Do you like transformations? I don’t know about you but I like it so much. Do you want to be transformed into a wealthy person? Do you want to be good-looking? Do you want to be appreciated by everyone? Do you want to get noticed by everyone?
I’m sure for some of the questions, you’d say “Of course Kuldeep, I want!”
For this you need to go through a process, if you want to be a wealthy person, you need to put effort and look for passive sources of income. If you want to be good looking then you need to put your body to work and do the Fitness Training. If you want to be liked and get noticed by everyone, you need to be a humble and sensible person.
Noticed? Everyone needed to go through some changes if they want to achieve something. In the same way, if businesses want to convert their buyers into their brand advocates then they also need to incorporate transformational marketing into their brands.
Wondering what a transformational marketing strategy is?
What is Transformational Marketing?
Transformational Marketing Strategy is the combined efforts that businesses make through different channels to convert buyers into lifelong brand advocates by conveying consumers’ stories.
I hope you get it!
So, we’ve already a good client base. But if we want to convert them into brand advocates then we need to perform some strategies continuously.
Brand advocates are those who promote your business believing with their hearts that your business is providing the best products or services in the particular field. Brand advocates help most in the word of mouth marketing. And the word-of-mouth marketing strategy has been the most successful strategy of all strategies.
So, let’s create a transformational marketing strategy!
How to create a Transformational Marketing Strategy?
So far, only a few marketers have written about it because they are not taking this strategy into so much consideration. But in reality, this is the secret to increasing your success ratio of companies and generating a good amount of return on investment (ROI) with word-of-mouth marketing by creating Brand Advocates.
Even when you’ll see top marketers in the world, you’ll find out that the success ratio of the companies they’ve worked with is not more than 20%, why this is happening? Meaning only 1 out of 5 companies has been able to maintain sustainability in their businesses.
Because, they’ve not performed transformational marketing strategies, and adapted changes according to the environment. So, if you want to get benefitted from this strategy then according to Top Right Partners you need to keep in mind SSS (3S).
Here SSS stands for; The Right Story, The Right Strategy, The Right Systems!
Let’s elaborate on each of them;
Pick the Right Story
There’ve been so many evolutions so far, and many will be brought up! But two things are always common; seller and customers. The stories of both of them are necessary.
But, here is a twist!
Because we’ve to make a Brand’s stories to a customer’s stories. If we’re able to make a brand’s story into the user’s own story, then we’ve just passed the first step of making a transformational marketing strategy.
It means we don’t need to tell the customers what the brand is all about, and what is it offering. But we need to convey the stories of how a brand is helping their customers and in what ways and what types of benefits are they getting from their products and services.
I hope you got my point!
If you want to create an attention-grabbing story then make it simple to understand easily in the context of a general consumer making the consumer hero of the whole story. The reason behind putting the consumer at the centre of the story is, that it makes the story resonate with the target audience and more compelling.
As we’ve discussed that the hero of the story is a consumer, and the story is all about their journey of how they got benefitted from the products or services of a brand.
The only role brand plays here is as a guide to help them navigate through their journeys. The customers will only engage with the story if it is containing their pain points, goals, needs, and their wants.
Basically, your brand story should tell audiences how a common person is achieving their needs, goals, and wants crossing all the pain points with the help of the products and services provided by the brand. This way the story looks bold and audiences will want to learn more about the brand and explore it.
If you want to make your brand stories successful then keep it balanced between creative ideation and artistic expression of the storyteller.
There’s been a belief that you only need 6 seconds to make a connection with the audience. Six seconds are enough to give the audiences a reason to care about the stories and want to learn more about them
Branding is so much important in marketing, and it’s all about storytelling. Your brand, product, consumers and every other type of story should be in a good storytelling way. Read more on “How to Create Stories?”
Let’s discuss the next S which is “The Right Strategy”
Build the Right Strategy
Your strategy matters a lot, if you’re going in a direction but not with proper guidance, and knowledge how you’ll be able to reach your destination?
If you’re telling a story without strategy then it looks like you’re just telling a story to fall babies asleep. It’ll do no good.
But, if you’re going out with a strategy and then telling your brand stories then it is definitely the way of marketing.
Because it’s been said, “Story without strategy is just art and with a strategy it is marketing.”
So, prepare the best one for you, and then follow along with it and tell your stories that’ll transform clients into brand advocates.
Always take help from the latest technologies to promote your products, and services or deliver the stories to the audiences.
You should have clarity on how you’re going to convey your stories. Build your right and perfect strategy beforehand.
Deliver with the Right Systems
You should rely on the right systems. The systems you’re using for delivering stories with the perfect marketing strategy should be in alignment.
They should be adaptable to every coming marketing change. If the systems are working well in alignment in measuring the performances and performing aggressive optimizations, then you’re good to go to implement the transformational marketing strategy.
I hope you’ve understood everything about the 3S of transformational marketing strategy. You need to pick the right story that should be simple, then build the right strategy having clarity about your audiences and brands, and then you need the right delivery system to deliver your stories.
Now, let’s look at the best practices we should keep into consideration!
Best Practices for creating successful Transformational Marketing Strategy
It’s easy and better to remember anything through the tips, it’s human psychology that stories, myths, best practices and myths are comprehended by the brain most. So, let’s discuss the best practices for the perfect execution of a transformation marketing strategy;
- Choose the Perfect Story and Keep it Simple
- Incorporate Storytelling in Brand, Product, and Consumer Stories
- Make the brand messaging personalized with personalized marketing efforts.
- Build the perfect strategy of how you want to convey your stories
- Choose the right set of tools to make it more convenient and in alignment.
- Inspire change and growth through your stories to connect people on the emotional level
- Focus on building a brand aura backed by unique experiences through your stories, so the sales can happen naturally even without selling.
- Be unique, if you’re trying to be the best you definitely would be compared to the existing masters in the field. But if you present your ideas with an entirely new perspective then you’ll be welcomed by the audience with open hearts
- Provide trusted and helpful sources of information within your industry to establish yourself as a thought leader. People will automatically be drawn to you and they’ll definitely see what you’ve to offer.
- Social Media Platforms are more like a listening tools. On social media platforms, you can find out what audiences expect from their dream products and services. So, make SMM Platforms your brand’s ears to listen about what is inspiring your audiences, what they are aspiring to, and what are the current changes in the industry. Build, your products and services around all the things you’re listening to on SMM Platforms.
- Be Friend with Transformational Advertising. Making a part of transformational advertising of your transformational marketing strategy will become a milestone in the growth of your business. Transformation advertising is a consumer-centric approach to advertising your products and services. It is a method that enables brands to connect with their prospect and consumers on an emotional level. And having emotional connections with the brands, help in building brand advocates.
We’ve discussed everything about the best practices in transformational marketing that’ll help us in achieving our marketing goals. Transformational marketing focuses on transformations. The goal of a transformational marketing strategy is to create an emotional connection between the consumers and the brands. It can be done through any valuable content, meaningful messages or continuous advertisement, but the right story is the best option.
The connection between a brand and a consumer is based on shared beliefs and emotions that are above just a transaction.
Let’s get to know about some benefits of Transformational Marketing Strategy.
Benefits of Transformational Marketing Strategy
There have been tons of benefits transformational marketing is providing to the businesses incorporating it. Let’s have a sweet and short discussion about some of them that are;
- Inspire change and growth
- Boosts storytelling campaigns
- Boosts personalized campaigns
- Boosts Word of Mouth Campaigns
- Spread the word of the faithfulness of the brand
- Build a strong connection with the users on an emotional level
- Create True Brand Advocates
- Provides lifelong recurring income and promotions with the help of brand advocates
- Increased and continuous ROI
You’ve seen how big a role is transformational marketing playing in other marketing strategies as well while creating true brand advocates.
Now, let’s conclude the blog now.
Wrapping Up
In conclusion, Transformational Marketing is all about personalizing the brand messaging in a storytelling way with attaching humanely emotions to the story. The emotions that can be seen in the marketing materials of transformational marketing strategy are; openness, authenticity, empathy, and transparency.
As we all know that transformational advertising is a part of the Transformational Marketing strategy. According to American Marketing Association, transformational advertising is associating services or product usage with certain feelings, images, stories, emotions, or meaning that transforms the experience of using the products or services. The goal of it is to represent and sell the product or service as an experience.
In the end, the content of the marketing materials such as stories, advertisements, Instagram Marketing Materials, and Fb Ads Copy of the transformational marketing strategy is concentrated on creating intangible emotions in a buyer’s brain. These intangible emotions will push buyers to take action. And with the time being, they will eventually convert these buyers into true brand advocates.
So, want to spread the words of trust and faithfulness towards your brand?
Then, it’s time to make a transformational marketing strategy for your brand.
Let us know in the comment section how you’re going to implement it for your brand!
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