to create content for every channel for the consumers on those platforms. As for this, we need a clear and deep understanding of marketing data to design the right creative content for the audience. This understanding can come only with A/B testing and analysing of the previous marketing data, and can only be achieved by following some simple steps:

Targeting & Understanding the Right Audience after Creating Brand’s User Persona

As we’re communicating with the audiences on different platforms, if we’re not targeting the right audience then all the efforts will go in vain. So, it’s better to make the user persona before implementation.

As multichannel marketing is all about giving users a choice to connect with us on whichever platform they want. For this, first, we need to understand our users and gather data about them. We need to find out where and how our users consume content, and on which platform they spend their valuable time.

After that, we can plan our multichannel marketing strategy around those particular platforms. This way they will make spontaneous purchases without feeling pushy because they feel like it’s their choice.

Develop & Study Analytics

Develop customer data from surveys and forms or collect it from various data platforms, and perform analysis on it. Analysis helps us in creating targeted marketing messages. Using this you can create a personalized marketing strategy for various platforms based on personal, behavioural and demographic consumer data. This strategy will boost consumer engagement along with user experience.

Integrating Marketing Teams for Seamless Communication

As we’re performing multichannel marketing campaigns that target many platforms at once, it’s obviously different teams would be working on different platforms. As result, some problems generate like communication disruption and hindrance in the collaboration process. Silos are developed naturally within the organization because of team members’ loyalty only towards the team and not sharing the marketing material and data with other teams.

We need to break down these barriers, and this can be possible if all the teams are working in unison. Breaking down existing silos will help in integrating marketing teams for seamless communication within the organization.

Creating Brand Style Guide for Consistent Brand Messaging

If you’re willing to establish your business as a brand, then creating a brand style guide is the first and must thing. It will help all the marketing teams also to deliver a consistent brand message on all platforms.

It’ll keep team members on a single page in what colours to be used, font, and what types of visual graphics should be used and when. This way, the businesses can develop their own design system that works seamlessly. If you want to know how to create a brand style guide then click here.

Choosing the Right Channels for Marketing

Choosing the right platforms can be a great start for the success of a multichannel marketing campaign. The choice of the channels differs for every company. It depends on the needs, and values of the company, and also on which platform their consumers are spending their time.

For getting a rough idea and analysis you can use the current platforms you’re working on. It’ll provide you with a good and clear idea of what type of content your customers are consuming, and where you need improvements.

Measure the Success from a Multichannel Marketing Platform

After every campaign or a certain period of time, you should measure the performance of your multichannel marketing efforts. It’s better if you can measure it from a single dashboard, for this you need to set up a multichannel marketing platform. It’ll provide you 360-degree customer view based on the marketing data from different channels. After analysing the data, you can perform improvements in the tactics.

Improve and Keep Consistent Brand Messaging & Customer Experience

As everyone says, improvement is better than not trying. So, after measuring all the factors, we need to focus on strong areas, but also workout on the weak areas of the campaign.

One thing more consistency makes you recognizable, so we need to keep brand messaging & customer experience consistent. Consistency doesn’t mean the same texts, same creatives or same content everywhere, but using the same fonts, colours, visual graphics etc.

We’ve discussed the 7 step framework of creating and implementing a multichannel marketing strategy, now let’s move forward and discuss the benefits of multichannel marketing

Benefits of Multichannel Marketing

There are a lot of benefits multichannel marketing provides to businesses. One study claims that multichannel consumers spend 2 to 3 times more than single-channel customers. Let’s explore more about the benefits of multichannel marketing;

  1. Providing Choice to Customers: In reality, multichannel marketing is about giving control of the sales process to the hands of the user. In the whole sales process, customers will have a choice of entering and exiting the sales process anywhere and anytime they want. They will at least have free will in the sales process.
  2. Expanded Reach & Increased Awareness: Because of targeting multiple platforms at a time, multichannel marketing targets the masses through different channels and markets. Being active on every possible platform, our consumers are spending time, increasing awareness of the businesses. So, in simple words expanded reach means increased awareness.
  3. Increased Engagement: As there are multiple platforms in it, so has the increased number of consumer touchpoints. Engagement is increased because consumers can connect to the brand on whichever platform they want.
  4. Increased Effectiveness: Well, having a web presence on the channels our customers are active will make our business more effective. Our strategy will be more impactful on the users and the brand will be recognizable to every user.
  5. Consistent and Targeted Messaging: Consistent and Targeted Brand messaging is a challenge many companies are trying to figure out. A multichannel marketing strategy ensures the consistency of brand awareness.

Examples of Multichannel Marketing

Multichannel marketing is being implemented by every brand nowadays. Any brand that comes to your mind is implementing multichannel marketing. Not a single brand is there that isn’t using multichannel marketing right now. For example:

  1. Netflix
  2. Amazon
  3. DigiAvtar
  4. Flipkart
  5. Hotstar

I don’t think there’s a meaning in putting the brand names here and telling that they’re the brand using a multichannel marketing strategy. I would say, every brand is using multichannel marketing knowingly or unknowingly.

Let’s move forward and discuss the future of multichannel marketing.

The Future of Multichannel Marketing

As we know now that it is being performed by every company knowingly or unknowingly. Then, isn’t every brand being benefitted from this?

I would say, yes, every brand gets benefits from this strategy in some ways. But if it is done in the right way then it can be quite fruitful for the growth of your brand. So, follow the steps and do what’s been told in the above sections.

But, is it enough to be on all the platforms, and performing the strategy? What can we do more after mastering the multichannel marketing strategy?

It’s the place where Omnichannel marketing enters!

So, what is Omnichannel Marketing? And what’s the difference between Multichannel Marketing and Omnichannel Marketing?

Difference between Multichannel and Omnichannel Marketing

Multichannel marketing is about securing positions on all the different marketing platforms. In multichannel marketing, brands have a good web presence on various different marketing channels, and users can connect with the brands from whichever platform they want.

But, as the expectations of users are increasing and they are expecting seamless unified personalized user experience from the brands across the platforms. For that, we need a shift to Omnichannel Marketing. But it doesn’t make multichannel marketing less valuable than Omnichannel. Because Omnichannel Marketing can be performed well only if multichannel has been performed well, multichannel marketing is the first step we need to take before entering the world of Omnichannel.

Multichannel Marketing is about providing businesses with a solution to reach consumers on various different platforms, but it does not offer a unified seamless personalized experience.

While on the other hand, Omnichannel marketing reaches consumers on different platforms providing them a unified seamless personalized experience so that they feel connected with the business.

Omnichannel marketing starts from where multichannel marketing ends. It’s moving one step ahead in the area of user experience.

Omnichannel marketing connects all the channels of multichannel marketing to provide a unified seamless experience to its users. It also blurs the line between offline and online marketing.

In simple words, Omnichannel marketing is about connecting all the channels and working as a single entity providing personalized & targeted content to its users for a uniform seamless experience. But you can achieve great benefits from it only if you’ve performed multichannel marketing very well because it needs data from previous campaigns to make a better and more successful Omnichannel marketing strategy.

If you want to know more about it, then click here.

I hope you’ve got clear what is the basic difference between Multichannel Marketing and Omnichannel Marketing.

We’ve come so far now let’s conclude the blog!

Wrapping Up

We’ve included everything so far that’s necessary to understand what multichannel marketing is all about, and we’ve understood the difference between multichannel and omnichannel marketing strategies.

If it is performed well then it can be a great tool for the growth of your business. Connect all of your channels and incorporate Omnichannel Marketing after working on Multichannel Marketing for a good amount of time. We wish you success in your future multichannel marketing campaigns.

If you still have any questions then feel free to ask in the comment section, and we’d love to know if you like to leave a comment if the blog is valuable or not.

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