Tools In Marketing: Worried About Them? | Get To Know 22 Types Of Different Tools In Marketing | Feel Free

by | Apr 6, 2022 | Digital Marketing, Marketing | 0 comments

Tools in marketing, digital marketing tools

What are Tools?

Humans have always tried to make life comfortable and to do that, they have tried to find out ways and tools. These ways and tools help in shortening the time span, costs, and efforts humans have to make to complete the tasks.

Same in the marketing field, humans have made many tools in marketing to lower the efforts in every aspect. These tools help us to grow with minimum efforts and resources. Last but not least final cost is also low than a human resource, so these are very valuable to keep our business growing. Get hands-on with these tools and improve your marketing strategies.

Marketing tools help companies to develop and promote their products, and services. Tools can be in any form, a technique, strategy, materials, system, or piece of equipment.

So, what are the different kinds of tools in marketing, and how can they help us in the development of our business or entrepreneurial journey.

Types of Tools in Marketing

  1. Website Development Tools
    1. Sublime Text
    2. BootStrap
    3. Visual Studio Code
    4. Notepad ++
    5. Website Builders
    6. WordPress
    7. Sublime Text
    8. jQuery
    9. GitHub
    10. CodePen
    11. Angular.js
    12. Sass
    13. MongoDB
    14. Express.js
    15. React.js
    16. Node.js
    17. HTML
    18. CSS
    19. JavaScript
    20. PHP
    21. Python
  2. Content Creation & Graphics Designing Tools
    1. Google Docs
    2. Grammarly
    3. Canva
    4. Piktochart
    5. Giphy
    6. Visme (Easy WebContent, Inc.
    7. Powtoon
    8. Adobe Spark
    9. Infogram
    10. Animoto
    11. Thinglink
    12. Lumen5
    13. Animaker
    14. Pixlr
    15. iMovie
    16. Adobe Color CC
    17. Venngage
    18. Recordit
    19. Kap
    20. Trello
  3. Search Engine Optimization (SEO)
    1. Ahref Webmaster Tools
    2. SEMrush
    3. Moz
    4. Keywords Everywhere Chrome Extension
    5. HubSpot Content Strategy Tools
    6. Ryte
    7. Screaming Frog
    8. Google Trends
    9. Yoast SEO
    10. WooRank
    11. DeepCrawl
    12. Buzzsumo
    13. Kwfinder
    14. Bing Webmaster Tools
    15. Google Page Speed Insights Tools
    16. GTMetrix
    17. Data Studio
    18. Google Analytics
    19. Answer the Public
    20. Google Search Console
    21. Ahrefs Backlink Checker
    22. Google Ads Keyword Planner
    23. SerpSim
    24. Ahrefs SEO Toolbar
    25. Moz Local Listing Score
    26. JSON-LD Schema Generators
    27. Classy Schema Structured Data Viewer
    28. SimilarWeb
    29. SERP Robot
    30. XML Sitemaps
    31. Robots.txt Generator
    32. CopyScape
    33. Google Alerts
    34. Screaming Frog SEO Log File Analyser
    35. Exploding Topics
    36. The Hreflang Tags Generator Tool
    37. Keyword Surfer
    38. Google Mobile-Friendly Test
    39. Website Authority Checker
    40. WhiteSpark’s Google Review Link Generator
  4. Social Media Tools
    1. Iconosquare
    2. Buffer
    3. Sprout Social
    4. TweetDeck
    5. LinkedIn
    6. Facebook
    7. Instagram
    8. Pinterest
    9. Twitter
    10. YouTube
    11. Buzzsumo
    12. Hootsuite
    13. Followerwonk
    14. HubSpot Social Inbox
  5. Online Advertising Tools
    1. Google Ads Keyword Planner
    2. WordStream
    3. Perfect Audience
    4. Google Ads
    5. FB Ads
    6. Instagram Ads
    7. Twitter Ads
    8. LinkedIn Ads
    9. Pinterest Advertising
    10. YouTube Advertising
    11. Adstage
    12. Adroll
  6. Website Optimization and CRO
    1. HotJar
    2. Google Optimize
    3. Kissmetrics
    4. GTMetrix
    5. Semrush
    6. Screaming Frog
    7. Optimizely
    8. Lucky Orange
    9. Wave
    10. Ubersuggest
    11. Ahrefs
    12. Moz
    13. UserTesting
    14. Clicky
  7. Lead Capture and Conversion
    1. Typeform
    2. Data.com
    3. UserTesting.com
    4. OptinMoster
    5. A/B Tasty
    6. Crazy Egg
    7. Convertflow
    8. Animoto
    9. Designerr
    10. Hubspot’s Free Pop-up Forms Tool
    11. Hello Bar
    12. WebinarJam
    13. Hubspot’s Free Marketing Tools
    14. Kissemetrics 
  8. Video Marketing Tools
    1. Wistia
    2. Animoto
    3. Powtoon
    4. VideoScribe
    5. Magisto
    6. Filmora
    7. Animaker
    8. VidIQ
    9. TubeBuddy
    10. Camtasia
    11. Vidyard
    12. Canva
    13. Moovly
    14. Vimeo
    15. Wirecast
    16. Invideo
    17. Loom
    18. Common Craft
    19. Brightcove
  9. Event Marketing
    1. Eventbrite
    2. HubSpot
    3. Tableau
    4. Canva
    5. Facebook Events
    6. Event Website
    7. Regpack
    8. AddEvent
    9. Fonteva
    10. Caterease
  10. Lead Generation Tools
    1. Unbounce
    2. Hubspot
    3. LinkedIn
    4. MailChimp
    5. Aeroleads
    6. Leadpages
    7. Salesforce
    8. Pipedrive
    9. Hello Bar
    10. SendInBlue
    11. Instapages
    12. Converkit
    13. Marketo
    14. Hubspot’s Landing Page Builder
    15. Datanyze
    16. Lead Forensics
  11. E-Mail Marketing and Lead Nurturing Tools
    1. MailChimp
    2. SendinBlue
    3. AWeber
    4. GetResponse
    5. Convertkit
    6. ActiveCampaign
    7. Zoho Corporation
    8. Campaign Monitor
    9. iContact
    10. Constant Contact
    11. SendGrid
    12. Hubspot’s Email Marketing Software
    13. AutoResponder
    14. Litmus
  12. Data Reporting and Analytics
    1. Digital Marketing Tuner
    2. Qlik
    3. Looker
    4. Google Analytics
    5. Tableau
    6. Sisense
    7. Google Search Console
    8. Domo
    9. Yellowfin
    10. DataBox
    11. Whatagraph
    12. ThoughtSpot
    13. Raven Tools
    14. JasperReports
    15. Klipfolio Inc.
    16. Answerrocket
  13. Digital Asset Management
    1. Adobe Experience Management Assets
    2. Brandfolder
    3. Dropbox
    4. Bynder
    5. Bright
    6. Google Drive
    7. Cloudinary
    8. MediaValet
    9. Box
    10. Phraseanet
    11. Image Relay
    12. Widen
    13. Shift
    14. Extensis Portfolio
    15. Panopto
    16. Brandfolder
    17. Daminion
    18. Pics.io
    19. Aprimo Digital Asset Management
    20. MerlinOne
    21. IntelligenceBank
    22. Cumulus
    23. ResourceSpace
    24. Workfront Library
    25. Amplifi
  14. Team Communication and Collaborations
    1. Zoom
    2. Slack
    3. Flowdock
    4. GoToMeeting
    5. WebEx
    6. Join.Me
    7. Skype
  15. Project Management
    1. Trello
    2. Asana
    3. Dapulse
    4. Redbooth
    5. TrueNorth
    6. Wimi
    7. Milanote
    8. HubSpot Projects
    9. CodingTeam
    10. Igloo
    11. Google Docs
    12. Quip
    13. Aritable
    14. Wrike
    15. ProofHub
  16. Customer Relationship Management (CRM)
    1. Salesforce
    2. PipeDrive
    3. FreshSales
    4. Marketing Automation
    5. Zoho CRM
    6. Keap
    7. Capsule
    8. Zendesk
    9. Bitrix24
    10. EngageBay Inc
    11. Nutshell
    12. Oracle Corporation
    13. Less Annoying CRM
    14. Nimble
    15. Hubspot CRM
    16. Creatio
    17. NetSuite
    18. Agile CRM
    19. SugarCRM
  17. Marketing Automation Tools
    1. Omnisend
    2. Marketo
    3. Eloqua
    4. Pardot
    5. Drip
    6. ActiveCampaign
    7. Mailchimp
    8. Automizy
    9. Cutomer.io
    10. HubSpot Marketing Automation
  18. Social Media Marketing Automations
    1. HootSuite
    2. Buffer
    3. Coschedule
    4. Mention
  19. Customer Journey Automation
    1. Leadfeeder
    2. Act-On
    3. LeadSquared
  20. Pricing Marketing Automation
    1. Prisync
    2. Wiser
    3. Informed
    4. Skuuudle
  21. Advertising Automation
    1. Adroll
    2. Metadata.io
    3. Zalster
    4. RevealBot
    5. Trapica
    6. Shoelace
  22. Loyalty and Referral Marketing Automations
    1. Referral Rock
    2. TapMango
    3. Ambassador
    4. Clutch
    5. Belly by Mobivity

We’ve made a list of tools in marketing, you can pick any one of the tools according to the requirements. Some tools have been put in two or more sections according to their work because they’re capable to perform different tasks in a single system.

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