Understanding Amoxil: The Essential Antibiotic

NeuroMarketing: The Secret Behind Purchase Making-Decisions & Conversions

by Kuldeep Yadav | Oct 12, 2022 | Marketing

Every brand is working towards creating brand awareness, getting higher traffic and converting the traffic into consumers through different organic and paid means.

But getting a lot of traffic can’t guarantee you a lot of conversions. Many brands are getting a lot of traffic on their marketing platforms, but still, they’re unable to convert those traffic into paid consumers.

The average conversion rate in any industry is less than 10%, so 90% of the traffic is of no use to you. In Software and SAAS, it’s 7%, in travel or hospitality it’s 4%, in retail or eCommerce it’s 1-3%, in education or healthcare it’s 8%, in media or publishing or professional or financial services it’s 10%.

As you can see that the conversion rates are so low in comparison with traffic, so it leaves you with a good amount of traffic on which you can work and increase your conversion rates.

You must be asking the question what’s the way of achieving higher conversion rates?

There are many ways of achieving higher conversion rates, you can start with improving products and sales copy, improving ads copy and checkout process, and optimizing the images and marketing platforms. But along with all these basic stuff, you can incorporate Neuromarketing into your brand.

Neuromarketing is a way of identifying the patterns of consumer behaviour and improving the complete sales process according to those patterns.

According to Roger Dooley, the author of Brainfluence, “NeuroMarketing is the application of neuroscience and cognitive science to marketing.”

Let’s explore more about what neuromarketing is all about!

What is NeuroMarketing?

We all know that there are many options available in the market even for a needle. Today’s markets are flooded with the same types of products.

We can conduct surveys to find out why people are getting attached to one brand and not to the other one while the products from both the brands are same. But you’ll not get the right answer because people themselves are making the decisions subconsciously.

They consciously don’t know the reasoning behind purchasing products from a particular brand. The reason can be brand awareness and reputation, packing of the products, personal experiences with the brand or product or service, shelving or any unknown reason that you consciously can’t identify.

As there’re a lot of options available so conscious decision-making isn’t possible, people are using their subconscious to make buying decisions.

The subconscious mind is responsible for human decision-making, even one of the famous Neuro scientist Nobel Laureate Francis Crick said that all human feelings, thoughts, actions, and even consciousness itself are just the product of neural activity in the brain. It’s also called an astonishing hypothesis.

NeuroMarketing is a way of understanding how the human brain responds to advertising and other brand-related messages. For understanding the consumers’ buying behaviours and predicting decision-making behaviour, brands need to scientifically monitor brain wave activity, eye movement and skin responses. These neural and psychological signals will attain different consumer insights.

This scientific study will help you in discovering consumer needs, motivations, longings and preferences. These can’t be identified through traditional marketing methods such as survey forms and focus groups.

Cognitive science is the way of understanding consumer responses towards a marketing strategy. It helps in understanding consumers’ behavioural psychology.

I hope you’ve understood well what Neuromarketing is and how you can make use of it in your marketing.

Now, let’s see the places where you can use it for your brand!

How Neuromarketing can be used in Marketing?

Neuromarketing can be used in marketing if different ways. Based on the power of cognitive science and Neuroscience it’s used widely in several important aspects of marketing. Even if you’re already using it unknowingly (unconsciously) in your marketing strategies, it’s time to be conscious of the effective use of Neuro Marketing.

The places where NeuroMarketing can be used are;

1. A/B testing to Determine the Most Promising Marketing Sales Copies
2. Assessing the Neural Impact of Images in Marketing
3. Audio Branding Testing
4. Multi-screen Ready/Cross-platform Testing
5. Optimizing a Call to Action
6. Product Design Testing
7. Rebranding
8. TV Advertisement Optimization
9. UX  UI Testing of Website and other Marketing Platforms

As you can see that it’s being used to optimize the marketing platforms, sales copies and mediums of conversions. So, if you’re incorporating Neuromarketing into your marketing strategies then you can definitely achieve higher conversion rates than before.

Now, let’s move ahead and have a look at the benefits we can get from NeuroMarketing!

Benefits of Neuro Marketing

People tell so many drawbacks about Neuro Marketing but it’s shining like the afternoon Sun. Many people say that it is manipulative, Pseudo Science, and just validates the points a marketer already knows. In spite of all of these it has the following well-known benefits;

1. Provide Granular Level Insights and Discover fresh viewpoints
2. Getting Honest Feedback
3. Emotional and Subconscious Revelations
4. Can Optimize Marketing Budget
5. Improves content marketing efforts by using Psychological Reactions
6. Holistic Marketing Strategies being paired with traditional marketing methods
7. Reduce Bounce Rates By Optimizing the Marketing Platforms
8. Generate More Leads
9. Increased Conversion and Sales Rates

As you can see that in terms of optimization, conversion and business growth Neuro Marketing provide a lot of benefits. Neuro Marketing still can’t be for every business as it demands expensive and specialized neuro technologies to conduct the study and research.

Some of the famous tools for measuring brain activity and psychological signals are; fMRI and EEG. Both of the mentioned tools are used for measuring eye tracking, arousal, and facial coding.

As we know Neuromarketing Research is a little bit expensive for small brands, so, you can use the previous research paper of big brands for reference and can perform Neuro Marketing Campaigns successfully.

Now, let’s have look at the tips that will help you in the successful execution of your Neuro Marketing Campaigns!

Tips for Using NeuroMarketing in an Effective Way

Being attached to Neuroscience and cognitive science, Neuro Marketing has the power to influence Hormones. If you’re using it in the right way then you can make the best out of your marketing efforts and increase your conversion rates drastically. Some of the simple and effective tips for NeuroMarketing are;

1. Check the ad campaign efficiency through A/B testing. An image can increase or decrease the clicks on your ad campaigns. FMRI is being used in checking the potential of a particular image in terms of attention, engagement and action.
2. If you’re providing a better good-looking deal with some offers to your consumers than available surrounding options, consumers will definitely choose your brand over others. It’s called the “Anchoring Effect”. We rarely try to find out the intrinsic worth of the products and services, instead, compare them with the surroundings.
3. Every colour is attached to a certain emotion. Whenever we see a particular colour, the associated emotion arises in our minds. Emotions are directly proportional to colours, hence colours are a big factor in making a purchase decision. Choose brand colours wisely, like we’ve chosen blue and purple, blue is for attracting professional and business owners and purple is for generating enthusiasm. Understand the colour psychology first before choosing the colours for your brand.
4. Don’t give consumers too many choices. Giving too many options can create a situation of decision paralysis, they will get confused and unable to decide what to do next. Include only 1 call to action on a landing page and don’t use more than 2-3 colours at a time. 
5. Consumer satisfaction is the most important aspect for any business, if consumers aren’t satisfied with your services or products then your business will never be able to make exponential growth. Emotion Response Analysis (ERA) from EEG can only measure emotional arousal and engagement but it can’t define whether it’s positive or negative. So, evaluate your consumer satisfaction.
6. “Framing” is one another concept used widely in marketing to create moments of scarcity of products or services. Marketers present services and products in a way that if the consumer isn’t going to buy them he/she will lose the chance. And you know what consumers are worried about is what they might lose. This is why brands launch limited-time edition products and services, or products and services with a countdown timer. This way you can increase the sales drastically as consumers feel that they’ll lose if they don’t buy now, and I don’t think anyone would want to lose!
7. You can find instances where it’s mentioned that surprise, shock, and unexpected things grab our attention. Some of the well-known marketing strategies such as Guerrilla Marketing and Experiential Marketing are based on these aforementioned factors. The headlines which include these types of emotions are called “Hippocampal Headlines”. The reason behind calling these “Hippocampal headlines” is the research done by the researchers at University College London. They found out that when a known phrase is slightly altered, the hippocampus of the human mind is activated. But avoid using the most general phrases as people have read and listened to them so many times that they start getting frustrated.
8. If you’re a product-based business, then you can test the prototypes and find out the best promising one. The brain acts differently when the design of a product is changed, and prototype testing can help you in choosing the right one that can lend you more sales than others.
9. NeuroMarketing can help in understanding what a consumer is thinking about particular ad copies, creatives or videos. Sometimes because of what others will think they’ll hide the emotions they’re having after the interaction with a particular marketing campaign in a survey form or focus groups. But Neuro Marketing keeps the ability to reveal these hidden responses. This way you can find what a person truly thinks about a particular marketing effort and material.
10. Psychology in Marketing is also a part of Neuro Marketing. Psychology plays a wide role in engagement and purchase decisions. Visit the blog “Psychology in Marketing” to learn more about the ways you can use psychology for your marketing purposes. A Reward system is being used in marketing to keep people engaged with the brand’s marketing platforms. The reason behind gamification marketing is that “whenever someone is given a reward, dopamine is released in that person’s brain”. Dopamine is attached to pleasure and positive associations, increasing engagement rates. Dopamine is a neurotransmitter that is also one of the Happy Hormones. Want to know more about how to add a reward system to your marketing, then you can go through the blog “Gamification in Marketing”.
11. Do you know why the pricing of most courses and products is 199, 499, 999, and 1999? These are complex figures and the logical brain starts working whenever it strikes complex figures and things. As the brain works harder in these prices, people find the decision more logical in complex figures than rounded figures. This way NeuroMarketing is also used in setting up the pricing of products and services.
12. Do you add pictures of the persons (nowadays babies are most preferred) in the ad and website content? In which direction the person (baby) in the picture is looking? The eye of the person is very important here, because if the person is looking forward then the consumer will not pay attention to the ad content and will only look at the person (or baby) in the picture. But if the person is looking at the ad content, then the consumer who is visiting the brand’s marketing platform will definitely look at the ad content. So, choose the picture in which the baby or the person is looking towards the ad content and not in a forwarding direction.
13. Consumers are always looking for security and safety, efficiency, speed and quality. But they can also prioritize these things as well. According to a recent study conducted by PayPal, it’s found that consumer prefers convenience over safety and security. So, make the marketing platforms of your brands as simple as possible along with incredible speed and security.
14. Effective Packaging of the products is very much essential for establishing a business as a brand and increasing sales. NeuroImaging is the field of NeuroMarketing that is used to determine which packaging will provide positive results. In this technique, different packaging is shown to consumers and their responses are noted as positive, negative and neutral. The packaging with what consumers are having most positive responses is the most promising one.
15. Do you know the name of the marketing platform that you can completely control? It’s your brand’s website. Your website is the only place that’s completely in control of you. So, how NeuroMarketing can make your website an even better place for your consumers? Neuromarketing can help you in improving your UI and UX according to the mindset and behaviour (cognitive science and neuroscience) of consumers. As we’ve mentioned, colour schemes are the most important factor in grabbing attention, but font size and website layout are also as important. Looking at the “website of DigiAvtar Marketing Solutions” you’ll find uniform colour schemes with uniform font sizes all over the website. It’s also studied that people find the vertical layout of the website more interesting than the horizontal layout. In vertical layouts, their brain engages because of scrolling the web pages but in a horizontal layout, there isn’t much scrolling. As a takeaway, make colours uniform all over your marketing platforms after choosing the colours according to colour psychology so as text size and the webpage’s theme.
16. Include Social Proof such as certifications, testimonials, celebrity endorsements and social widgets. You can include these social proofs across your marketing platforms from social media handles to your very own website. This will increase your credibility and trust among the consumers. People are so sensitive to social proof when they hear consumer stories through testimonials they feel it’s their own story and victory. You can also include storytelling in your social proofs to make them more engaging and interesting.
17. You can also leverage the power of reciprocity of NeuroMarketing. The reciprocity concept includes offering something valuable free of cost to other people without expecting anything in return. This way they will feel compelled to return the goodwill and value you brought to them. This can be any lead magnet such as free trials, an E-book, a sheet of essential tips beneficial for them or any other. If you don’t have any idea what to offer, you can have a look at our blog “Lead Magnets”, in this blog you’ll find more than 15 types of effective lead magnet ideas for your business.
18. Provide uniform experiences across the brand marketing channels with the colour scheme, creative theme, and brand voice so that your consumers will feel connected even if they visit to any of your marketing platforms. Want to know more about how to provide your consumers uniform seamless experience then you can have a look at the blog “Omni-channel Marketing”. The brain of consumers looks for familiarity when shopping for products and services online. Providing uniform experiences across the platform will be like talking in the same language no matter where consumers are contacting you. Don’t flash red alerts for the consumer’s brain by interrupting a familiar pattern.

We’ve covered every popular tip used in NeuroMarketing to market the brands. If you’re implementing NeuroMarketing for your business then always follow the tips for better results. These tips will guide you on what you need to do and what you need to avoid. Now, let’s conclude the blog here!

Conclusion

In conclusion, NeuroMarketing is the mother of many other marketing strategies in which some of the famous strategies are;

1. Experiential Marketing
2. Gamification Marketing
3. Guerrilla Marketing
4. Meme Based Marketing
5. Personalized Marketing
6. Sonic Branding
7. Storytelling Marketing

I would say behind every successful marketing strategy, there are the hands of NeuroMarketing. It’s incorporated into every marketing strategy whether knowingly or unknowingly. It’s not a new form of marketing, you’re already using it, but today you get to know the ways of using it effectively.

NeuroMarketing provides you insights into the reactions consumers have on a neurological level after interacting with certain elements on your marketing platforms such as your brand’s website. If you’ve insights regarding a marketing strategy, then you know the way of making it perfect for the next time and gaining the desired outcomes.

NeuroMarketing is so effective and old but it’s not fully nurtured and is still in development. The reason is it’s not accessible to everyone and is expensive. But Augmented Reality and Virtual Reality are making it accessible for everyone.

Even if you don’t have enough resources you can make a lot from the previous experiments and research conducted by other well-established brands and with the help of the above-mentioned tips.

If you still have any more questions arising in your mind, please feel free to ask us in the comment section below, we’d be more than happy to discuss them with you. Not have had enough food for your thoughts, visit our blog for more!

Craigslist Marketing: Promote & Grow Your Biz through Craigslist’s Postings

by Kuldeep Yadav | Oct 9, 2022 | Marketing

If you want to promote your businesses through an online marketplace website then craigslist might be the right choice for your brand.

Finding the right marketplace for your business isn’t that much easy. Once you’ve found the marketplace for your business you’ll not be able to get so much from it if you’re not able to use the marketplace effectively.

This blog will help you in using the craigslist marketplace in an effective manner. Let’s explore more about what craigslist marketing is all about!

What is Craigslist Marketing?

Craigslist was founded by Craig Newmark in 1995 as an email distribution list of friends, featuring local events in San Francisco. Later in 1996, it became a web-based service expanding itself into other classified categories.

It gets more than 20 billion monthly page views and an estimated 10 million unique visitors per day. This website gets traffic from more than 70 countries around the world. It also acquires more than 700 local craigslist subdomains. Craigslist is one of the classified advertisement websites. It has different devoted sections for

• Community,
• Discussion forms.
• Gigs,
• Housing,
• Jobs,
• Personals,
• Products
• Resumes,
• Sales,
• Services

It connects buyers and sellers in more than 300 classified communities. You can do whatever you want on this single marketplace and the most fascinating part is posting ads and promoting your business on this platform is free.

Many brands are leveraging craigslist marketing for promoting their products and services as they post ads according to the location and categories and so strict against spamming.

Marketing on craigslist is a piece of cake if you’re following just simple tips in marketing;

Tips For Using Craigslist Marketing Effectively

Marketing tips give you an edge over the competition and help you in the successful execution of any marketing strategy. Here are some important tips for getting results from marketing on craigslist, you can make use of these tips while posting any ads on Craigslist;

1. Research your competitors and observe closely what your competitors are saying, selling and for how much. Include all the features your competitors are providing and make your description and everything unique. Don’t leave out any features, not mentioning them will reflect like your products and services don’t have those features.
2. Headlines are great for grabbing attention and improving click-through rates. Make it simple, catchy, precise, beautiful, and interesting and you can also phrase it like a question.
3. Perform keyword research and include them in your ad copy. Adding keywords will bring your posting higher than others. Distribute keywords uniformly into your title, ad copy and images as well. Craigslist first prefer recent ads and then looks for keywords. But you can see keywords are still the top priority. So, make use of them wisely.
4. People love pictures more than text. It is a famous saying that “a picture speaks a thousand words.” Add pictures that are relevant to your products and services. People are more likely to click on ads that contain pictures beside their titles and scroll through the ads without any pictures. Adding pictures will increase the effectiveness of your ads and if it is high quality then it’s “Wow”.
5. If you’re targeting local audiences then adding pictures from the city will increase the effectiveness of the ads. People are emotionally attached to their city so much, mentioning the city through the pictures will grab their attention and connect them with your brand on an emotional level.
6. You should provide your contact information in the postings as people will not prefer to contact you through Craigslist’s reply email address. So give them an alternative by providing a phone number or other email address that you use only for business purposes.
7. Link to your website or any social media platform to move the conversation a step further. Don’t directly link to your product page or sales pages, as you might get flagged as spam by Craigslist’s automated system.
8. Add testimonials in the postings. There are no options for adding testimonials separately but you can add them as pictures. Testimonials take the conversations one more step in forwarding direction, as they’re a great trust builder. They increase credibility, so increase conversion rates as well.
9. Identify the classified category of your niche and post in the relevant section. Posting in the irrelevant section won’t do any good for your business. Find out in which category your audience is lying and post in that section.
10. Make storytelling a part of your writing style. Storytelling helps in making consumers remember the information easily as people make so much sense of the narrative. You can learn some basic aspects of storytelling from the blog “Storytelling”.
11. Keep text formatting simple and paragraphs short around three sentences. Describe yourself through clear sentences and minimized industry jargon.
12. Post often on craigslist but don’t post the same ad in the same category and place within 48 hours if you don’t want to get flagged as spam.
13. Don’t forget to delete the previous ad posting if you want to post the same ad after 48 hours. Deleting the earlier ad will save you from being marked as spam.
14. Make sure to post the ads at times when your target audience is online and available. Don’t post too early or too late. Post the ad according to the time and exact moments.
15. Build a list of ads to put varied ads on Craigslist. At least build 10-20 swipe files so that you don’t need to build ads at the time of posting. You can post them consecutively. Once you’re finished with the list, you can start over from the beginning. It’ll also save your posting from being marked as spam and flagged for removal.
16. Keep deleting the old ads, it’ll make your postings recent. It’ll also save you from being marked as a spammer, and people will feel like you’ve just posted and your posting is urgent.
17. Track your ads, measure results, test another ad, and repeat the same process again and again. Craigslist provide its own tracking service named Craigslist Ad Tracker. The free version of this tool is enough for you to track your ads.
18. Measuring the results will help you in understanding the things that you did wrong along with the things that you did right.
19. You can’t achieve greatness in just a single attempt, so keep testing with different ad formats. You can make use of A/B testing and choose the best-performing format out of them. It’s a process that you’ve to pass. Slowly keep refining your ads. You’ll master the process if you keep refining your wrongs. Determine KPIs like website clicks, impressions, and engagement levels, and on the basis of these KPIs, you can compare among the testing ads.

I am sure we’ve talked about every single aspect of ad posting on Craigslist Marketplace. If you’ll keep in mind all the mentioned tips while posting your ads then you’ll make the most out of your posting on Craigslist.

Let’s wrap up the blog here!

Wrapping Up

Craigslist is an effective source of traffic and leads at little or no cost somewhat for every type of business. It’s found in a survey that somewhat 60 million Americans use Craigslist every month and we’ve already mentioned that Craigslist is used by users from more than 70 countries. Including Craigslist in your marketing campaigns can be so much beneficial for your business growth.

You can see that it’s one of the highly visited websites but google is still the #1 in terms of traffic and everything. So, don’t rely solely on craigslist for the growth of your business, but leverage SEO and other google backed platforms such as Business Profile on Google Maps.

You can check out more about SEO on the following blog written by me “SEO”. You can also contact the DigiAvtar Team for getting professional advice regarding the SEO of your marketing platforms.

Use Craigslist wisely to increase website traffic and conversions. Post ads according to the methods and best practices mentioned above as tips.

Market your business through Craigslist Marketing following the mentioned tips to get the most out of it.

You can share the tips and experiences you’ve had with Craigslist Marketing so far in the comment section below, we’d love to hear your thoughts.

If you want more food for your thoughts, then you can give us a try on our blog!

Guerrilla Marketing: An Unexpected & Unconventional Marketing Strategy

by Kuldeep Yadav | Oct 8, 2022 | Marketing

Do you know “Shiva Ji Maharaj” and “Tantya Tope”? These are the names of the legends borne in the soil of India and are known for mastering Guerrilla Warfare Tactics. Chhatrapati Shivaji Maharaj founded the Maratha Empire in the 17th century. He is called the father of Guerrilla Warfare in India. He named Guerrilla tactics “Shiv Sutra or Ganimi Kava.” With the help of these tactics, he succeeded in defeating many times larger and more powerful Mughal Armies. Many of these tactics include ambushes, sabotage, raids and elements of surprise.

Guerrilla warfare tactics are used in the marketing field as Guerrilla Marketing (GM) to promote products and services. Likewise, guerrilla warfare tactics and guerrilla marketing make good use of an element of surprise. GM is a unique marketing strategy that uses unexpected and unconventional methods at unexpected places and creates thought-provoking concepts to generate publicity, increase brand awareness and boost sales. This strategy always aims in doing something different to grab people’s attention.

Let’s explore more about what guerrilla marketing is all about!

What is Guerrilla Marketing?

Guerrilla Warfare tactics are for combat, so people might consider guerrilla marketing as some sort of rebellion, conflict, and combative form of communication. It’s not a rebellion, conflict and combative form of communication, On the contrary, it contains elements of surprise, and unexpected and unconventional tactics to delight and attract consumers.

These unconventional methods are designed in a way that they successfully evoke surprise, wonder and shock. The things that happen with human beings with the aforementioned emotions are unforgettable, so it makes guerrilla marketing effective.  Guerrilla marketing can easily gain publicity by creating a buzz and building brand awareness with unconventional methods.

At first, when the term guerrilla marketing was coined, it became a major reason for the shift to electronic media from traditional marketing methods such as print, radio and television. When the traditional methods started losing their effectiveness, Jay Conrad Levinson coined the term “Guerrilla Marketing” in his book “Guerrilla Marketing” in 1984.

Guerrilla marketing is completely focused on creating a buzz with unique, engaging and thought-provoking concepts to generate publicity, spread brand awareness and boost sales of products or services.

It can be very cost-effective for all types of businesses whether small or big because of executing non-traditional campaigns on a low budget to create a buzz in public spaces for yielding maximum results.

As everything has its own pros and cons, the same is with GM. Guerrilla marketing can be so much advantageous on one hand but there are possibilities that you might end up with some losses because of the drawbacks of GM.

Let’s discuss the benefits and losses of Guerrilla Marketing Tactics!

Pros and Cons of Guerrilla Marketing

Nothing can be 100% perfect but if we know where we can lose in some marketing tactics, we can avoid those things. We’re describing here the pros and cons of GM so that you can get benefitted from the pros and avoid losses from the cons.

Pros of Guerrilla Marketing

• Budget-Friendly
• Interactive and Engaging
• Build Awareness
• Increase User Engagement
• Boost Sales
• Fun elements
• Memorable
• Better Consumer Insights regarding their emotions and mindset
• The ability to make a campaign viral
• helps in building brand partners

Cos of Guerrilla Marketing

• Risk of failure
• Can be embarrassing or scary
• Controversial
• Lack of approval

We’ve discussed the pros and cons of Guerrilla Marketing, now let’s see the different types of tactics you can make use of in GM to promote your products and services.

Types of Guerrilla Marketing

As guerrilla marketing is inspired by the tactics of guerrilla warfare. There are many tactics that are used in guerrilla warfare, same as with GM, it also contains different approaches to increase personal interactions, awareness and sales. Some of the major types of Guerrilla Marketing (GM) tactics are;

Indoor GM

In indoor GM, enclosed public spaces are used to generate hype. The enclosed public spaces can be any university campus, shops, train stations, museums etc.

Outdoor GM

In outdoor GM, something unusual is placed in an outdoor open environment such as temporary artwork on sidewalks and streets. Outdoor marketing is good for urban places where a good amount of foot traffic is available.

Event Ambush GM

In event ambush, GM, brands leverage the audiences of ongoing events such as concerts, seminars, festivals, sporting events, and local events to promote their products and services. All of this usually happens without the permission of the event sponsors.

Experiential GM

In experiential GM, all the strategies of indoor, outdoor and even ambush GM are included. It is completely focused on creating an unforgettable experience for users. Consumers’ interactions are increased and enhanced in experiential marketing.

Read More: “Experiential Marketing”

Some other tactics that are considered in guerrilla marketing are;

• Ambient
• Ambush
• Astroturfing
• Grassroots
• Pop-up retail
• Projection advertising
• Stealth
• Street
• Viral or buzz marketing
• Wild posting

Every marketing strategy can leave long-lasting impressions in users’ minds if executed well. But poor execution of any marketing strategy can ruin a brand’s reputation.

Below are some tips that you can use while executing your own guerrilla marketing campaigns.

Tips to build a safe and killer guerrilla marketing campaign

Some of the easy-to-remember and implement guerrilla marketing tips for the successful execution of the campaigns are;

1. Avoid getting into controversies.
2. Check out if your idea is aligned with your brand positioning.
3. Check out if your idea is leveraging local, public spaces and cultural spaces in a respectful way.
4. Check out the ways you can measure the success and results of your guerrilla marketing campaigns.
5. Don’t go ahead without researching if GM is the right fit for your brand or not!
6. Don’t make it embarrassing and scary for the consumers.
7. Find out if the campaign has the power to go viral through word-of-mouth marketing.
8. Leave your digital footprints with different typical freebies pens, t-shirts, hats, bags, magnets, stickers, office supplies, post-it notes, calendars, mousepads, notebooks, USB Drives and Bookmarks.
9. Make your GM campaign creative and delightful for the passers-by.
10. Proactively promote yourself via frequent online exposure on different marketing platforms.
11. Offer special bargains to your clients who promote your business and products to their known, relatives and friends. You can provide them with a decent amount or discount of money on every successful referral.
12. Leverage Social Media Networks to promote guerrilla marketing campaigns and give a boost to viral and word-of-mouth marketing. You can even organise contests to make your guerrilla marketing campaign viral. Reply to the comments of your audiences, it’ll reflect that you really care about them.
13. Host surprise parties to target local clients. This is fun along with an opportunity of meeting new people and gain new potential clients.
14. Build partnerships with other businesses that are related to your niches such as an SEO agency that can partner with a web design and development agency.
15. Fulfil your corporate social responsibility by hosting a charity event for supporting a special cause. You can also leverage Cause Related Marketing Campaigns to showcase to people that you really care about others.
16. Make use of streets and sidewalks to showcase your ability by connecting it to your brand, and leaving mentions of your brand in the sketch.
17. You can even hire some sales representatives to expand your business and give them some rewards for the clients they bring to your business.

So, remembering these tips will help you in executing your successful guerrilla marketing campaigns. I’m sure you’ve gone through every tip attentively. Now, let’s conclude the blog here!

Conclusion

In conclusion, the Guerrilla marketing strategy uses unexpected and unconventional methods containing surprise, shock, and wonder to gain brand awareness and yield maximum results on a low budget.

If you’ve gone through the blog you know that there’re four types of guerrilla marketing strategies such Indoor GM, Outdoor GM, Event Ambush, and Experiential. You can make use of these strategies for making your guerrilla marketing campaign a success.

Above mentioned tips will help you in always be aligned with your marketing strategy and the pros and cons will help in understanding the ups and downs of this marketing strategy.

I am sure you’ll conquer the marketing of your brand and boost brand awareness and sales with this Guerrilla Marketing Strategy likewise “Shivaji Maharaj” and “Tantya Tope” won several battles following the rules of Guerrilla Warfare.

If questions are still arising in your mind related to GM, then leave a comment below, we’d be more than happy to help you. Digiavtar is always here for you in every step of your success. For more marketing updates, you can visit our blog!

Emojis in Marketing: Express Your Emotions without Words

by Kuldeep Yadav | Oct 1, 2022 | Marketing

People are using Emojis to express their emotions frequently in the captions, creatives, and videos on their social media channels and during conversing with their friends, and families over text messages, WhatsApp chat, or on any other chatting platform.

The reason behind the popularity of emojis is their ability to communicate different types of emotions. This way emojis have become an essential part of the way we communicate. If you have still not started with emojis in marketing, then you can give it a try after going through this article.

What are Emoticons and Emojis?

Emojis are dominating everywhere, in every sale, website, ad, and social media copy. But the use of emojis didn’t start just a few years back, it’s been used since the 80s as emoticons.

Emoticons can be said as the ancestors of emojis. There were no smartphones in the 80s and 90s, so, people started to show emotions by combining certain keyboard characters to make emotional facial expressions.

On the other hand, emojis are small pictures made up of pixels. They are not only limited to facial expressions but are also used to showcase activities and objects. In every New Year and in every field, new emojis are designed and added to smartphone keyboards.

Even though emoticons inspired the innovation of emojis but they’re two different things. We’ve seen that emoticons are made up of only keyboard characters but emojis are small pictures made up of pixels.

Emojis look more realistic than emoticons but both have their own places in the world.

Let’s see some of the statistics regarding Emojis in marketing:

1. Emojis in ad copies generate 33% higher attention than general ad copies.
2. Emojis can increase user engagement on Social Media such as FB, Instagram, and Twitter by 3 times.
3. Emojis in email subject lines can increase open rates by 20%.
4. According to Brandwatch, 10B (Billion) emojis are sent every day. Out of 10 B, 900M (Million) Emojis are sent only on FB Messenger even without any text.
5. According to Adweek, 92% of Internet users use emojis to convey their emotions and enthusiasm.

 We’ve seen the statistics regarding emojis in marketing, now let’s explore Emoji Marketing.

What is Emoji Marketing?

Making the use of Emojis in Marketing to boost engagement, revenue and sales are called Emoji Marketing. Somewhat every big brand is using emojis in marketing materials to communicate with their target audiences, infiltrate their mobile phones, and be on top of the latest communication trends.

Below are some of the reasons for using emojis in marketing:

1. Emojis have become part of our native communication. They’re present on every communication channel consumers are using such as FB, Instagram, Twitter, LinkedIn, Whatsapp, and Pinterest.
2. Emojis play an important role in tapping into emotions. Strong relationships are essential elements for the success of a brand, and strong relationships are established through emotional connections. Emojis help brands in establishing strong relationships by conveying emotions.
3. The best way for conveying non-verbal communication. You can put brand approaches, and what is the product and brand is all about into the texts. But there are some more elements such as how’re you feeling after using a particular brand’s products and services and what is the intent of the brand behind a particular promotional campaign and much more. To convey your feelings and emotions, even in what intent you’re putting the words, Emojis are irreplaceable.
4. Emojis make a brand memorable and easily recognizable for everyone when they’re encountered again.
5. Emojis make the brand message more believable because they invoke emotions. But it works only if you’re using the right emoji at the right moment. They can naturally add context to your content.
6. Emojis boost user engagement across the brand marketing channels.
7. Emojis humanize your brand.
8. Emojis help in building Brand Personality. Add proper emojis and at proper places in your marketing materials and communications.
9. Emojis are a great attention grabber. So, they help in building rapport, driving traffic, leads, and sales

We’ve seen the pros of using emojis but we need to consider the cons of emojis before you start to think about incorporating them into your marketing strategy.

Below are the reasons for not incorporating Emojis in marketing materials;

1. As everyone is using Emojis, so not using emojis in your marketing materials can help you in standing out from the market.
2. You can lose your professionalism by incorporating emojis into your marketing strategies. As there are businesses where emojis don’t fit. Sometimes your brand voice doesn’t go with emojis, so it’ll be a bad decision if you’re going to incorporate emojis.
3. As of 2020, there’re 3300 emojis on the Unicode Standard List but still, they’re not universal. They can be lost in translation as people from different countries and different age groups are having different meanings of the same emojis.
4. Generation gaps are also one more reason barrier to the use of emojis in marketing. A generation may feel a particular emoji pixel perfect but another one may have an awkward feeling about the same.
5. Too much overuse of emojis can harm your brand’s reputation. So make it effortless and natural.

We’ve seen the pros and cons of using emojis. As we know if there’s something then it definitely has some advantages and some disadvantages too. We need to decide how to get the best out of the advantages and how to avoid losses.

You need to figure out a way of using emojis in your marketing, making it effortless and natural in your content. It should look like you’re forcing emojis in the content, it should look like it is part of the content and natural.

Let’s move ahead and have a look at how we can use emojis in different marketing segments.

How to use emojis in different marketing materials and channels?

Emojis can be used in several places in marketing materials and are a part of somewhat every marketing channel. You need to decide whether you want to go ahead with emojis in marketing or not. Understand your audience first before making emojis a part of your marketing strategy.

Here are the ways of using emojis in different marketing materials and channels;

Emojis on Social Media Channels

Emojis are everywhere on social media platforms. People are using Emojis for commenting, chatting, and expressing themselves, even social media platforms themselves are promoting emojis.

Every social media channel has provided a particular set of its own Emojis for consumers to interact with the platform.

Let’s have a look at some of the most popular social media platforms and the Emojis they’ve provided for their users:

• Emojis on Facebook: In the starting, Facebook just provided the like button to its users to interact with the post. But in 2016 they incorporated some other reactions in the form of emojis. The other reactions are; Love, Cute, Haha, Yay, Wow, Sad, and Anger.
• Emojis on LinkedIn: Same as Facebook, LinkedIn has also provided a certain set of reactions as emojis. The emojis are; Like, Celebrate, Pouring love, Haha, Love, Insightful, and Curious.
• Emojis on Instagram: Instagram is the most suitable for Emojis. You wouldn’t find so many options for sharing your opinion on a post just by pressing the button. But you’d find so many emojis in the bio of the profiles, captions of the posts, Stories, and reels. The comment section of posts on Instagram is completely filled with emojis.

Along with the aforementioned platforms, there’re many other platforms such as Twitter, Pinterest, and WhatsApp. All the platforms are filled with different types of emojis. Emoji marketing is the best way for approaching Twitter because an emoji can save you a lot of words, and you don’t need to worry about the character limits on tweets in conveying an impactful message.

Emojis in Email Marketing

Emojis are being used in Email Marketing, but they might look different on different browsers and can end up ruining your brand reputation. It’s safe if you test the emojis on different browsers which you’re going to use in email marketing.

One thing more, don’t overuse emojis and don’t use them to replace the texts otherwise they can be lost in translation or can end up in the junk folders because of filters.

Proper placement of emojis in subject lines can increase opening rates, click-through rates, response rates, and engagement rates exponentially.

Emojis on Websites and Blogs

Emojis on Websites and Blogs should be used carefully. It depends on your brand voice if emojis would be a good option for you or not. If your brand voice doesn’t support emojis, then don’t use them. Because people resist the changes and if it’s not aligned to your brand voice then it’s disastrous.

It’s not that brands are not using them on their websites and blogging platforms, they are but with a proper strategy and precautions. Most brands prefer to use emojis on landing pages, and blog posts.

Emojis in Paid Advertising

Emojis in paid advertising can give your results an extra boost. It’s not just in theory but has been proven by many marketing researchers. One of the famous companies named Adespresso performed A/B testing on two ad copies; one with emoji and one without emoji. And you’ll be amazed to find out that ad copy with an emoji in the headline got 241% higher click-through rates (CTRs).

You can think about it yourself if you want to use emojis in your marketing or not.

We’ve seen the places where emojis are being used frequently, now it’s time to discuss some tips for making your emojis marketing strategy successful and avoiding the impact of negative factors.

Tips for a Successful Emoji Marketing Strategy

Determining how to use Emojis for business is a big task. But the following tips will make the path smoother for you. The best practices that you need to keep in mind while using emojis in marketing are;

1. Knowing your audience is the first and most important step you need to take before incorporating not just emoji marketing but any marketing strategy. Collect consumer data and segment those data sets into different categories such as who might like emojis and who doesn’t! Analyzing the data will provide you the insights regarding emojis that’ll suit your audiences.
2. Know the meaning of the emoji you’re going to use. If you don’t know the proper meaning of a particular emoji, you’ll definitely end up choosing the wrong one. So, make sure you know what they mean.
3. Place your emojis strategically.
4. Don’t let emojis confuse your audience by replacing them with text. Emojis can add emotions to text but replacing the texts with emojis can confuse your message.
5. Us non-common emojis to stand your brand out from the rest.
6. In email copies, put emojis in the subject lines for emphasizing the message and a particular color of emoji to showcase the urgency of your message.
7. Emojis may not be suitable for every brand so you need to start small and if that works for your brand, you can go ahead with more tactics. But think first about whether you should be using emojis at all 🙂
8. Test your emojis on different web browsers and devices before publishing your marketing campaigns and materials. The reason behind this is the same emoji can look different and can convey completely different emotions on different browsers and devices.
9. Emojis should match your brand voice. Brands that align with seriousness and exclusivity might not be interested in emoji marketing. The use of emoji marketing can ruin their brand image and voice.
10. Don’t make your marketing flashy with Emojis. It can disrupt your brand communications and ruin your brand reputation. Don’t overuse emojis.
11. Making consistency a friend in words and emotions. Don’t force the use of Emojis in marketing materials. Only use Emojis in those places where they’re getting fitted.
12. Make a list of 3-5 emojis that’s aligning according to your brand voice and consistently use them in your social media posts, ad copies, ad creatives, blog posts, marketing collaterals, and other places. The consistency in emojis will help your consumers associate those creatives with your brand and whenever they’ll interact again with the same emojis they’ll definitely think about your brand.
13. Be mindful of the context and quantity of emoji usage. Decide when, where and how much you’ll use emojis. Create your own emoji guide so that you don’t need to bother again and again whether you want to use emojis or not.
14. Make the use and meaning obvious and clear. It’ll help you in conveying the right brand message and will also help audiences in understanding the right meaning of the emojis.
15. Make a relation between the content and emojis, it’ll convey the right context you want to interpret.
16. Let your audience promote your brand by creating some contests with emojis. Some of the brands use some simple contests such as putting the emojis in a sequence and asking consumers to guess the conclusive meaning of the emoji sequence. If you don’t like this then you can ask for a reply to a poll in terms of emojis. Choose what suits you the best!
17. If you want to completely stand out from the rest of the market, then creating new emojis for your brand will be the best option for you. But it isn’t easy as it’s a completely thoughtful and creative process. It’ll suck the juice out of your brain.

Remembered all the tips? If not, then go through all of the tips once again. Don’t start creating your own emojis at first but start small and make an emoji guide, list some of your favorite and relevant emojis and define the rules of using them. Use only defined emojis in the emoji guide to making emoji marketing consistent and relevant to your brand voice and image.

Some of the favorite and frequent emojis that are used by audiences and marketers are;

1. Black Sunglasses
2. Bowing
3. Car
4. Couple
5. Crossed Fingers
6. Dollar
7. Face with tears of joy
8. Fire
9. Growth
10. Heart
11. Heart Eyes
12. Hug Emoji
13. Loudly Crying Face
14. Money
15. Party Popper
16. Pumpkin
17. Red Flag
18. Red Stop
19. Ring
20. Rocket
21. Smile
22. Star
23. Stunned
24. Sunshine
25. Thumbs Up
26. Tired Emoji
27. Watch

We’ve listed the top 27 most used emojis by audiences. You can choose the best 5 that go with your brand and make them part of your emoji marketing strategy.

If you don’t know the resources where you can find your favorite emojis, then look down, Team DigiAvtar has listed some of the best emoji websites only for you;

• Emojicopy
• Emojipedia
• Emojisaurus
• Emojiterra
• Get Emoji
• Joypixels
• Openmoji

So, which types of emojis have you chosen for your emoji marketing campaigns? Choose wisely and by taking proper time as it can give wings to your campaigns and also ruin your brand reputation.

It’s time to count the uncountable benefits of emojis. Let’s count together!

Benefits of Emoji Marketing

There are a lot of benefits emoji marketing can provide you and some of the most known are;

1. Emojis can be incorporated anywhere in the marketing materials and channels such as texts, emails, social media (FB, Instagram, Twitter, and LinkedIn), and any other chat application.
2. Emojis humanize your brand and brand messaging. As we know from the blog “Brand Marketing” business has brands but humans have personalities. So, emoji marketing provides your brand with a personality as it humanizes brands.
3. Emojis are the digital form of your emotional expressions so they can transcend even language barriers.
4. Emojis can convey a lot of information without any words. Emojis can convey what words can’t.
5. Emojis in Email subject lines can increase your open rate by more than 20%.
6. Emojis boost engagement. The engagement boost can be more than 3 times than earlier.
7. As we’ve seen that emojis in paid social advertising can boost engagement by more than 200%.
8. Emojis in push notifications can increase your sales and revenue.

I hope that these benefits are enough for you to consider emoji marketing for your brand if emoji marketing suits your brand voice.

Now, let’s conclude the blog here!

Wrapping Up

Emoji marketing is making use of emojis for achieving your marketing goals. Emojis can be more effective than promotions because they represent the emotional part of communication. Emoji marketing is a fast way of achieving better engagement, increased personal interactions, sales, and revenue.

Afraid, what if it could go wrong?

Don’t be, start small and with building your own emoji guide where choose only some relevant emojis that are going with your brand voice and personality. Play safe by using the tips mentioned above, the chances of getting success would be better.

Rest, you can only know after the implementation, but if you don’t you’ll never learn the truth.

Let’s know in the comment section if you are going to implement the emoji marketing strategy for your brand!

Visit our blog for more similar marketing materials!