Have you ever heard about mobile inbound marketing? Do you know what this is?
Okay, let me ask you simple questions, do you know how many smartphones are in your family with internet connectivity and how many members of your family use the internet on daily basis?
I’m sure you’ve answers to these two questions, don’t you?
You must be wondering why I’m asking this! Well, everyone is a user and mobile inbound marketing is for those users who use smartphones with internet connectivity. It is about leveraging mobile optimizations across online platforms.
According to a report of Statista of April 2022, there were 5 billion worldwide internet users, and I am sure you can yourself comprehend that it is 63% of the total world population.
One of the most interesting facts is out of these 5 billion 4.65 billion users were on Social Media i.e. 93% of total worldwide internet users.
Now, you can think of yourself how important it is to optimize your online presence. Mobile inbound marketing helps in making a fully mobile-friendly web presence for an enterprise. Once you’ve achieved it, it’ll result in lower bounce rates, increased engagement, and increased return on investment.
If you want to grow your business with these marketing tactics then stick with the blog! Let’s discuss first what is mobile inbound marketing?
What is Mobile Inbound Marketing?
We know that a large number of people are using smartphones in the world with internet connectivity. As time passes this number is only going to increase. And the most fascinating part is we’re using smartphones somewhat for every purpose from booking a car to ordering food, clothes, electronic items, grocery, medicines, hiring people, telephonic interviews, SMS alerts, notifications, communicating with others, surfing for the entertainment and educational purpose, and the most important for conducting business and business meetings.
So, you can see how big a part is being played by smartphones in our daily life.
And if we want to cash it for the businesses, then we will need to implement mobile inbound marketing in our brand.
Mobile Inbound Marketing is optimizing the web presence of businesses for smartphones and making them completely mobile-friendly.
Web presence or the digital presence or online presence is the presence of your brand in the digital space including several platforms like website, mobile applications, social media, search engines, emails, etc.
Difference between Mobile Marketing and Mobile Inbound Marketing
Mobile Inbound Marketing is the combination of three words; Mobile, Inbound, and Marketing. Everyone knows what mobile is, now let’s discuss inbound marketing!
In inbound marketing, brands help potential customers to find the company. Customers themselves come to the brand searching for their services or products, brands don’t go to them. But to achieve this position in marketing a brand need to put so much effort into its inbound marketing strategies.
There are so many inbound marketing strategies like blogs, opt-in email, native recommendations, SEO or Search Engine Optimization, content marketing, videos, eBooks, social media, etc.
Mobile marketing is different from Mobile Inbound marketing, in Mobile marketing we just market our platforms without context on so many channels, but in mobile inbound marketing, we optimize the aforementioned types of web presence where consumers reach to businesses seeking for their services.
Is Mobile Inbound Marketing Only related to Mobile Applications?
Mobile inbound marketing isn’t contextual to only mobile applications but also web applications and other channels we’ve discussed above.
Most people think about the mobile applications of the brands when they heard mobile inbound marketing and give suggestions for improving the UI and UX of the mobile applications.
But, in reality, improving the UI and UX of mobile applications is just one part of mobile inbound marketing, it’s more than that.
Mobile inbound marketing includes optimizing all the channels of web presence and making them mobile-friendly whether it’s a social media page or a blog post, an email from the newsletter or a post on social media etc.
Many questions are arising in your mind like;
How to optimize web presence now?
How to use inbound marketing in mobile strategies?
Want to know how to build a successful Mobile Inbound Marketing Strategy? Stay Connected!
Tips for Building a Successful Mobile Inbound Marketing Strategy
You can start from any aspect of your online presence and make it mobile-friendly. As we already know that in mobile marketing or mobile inbound marketing we use a combination of marketing channels to connect with our target potential consumers through mobile devices. We can generate leads and sales through these channels if we’re performing a mobile inbound marketing strategy very well.
So, let’s start with it;
Responsive Mobile Friendly Website: Optimization of Website for Mobile
A website should be a must and foremost for every brand. Unlike all other platforms, we have complete control over this platform. All other platforms are provided to us by third parties, e.g. when we build a Facebook Business Page we build it under the terms and conditions of Facebook, and Facebook has every right and control whether to increase the reach of the post or decrease, there are so many factors, even they have the authorisation to delete it. They can manipulate everything on their platforms
But, on the other hand, we’ve complete control over the website, we can decide what types of pages should be displayed, which blogposts should be given priority, and how to optimize it for mobile!
Just think about it, you have a pretty cool website for desktop devices, but when visitors come through the mobile devices, and it is not mobile friendly, won’t they become frustrated?
Definitely, they will!
So, having a website is a must and foremost, and optimizing it for mobile devices is the next necessary thing.
If you want to maintain your consumer base for a lifelong then your visitors should be able to access all the materials of your website from any device in a meaningful way. It should be easy to view and navigation should be easy.
Want to make sure your website is mobile-friendly or not?
For the ease of everyone Google has developed an inspection tool for this, you can always check the mobile-friendliness of your webpages
Inspect your website to check the mobile-friendliness of your brand’s website.
With the help of this test, you can inspect websites as well as codes with this tool.
Optimize for Mobile Search through SEO: Understanding Context and User’s Search Intent
We have already discussed how many people are using internet through the smartphones, and we found out that 63% of the world’s population is using smartphones to access the internet.
And on the other hand, 60% of the searches take place on mobile phones. You can yourself comprehend how much important it has become to optimize the content for mobile search.
Search Engine Optimization is the technique of optimizing the website and website content according to search engines and users.
Context and user’s search intent are also the most important factors in search engine optimization, it works well when your content is in context with what your brand stands for and it is providing the content according to the user’s search intent.
If we’re providing the content that users are searching for on the website then they’ll only come to our brand for the services or products when they’ll need them.
Search engine optimization isn’t just limited to optimizing content it contains different areas like technical SEO, on-page SEO, and off-page SEO. It is an umbrella term. Disable any full-screen takeover (according to google’s latest algorithm it is disruptive in mobile browsing and has a negative impact), increase the speed of the web pages, make web pages mobile friendly, and optimize all the blogs and web pages for the mobile search, submitting website to the search engines are the applications of search engine optimisation.
All the types of SEO help in mobile inbound marketing strategy. If you can’t perform well in search engine optimisation then you’re going to lose so much targeted organic traffic.
Do you want to lose targeted organic traffic?
I hope not so!
Then, go for it, none can be a better way to support your inbound marketing strategy.
Texts, Graphics and Video Optimization for Mobile
You need to optimize your texts, graphics and video for the mobile inbound marketing strategy. We all know that texts are static content, and graphics and video make content livelier. Graphics and video make the content attention-grabbing but these need to be optimized.
Texts look better when it’s given proper width and height, if not then they can overlap with each other and become unreadable to the users. So, optimize texts accordingly for different devices.
Dimensions and size of graphics like images or visuals should be optimized according to mobile screens. Use compatible file extensions like jpg, png or webp according to available resources. If the images are too large and loading slowly then optimize them with the help of tools, there are many tools available online and offline at no cost, I personally prefer bulkreizesphotos most for image optimisation. I hope you’ll also love it!
As for videos, we’ve already discussed, you need to disable screen takeover of videos for mobile devices for its negative impacts on mobile browsing.
Optimizing Email Marketing
Email marketing can be the most powerful tool for targeting and nurturing both cold and warm leads without irritating the prospectuses.
It is often an overlooked aspect of the marketing strategy of most brands. But do you know according to HubSpot open rate of email for mobile users is 3 times more often than for non-mobile users, and 50% of all emails are open through smartphones.
Have you incorporated email marketing for your business?
If not then do it, if yes then have you optimized your emails for the mobile screens?
You should optimized email marketing for mobile inbound marketing, even nowadays many email marketing service provider companies e.g. MailChimp have started showing previews of email copy during the writing and drafting process. So that any user can optimize the email copies according to mobile screens.
You can optimize your email copies in the following ways;
- Keep your subject lines meaningful, precise, concise and easily readable and understandable at a glance.
- Text size should be readable, not too big and not too small.
- Write the content in a storytelling way to increase engagement with the brands.
- The dimension and size of the image should be optimized so that it doesn’t take so much time in loading and display well.
- Add your signature at the bottom of your mail to make it more authentic.
- The signature should also be precise, and well designed.
Leveraging Social Media and Branded Applications
When you are sitting or having a break what do you do? I am sure, most of you will say that I just keep scrolling on social media like Facebook and others. Do you know according to business insider 60% or more time on social media is spent on mobile devices and tablets rather than desktops or computers?
That’s why it’s become an essential part of every marketing strategy to leverage social media and branded applications and optimise these for mobile inbound marketing strategy.
Leveraging social media and branded applications helps you in connecting with your potential target audience so quickly and at no cost.
Stay connected and engaged with your audience by providing valuable content to them. Share relevant content that helps in engagement and encourages users to participate in the quizzes, small engagement competitions, and giveaways.
The 5 Most popular and powerful social media applications nowadays are;
- Facebook: The engagement index of Facebook is 50.7 according to the report of a business insider, and this is the platform that provides the largest engagement than any other platform.
- Instagram: The engagement index of Instagram is 13.5 and second after Facebook.
- Twitter: 7.4 is the engagement index of Twitter.
- Snapchat: The engagement index of Snapchat is 6.6.
- WhatsApp: 4.6 is the engagement index of WhatsApp.
The engagement index is derived by dividing Desktop and Smartphone time-spend on 5 selected networks from total unique users and then multiplying it by 100.
Now, you can see how important these platforms are and how valuable they can be for your mobile inbound marketing strategy.
SMS Marketing
SMS alerts can be so valuable in marketing. SMS marketing can be more personalized and valuable when it is coupled with geofencing marketing. Whenever a customer is nearby near the physical store with the help of geofencing marketing, we can send them text messages regarding our business or offers. It’ll help in increasing store visits and ROI by providing a personalized experience. It could only be possible because of smartphones, that’s why we should optimize mobile inbound strategy.
Leveraging Mobile App Development of Your Brand
I would say if you’re a starter then Branded Applications or Social Media Applications are enough for you. Once you have a good consumer base, you can always build your own mobile applications, and work on the mobile inbound marketing strategy for your applications as well.
Launching new applications in the store isn’t a very difficult task but it’s time-consuming and costly. You can always share your application on so many stores e.g. Google Play Store, Apple App Store, and other brand stores like Realme Store etc.
You shouldn’t do anything in marketing without preparation, shooting in dark isn’t a good idea. So, before going to build an application first
- perform market research,
- then competitor research,
- define everything by making blueprints of use cases,
- launch it in the correct way, tell your application story,
- And then connect and engage with your audience through this.
Congratulations, you’ve developed your application!!! It looks easy and short in 5 steps, but it’s a lengthy process and so gentle. So, if you’re a beginner I wouldn’t suggest you go for this, but once you’ve reached a good level then you can always go for it anytime.
Incorporating Blockchain, Virtual and Augmented Reality
Businesses should adopt new technologies so quickly if they want to be service providers of them than becoming users.
Blockchain, virtual reality and augmented reality are the new technology in Digital Marketing. Sometimes when we want to enjoy these technologies it needs a smartphone.
Several companies have already taken advantage of these technologies to offer a better user experience. These technologies help users in making better buying decisions.
To begin with, Virtual Reality (VR) simulates the entire environment through a smartphone, it provides a computer-generated 3-D environment. These 3-D environments are created with the help of computer graphics and a 360-degree video. Users feel completely immersed in their surroundings created by virtual reality. Brands can use this technique to demonstrate their products that they can’t present physically.
In addition, Augment Reality (AR) doesn’t completely present a virtual environment like VR but integrates digital information with the environment of users in real-time. It is used to make some visual changes in the natural environment or to provide additional information to users.
Furthermore, Blockchain can also be used in marketing in a different way, it’s in an early phase, and some of its applications can identify and disable blacklisted devices in order to protect the personal information of the users saved on their phones.
Tracking User Engagement with the Brand and Improving the Web Presence
If you are not tracking your marketing strategies then you’ll end up with the same results, because without tracking improvement can’t be possible. And without improvement in the system, the results would be always the same with no growth.
It’s better to get an idea about your users and how they are interacting with your brand on their mobile devices. Knowing their experiences will make us aware of where we need improvements. We can always do it easily by providing a feedback form or asking them to put their queries in the comment section.
Based on the insights we get from our users we can improve our web presence accordingly. Keep improving always, improvement is better and it keeps you updated with the latest technology.
Wrapping Up
We’ve covered everything from knowing the internet mobile users worldwide to what’s mobile inbound marketing, and tips for a successful mobile inbound marketing strategy.
Mobile is the most used device nowadays. And do you know Google has shifted its crawler to smartphones and using Mobile First Indexing? Google itself is giving priority to mobile-friendly websites and applications then why shouldn’t you?
Implement a mobile inbound marketing strategy, it’s never late to start!
Optimize webpages for mobile devices, optimize webpage content to mobile search with the help of SEO, and Leverage social media and branded applications because social media presence sustains mobile inbound marketing efforts, using optimized SMS and email marketing, incorporating new technologies, and always getting feedback and keep improving.
Mobile Inbound Marketing is all about delighting mobile users with the help of Continuous and consistent satisfaction through mobile devices.
Willing to start a Mobile inbound marketing strategy as part of your marketing strategies?
Drop us a comment if you’ve anything in your mind to discuss!
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