Dreams, everyone sees them, do you also see them? I myself saw a dream of starting a business someday, and after so many efforts I could start this. Do you also want to start a business of your own?
Do you also often dream about it? Well, somewhat 95% of people always see a dream of starting their own business.

But, a few of them get succeeded, why?
Because none tell the secrets of their business, what’s the way safest way and strategy to start a business?
Don’t panic we’re including here the step by step process so that you can easily start and run a business of your own. You can implement these steps in any kind of business, we just implemented these in establishing our Digital Marketing Agency in Gurugram (India) with the name “DigiAvtar Marketing Solutions

  1. Start with Yourself: Well we will divide “Starting with Yourself” into three easy simple steps;
  • Know about yourself!
  • How to wake up early in the morning and become a morning riser?
  • How to Finish the Tasks you start!?

Know About Yourself

Do you have in you what one should’ve to start a business? Before starting with anything you should evaluate yourself, it’s not about limiting yourself but knowing yourself better. Know your weaknesses, strengths, likes, dislikes, tastes, hobbies, passions, skills and interests. 

Do you aware of what type of lifestyle you want from yourself? How much you can spend to gain it? How much can you afford to risk, and the types of work do you want to do?

We all dream of becoming a boss of our own, but do you know most start-ups fail in the first 5 years of their starting. Why?

It’s okay if you didn’t know much about yourself, but it’s time to ask yourself, who you are, what you want to achieve, what you can put at stake, and how you’re going to do it. 

If you’re clear about yourself, you’re good to go, because it’s not easy to stick to something you don’t like. It’s okay if you don’t know much about the business itself first, but it’s not good if you don’t know about yourself. 

It takes motivation and discipline to see the project through, so get ready by knowing yourself. 

Your motivation and strengths lie where your interest lies. 

If you don’t know about yourself, following bad things are surely going to happen to you.

  • Procrastination
  • Bad Work Habits
  • Fear of Failure
  • Lack of Motivation

After knowing about yourself, you can set a daily routine of when you’ll start work. Waking up early sounds good, right! Do you also want? I’ve always wanted, but before starting the business, couldn’t accomplish this mission..!

How can we wake up early in the morning?

Why it is necessary? Because waking up early can increase your productivity, and you’ll have more time than other people in the world because 80% of people don’t wake up early if they don’t have any urgent work or something necessary. If you’re an early riser, it’s one of the best habits that boost your health as well as business.

Some ways of waking up early are the following: –

  • Establish Healthy Sleeping Habits: – Everyone needs at least 7-9 hours of sleep per day, well, it’s not for everyone but most people should get this amount of sleeping hours, some people can do very well with fewer sleeping hours. If they don’t sleep this much, it’ll result in irritation, frustration, and less productivity. So, determine the time when you want to wake up, and fix the time 7-9 hours before the morning wake up time.

If you’ll build healthy sleeping habits like this, you’ll get the following benefits: –

  1. More energy in the morning and the whole day, Complete Freshness of body and mind.
  2. Easier Time Falling Asleep, if you keep doing this for some days. 7-9 hours of sleeping time is necessary based on the 90 minutes cycle our bodies go through.
  3. If you do the workout the whole week, getting more sleep will help you recover fast.
  • Give Yourself a Wake-up Range: – It’s better to have a fixed time of waking up in the morning. You should leave the bed, and get ready between 5:00 to 7:00 in the morning. If you’re not able to do this, you’re losing so much.
  • Don’t lie to yourself once You’re Awake: – We wake up in the bed, but don’t get up from the bed, we just enjoy lying in the bed, this is the time we waste for nothing. So, once your eyes are open, just get up, and run behind your passion, and lifestyle of your dream. Put a funny alarm to wake you up, it’ll boost your willpower to wake up.
  • Build a Productive morning ritual: – Making a morning ritual will help you in making the best use of your extra morning time. Build a list of the rituals, you’ll like the most, and follow this every morning.
  1. Wake up at 5 or (5-7) anytime you prefer.
  2. Brush the teeth, Take Shower, Be Fresh
  3. Enjoy the coffee or tea whatever you prefer.
  4. Cook a hearty breakfast and eat it in no hurry.
  5. Sit down to work

Follow this routine, and soon you’ll get accustomed to it. Once you’re accustomed, you’ll need not force your body, and mind to perform the morning rituals, and be ready on time.

The first step of starting with yourself was knowing yourself, and the second was setting up a morning ritual, go get the most out of the morning time.

How to Finish What You Start?

We always start something, but only a few of us are able to finish those things and tasks. It’s easy to start but difficult to finish something. Why everyone isn’t able to finish what they start? It’s hard to see through what’s stopping you. So, to avoid this and finish all the things we start, we’ve made a 4 steps process by which you can easily finish 95% of the things or projects you start. 

  • Stop Being a Perfectionist: – Most people want their life, partner, relatives, job, home, friends, business, and projects to be perfect. But, this isn’t possible, if you’ll run behind perfection, you’re not going to do something valuable in your life. It’s easy to mend things than to look for perfection. 

I’m not saying that perfectionism is a bad thing, It can be a fantastic trait but until then it’s no stopping you from completing your projects on time. First, 

  1. Outline the bare minimum things you need to complete a project, and build your minimum viable product (MVP). 
  2. Once your MVP is done, focus on improving it. 
  3. Put off your editing work until your MVP isn’t ready.
  4. Do the editing after your Minimum Viable Product is ready.
  • Break down your goals into smaller tasks: – It’s easy to break a stick than a bundle of sticks, so always try to break down your bigger tasks into smaller ones. Make a checklist of your every service, and how you are going to deliver them. Do all these things step by step, and you’re good to go.
  • Keep Track of Your Progress: – If you don’t keep track of your progress, you kind of feel like you’re not making any progress, but still, you’re making progress. Let’s understand this with an example, you want to earn 10 crores in 1 year. You got a project for 50K and got it finished, but it’s negligible in comparison to 10 crores, and you start thinking like you’re not making any progress. You become demotivated and will think to quit, so tracking your progress will keep you motivated and working. Remember, every small amount of work or money matters.

Set smart goals, keep yourself motivated and working, and never quit. I trust you, you’re going to achieve so much if you follow the steps told in this blog post.

  • Always have someone hold you accountable: – If we’re working alone, we will soon become demotivated. So, it’s very necessary to start with someone, because then you’ll be accountable to them. If you feel demotivated, they’re there to motivate you, and if they feel, you will always be there for them. Having an accountability partner can increase your productivity thousands of times. 

We always need someone in our life with whom we can share our ideas, and how we will, an accountability partner will fulfil that part of your life. This is also a big scene where most of the start-ups fail because, they want to hire people, but it’s easy to hire their talent, but you can’t hire their accountability, honesty, and responsibility. Somewhat Every big company that was started in the past, were started by a group of people, not by a single person. Find someone with whom you’re comfortable to work with, and be accountable to each other.

DigiAvtar itself was started by two people accountable to each other, Sonal and Kuldeep. So, before starting think twice about this.

These are the simple things, now you can move on to the next steps. If you have passed through the step, you’ve won the match. Because the rest are just the implementation of what you’ve already got in you. You have crossed 50% of the path to your success. Let’s not waste our time, and move ahead to the other steps of establishing a successful business of your own.

  1. The Business Idea/ Niche: – Next is the business idea or the niche. Always start with a solution to the existing problem. Find the problem in the thing you’re passionate about, that’s why we’ve told you in the first step to know about yourself. 

List down the things, you’re passionate about, and cross-checked them with your area of education. If something matches your passion and education, it’s the most dangerous combination you can ever get. This is the best scenario where you’ll have everything knowledge of the field with the passion you want. 

For determining your passion and business idea, ask some questions to yourself;

  1. What is the thing you enjoy doing, and never feel tired? What’re your strengths?
  2. Are there any strengths that are in demand? 
  3. Are people facing any problems in this particular field? And, what’s that?
  4. Is your education also cross the field? If not, do some courses.
  5. Can you develop a solution to that particular problem?
  6. What can you provide to the people? Are you ready to afford it?

If you’ve answered all these questions, you’re ready to choose your business idea, and I’m 100% sure that you’re going what you want to achieve.

  1. Perform Market Research: – Once you have the business idea in your mind, it’s safe to research to make sure that it’s in demand. If there’s room in the market for you, can you afford to provide the solutions? Perform a SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis of your idea.

As, we always have competitors in life, whether it’s love, study, family, relation, and education. You’ll also get a lot of competitors in the business also and more than all the things discussed in the previous sentence. So, it’s better if you perform market research, and see if someone from them is providing the solution or not to the particular problem you’re targeting.

Research thoroughly online as well as offline, as much as you can, and as deep you can, because the more time you invest upfront the fewer problems you’ll run into later.

  1. Write a Business Plan, Mission Statement, and Tagline: – A business plan is like a written description of everything about your business. It’s like a roadmap for your business, and it should be updated from time to time. A roadmap of the business gives you the information you need to develop your business and get funding.

There’re several ways to create a business plan. Create a detailed description of each point. We’re including some points here, to make you understand what a business plan should look like.

  • Executive Summary – A complete and high-level summary of every executive should be there.
  • Company Description – The company description should be clear, and precise. It should describe our business.
  • Company Mission and Tagline – Words matter the most, so the company mission statement should be made so as the tagline. Company mission shows that you have a goal you want to achieve because without a goal we can’t go anywhere. And tagline shows the process, method, or benefits of the approach, you’re going to use to achieve that particular goal. So, both of them should be written clearly.
  • Market Analysis: – Market analysis is very necessary for everyone, as the target market, and competitors matter the most in the market. So, it’s very necessary to have knowledge of the market.
  • Organization and Management: – These things are pillars of every business, if you’re not able to manage all of your tasks properly, and the authorisations in the company are not clearly mentioned in the brochure then the company can’t long last. Determine who does what and why they’re the best fit in the company.
  • Services or Products: – Companies can be either service-based or products based, so if your company is service-based then you should have a clear checklist about what you provide, what your services are, and how they’re unique. So as with the products, prepare clear descriptions of your products.
  • Marketing and Sales: – There’re hundreds of marketing strategies and sales channels. We should determine beforehand the marketing strategies we’re going to use, and what will be our sales channels.
  • Funding Request: – We should raise funds from the investor only when we’ve set up the structure of the business, and are ready to move on further drastically, sometimes it’s the worst decision, you’ll ever make. Determine what is needed, how it will be used, and when the company will be able to pay it back.
  • Financial Projections: – Always project your ideas, and how much you’re going to make through the business in the next 5 years. How much company is going to make in every incoming financial year?
  • Appendix: – This is also an important section. Here you can add your companies’ projections, resumes, licences, contracts, etc.

Thus, writing everything down is a good way to keep you updated with the business, and you’ll be less bothered because now everything is on paper, not in your mind.

  1. Plan Funding: – If you know how much money you’ll need when you’ll need it. If you know after investing the money when the company will start making a profit, you can easily pick the funding. If you know everything about your business it’s easy to pitch the investors and get the funding. An investor can be anyone from the following:
  1. Self-funding (Bootstrapping)
  2. Friends and Family
  3. Grants
  4. Angel Investors
  5. Venture Capitalists
  6. Crowdfunding
  7. Advance from customers
  8. Loan from partners
  9. Bank Loan
  10. Trade Equity
  11. Business Credit line

Out of all these options, I would recommend you should go for self-funding. Don’t invest at once so much in the business. Invest gradually when you feel the necessity of a particular thing. We both (Me and Sonal) have self-funded our start-up DigiAvtar. Play always safe.

  1. Choose your business name: – Choose a business name that depicts the niche you’ve chosen. Also, it should go with your mission statement, and brand. Always remember these things in mind, because your business name is also a crucial part of your business, it depicts your business. Make sure to get the domain name and social user names for the brand or business name you’ve chosen.

We’ve named our company DigiAvtar, and our tagline is Digitalising Brands (Making Digital Avatar) for Exponential Growth.

  1. Choose the Business Structure and Go for Registration: – To give your business a legal name is a good way to get all the government-related benefits. Before making your business official you’ll need to decide what type of legal entity it is. This will determine the tax, liabilities, and other things. The main entities include:
  • Sole Proprietorship/ One Person Company (OPC): – To give your business a legal name it’s the easiest form for the entities. You’re the only owner. You alone will be responsible for all the debts. It’ll directly affect your personal credits. The business will totally be reliable to you.
  • Limited Liability Partnership (LLP): In the LLP, this is a partnership as well as has the benefits of a company. I would suggest if you’re going to just start, just go for this. We ourselves have registered DigiAvtar as an LLP entity, it’s registered under the name “DigiAvtar Marketing Solutions LLP”. In this the liability is limited, the company doesn’t have any rights to the personal assets. Your personal credit is safe, and what the other person is doing, is that person’s liability, not your company’s or yours, if that person isn’t doing it to your or company’s knowledge.
  • Private Limited Company (PVT): If you want to raise funding immediately then go for this type of legal entity. In this, the company has all the rights on your personal assets also, the company can sell your personal assets when needed. So, go for it when you’re ready, and raise funding, when you’re sure to move on and have already developed a robust infrastructure.

8.   Open a Business Bank Account: – A bank account in the company’s name is very essential. 

This will help in creating trust, daily spending, bills, legal, and taxes. The company will look more professional, and you’ll be able to keep it separate from your personal account.

9.   Get your text Ids, Pan Card, Licences, and Permits: – Being certified in the market is the easiest way to build trust in the market. Be sure to get all the required licences and permits. In India, get your Pan Card, GST, and if you’re handling international clients then take IE (import-export) code, which can also get you registered in the Udhyog Aadhar.

10.  Business Location: – You’ve to select a business location before applying to the legal entities and get your name registered. Set up your office and anything else your business requires to operate. It’s good to have a physical location to target the local customers. Getting your business listed on the local business websites and performing local SEO(Eg. Google My Business) will help you in attracting organic traffic with the help of search engine optimisation.

11. Build Your Team: – Building your team is the most difficult task I’d say, you can hire the talent, and knowledge, but you can’t hire responsibility, trust, and honesty. So, choose the team according, first work with the person on some projects, and then if you’re comfortable, go ahead with that person. Don’t make anyone randomly part of your team.

12. Create the Product or Service: – After you’ve everything set up, you can create your product if you’ve chosen the product-based niche. If you’ve chosen the service-based niche then you can create your different kinds of services and can go ahead. Always remember to create unique products.

13. Promote Your Business: – Now is the time to promote your services, and business and pitch to the clients. This is the easiest thing, once you’ve passed the previous step, and developed the content of your services, and products, then promotion is always easy. You can go for paid promotions or can get the benefit of search engine optimisation for free organic traffic, or you can go for traditional promotions or mouth to mouth marketing. All the ways are good, you’ve remained a single aim, to promote your products.

14. Get Reviews: – Getting reviews is the step where the customers tell you how much value your product or service is and what improvements can there be more. We should never forget to take reviews from the users of our products or services. For reviews, use google my business, always. It’s the best way to perform local SEO also.

15. Improve your products and services: – After getting reviews, if you want to target more people and make yourself a brand, keep improving your products and services. Continuous improvement is the key to becoming unique in the market. 

Make improvements and promote again through the different strategies of marketing or through paid media or SEO (Search engine optimisation).

So, if you’re following all of these 15 steps then I’m 100% sure that you will not find any type of difficulty in running your business.

Be ready, success is waiting for you with open arms. You just have to do one thing, follow the steps one by one, and see the magic of your business, you’re going to achieve everything you’re dreaming about, because you’re not just dreaming, but taking the actions. Magic happens when you take action. Magic happens when you don’t demand (wait) for it, take action, try the step by step process, and you’ll create the magic. Your dream life comes true, you’ll be your own boss, not for some days, but for your whole life with ease and peace.

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