Traditional Marketing | 7 Types of TM Methods | Benefits of TM over DM

by | Mar 30, 2022 | Marketing | 0 comments

Traditional Marketing

Traditional, a word known by everyone perhaps. You also have listened to this word several times in your lifetimes. Everyone who is older than us says to do everything in traditional ways. What meaning does “traditional” contain in itself?
Well, something is called traditional if you’re following or belonging to the customs or ways of behaving that have continued in a group of people or society for a long time without changing.
So, these are the customs thing which our ancestors are used to. We’ve understood the meaning of traditional, and what are the ways in the marketing that our ancestors have used?

What is Traditional Marketing?

Well, traditional marketing is the way of marketing in which we use the traditional ways of marketing. In simple words, it refers to any type of marketing that isn’t online. The Digital revolution has just started some decades ago, but the traditional ways are primitive & primal.
It typically consists of any type of promotional materials featured offline. This is the method of marketing by which we can target audiences in physical locations. We can insert traditional marketing advertisements in places like radio and television commercials, billboards, and direct mail campaigns.

Why is traditional marketing an important method in marketing?

We know a lot of people somewhat 80% of the population is using technology & social platforms, but as this is the digital world, and there’s the remaining 20% of the population that isn’t online, so traditional marketing provides you with a way to reach out those audiences who spend time away from their computers.

And it’s easy to build trust in the physical world than in the digital world, as we feel there’s someone in front of us, a physical location, person, who’s doing the promotions for them. But, in the digital world, we don’t have any direct reach to the advertisers, and don’t have so much information about them, such as who’s running the ads, who’s doing the promotions, is the product genuine or not, what’ll we do if we don’t get the appropriate services or products (so many insecurities).

To make our business trustable online we’ve to put so much effort, take reviews, and need to place them online. But, in the physical world, we don’t need to put as much effort equal in the digital world. We should have a robust online presence to target the audience globally, but if one of your business goals is to target local audiences, then traditional marketing efforts can make you more recognizable to members of the local community and can connect you with the local audience.

You can easily get a wider audience if you place advertisements in public areas. The reason behind this is in public areas many people regularly visit.
There’re are so many traditional marketing methods like this, we’ll be discussing here some important traditional marketing ways that can boost our marketing campaigns

Types of Traditional Marketing Methods

There’re many traditional marketing methods, and everyone is having unique benefits in itself. We’ll be describing here some of the methods, in short, that’s following:

  1. Handouts: – These can be a brochure, a flyer, or any printed document that can promote a business, event or sale. We can display flyers in the public areas where community members regularly visit. Brochures are the best way to provide details about the company or explain the features of a product, that we can distribute at events or when the clients are visiting our company. They can keep these handouts with them in a case when they want to learn more about our company, and its products, they can contact us.
  2. OOH Marketing— it’s called out of home marketing. It’s best to communicate with potential clients outside of their homes and businesses. It relies on images more than words to convey the message to the audience.
    • Direct Mail: – In this method, we create and send advertising campaigns to stakeholders or our potential future clients using the mail system as a delivery model. The awareness of the different products is created using different direct-mail marketing sources like brochures, letters, postcards, catalogues, flyers, and other printed materials. It is the form of targeted marketing because the information is being pass-on to a specific target audience or market. Direct Mail marketing is very useful, in generating and nurturing new leads and converting them into transactions. 
    • Public transits like buses & trains, Street Furniture, and Cabs: – Whenever we travel, we can easily find the advertisements printed on the back and side of the public transport. This is also a good way to create awareness about the brands. With this method, we can reach out to a wider and diversified community as the advertisements are done wherever the public transport goes.
    • Billboards: – Billboards attracts attention, as whenever we go somewhere, we see signboards, and these look like signboards, and we’re standing on the circle then it’s definite that our eyes will interact with the billboards that are on that circle.
  3. Print Ads/ Print Media Marketing –Newspapers & Magazines are the best examples of print media marketing. We can find any oil company, institution, or start-up advertisements on the front page of newspapers, and magazines. Books and journals are also an example of print media marketing. It’s a mass marketing approach, in which printed advertisements allows brands to reach significant individuals, irrespective of how keen they’re about the products and services. It can be also specific through particular magazines, as most of the magazines and journals are for a targeted audience.
  4. Event Marketing: – It may be said the oldest form in traditional marketing, as when there was not any paper thing, then it was the best way to market the products, people tend to organise fairs (events) to market the products of their states. With event marketing, we can create advertising materials to showcase at industry events, like seminars, conventions, or conferences. We can also consider setting up similar booths at other local events to gain local attention. We can also sponsor events (Like sports) to increase our brand awareness and recognition.
  5. Referral: – Referral is the best way to make your customers your advertisers. If we provide some perks or benefits or discounts or some share from the sales that are being done through the clients then it’s the best way to grow our business with no additional cost. With this, we don’t have to put effort into marketing our products, and we don’t need to invest in marketing so much, our marketing budget can be reduced with the help of this technique.
  6. Broadcasting—Television & Radio Channels, Text Messages are the best channels for broadcasting a marketing campaign. Television is the best channel of marketing by visually representing and demonstrating items and their functionalities. Televisions allow marketers and advertisers to create more compelling commercials. Broadcasting these types of commercials can intrigue viewers and listeners which may lead them to research the company or contact the company to know more.
  7. Cold-calling/ Tele-Marketing—Face to face meetings, phone calls, events, direct selling is the ways of cold-calling. It’s also called the telemarketing method. A cold call involves everything from contacting to informing, to persuading potential consumers over the phone and converting them into clients. It can be used for many things, like building awareness or increasing transactions etc.

So, we’ve discussed many ways through which we can do traditional marketing. These are the best methods to perform traditional marketing tactics. As everyone says, “Old is Gold”. So as with traditional marketing, it also contains several benefits over digital marketing. One of the major goals of every business is to grow and maintain a strong and loyal client base, and traditional marketing can impart a big role in achieving this. We’ll be discussing the benefits of traditional marketing over digital marketing now.

Benefits of Traditional Marketing Over Digital Marketing

There may be several benefits of traditional marketing but, we’ve tried to conclude them in some of the important topics: –

  1. Easy to reach a local audience: – If you’re willing to target a local audience then radio broadcasting or an event can be the most useful marketing technique to employ. 
  2. Easier to process and recall: – One of the studies shows that paper marketing is easier for potential clients to process mentally. It is also easy to remember, so whenever in future someone wants to recall about you, it becomes easier for them to remember your brand name if you’ve been holding the hands of traditional marketing.
  3. Easy to understand: – Well, these are the methods that our ancestors were using, so we all have been addicted to them, so these methods don’t need much explanation as to what these promotional materials are for. It’s easy to accept a flyer even when knowing that it’s for advertising and reading it when have time.
  4. Can be kept and recycled: – This is the best benefit traditional marketing can give you, as we can reach out to places where there’s not any internet facility. Any person can take the printed copy with them and read it anywhere and can read it anytime, on the other hand, if you miss digital ads, you’ll definitely not put effort to reach those brands, and many more are running the same and more attractive campaigns than yours all the time. These promotional materials can be kept for reuse, or recycled.
  5. Higher and proven success rate: – Don’t you wonder when you see that there’s technology everywhere, and still traditional marketing hasn’t left its grip on the market. The simple explanation for this is; it’s tried and tested that it has a higher success ratio than digital marketing. You may reach globally with the help of digital marketing but it’s not a guarantee that you’re reaching all of your potential client bases. You may end up reaching out to those who’re not willing to take or buy your products. And not everyone who’s interested in your services or products is going to buy from you because first, that person will research your competitors and then will reach a decision. The decision will be made keeping in the mind so many factors. So, in this scenario also, Traditional marketing has more balls on its side.

In conclusion, we’ve discussed everything from what is traditional to why traditional marketing, its channels, and its benefits. DigiAvtar provides you with the Omni-channel Marketing Plans for your business, if you want to advertise globally in a cost-effective way, then we may be your best fit. Well, as this is the digital world, you’ve so many options out there, but we’re the best because our motto isn’t to grow from you, but to grow with you.

If you want to read more valuable resources like this, then you can visit our blog, and if some questions are creeping into your mind, then don’t suppress your mind, go to the comment sections, our team will provide you with the best answers of your questions.

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