What Are Graphics?
Without the graphics, you’ll enter the world of the ’90s and before where graphics were not being used, so the products were not very much attractive. This works like a free tool that enhances how we communicate with other people. It helps in conveying our message in a way that it’s not only effective and attractive but also beautiful.
Why Graphics Designing Has Become Essential?
This is the reason graphics designing has become an essential part of website development or anything in marketing. If you’re not using these on the website, you’re leaving so much at the table. It is a new craft where professionals create visual content to communicate messages. These designs can be used to promote and sell products, convey a message, or develop a brand identity.
Types of Graphics Design
There’re are so many things included in the graphics design some are the following;
- Brand Identity and Logo Designing: – Every brand or company has its own identity, that’s called brand identity, it’s very necessary for a brand to be unique from the market.
Brand Identity includes many things. It includes fonts or typography, every brand should focus on one or two fonts, if we include more than three fonts, people will get confused, so always try to include only 2 or 3 fonts highest in your brand kit. Colour is the second thing we should remember, every brand has a colour of its own.
We should maintain the same colour on the website. This will create an image in the mind of the people. Whenever they will see that particular colour and typography, it’ll trigger in their mind that this colour and typography is of that particular brand.
Like whenever people see the dark blue colour, and purple in it, people say it’s from the DigiAvtar. Along with the typography, colours, and logos (central to brand identity), you will require a unique selection and arrangement of colours, shapes, and designs. These unique designs will represent the brand somewhat everywhere. A brand identity kit also includes business cards, letterheads, ads copies, and many other different types of graphic designs.
- Web and Mobile Design: – Let’s assume, we had to design graphics for websites and in that we designed graphics for either desktop websites or mobile versions of the website. So, we’ve to optimise the design accordingly. Designers design the pages, layout, and graphics for apps or websites working closely with developers to ensure the feasibility and proper functionality of their designs. Designers also design the pages in a way that it’s simpler but navigational, with awesome structure good user experience, and continuity in all the page structures.
Google has shifted its crawler to mobile browsers, so it’s become very essential that we optimise the website for the mobile version of the site, and the website should be completely responsive.
- Visual Identity Graphics designing: – A brand is a relationship between a business or company and its audience. The visual elements of the brand identity kit we have discussed in the previous point act as the face of a brand to communicate those intangible qualities through images, shapes and colour. Visual identity graphics designing is one of the most common types of design. These types of designers need excellent communication, conceptual, creative skills, and a passion for researching and analysing industries, organizations, trends, and competitors in order to create design elements that are suitable across all the visual media.
- Marketing and Advertising Designing: – Well, marketing is the backbone of every business, if we’ve mastered it, we’ve succeeded half in the business. Whenever we talk about graphics designing people say that we’re talking about the creatives for running the ads on the Facebook, or flyers to promote our products and services. Marketing designers work with company owners, directors, managers or teams of marketing professionals to create assets for marketing strategies. If our designs are according to the rules of designing, it’s easy to communicate with the audience and make them understand the products or services we want to sell. There’re are several examples of marketing and advertising designs that are following:
- Flyers & Postcards
- Posters, Banners, and Billboards
- Infographics
- Brochure(Printed or Digital)
- Signage & Trade Show Displays
- Email Marketing Templates
- Magazine and Newspaper Ads
- Social Media Ads, Banners and Graphics
- Images for Websites and Featured Images for Blogs
- User Interface Designing: – UI and UX are two essential parts of the design. UX depends on the type of UI. UI means User Interface, and UX means User Experience.
We should keep the user interface simple, attractive, and navigational. As much we keep it easy and simple, as much ease, the user will feel to find all the things available, and the user experience will be good.
Basically, user interface design is the process of designing interfaces to make them easy to use and provide a user-friendly experience. There’re can be many examples of user interface graphics designing that are the following:
- Web Page Design
- Theme Design (WordPress is the best but there’re options in the market like Shopify, Joomla etc.)
- Application User interface designing.
- Layout and Print Designing/Publication Designing: – You can take publications as the best way of marketing through traditional marketing techniques. In the publication designing, we can include book designing, newspaper pages, magazines, and catalogues designing. These are the form of traditional marketing, but nowadays there are so many online magazines that are providing this feature in the digital world also.
Examples of Layout and Print Designing are the following;
- Books ( Like Parts of Speech: Study like you Never Studied Written by Kuldeep Yadav)
- Newspapers
- Newsletters
- Directories
- Annual Reports
- Magazines
- Catalogues
- Case Studies
- Packaging Graphics designing: – Packaging designing is done for the products. This requires expert knowledge of print processes and a keen understanding of industrial design and manufacturing. When we want to launch our new products or services, we’ve to design mock-ups, concepts, and a print-ready file for a product or service. Packaging designers are top-notch professionals in the field of graphics designing, they should be pros in conceptual and problem-solving skills with strong working knowledge of print and industrial designs.
- Motion Graphics designing: – Without motion, there’s no emotion. And, emotions are the biggest factor to generate sales in every kind of business. Motion graphics designs express the emotions attached to the services and products in the best way. So, we should always invest in this. This includes animation, audio, typography, imagery, video and other effects that are used in online media, television and films. As you yourself can see the difference between the movie of the ’90s and nowadays. Motion graphics are making the films so much engaging and entertaining. Whenever we see any movie, we just get lost in the scenes of it.
Examples of motion graphics design are the following, and I’m sure you already have heard about them;
- Title Sequences, and end credits
- Animated Logos(At the starting of any YouTube video, or movie you can see this)
- Trailers
- Presentations
- Promotional Videos
- Tutorial Videos
- Advertisements
- Banners
- GIFs
- Action Scenes in the films
- Environmental Graphics Design: – Environmental design contains different types of designing methods in it. These are done to improve the overall experience of a site, and to increase tourism in the holy, and beautiful places. Examples of environmental graphics designing:
- Wall Murals
- Museum Exhibitions
- Public Transportation Navigation
- Stadium Branding
- Event and Conference Specification
- Art and Illustration for Graphics Designing: – Illustrations are not the part of graphics designing by the book, but they’re so much created for commercial uses within the context of graphics design. Examples of arts and illustrations for graphics designing;
- Motion graphics
- Stock images
- Graphics Novels
- Video Games
- Book Covers
- Comic Books
- Album Art
- Infographics
- Technical Illustration
- Picture Books
- Concept Art
Well, graphics designing is an essential part of the nowadays marketing techniques. Without it, you can’t even think of any type of marketing campaign to be successful.
Graphics design makes the content, websites, movies, memorials, and environment livelier. DigiAvtar will provide you with a personalised experience in the field of graphics designing.
If you’ve any questions in your mind, ask us!
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