Do you know the most effective way to grow sales in the long term for your business?
Own your customer’s data!
How to do that? How to capture the details of the audience visiting your website?
or, How do we build a big email list of engaged subscribers?
What is a lead magnet?
That’s where Lead Magnets (lead magnet ideas) come in handy. Lead Magnets enable you to collect details of your audience in exchange for a valuable piece of information.
A big caution – You don’t need to spend too much time thinking about which lead magnets to create. They should be relevant – to your market, to your business and to your audience but you have to come up with them fast. If you’re confused just pick one from the list below and start working on it.
Follow along to know some of the most powerful and authentic Lead Magnet ideas for your business
Webinar
A webinar is an interactive, visually stimulating, engaging, and rich data experience. It can be seen as an online presentation that provides both hosts and participants with information in a way that is exciting, engaging and convenient.
Marketing webinars have become powerful tools for generating leads for your business. Webinars work great as lead magnets for the following reasons:
- They offer great value
- You can build a rapport with potential leads right away
- Webinars are rich in content, such as polls and surveys, that can help qualify leads
Workshop
Training workshop(s) is the best lead generation and the conversion machine ever invented. An effective training workshop design is key to successful conversion. Workshops are mostly tools based and they guarantee a better conversion rate as they help participants learn useful insights about the topic of their interest
MasterClass
This is quickly becoming a very popular giveaway. This has been known as many things in the past:
- A Free Video
- A Pre-recorded Webinar
- A Workshop
- A Behind the Scene Look
Whatever you want to package it as it’s really just this – A VIDEO!
When you refer to it as a Masterclass… Its perceived value appears to be higher than those of the other items on the list.
Training(Pre-Recorded Video)
Do you know that almost 30 per cent of Internet users watch videos on YouTube? That’s more than one billion people. Videos are an engaging and immersive medium. Videos stimulate more of our senses, which is why many people watch them rather than read a 40-page e-book. It’s also big on mobile. Training videos explaining features of your products/services can offer to be high-quality lead magnets for your industry.
Cheat Sheet
Cheat sheets can be very useful in generating leads. A cheat sheet is a list of notes for reference. A cheat sheet can be created on almost any topic.
Mini-Course(Pre-recorded)
The online education industry — sometimes known as knowledge commerce — is a $275 billion industry. You don’t need teaching credentials to host a mini-course as a lead magnet.
Your mini-course could consist of several elements, such as weekly emails with homework and articles, videos, audio recordings, quizzes, and more.
1 on 1 Consultation
A free 1 on 1 consultation as a lead magnet is an initial meeting with a brand’s representative, during which they meet their customer, get an idea of their issue, and decide whether they can solve it. Offering a free consultation is a great way to understand your customers’ requirements and build trust.
User Guide
User Guide is often referred to as the content you provide end-users with to help them be more successful with your product or service. These are the instructional materials that go with your product to help someone learn to properly use it or — in the case of physical products — even assemble it. User Guide helps ensure your customers or users actually learn how to get the most out of your product.
Checklist
It’s all about checklists and to-do lists these days. Many people have given up pads and pens in favour of digital alternatives.
What does this have to do with lead magnet ideas? Consider making a checklist. It could be “10 things to consider before buying stuff online” or “The Ultimate list of things to do before you launch your blog.”
This type of lead magnet can work across many industries and verticals. Plus, it’s easy to create and distribute as a free download to email opt-ins.
Trials
A product trial is a subscription-based option that allows a potential customer to try out a product before purchasing it.
Launch Sequence
How do you encourage people to launch their products or services into the market? Create a step by step launch sequence for your audience and attract highly qualified leads.
Case Study
A case study is in-depth research of a particular case, such as a partnership between two businesses or the growth story of a customer. Much like an ebook, a guide, or a report, a case study should present unique value.
Secret Recipe
Creating a secret recipe as a lead magnet is a great way to share anything with your audience without having to worry about any promoting guidelines related to the health/wellness industry.
E-book
This is the classic tried-and-tested lead magnet idea. It’s easy to understand because most people have read an e-book at least once or twice, and it’s easy to put together.
You don’t even have to create an e-book from scratch. Consider compiling your most popular blog posts into e-book format. Add a fresh introduction and conclusion, and you have a lead magnet ready.
Templates
A template is a file that serves as a layout for a document. Like cheat sheets, lead magnet templates can be created on any topic. What are the characteristics of a good template? Easily modifiable, universal, printable and provides value to your audience.
Email Subject Lines
Who doesn’t need a list of email subject lines with a high open-rate? A list of high converting email subject lines for your industry can be a powerful lead magnet to generate high-quality leads.
List of Tools
You can also generate leads and earn authority in your niche by designing a toolkit. It is a bundle of templates, checklists, e-books, and so on that can be helpful during a particular activity (writing a blog post, creating beautiful visuals for social media, and so on). Toolkits work great as lead magnets because they already have all the essential hands-on resources on a specific topic.
365 Motivational Quotes
Whoa, that’s half my job done for my social media handles, right? That’s how you would want your audience to think when you offer them this lead magnet and they will keep coming back asking for more.
Spreadsheet
Design a spreadsheet template that people in your industry would find useful. Even better: Include a detailed instruction manual for customizing the sheet, such as changing cells’ colours, programming calculations, and more.
Presentation
Finally, it’s always a great idea to get more leads with a presentation. Much like an infographic, a presentation visualizes information and makes data easier to perceive. Thus, it’s an excellent idea for a lead magnet.
Getting Creative with Your Lead Magnets
Phew, that’s a lot of information! You now have a choice of lead magnets for every occasion and for the most demanding and hard-to-impress leads.
Prior to producing a lead magnet, remember the most important aspect of choosing one: your target audience.
Lead generation is all about attracting relevant leads, which cannot be done if you don’t know who you’re targeting. So, figure out your target audience first, and everything else will fall into place.