Hey, how’re you doing, want to learn about social media, and social media marketing? Curious and excited to know about all the strategies and platforms in social media?
Well, I’m putting some words here, tell me if you heard them!
- Youtube
- Snapchat
I’m completely sure that you’ve heard these names, well these are all popular social media platforms, and we spend a lot of time on these social media platforms. Most people these social media to just entertain themselves and other people, but they’re a lot more than that.
Well, I’m repeating the word social media again and again, do you really know why we call them social media?
What is a Social Media?
Social media can be a website and application that enable users to create and share content or to participate in social networking (connecting each other). These are interactive technologies and digital channels that facilitate the creation and sharing of information, ideas, interests, and other forms of expression through virtual communities and networks.
Well, most people use these social media just to create and share information, ideas, interests and other things, but they can be used for marketing our products, for global outreach for our brands or companies, to build a whole new audience for our services, and much more.
What is Social Media Marketing?
When we use social media for marketing, it’s called social media marketing. With the help of social media marketing, we can reach prospects and customers. If we perform social media marketing in a proper way that it can bring remarkable success to our business. Social Media Marketing helps us in creating devoted brand advocates and even can drive so many leads and sales.
9 Popular Social Media Marketing Platforms
Let’s understand popular social media marketing platforms one by one and how they can help us in our businesses.
- Facebook: – Somewhat 1.9 billion users daily access Facebook’s platform. As you can imagine this is a very huge number. So, if you’re using social media marketing then you’re targeting so much of potential customers throughout the world organically and paid.
Facebook is the largest social media platform globally with 2.85 billion monthly active users followed by YouTube (2.3 billion), WhatsApp (2 billion), and Instagram (1.38 billion).
We can create pages for our business, groups for our community, stores for our products and services, and put content on the Facebook timeline. We can list services, offers, and events. There’re so many things that Facebook provides for free, and we can organically grow with the help of any digital marketer or ourselves if we implement these things.
Having your Business Page on Facebook provides you with access to a large number of people where you can demonstrate your products and services with proper strategies. If the organic methods are not fulfilling our demands then we can go for Facebook ads for instant reach. Facebook will demonstrate your ads to the people according to the targeting factors which include age, location, gender, interest, behaviours, and so much more. So, you’ll get high quality leads through Facebook ads.
Thus, Facebook can give a boost to your business.
- YouTube: – YouTube is the second largest social media After Facebook has 2.3 billion active monthly users. It’s the largest search engine for videos. If we want to promote our business with the power of visuals and videos then this is the best platform where you can market your products and services through videos. YouTube provides you with different types of tools to edit your videos and also provides the capabilities of analysing the traffic. You can track from where you’re getting the most traffic on YouTube.
Also, if provide you with an earning opportunity, if you’re putting invaluable content and your content gets 4000 hours of watch time, and 1000 subscribers, then you can monetize your content and can get money through ads.
You also may run ads on YouTube to get instant reach all over the world and build awareness about your products and services. So, if you want to optimise your video content and monetize it, then it’s the best platform for marketing on social media.
- WhatsApp: – WhatsApp is the third social media in the world who’s having a large number of users after Facebook and YouTube. Approximately 2 billion active users are there on WhatsApp. WhatsApp automation is the new trend in the field of marketing. People are using WhatsApp the most to send invoices, notifications, and alerts. So, we’ll also suggest that you should also try the field of WhatsApp automation as this is the future of marketing. People are using WhatsApp for businesses to market their products through mobile marketing. WhatsApp is also a part of mobile marketing (marketing through mobile). We can send customised text and replies through WhatsApp automation software.
- Instagram: – Instagram is also having a larger number of users worldwide on its platform. More than 1.38 billion people are using Instagram actively. We can use Instagram for businesses as they’ve provided the option for a business account. And, somewhat every business is listed on this platform. Approximately 60% of the adults who spends time online also use Instagram. There are more than 30 million Business Profiles on Instagram. 70% of Instagram users follow at least one business profile & 60% of them say that they’ve learned of a product or service through Instagram.
Things to remember while creating Instagram Business Profile
- Include Brands’ logo
- The username should be clear
- The bio should be short and should provide a clear understanding of the business
- Add a link to your online store or website
- Put the location of your offline store
There are the basic things you should remember while creating Instagram Profile. If you follow these basics your profile will be well optimised. If you want to run Instagram ads, you can always go for that and can get instant leads through this platform.
- Snapchat: – There are 540 million active users on Snapchat. Snapchat is an easy peasy platform to share everyday moments while simultaneously making them look awesome. Snapchat is a popular messaging platform in which users can exchange pictures, and videos (called snaps) that are meant to disappear after they’ve been viewed. You can also market your products and services on the Snapchat social media marketing platform. There are plenty of features it provides to target your audience.
- Reddit: – Reddit is another social media marketing platform having 430 million active users on it. It is also another popular platform for content sharing. Most of the nerdy slice of the world’s population is present there. It’s an incredible source of information in every field. It’s a social news platform that allows users to discuss and vote on content whether they’ve liked it or not. In this platform, they’ve created different communities for every different field. So, you can join the community according to your interests. You can market your products over Reddit easily and build your own community. We can run campaigns also.
- Pinterest: – Pinterest is the next social media platform we’re discussing in this blog post. There’re more than 478 million active users on Pinterest and it’s growing so fast. It’s an ocean for the images, every new business that’s coming into the market is using Pinterest. We can use Pinterest for image optimisation. If you keep putting high-quality images on Pinterest, you can get a lot amount of traffic to your blog. It’s an image sharing platform service designed to enable the saving and discovery of information on the internet using images, and on a smaller scale, animated GIFs and videos. The sharing of the content is in the form of Pinboards. Create pins relating to your business, and connect with the business. Most women entrepreneurs use Pinterest. You can easily drive traffic by creating Business Pins on Pinterest, and this traffic build awareness about your brand which results in leads or sales. You can also perform Pinterest ads to get the targeted clients.
- Twitter: – Well, I’m telling you in the starting that how many people are using a particular platform. Can you guess how many people are using Twitter? Guessed it?
Okay, let’s match if you’re correct. Approximately 397 million of the population is using Twitter. Twitter was started as a short messaging platform (140-280 characters). It’s an SMS to the web platform. The audience on Twitter are highly engaged.
We can tweet, retweet, like, & respond on Twitter. We can ask questions and get the solution for them, can follow our competitors. Like any other social media, Twitter also provides ads services. We can perform ads on Twitter also to get the targeted client.
- LinkedIn: – LinkedIn is the best platform I know for businesses. It was started as a network for professionals. LinkedIn has the world’s largest network of professionals with 810 million members in more than 200 countries and territories worldwide.
- It’s used for hiring and getting hired. Approximately 60% of companies acquired a b2c customer through LinkedIn.
- 95% of the B2B marketers consider LinkedIn to be the most effective platform for lead generation.
- LinkedIn generates more leads for b2b companies than Facebook, Twitter, or Blogging individually.
- LinkedIn provides 70% more of all visits to corporate websites than any other social media channel.
- 60% of LinkedIn members report that they’re more likely to buy from a company they engage with on LinkedIn.
- 80% of LinkedIn members want to connect with companies to enhance their decision making.
Last but not least, I find LinkedIn the best platform for both business opportunities whether it’s B2B or B2C. You can also connect on LinkedIn. Click Here to Connect.
LinkedIn is the best social media marketing platform for B2B because somewhat 85% of leads generated through social media for b2b marketers come from LinkedIn.
We’ve discussed the 9 most popular social media marketing platforms in this blog post, I hope the post was worthy, and you get the answers, if not you can more dive deeply by going on the particular Blogpost of a particular social media.
If you’ve any questions in mind, feel free to ask in the comment section, and visit our blog for more similar posts.
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