The Neo Marketing Journal – Getting the basics right! – 5 Aspects of CATT Marketing Funnel

What is the one thing that comes to your mind when you hear the word ‘Neo Marketing’?

Some sort of marketing strategy or marketing ads, right?

Ads on Facebook,

Instagram, 

Twitter, 

Youtube, 

Google search page, 

Newspapers, 

Television, 

Radio, 

Billboards on highways, 

Hoardings in Malls, 

Street advertising boards, 

They are almost everywhere.

What do these ads do?

• They introduce us to the product/service.
• They help build a perception in our minds about the brand.
• They help us understand the benefits of a product/service.

In short, they help create awareness about the brand.

So, If you create good ads, would that be enough as a marketer?

Ads are just one component of Marketing just like Copywriting and Sales.

Marketing is not just about creating alluring ads, it is actually based on principles of Science. Choosing a niche, understanding your target audience, devising marketing strategies, understanding all the segments of marketing, and implementing them to get more conversions all these decisions have to be made only after knowing about how the economy works. 

Now, Let’s try and understand the bigger picture.

‘Market-ing’ – is a word that reminds us to understand the evolution of the market. Over the last decade or so, the Internet has transformed the economics of marketing, it has changed the way people buy.

Now, what do I mean by the word ‘market’?

People who would be interested in your product a.k.a Consumers.

Where do you find consumers?

For a digital marketeer, in their F world mostly (Facebook, friends, family, Twitter & Instagram followers)

So, what is Digital Marketing? 

According to my, understanding of your market which is now digital. 

It has more to do with marketing than digital. It’s just that the medium is now digital.

Digital Marketing comes into the picture even before you have created the product before your prospects have become your customers after have become your customers so that they can become your brand ambassadors and spread positive feedback about your brand which in turn drives more conversions. 

It revolves around customers and their needs. The first and most important thing to do is to understand your customer so well that you can create what they want or you can show them what they need. 

Marketing is the most valuable investment any business can make because it yields immediate ROI. In simple words, you put money to market your product and you’ll get to know the performance of your product immediately. You wouldn’t have to wait for months to know what works and what doesn’t.

One of the key aspects of better marketing is good communication. One thing to keep in mind while communicating with your prospects or customers is to keep it simple yet effective and to be able to convey your thoughts or message to your tribe.

Now, comes the question 

How does Digital Marketing work?

In essence, both digital marketing and traditional marketing use the same principles to drive results but digital platforms like Google & Facebook have replaced traditional mediums like newspapers and it has become the best medium to reach consumers as everything/ everyone is now online. 

Let’s understand this using an example:

Let’s say that you want to buy an LED. what will be the first thing you do? Check options online on various eCommerce platforms, compare the technology offerings by different brands, check for available offers, ask your family/friends for their opinion and read reviews about the product online and make a decision.

So, where will the brand put the most marketing effort on? 

Digital, of course, and that’s what the brands are doing.

Step by step approach to Digital Marketing

Let’s deep dive into two simple yet very practical frameworks. The first one is

The CATT Marketing funnel

This is a step-by-step actionable approach to achieving your goals and it works on the following equation :

Wealth = n^CATT

[n] stands for the niche that you choose

[C] stands for Content: Create useful content that people can relate to

[A] stands for Attention: drive traffic and attention to your content using SEO, paid ads, social media marketing, and referrals

[T] stands for trust: Build trust with your audience using tripwires, marketing automation, and retargeting

[T] stands for Transaction: Convert your leads to customers with natural sales methods

Success and wealth depend on the niche you choose. The more authority you have on the niche you have selected, the better content you will be able to produce which will, in turn, drive attention to your content, thus building trust which will lead to more conversions.

Niche selection is based on three parameters: Talent, Market, and Passion. That means there should be a market (opportunities), you should have talent and you should be passionate about the niche you have selected. See it’s solid science and not any random experiments.

The Integrated Digital Marketing Framework

Digital marketing has many segments like Email marketing, Paid ads, and so on. Now If we try to wait for just one segment to perform it may not fetch you the growth that you’re looking for. So, why not understand all the channels and implement them in such a way that they create a powerful digital marketing machine? Lemme show you how

Paid ads are boosting Email marketing and Content marketing. Content marketing then works with SEO and Social Media marketing to get more conversions.

This framework allows you to build a powerful digital marketing machine integrating all the channels together thus increasing your brand’s reach, potential, and revenue. 

In the last segment, I would like to talk to you about

The Power of Personal Branding

Personal branding is increasingly becoming an important tool for independent professionals who want to create a market for themselves. 

To build confidence in the audience one has to become the face of your brand first or in other words ‘The Brand’.

People have always followed people with whom they can relate, who inspire them to take action and learn from their experiences.

People can relate to people and not brand logos, people like to hear from people not from brands, so, that means you become the brand, connect with the audience, gain trust and influence them to make better decisions.

Evolution of Personal Brand

Steps to gain mass trust in your audience a.k.a MassTrust Blueprint

Learn: If you want to create your personal brand, the first and foremost thing to do is acquire new skills. Like in any other profession, we have to learn and understand the nuances of the subject to gain knowledge. Learn a new skill by understanding the concepts, remembering the facts, and practicing the procedures.

Work: Now that you’ve learned a new skill put your knowledge to work. Go from practice to implementation in the real world. It’ll give you a stronger understanding of the subject.

Blog: Write about your learnings and your experiences. Writing gives you more clarity and a better understanding of the subject thus helping in building a better brand.

Consult: Now that you’ve gained authority over the subject, you can start consulting businesses/ entrepreneurs helping them create better digital marketing strategies.

Mentor: Mentor other people who want to become like you. Inspire them to take action. It’ll definitely help you scale your understanding and clarity to a whole new level.

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