Content Writing | CopyWriting | 10 Content Marketing and 16 Lead Magnet Ideas

by Kuldeep Yadav | Apr 4, 2022 | Content Writing

What is Content?

What do you see around the web? Texts, images, videos, graphics, animations, gifs, photos, and so many other types of things. What are all these? These are different types of content. Without content, there’s no idea, and imagination in the world can exist. We always need content to deliver ideas, promote our services, entertain people, and everything. Content Writing can be the best way to convey your ideas throughout the world.

In my words, “Content is the way to express your emotions, your ideas, your thoughts, your imaginations, your dreams, and everything”. So, before thinking about anything else, just the content your friend. If you know how to optimise it, how to write it, you’ll be the boss. Having a great thought or idea is meant nothing if you can’t express it to the world. So, be good at it, it’s a skill that you pay for everywhere.

What is Content Marketing?

Now, if we know how to write content, we can market it by using some easy tactics. Marketing the content through some strategic approach is called content marketing. It is an approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience. We can also turn these clearly defined audiences into customers if we are good at solving their queries through the content.

This is a process that can get us a fortune because instead of boasting about our products or services, we are providing them with the solutions to their problems. And, they want the solutions, if we’re consistent they will be our brand advocate and one of our loyal customers.

Big shots like Micro-soft are also focusing on content marketing nowadays, last but not least it’s using the world’s most popular content management system (CMS), WordPress. DigiAvtar specialises in WordPress content management systems, we’re here for you if you want your blog or business websites online in no time. The reason behind this is that they have identified the true potential of content marketing. This blog post is totally for you to understand what it is and how to get benefits from this.

These are the benefits that show why we need content marketing so badly: –

Increased Sales
Cost Savings
Drives organic traffic
Creates Brand Advocates
Capture Leads
Loyal Customers
Content as a profit Centre

Well, until now you must’ve known that content marketing is the present and future of marketing. If you know how to market through the content you don’t need to run paid ads to get the clients and generate sales through them. Second, you always have the right to the content you develop, you’ll only need to repurpose it but will never need to build it from the scratch.

So, according to me, it’s better if you do something once or pay once for the content, rather than paying again and again on paid promotions. Team DigiAvtar can help you in building a very good content marketing strategy for your brand. We’ve been aware of content marketing, now let’s discuss what types of content we can create for marketing.

Types of Content Writing Approach

Well, what if you are given to eat the same kind of food every day? You’ll be bored and frustrated. So, as with the content, if we don’t change ourselves according to the present scenario, and don’t develop the content we’re outdated, and you know what happens with outdated things? They’re thrown away in the dustbin, right?

So, we’ll be describing the types of content writing Approaches here, they’re the following:

Content Writing or SEO Content Writing: – Earlier it was called just content writing, but nowadays it’s called SEO Content Writing because we write content keeping all the aspects of search engine optimisation. Content writing helps users to gather information, this is a way to educate your users and solve their problems through the content.

In SEO Content Writing we keep the search intent of the users, we write the content for what the people have searched for. First, we perform the research and then determine on which topic we should create content. It helps to write the content that people are searching for, and for what problem they want to get resolved. So, it’s better to shoot at something, rather than shoot in the dark.

Educating your users can take a long time, sometimes users can take weeks to take further actions, like joining your newsletter, or buying your lead magnets. But, it’s worth it, because it helps build trust in the users and make them understand that you’re genuine, and passionate about what you want to convey. The places where content writing usually appears are the following:

Blogposts
Website Copy
Email Newsletters
Vlogs
News and featured articles
Magazine articles
Press release
Case Studies
White Papers
Social Media Posts
Podcast Episodes
Physical and Digital Books

These are all made up of contents. Well, content writing is playing a big role in the whole digital marketing industry. And, as they’re already a lot of content out there so it’s a bit difficult to represent yourself as unique from the whole market. Make your own content marketing strategies.

Copy-Writing Content: – Well, copy-writing is one step ahead of content writing. It is present in many formats. In general, copy-writing provides a way that helps content generate more leads and transactions. It may be an advertising copy or sales copy that asks users to take some specific or sometimes immediate action (Buy Now, Sign Up, Limited Time to Purchase, Enrol Now). Whenever you see a Call to Action included in the content, you can be sure that it’s an example of copywriting. Whenever we add scarcity and urgency sense with content it becomes a part of the copy-writing. A Call to Action with content makes your users feel that if you want to take benefits of the products or something, they should go ahead and buy that product or service. Sometimes, we may lose some visitors though, which means that we need to educate them with free content. So, here content writing comes in handy.

Copy-writing content can be found in various lengths and forms like the following:

Sales Pages
Products Pages
Services Pages
Ads Copy
Online or Print Ads
Direct Mail
Landing Pages (The pages that generate leads)
Sales-driven Newsletters
Social Media Post with a CTA
Newsletter Sign Up Forms
Lead Magnet Sign Up Forms

These all include copy-writing skills in them. The content is written in a way that you can get the most out of the visitors and can get the desired results.

Content Writing and Copy-writing are complements each other, as content writing is just to educate them, but if we don’t include any CTA then no transactions will happen and we’ll get nothing, and CTA is the part of copy-writing. So, content writing and copy-writing crossover so much, that if you don’t properly understand both of them, you can’t differentiate them. But, I’m sure now after reading this article you can differentiate between copy-writing and content writing. Whenever you see new content in front of your eyes, try to identify whether it’s just content or copy-writing content.

Until now, we’ve understood what types of content writing approaches are there, how and where they’re being used, now we’re going to discuss, what type of content we can develop keeping these approaches in the mind.

Different Types of Content Marketing Ideas (Blogging)

There’re many types of content you can create, we’re going to make a list here, so that you can understand what types of content you can develop to engage your visitors.

Expert Round-ups
1. Choose the topic beforehand
2. Find the right experts in the particular field
3. Send personalized E-mails
4. Put it all together
5. Tag All of them on different marketing platforms
Ultimate Guides
1. The Ultimate DigiAvtar Digital Marketing Guide
2. The Ultimate DigiAvtar SEO Guide
3. The Ultimate DigiAvtar Social Media Guide
4. The Ultimate DigiAvtar Content Marketing Guide
5. The Ultimate DigiAvtar Backlinks Guide
Listicles or List Articles: – Create your list–> Write the Content –> Add Visuals
1. Resource Lists
2. Best of Lists
3. Downloadable Checklists and To-do Lists (Also 3 Steps, Find out what your readers need –> create the download –> CTA)
Trends Forecasts
Case Studies: –
1. Find the Right Client
2. Have a Conversations
3. Write the Article in a Problem-Solution-Outcome Format
4. Use visual data for better representation
Research-Based Articles
Tutorials or How-To’s: –
1. Choose a Topic
2. Outline the Steps
3. Research about the topics
4. Write Article
5. Find a way to visualize the steps
Annual Reports
Interviews: –
1. Find the right Interviewee
2. Make the connection
3. Formulate the Questions
4. Capture the Interview
5. Format the BlogPosts
6. Publish the Podcast
7. Publish the YouTube Video
Comparisons Articles: –
1. Select the topics that are to be compared (Pick from trending topics)
2. Do your research
3. Highlight Pros & Cons
4. Talk about Past, Present, and Future

We’ve discussed what type of general content we can develop for our blog to engage the users, engagements turn into interactions, and interactions turn into transactions. Now, we’ll discuss what’s the lead magnet we can create to convert the visitors into clients.

Checklist of Different Lead Magnet Ideas

Before discussing the ideas, let’s brainstorm on a lead magnet! What do you understand by a lead magnet?

Well, I know you’re well aware of a lead magnet as the word itself is self-explanatory.

Lead Magnet is the combination of two words, “Lead” which means “your future potential customers”, who knows you very well and trust your content or services, and the second word is “Magnet” which means “a thing that attracts something or someone”.

So, in general, a lead magnet is something that can attract something or someone you desire for. In digital marketing, it may be a free item or service that is given away to gather the contact details of your future potential clients.

A lead magnet should consist following components in it:

Landing Page
Call to Action (CTA)
Thank You Page
Kickback Email

I hope you now understand clearly what a lead magnet is. We’re providing here a checklist of different lead magnet ideas. They’re the following:

Assessment
Resource Guide
Blog Post Bonus Pack
Cheat Sheet
Forums
Checklist
E-books
Free Templates and Scripts
Webinar
Complimentary Consultations
Quote for a Service
Limited Time Free Trial
Buy-one-get-one Offer
Workbook
Promo Code
Free Tools

The aforementioned ideas are the most famous lead magnets people use to convert visitors into customers.

Well, we’ve discussed everything from what is content, content marketing, content writing approaches, and different types of content marketing (blogging) ideas, to a checklist of the most popular lead magnet ideas.

Now, let’s see the

Past, Present, and Future of Content Writing

Well, in the past content developers were just focused on creating content, but were not providing any value, as they were just focused on creating the content and driving the traffic.

This was the biggest mistake of most content marketers in the history of Digital Marketing, and it’s created a point of Content Shock. Content Shock is the point where the upward trend of content consumption isn’t sustainable because every human features a physiological, inviolable limit to the quantity of content they’ll consume.

The second biggest mistake of most Digital Marketers is that they think the consumption of the content will still rise, but that’s impossible, they’re living in a false sense of insecurity.

If you remember that we’ve mentioned a company in this blog in the starting, still remember its name?

Well, let me help you, we’ve aforementioned that Micro-soft like big shots are also focussing on developing content, stop, stop…

Let me correct it, not on just developing content, but developing quality content. They have fired its Content Marketing Team because they’re developing low-quality SEO content. On the other hand, Artificial Intelligence is on the rise, and they’re using robots now to develop the content rather than humans.

So, the past of content writing was rising in content consumption through social networks or other platforms. Channel explosion continued with the increase of social networks like Twitter, Facebook, LinkedIn, YouTube, and Instagram. But this phase is over, and if you’re thinking about the development of the same types of projects, just stop. This phase lasted until the 2020s.

But now we’ve already entered a phase where Content Shock is happening. Every single content producer, every digital marketer, and each business, brand, and company are on the same word on the same page, and therefore the implications are vast.

Consumers have hit their content limit, they can consume. The reason behind this is that whenever every new platform came most of the brands wasted their marketing investments churning out content on every new platform that reared its head. While entering the 2020s content marketing has seen an enormous increase in usage all around the world.

One study shows that in 2015 somewhat 88% of B2B companies and 78% of B2C companies reported using content marketing.

Is it the end of content marketing? Well, nothing ends, it changes its form always, or we’ve to upgrade the system or process we’re using a little bit.

What to do now? What’s the future of content marketing?

The future of Content Marketing

Well, nothing vanishes completely from the universe, it just transforms its form. What do you think what’s the future of content marketing? Well, content marketing also has a bright future like yours.

Well, along with me you’re also aware now that the Content Shock is here, and still, I’m saying content marketing contains a bright future? How? We’ll get there slowly, but let’s understand Content Shock again to make it simpler to understand.

Well, content shock represents low click-through rates, high bounce rates, and fewer conversions and less qualified leads, because of the low quality of content, the same types of content, or excess content.

The answer is simple, just improve those things by which the state of Content Shock has taken place. What’s that?

If you’ve gone through the article attentively then I’m sure you know where we need improvements, well, let’s discuss here, don’t feel stressed, there’re other things to be worried about.

These are the following points by which you can ensure the bright future of content marketing for your brands, companies, or Blogs:

Quality over Quantity Always Wins the Battle: – Well, let me ask you one thing. Why do people feel proud of using a particular smartphone whether its price is so high? Have you given it thought sometimes? Well, those brands provide you with quality. Am I right? They don’t compromise with the quality, then why you should compromise with your own brands? If you also want to achieve that kind of place in the world, I would say never compromise with the quality, give value to the people through your services or products, and I’m sure you’ll always be on the winning side.
Focus on your audience: – Be specific and focus on a particular audience, if you’ll talk about everything, people will not listen to you. Be specific that will have a deep impact on your audience. Don’t try to reach so many people, reach only some people, but provide them value. If you just have only 1000 through clients, you’re going to make a fortune from them.
Be Ready for Changes: – Always be ready for adjustments, and new strategies, people get bored when they see the same things again and again, so, don’t let them get bored. Your content strategy has got to adapt to the requirements of every new channel. Be updated on the latest technological advances. If you’re not adapting to the changes and improving your content marketing strategy on a usual basis, you’re definitely going to fail.
B+ for the risks: – Always be positive (B+) for taking the risks, if you’re not able to take risks, and check out new strategies, I’m sure you’re going to lose a history-making opportunity. So, always create a data-driven approach with the latest strategies.

In conclusion, don’t compromise with anything in life, if you want to achieve something, you’ve to provide value whether it’s in the business or in the other aspects of your life. Start providing value, and that value will definitely give you exponential returns.

If you’ve any more questions regarding content marketing, then feel free to connect with us, or comment in the below section, we’ll be glad to help you regarding anything.

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