How do you feel when you are able to talk directly to people who matter to you the most?
Satisfying, right?
Being able to connect with them at any time, sharing your feelings, emotions and almost everything that’s happening in your life is very liberating and that very thing, that personal connection with our loved ones is what we ‘live’ for and that is what keeps us alive and happy and cheerful.
But, why am I talking about this here?
Wasn’t this supposed to be about a very very technical term called ‘Email Marketing’?
Allow me to connect the DOTS, my friend.
As technical as it may sound, Email Marketing is by far one of the most important aspects of digital marketing and it’s very very ‘PERSONAL’.
It is not only an advertising mechanism but primarily a Relationship Building Mechanism, which allows you to connect with your audience whenever you want to, is platform-independent and your audience gets to hear directly from you. Sounds amazing, right? It indeed is because you get all the power to take your business in the right direction.
Let’s see what all do you need to get started with making this valuable connection with your audience and promote your brand
So, now you know that you have to send emails to your audience but for that, you need to know their email ids, right?
How do we get those email ids?
Getting Started with Email Marketing
We primarily need three things, to begin with, Email Marketing.
Lead Magnet
A lead magnet is a valuable piece of content that you share with your audience for free in exchange for their name and email address.
Most lead magnets are digital materials like PDFs, audio files, videos, or free offers that you can create yourself at minimal or no cost.
It can be absolutely anything you want, as long as it provides value to your visitors for free. It should be easy to consume, actionable, relevant, and immediately available.
Some popular high-value leads magnets could be:
- A free e-course
- Access to a private community
- A toolkit of digital tools, plugins, or themes
- A library of resources, guides, and eBooks
- Video webinar
- A free consultation
- Whitepapers or Case Studies
- Discount Coupons
The possibilities are endless!
Delivery Mechanism
Once you have created a powerful and relevant lead magnet for your audience, it’s time to think about the delivery mechanism for that. Let’s have a look at some of the popular strategies for people to sign-up
- Launch a High Converting Landing Page: A landing page helps you remove distractions and motivate visitors to take action. It could be to sign up for your email newsletter, buy a product or service, or even download a freebie.
- Use Social Media: Social Media is a great tool to let your audience know about your freebie. Share the link in your bio, create a poll, collect email ids and then share your lead magnets. The key point is to know how to share your content so that it resonates with your audience.
- Use Popups on your website
- Include Opt-in Forms on your website
- Use exit-intent pop-ups to collect emails from people who would have left the site otherwise
- Display CTAs on each page
- Slide in a Request to Subscribe after a Page Scroll
- Display a Sticky Top Bar
- Add a form to the footer of your website so it is on all pages
Choose The Best Email Marketing Service
A good email marketing tool should enable you to create highly engaging email newsletters with an easy user interface.
It should allow you to send bulk emails that are actually personalized and targeted without a lot of work. This is also known as marketing automation.
Your email marketing tool should make it easy for you to track the performance of your email marketing campaigns, manage your contact list, and segment subscribers into groups for personalization and automation.
Let’s take a look at some of the most popular email marketing service providers
Convertkit
ConvertKit is highly recommended for professional bloggers, authors, and speakers. It is extremely easy to use and incredibly powerful.
It is an excellent choice if you are just starting out but you know that you are going to need some advanced features in the future
With ConvertKit, you can easily segment subscribers which in turn helps you increase conversions with automated emails that feel more personal. In marketing terms, this is called targeted email marketing.
Constant Contact
It is one of the largest and fastest-growing email marketing services in the world. It is also the easiest-to-use and beginner-friendly email marketing service.
You can easily manage your email lists, contacts, email templates, marketing calendar, and more.
Constant Contact offers unmatched customer support with live chat, phone calls, email, community support, and a vast library of helpful resources.
Mailchimp
Mailchimp is a popular email marketing software. It is great for people who are just starting out, as it is easy to set up and it provides an intuitive user interface.
Mailchimp has a free plan for up to 2,000 subscribers making it the best free email marketing service.
Sendinblue
Sendinblue is not only a complete email marketing software for businesses, but also an SMS marketing software. And it’s all in an easy-to-use marketing platform with drag and drops tools you can use to create highly-engaging emails, build automated workflows, and segment users.
There’re so many other email marketing services, you would know when you’ll explore them, we’ve included the best 4 email marketing services here.
Conclusion
Growing your email list means you no longer have to struggle to make your online business work, instead everything you create has the ability to generate revenue for your business.
You start by defining your perfect, ideal customer – create a customer avatar, create an irresistible lead magnet, build an opt-in page to collect names and emails, Set up your email service provider, Create your content plan and email newsletter and Implement social media strategies to steadily grow your email list.
Connect with us if you would like us to help with creating a mind-boggling Email Strategy for your biz.
FAQs
What is email marketing and why is it important?
Email Marketing is a direct marketing strategy that allows you as a business/brand to personalize your communication to potential customers or clients. It allows you to build relationships with your leads, customers, or past customers.
What is the main objective of email marketing strategy?
The main objective of any marketing strategy is essentially directed toward increasing sales/revenue. A strong email marketing strategy helps us in connecting with our audience, gain their trust, create awareness, and increase sales.
What is a lead magnet in email marketing?
A lead magnet is a lead generation tool or a valuable piece of information that you offer to your audience in exchange for their contact details. Click here to read our blog post on 20 proven and powerful lead magnet ideas for your biz.
What are the tools and tactics you need to know about email marketing?
You basically need 3 things, to begin with, email marketing: A powerful lead magnet, A delivery mechanism to offer this lead magnet to your audience, and lastly, An email marketing tool to help you deliver your emails to your audience.
What are the best email marketing services out there?
There is a plethora of email marketing tools available. I’ve mentioned some of the best tools in my blog that we have used for ourselves and our clients. Connect with us if you need help setting up a robust email marketing strategy for your biz.