Augmented Reality: An Enhanced Immersive Experience To Try Out Before Buying

by Kuldeep Yadav | Aug 12, 2022 | Marketing

What if consumers can try the products even without visiting brick-and-mortar locations of businesses or any store?

It’ll be wonderful, it’ll save a lot of effort, and time for both consumers as well as brands.

Is it possible, if yes then how?

Yes, it’s absolutely possible, and augmented reality makes this possible!

So, want to know more about augmented reality and how this works?

Let’s discuss this chapter of marketing in detail!

What is augmented reality?

Consumer experience is what makes users loyal, and advocates of the brands. It further leads to retainer consumers and provides helping hands to other marketing strategies such as word of mouth marketing, inbound marketing etc.

Augmented reality and virtual reality are some of the emerging technologies that are working in the world of bettering consumer experiences with ease.

Augmented reality and virtual reality both are sharing similar goals but augmented reality is more real than virtual reality. And today we are going to talk most about augmented reality.

Augmented reality provides consumers immersive engaging experience combining both real and virtual interactive elements. It helps consumers experience the products even before buying them. As we know AR creates an immersive engaging experience for loyal consumers and potential prospects that helps personalise the brand experience.

Augmented reality is just making the present real-world products more appealing and enabling consumers to experience the product before purchasing. It just augments a real-world scene with the help of technologies while keeping consumers connected with the real world.

Still wondering if it will work for your brand?

I would say everything works out if it is performed properly.

AR is used in enhancing brand experiences somewhat in every type of industry such as product-based brands, clothing brands or textile industry, education industry, cosmetics, automobile industry, furniture, electronics, mobile industry, personal events, service-based start-ups, books etc.

We’ve mentioned one other emerging technology along with AR in this blog that is VR (Virtual Reality).

Let’s differentiate between them

Major Difference between Augmented Reality and Virtual Reality

As we’ve discussed Augmented Reality (AR) creates an immersive engaging experience with the help of both real and virtual interactive elements. The immersive environment created by AR is more real and less virtual. Users of AR technology are always connected with the real world. In the statistics, it can be said that it is just 25% virtual.

But on the other hand virtual reality also create an immersive environment but it’s more virtual and less real. It is named virtual reality because it creates an immersive virtual environment. Users of VR enter into a completely fictional world. In the statistics, it can be said that it is just 75% virtual.

The next biggest difference between VR and AR is the method of making use of these technologies. To experience virtual reality we need a particular headset device, but in augmented reality, it’s not like this. We can experience augmented reality even with a mobile device.

VR has its own place in the field of marketing but AR is also becoming more popular day by day in it, we can use augmented reality with just a smartphone.

The mobile phone is the most popular device used by consumers for accessing brands, their products and services and making buying decisions.

AR is becoming a great tool for experiencing the products and testing them. As result, it helps in enhancing brand value, and brand loyalty. Further, these things drive sales and more revenue just by converting consumers into brand advocates and retainer clients.

Let’s discuss how we can use Augmented Reality in our favour through marketing!

Implementations of Augmented Reality

Various ways of incorporating augmented reality in marketing and making the best use of them are the following;

First Experience then Believe and Buy the Products

Being a human being it is not easy for us to believe in something if we don’t see it with our own eyes. In the same way, we can’t believe in the qualities and specialities of the products if we have not experienced them so far. This is why people first want to try products than making a buying decision directly.

This requirement can be fulfilled with the use of Augmented Reality. It is the reason AR shopping experiences are one of its own and rising trends in the retail industry.

It is a little bit expensive to build an augmented reality testing material for products & services instead it is in virtual reality. But along with big brands, many small brands have started adopting this technology.

Clothing brands are building fitting rooms for consumers so that they can try the clothes there. In the same way, cosmetic brands are providing cosmetic samples. The automobile sector isn’t also far behind, it is using automobile test drives to lure and satisfy its target audiences even without the requirement of a physical inventory.

This way they can check which products and services are fulfilling their needs and how much a product can be useful.

This is the first and biggest use of augmented reality in marketing the products and services of the brands.

Let’s discuss some more implementation of augmented reality in marketing!

Gamification in Marketing

We know that augmented reality enhances a real-life environment by providing a simulated environment connected to the real world.

Gamification in marketing is one of the uses of this environment. Its use is increasing in the world of games because it gives users an opportunity to play the game in the real-world environment by bringing out the game on a screen to the real world.

So, the question is how we can bring out the game to the real world. Well, you’ve already seen this with the games who are involving essential daily activities in the games such as getting points on visiting a location or performing some usual tasks.

The examples of gamification in marketing are;

Pokemon Go
Zombies Run

If you’ve played these games, you’d have understood how we can use gamification in marketing with the help of augmented reality.

If you’re a brand that can make a relationship between the brand and the daily activities then you can use gamification to augmented reality for marketing in your branding strategy!

Let’s move a step further and discuss how augmented reality helps in augmenting stories, and branding materials and creating a buzz all over it.

Augment Stories, Brands, Branding Materials & Creating Buzz

AR enhances the brand experience and status by making augmented stories and incorporating them into branding materials. As we all know that it is an emerging trend in the field of marketing. So, a well-designed and properly executed AR experience can generate ever-lasting memories to talk about the brand in the lives of consumers.

You can use augmented reality in several ways for business cards or brochures or conveying stories. Adding a virtual component to the branding materials will play a part for you.

For example, you can provide the options for scanning the branding material to get more info about the brand, and watching brand stories. In the brochures and business cards, you can also add scanning options to get more insights about the brand by accessing different kinds of media and contact options respectively to connect with the brand.

This way you can easily create a buzz about your brand.

Keeping Consumers Healthy and Fit

We know that we can also add gamification to marketing with the help of augmented reality. It’s done by connecting it with exercises and daily activities and these exercises help consumers keep them healthy and fit.

With the help of gamification, you can track the fitness routines of your consumers and provide them with the best suggestions on the basis of analytics. This way you can help your consumer in improving their nutrition and fitness level.

Improving Ease of Use with Augmented Touring and Assistance

Augmented reality is being used in providing a virtual tour of physical locations such as real estate properties, branded cars, a stadium, or a theatre.

You can see the 3-D view of a stadium or theatre before making a reservation for the seats. You can see the augmented reality manual to get to know everything about your branded car and have an experience of everything. You can also view the complete real estate apartment you’re going to buy with augmented reality touring and assistance. This way augmented reality improves touring and assistance.

Leveraging AR for both B2C and B2B

AR isn’t just limited to any particular kind of industry. Whether you’re targeting B2C or B2B you’re always free to leverage augmented reality for your products and services.

Augmented reality can transform the experience between consumers and brands in several ways. It helps in improving every step of the sales process by implementing tactics to augmented reality.

You can create dynamic brochures, flyers, sales representations, reports, and proposals with the help of augmented reality. Augmented reality provides so much customizations options for products and services. If you want to provide more personalized and customized services, then AR can do that for you by delivering specifically tailored products and solutions to its consumers.

With the help of AR manuals, you can allow your users greater access to the information and experience that is enough to make a buying decision.

It doesn’t end there, you can also provide your consumers remote tech support via augmented reality, and that’s awesome, don’t you think?

Now, let’s move and understand the ways of incorporating augmented reality in content marketing!

Leveraging AR in Content Marketing

We’ve already discussed the ways of leveraging augmented reality in content marketing like making dynamic presentations and brand materials incorporating augmented reality.

Creating AR manuals is also part of content marketing that helps in understanding the features of products and services.

Have thought to create your own AR manuals?

Then go ahead!

Let’s wrap up the blog now with some concluded insights!

Wrapping Up

Augmented reality can play an important role in your sales and marketing strategies along with improving brand experiences and making them more immersive combined with virtual interactive elements.

Want to stand out from the market with the help of augmented reality or build brand advocates with retainer clients?

It can come true with the properly designed and executed augmented reality campaigns.

We love to hear in the comment section how you’re going to incorporate this!

For more similar blogs, visit our blog!

Deep Learning: Evolution of Automation

by Kuldeep Yadav | Aug 10, 2022 | Marketing

Do you know what a consumer is?

You must be thinking, I am pulling your legs? Everybody knows!

But, do you know about consumer persona?

If not then you can visit our blog on “What is a Consumer Persona?”

Putting pressure on your mind, how is marketing persona connected to Deep Learning, and how Deep Learning for marketing is important?

Well, when we work on marketing personas, we need to know the behaviours of the people, and Deep Learning can help in the prediction of the behaviour, intent, and journey of potential consumers, and in churn rates.

As we know, marketing personas are the first thing we need to focus on before creating any marketing campaign. Predicting consumer behaviours and churn rate is just one use of Deep Learning for Marketing, but there are plenty of tasks that deep learning can perform in marketing.

Let’s get to the root of Deep Learning first then we will move ahead towards the use of Deep Learning!

What is Deep Learning?

Deep learning is a part of Artificial Intelligence. It’s an Artificial Intelligence driven technology that finds patterns in user activities, and based on that user data predict the further behaviour of users and optimize the marketing campaigns.

Artificial Intelligence, Machine Learning and Deep Learning have become known terms in the field of marketing.

Deep Learning and Machine Learning both are Artificial Intelligence driven technology. With the help of Artificial Intelligence, Machines can mimic human behaviour or intelligence.

Machine learning, a subfield of Artificial Intelligence, teaches computers to learn from historic data using different algorithms. Machine learning can be divided into two parts;

Supervised Machine Learning: Learning with supervision or teacher.
Unsupervised Machine Learning: Learning without supervision or teacher.

Last is Deep Learning, a subfield of Artificial Intelligence and Machine Learning. Deep learning is the evolution of machine learning. In this, Neural Networks (Models that are built to mimic the human brain) use a large quantity of data to learn from it and produce highly accurate output in the form of classifications, predictions, segmentations or clustering.

Deep learning is most popular because it produces highly accurate results. With this essence of Deep Learning, we can solve problems quickly and provide more optimized SEO. We can also predict the user’s behaviour and intent.

There are so many places we can use Deep Learning in Marketing.

How to implement Deep Learning in Marketing?

On the basis of benefits, you can predict how you can use Deep Learning in Marketing. Well, there are many ways to incorporate deep learning and get the best out of this marketing strategy.

Some of the most popular ways are;

Provide Deep User Insights

As we’re saying from the starting that deep learning can help in understanding users’ behaviour, search intent, journey and churn rates.

Want to know how Deep Learning provide Deep User Insights?

With the help of deep learning, you can easily identify if a business or individual can be interested in your products or services.

For looking at interested consumers, it can seek for the brand mentions, if some consumer has mentioned your brand that means he/ she is interested in the brand products and services.

In the same way, it can also analyse so many websites to identify your target b2b consumers in a blink.

So, at last, it can be the best way to use your marketing persona, and look for your potential consumers in a blink. It can take you to a deeper and more precise level of marketing.

We’ve discussed that if the brand is mentioned somewhere then we can identify it with Deep Learning. What if the brand is mentioned in images rather than texts?

How to identify our potential users then?

Well, Deep Learning also provides a solution to this problem which is computer vision. Computer vision is used in branded object recognition.

With the help of this technology, we can detect if our logos have been used in user-generated content or not and in other places. Computer vision allows the detection of logos on different scales, colours, and rotations. To be specific it is called logo recognition which can recognize logos in images and other types of materials.

Want to get to know about the buying intent of b2b and b2c consumers and understand their sentiments towards the brand?

If your answer is yes, then Deep Learning is your friend!

Determine What Types of Contents Need to be published

You know now whom you’ve to target. In a way, Deep Learning helps you narrow the targeting of your potential buyers.

Deep Learning can help you in content optimization and tells you the most optimal content to be published on your brand’s platform. To determine the optimality of the content it uses A/B Testing.

A/B testing is an experiment in which two or more content options are presented in front of the users randomly. After getting the statistical data, an analysis is done, and this analysis tells us which content option will be optimal to publish on the platforms.

It saves us from updating the less optimal content when we have the more optimal content option. So, we can get the most out of our content marketing strategy if we use the optimal content options on our blog.

Outstanding Tailored Conversational and Personalized Experience through Chatbots

Deep learning can provide your users with outstanding tailored conversational and personalized experiences. You can connect with your consumers initialising the communications with personalized messaging.

With the help of deep learning, we can learn consumers’ behaviour patterns. After identifying behaviour patterns we can use deep learning technologies to incorporate conversational and personalized marketing into the communication.

The Chatbot is the easiest way of providing a personalized experience to your consumers. Whenever any user enters your website, you can segment them according to their interests. And with the help of chatbot, you can provide them with marketing updates such as discounts, offers, or coupon codes in their interested domain. This way while providing a personalized experience you can generate a good amount of quality leads.

The chatbot is available 24/7. With the help of a chatbot, you can communicate with your users 24/7 and they feel connected with the brand whenever they’re interacting with your website. As we know if we’re not using a chatbot we’re losing a lot of consumers because most of the consumers want an instant reply. We can connect with the consumers with the help of a chatbot anytime and can reply to them instantly.

A chatbot is a way of interaction between a client and a business entirely scripted with the help of minimal natural language processing and deep learning. Most chatbots are used to hold basic and easy-to-solve conversations with your consumers.

Performance Advertising

Deep learning is used for performance advertising. Performance Advertising is considered when you deliver desired ads to your current and prospective consumers to build brand advocacy and target new potential users respectively.

This is possible by incorporating custom deep learning algorithms in advertising. These can adapt in real time and shows the ads to the right audience in the right place with the right tool and messages and at the right time. If we’re able to deliver the consumers what they are yearning for in real-time, it is called performance advertising. The businesses can also scale exponentially in no time and with no extra spending on budgets.

We can also automate PPC campaigns with the help of machine learning and reduce the churn rates. Automating the PPC campaigns allows the brand to scale without any human interference.

Even google itself has introduced such machine learning-based systems in google ads for smart bidding. The bidding on SEM becomes like child’s play after incorporating these systems.

As we’re running optimised advertising campaigns so the results would be great with improved conversion rates and return on investment.

Reducing Churn Rates

We’ve so far used the word “churn rates” many times in this blog. The churn rate is the prediction of the percentage of users who will leave the brand in a given period of time.

If we can know the consumers who might leave the brand, then we can target them by providing those customised offers and special attention.

With the help of Deep Learning, we can identify those consumers, and once we’ve identified them, we can target them.

This way, Deep Learning helps in reducing churn rates.

Strategy and More Optimised SEO with Heat Map Analyzation

We can optimise the website and SEO if we’re able to understand which portion of the website customers are giving the most and which one they’re giving less time. With the help of heat maps, we can keep an eye on the interactions of the users with the platform.

With the help of heat map tools such as Hotjar, you can determine where we need improvements in the web pages. These are the simple codes that will tell you which call to action customers have clicked and which ones he/ she left untouched.

If we can know where we need improvements then we can easily make improvements in the system. So, with the help of heat maps, we can improve the design, functionality, call to action, content and structure of the website and perform SEO and other marketing strategies more efficiently.

Benefits of Deep Learning in Marketing

As we know the essence of Deep Learning is to provide highly accurate results in a small span of time. So, with this speciality, it can make wonders in the field of marketing. Advantages of Deep Learning in Marketing are;

Targeting and segmenting consumers
Building Brand Awareness and Visibility
Helps in Conversion
Makes Marketing More Conversational and Personalized
Predicting consumer preferences and Building Customer Loyalty
Smooth communication with users
Recognizing Speech for voice-enabled devices
Tracking Movements and Attentions
Auto Captioning Images
Improves the Quality and Quantity of Data Analysis
Avoid Routine Work and Automate Marketing Processes
Identifying brand advocates and Encouraging Brand Advocacy
Enabling Systems to Analyse More Data in a Short Span of Time
Customised Website Experience
Providing More Optimized Marketing Strategies and SEO
Personalized Advertisements
Increase Engagement and Reduces Churn Rates

We’ve seen the benefits you can get from implementing Deep Learning in Marketing. Now, let’s move forward and conclude the blog now.

Wrapping Up

We know now in what ways deep learning can help your brand in marketing and as the field of artificial intelligence is growing, the future of deep learning is so much bright. Deep Learning is the progression of machine learning. It builds recommendation that helps in recommending the goods and services a consumer will most likely buy. Deep learning can also predict the buying behaviour of the consumers and target those consumers with forecast targeting.

Deep learning can help you provide your consumer outstanding experience along with automating so many tasks in just a fraction of time. It can help in strengthening the business and making more efficient decisions for the growth of the business. Tools are the best friend for your marketing automation and deep learning is the key to achieving automation.

Do you want to make it part of your marketing strategies? If yes, then how?

Please let us know in the comment sections how you’re going to implement this strategy for your business!

For more blogs, visit our blog.

LinkedIn Marketing: The Quintessential Guide | 12 Tips To Grow Business

by Sonal | Aug 8, 2022 | Marketing

As a part of your social media strategy, what social media channels are you focussing on in 2022?

The unanimous answer to this question is going to be – Facebook, Instagram, Twitter and LinkedIn.

We have covered Facebook, Instagram, and Twitter Marketing in separate blogs dedicated to those topics. For the sake of this blog, Let’s try to uncover or instead reinstate some of the features of LinkedIn that make it one of the best social media channels for B2B lead generation. It is also the most effective platform for delivering content and securing audience engagement.

LinkedIn marketing, in simple terms, means making connections, generating leads, promoting your brand, building business relationships, sharing your ideas and content, and driving traffic to your website using LinkedIn!

So, gear up for learning some of the best LinkedIn hacks that can help skyrocket your business growth and let’s see how you can use this tool up to its maximum potential.

LinkedIn for Business

There are many ways you can use LinkedIn for your business purposes. Let’s discover some of the ways and see how to build an effective LinkedIn marketing strategy.

Use it for Networking

LinkedIn provides your business with the best opportunity to connect with professionals along with your employees. It allows you to connect with your audiences, interact with them, and participate in discussions relevant to your business.

Lead Generation

It has acquired the status as ‘one of the best B2B lead generation platforms.‘ So, even if you are a small company or a big one, you can leverage its power to create awareness about your products/ services and generate quality leads for your business.

Content Marketing

Create exclusive content for your LinkedIn audience and drive it back to your website. You can use it for publishing articles for spreading awareness about a certain topic/update and even initiating a discussion driving social engagement; which acts as an opportunity to create brand awareness.

Recruit New Talent

As a business, you will always have the need to hire new talent. It acts as a Talent acquisition tool and allows you to sort out the relevant candidates, and even send direct messages to the candidates you find relevant to fill the position.

Reputation Management

What you decide to post on your profile, how you want to portray yourself as a brand in front of your audiences – this platform allows you control over your branding a.k.a brand reputation. You need to keep in mind all the aspects of the impression you make on the audience.

As a part of reputation management, we highly recommend that you must claim your business page on it, keep it updated and make sure it denotes your brand the way you want it. So when your brand name is searched on any search engine, your LinkedIn business profile is going to be one of the results appearing on the first SERP.

Let’s now have a look at how you can create a perfect business page for your brand on LinkedIn.

Create an Engaging LinkedIn Page for your Business

A LinkedIn company page is the place where other users can find out more about you after their interest has been piqued by one of your posts. It is a precious asset and needs to be optimized for information and interest.

Please ensure that all colours and fonts align with your company’s branding when adding your company’s banner, logo, motto, website link, and other pertinent information.

Your company description should be concise yet compelling and represent the values that your brand stands for. This description is gonna show on the Google result preview, so make it SEO-friendly by combining some relevant keywords.

In addition, claim a URL for your page that includes your company name and is free of random letters and numbers.

This enhances your credibility and makes it more likely that users will follow you or contact you.

You can have a look at DigiAvtar’s Linkedin Page for a better understanding. And connect with us on LinkedIn to learn more about marketing tactics.

Let’s dive deeper into how we can now create a solid LinkedIn Marketing Business Strategy.

Create An Awesome LinkedIn Marketing Strategy

Once you are done with creating and optimizing the Linkedin page for your business, it’s now time to devise the perfect marketing strategy to meet your goals. A detailed marketing strategy includes desired goals, marketing plan, execution steps, chosen content types, suitable advertising solutions, and valid analytics metrics to evaluate performance.

Your business LinkedIn marketing strategy should answer all of the following questions to be a valid and suitable strategy:

Who are the target audiences for your LinkedIn marketing campaigns?

What demographics, industries, designations, and interest groups do you want to attract? Be sure to have these in place, whether you are starting from scratch or building upon what already exists.

It is important to have a deep understanding of what they want, what they like, and talk about. It will help you in creating a content strategy geared towards their specific interests.

What are your desired business goals for LinkedIn marketing & advertising activities?

Determine what you want to accomplish and where you want to go. You can connect with your audience, interact with other brands, tell people about your online presence, or do whatever you want.
The goals may be different regarding whether you are planning LinkedIn b2b marketing or b2c marketing. Some of the business goals are:

Build Brand Awareness
Strengthen Brand Reputation
Engage With Your Target Audience
Generate Qualified Leads
Sell Your Product Or Service

What are the types of engaging content on LinkedIn?

Use the contents suggestion tool to find the topics your audience is interested in. This should be at the heart of your LinkedIn marketing strategy. Engage people with your LinkedIn page by posting insightful, original, and well-written articles regularly.

Choose topics that you’re an expert on with sound advice and supplement your content with visuals and/or statistics wherever appropriate.

Consider sharing industry reports, how-to guides, or thought leadership articles via the LinkedIn Publishing Platform. Weave your product features into intrinsically exciting posts, such as a challenging customer problem you were called upon to solve or essential lessons you have learned over the years. Give that personal touch. Build a content calendar by identifying the most popular or trending topics in your industry.

What are the suitable metrics for performance evaluation?

Whether you’re promoting awareness of their brand or boosting credibility among peers, you need to measure progress in real-time.

You need to demonstrate how effective your marketing is by including key Linkedin metrics in your social media reports, like follower growth and post engagement. Because the type of content tends to be more on the professional side, it requires a separate content strategy with its own benchmarks.
Let’s have a look at the 5 most important metrics to track performance:

Impressions: Impressions are the total number of times your Linkedin post has been seen.
CTR: CTR is the total number of clicks your post receives divided by the total number of impressions. It measures the percentage of people who see your post and click through to learn more.
Engagement Rate: This will help you determine what resonates with your followers and allow you to create more of what your audience loves.
Follower Demographics: Look at your follower demographics to understand who your content reaches. Does it align with your ideal target?
Followers – Total & Organic: Knowing which posts generated the most followers creates a feedback loop allowing you to improve the effectiveness of your content marketing.

Are you skilled enough or need professional help in social media marketing?

With LinkedIn advertising solutions you can target visitors to your site, generate leads, email and contacts lists, and measure conversion tracking to achieve higher results, along with LinkedIn Campaign Manager analytics reports to help you decide what advertising strategy fits your business goals.

Even if you’re an experienced digital marketer, targeting on LinkedIn is different from other platforms. You can target based on what people do professionally instead of what they do in their personal lives.

You can choose from a variety of Ad formats, such as:

InMail Ads, Text Ads, Video Ads, Dynamic Ads, Carousel Ads, Objective Based Ads.

Conclusion

Whether you’re looking to grow your network, manage reputation, scale your business, drive traffic to your website, or find fresh leads; LinkedIn for a business is an extremely useful tool. So how you reap the benefits out of this social media platform is totally up to you and how you plan to utilize it. Digiavtar provides the best LinkedIn Marketing Services along with other Digital Marketing services to assist you in achieving your desired business goals. Connect with us to get more details on quotes.

Influencer Marketing: Win-Win-Win Situation For Fans, Influencers & Brands

by Kuldeep Yadav | Aug 6, 2022 | Marketing

Everyone dreams of starting a business, if you also want to start your own business then our blog on “how to start a successful business?” may be beneficial for you.

Let’s assume after following every step of the blog, you’ve established a business of your own. You’ve developed your products and are ready to serve your services.

But, how do reach audiences?

What are the ways?

There can be many different successful ways to reach out to target audiences such as we, Digiavtar at Gurgaon, have enlisted more than 40 marketing strategies in the blog “Marketing Made Simple”.

But nano influencer marketing can be most successful and cost-effective for your brand if your business is in just the initial phase.

Many brands have already adopted this marketing strategy, and more are still adapting and making it a part of their comprehensive marketing strategy.

Most marketers think that working with an influencer is enough for boosting awareness and drive traffic, but it’s not completely right.

Working with the right influencer should be your goal, and we’re going to discuss in this blog what kind of influencers will be the right fit for your brand.

But, first, let’s get to know about influencer marketing

What is Influencer Marketing?

Influencer marketing has been made by combining to words “Influencer” and “Marketing”. You already have an idea what is the meaning of both of them, but let’s discuss it for more clarity.

An influencer is a person who’s the power to control the behaviour, interest, and beliefs of the followers. They’ve so many followers who follow what they do and trust what they say. They’ve earned this reputation and trust in people with lots of dedication, effort, and hard work.

Earlier only celebrities were considered the true influencer, and celebrity endorsement was a true form of influencer marketing.

But, not now!

It’s evolved so much, now anyone who has a good following, and engages his/her target audience can be an influencer. Any content creator can provide so much value to brands that are engaging with niche audiences.

We’ve understood the word “influencer”, now let’s understand “marketing” in a single line. Marketing means promoting your products and services through various means such as traditional ways or modern digital ways.

So, influencer marketing is the form of marketing in which a brand collaborates with influencers to promote their products and services to the target audience an influencer is engaging with.

Before moving ahead let’s have a look at some of the statistics;

73% of marketers allocate a budget for this marketing strategy.
49% of consumers depend on recommendations from influencers
86% of B2B are getting success in their marketing campaigns by incorporating influencer marketing.
40% of the customers make a purchase after viewing it used by an influencer on SMM platforms such as FaceBook, Instagram, Twitter, YouTube, Snapchat etc.
9 out of 10 brands are using some kind of influencer marketing.
Generate 18-20x more revenue than earned media on the same budget spent.

Now, let’s get to know what different kinds of influencers we can collaborate with.

Different Types of Influencers

When we talk about influencers, then one name comes to our mind Instagram. Instagram is the most popular platform for influencer marketing so far. Do you know, “Instagram is used by 67% of brands for influencer marketing”

Influencer marketing can be so much value if it’s understood well and implemented properly, according to one of the surveys, 89% of marketers tell influencer marketing better ROI generator than others.

Influencers can be classified into different types, but we’re defining influencers today on the basis of their fan following. On the basis of the number of targeted followers, there are 4 types of influencers that are following;

Nano Influencers

Influencers who have a small following on their platform but with highly engaged audiences. The focus of nano influencers can be on non-traditional topics, interests, products, causes and services but their audiences are always looking for relevant content.

If we work with a nano influencer then our brand can be seen by a small, highly targeted niche at a small cost. The audiences of nano influencers are highly targeted in a particular niche with a good engagement ratio.

Most of the influencers are considered nano when the number of their followers is 10,000 or fewer. It can be from 1000 to 10000. But it may vary, it’s an estimate.

Working with nano influencers has so many benefits;

They have a highly targeted audience, so you don’t waste your money.
And second, they’re not so big, so their charges are also lower than others, completely in your budget.

If you’re just starting out, then we would suggest you work with nano-influencers.

Micro-Influencers

The target audiences of micro-influencers can differ between 10000 to 100000. Subject matter experts (SMEs) or Key Opinion Leaders (KOLs) are granted as micro-influencers.

They also have a good engagement ratio with their audiences. Micro-influencers can work on a variety of topics, industries and niches.

Once your business has started generating a good amount of money, you can go for micro-influencers. Micro-influencers charge a decent amount of money as fees for partnerships but in return, they can cultivate real relationships with their followers.

Let’s move ahead and understand Mega Influencers!

Macro Influencers

Macro influencers’ fan following can differ between 1 lakh to 1 million. These influencers charge more than micro-influencers. They can be established thought leaders in their domain.

Mega Influencers

Any influencer who has a 1M+ following is called a mega influencer. Other influencers can be any normal people who are showing expertise in their fields. But mega influencers are trendsetters.

These are the best for big brands to partner with who already have a great reputation and generate a big amount of revenue in the market.

Any A-list celebrities and other well-known public figures are considered mega influencers such as Salman Khan, and Jaya Kishori.

Most of the brands, they’re out of budget because of charging a very much big amount of advertising fees. So, only established business for several years higher them as their brand ambassadors.

After discussing all this, you should have an idea of what types of influencers you should go with. In the starting, it is best to work with a nano influencer and test if this strategy works out for you or not.

Now, the question is how to book appointments with influencers and make them work for the brand by creating a successful marketing strategy with them.

How to create a successful Influencer Marketing Strategy?

Elaborating something in steps makes our work easier and less time-consuming. You need to first decide on which platform your audience is spending time more on, and start with just one platform at the beginning, you can move on to another later on. Just take this whole strategy to work on a single platform such as Instagram, and then further you can replicate it for other platforms.

So, let’s understand step by step process of building a successful influencer marketing campaign;

Determine your goals

Determining goals beforehand keep brands and influencers on the same page. With any marketing strategy, you can’t directly make so many sales in the starting. So, don’t make sales your first priority instead reach new target customers through influencer marketing.

We all know that influencer marketing is all about promoting the products or services to the followers of influencers, it just simply means that expanding the brand reach is the first goal.

So, increase your brand’s followers and make it more reputable with increased awareness with the help of influencer marketing.

Keep only one primary goal aligned with your one influencer marketing campaign, don’t confuse your audience with so many calls to action in a single campaign.

Know Your Target Audience

Knowing your target audience is better to make contact with the right influencer and promote the right products at right time.

In the first step, we defined a specific goal we want to achieve with the help of an influencer marketing campaign, but if we want to achieve that specific goal then we should have a specific target audience.

Don’t we?

Yes, we need, and to define a specific audience we can build buyer personas based on different pain points and wants of the audiences.

After creating different user personas, we can decide which persona we want to target users.

Now, we need to find the perfect influencer to partner with, so without wasting time, let’s move ahead and find the best-fit influencers for our marketing campaign.

Research Influencers: Compile a list of influencers with their pay

After thoroughly researching the market or Instagram profiles, you can make a list of the Influencer according to their fan following and previously mentioned charges if they’ve been mentioned somewhere. If you’re not able to find suitable influencers then you can try out these platforms to directly connect with the influencers;

After building the list, you need to filter out the influencers based on several factors such as;

Is the influencer targeting the audiences that you want to target according to your user persona?
What is the type of influencer from the aforementioned 4 types?
Can the influencer fit into your marketing budget?
Has the influencer worked with brands similar to your brand?
Are your brand and influencer sharing the same shared values?

On the basis of these factors, you can choose the most suitable influencers for your influencer marketing campaigns.

Influencer Outreach: Reach out privately, and personally

After building a list, it’s time to reach out to them, and see if they’re willing to work with your brands. You need to figure out a way to reach out to influencers in a right and effective way.

First thing first, while reaching out to them, don’t make use of the word “Influencer”, most influencers take themselves as content creators, and they can be offended by the word “influencer”. It may seem to them that you’re belittling their content, efforts and work.

I remember we’ve discussed this thing earlier also that if you are a small brand or start-up, you should go with nano influencers. Because they’ve highly engaged target audience in economical price to your brand. So, they can be the best fit for your brand, the rest depends on you with whom you want to go.

When you want to connect with the influencer, you should check out their profile, most of the influencers don’t prefer DM (Direct Messages) instead they themselves provide some contact details to connect with them.

Successfully connect with them whichever way they’re comfortable with talking to you.

Collaborate with your influencer to define the rules

After making a connection with your desired influencers you can discuss everything, that you want to achieve with your Instagram Campaigns.

It’s time to provide them with information about the brand and what you stand for. As we’ve already discussed influencers want to be called themselves content creators first. So, you need to make sure that your Instagram Marketing campaigns will not only provide them with a chance of getting a paycheck or free products but it is also aligned with what content they’re developing for their audiences.

The influencer may agree to work with you on the following collaboration;

Paychecks for sponsored posts
Provide reviews on their account in exchange for free product samples
Providing affiliate links for them and special offers, discounts or coupon codes for their users so may be valuable for both influencers as well as the target audiences.
Or collaborations on some other mutual interests.

So, you can decide now, how you want to collaborate with your desired influencers. Influencer marketing is a win-win-win situation for Fans, Influencers as well as Brands. Influencers get their paychecks or a free product or any other favours, target audiences get discounts as coupon codes, and likewise, a brand gets new highly engaged niche target audiences.

Now, once you’re agreed on how you want to go with each other’s, It is time to decide some rules on what your influencers and brands need from each other and at what moment. Sign a contract with the influencers including every tiny detail such as;

Frequency of the posts.
Permissions for reposting.
Compensation amount if it’s decided.
Other important aspects such as what’s your goal and how you want your campaign to look.

It’s better to have everything on paper rather than in dialogues. You’ll need permissions for reposting to share the sponsored posts across your online presence and brand channels such as website, SMM platforms, emails, advertising copy etc.

Develop effective content and message

After putting down every term and condition on paper, it’s time for brands and influencers to develop effective content and messaging for the influencer marketing campaign.

You can provide them with what your content should look like a little bit. But, it would be best if you give them the freedom to provide their unique creative spin to the whole influencer marketing campaign for promoting products or services.

They know their audiences better than you do, and it’s not about brands or influencers, but it is completely about the target audiences.

You can develop the following different types of content for your influencer marketing campaign;

Blog Posts
Social Media Posts (Such as Instagram Posts)
Stories
Testimonial Videos
Unboxing Videos of a Product
Webinars
Recorded Videos
Interviews
Case Studies
Audios that can also be used in Podcasts.
Infographics
Live Interactions with Consumers
Any other interactive content that depicts that the influencer is so much a fan of the particular product or service, and recommends to others to go for it.

You can see how many options you have to build effective content and messaging for your influencer marketing campaigns.

You should focus on giving your brand messaging a personal touch with personalized marketing and make it conversational with conversational marketing. Also, you should try to represent it as a personal narrative with the help of storytelling marketing with keeping the brand voice consistent all over the marketing channels of a brand.

You need to learn how to manage everything and make a unique marketing campaign incorporating these strategies, they’re not one but still, they overlap with each other. As you also know, you can’t get anything with just a single marketing strategy in this competitive world.

You should have an understanding of what to use and where. You should know to a couple of different marketing strategies for achieving a single goal. Along with all of this make the list of tags you’re going to use in your marketing campaign.

Defining the messaging and content will also help influencers in posting relevant content without making so many efforts. They can easily provide their specific creative unique spin to the campaign to promote the products and services of the brand.

Create budget and management strategy

Well, influencers and you’ve decided what the influencer marketing campaign should look like, and how the communication will be. Now, you need to set a budget for the whole campaign so that later on you will not run out of money.

You can create a budget now as you know now what will the paychecks of the influencers, are and how much it’ll cost to develop content along with the complete advertising. Decide a budget and management strategy, how you’re going to spend it, where, and when!

So, when the time will come, you’ll need not worry about what will be spent, and how you’re going to manage it.

Execute the Campaigns

You’ve come to a stage where you are ready to execute the marketing campaign. You’ve performed market research, defined your target audience, defining your platform, contacted influencers, signed contracts with them, build a strategy with them, and created a budget and management strategy.

Don’t think so much you’ve covered every aspect so precisely!

Just go for it!

Measure your results

You can measure your results in different ways, and UTM parameters can be one of them. UTM parameters include campaign source, campaign medium, campaign name, campaign term, and campaign content.

UTM parameters are called Urchin Tracking Module. It is a simple google analytics code that can be attached to any URLs to generate Google Analytics data for any digital campaigns.

You can provide each influencer with a unique link to share with their target audiences. After the end of the campaigns, it will provide you with a clear view of the results. With the help of this method, you would be able to check which influencer is producing promising results and is good for long-term partnerships.

In the same way, to measure sales, you can provide each influencer with a different discount code or coupon. This way it’ll be easier for you to track the sales.

Apart from getting the reports on reach, engagement and sales from influencers, you’ll have your own reports. You can decide on your own which one is just boasting and which one is really delivering promising results.

Now, you’ve chosen your long-term partner to perform influencer marketing. So, without further ado let’s review and refine the strategy of our long-term influencer partner.

Review and refine your Marketing strategy

You’ve already reviewed and analysed the campaigns of every branded content creator. But as of now, you need a more refined influencer marketing strategy for that you need to have a look closely and precisely at the strategy of our chosen long-term influencer partner.

After reviewing it, wherever you need improvements, you can perform the needful actions to make it better for the next time.

And you should repeat this after every successful campaign.

This is just the beginning of the success of your brand!

Now, let’s move ahead and have a look at some tips to build a killer influencer marketing strategy!

Best Practices for building a Killer Influencer Marketing Strategy

Best practices make you remember those things you’re forgetting because of the pressure of the work. These are like a small checklist to check whether we’re doing it the right way or not. So, let’s discuss some of the most successful tips to remember;

Only work with experienced social media influencers that are sharing the same brand values as your business is
Using UTM or Urchin Tracking Module Parameters to track influencer marketing results
Always be organized and structure everything from strategy to budget, time spent etc.
Incorporate Conversational Marketing, Personalized Experience, and Storytelling in Branded Content and Brand Messaging.
Document your goals such as building brand awareness, targeting new audiences, and lead generation along with Key Performance Indicators (KPIs).
Don’t expect quick results with this, it’s a process you need to follow just like content marketing and social media marketing are.
Work with nano influencers if you’re a start-up or business in its initial phase.
It’s necessary to understand the landscape of Influencers rather than imposing our own thoughts.
Don’t look only at the popularity of the influencer but also see authority, credibility, and their relationships with their target audience.
Always keep in mind the 3R of influencer marketing; Relevancy, Reach, and Resonance
Always measure the metrics and keep refining your strategies

We’ve discussed the 3R’s of influence in influencer marketing along with 9 tips, where relevancy depicts if the audiences provided by influencers are aligning with the target audience, Reach and Resonance respectively are the follower base we can reach and engagement we can get with the help of an influencer.

Now let’s see some of the benefits of Influencer Marketing.

Benefits of Influencer Marketing

As influencer marketing is about targeting a new follower base with the help of a content creator or an influencer so benefits of it would be aligned to that. Advantages of influencer marketing anybody can get are;

Target new target audience
Spreading brand awareness
Less time in reaching the audiences
Cost-effective if we’re working with nano influencers
Generates sales with the help of provided discount coupons to the target audiences by the brand through the influencers

We’ve seen the main benefits we can get from influencer marketing. Now, let’s wrap up the blog!

Wrapping Up

In conclusion, the power of influencing the buying decisions of others is influence, and who yields it is called an influencer.

Influencers get this power because of their hard work, authority, expertise, knowledge, position, or relationship with their niche audiences. It takes a lot to become an influencer or I should say an authoritative content creator.

SMM works if you’re having a good interaction with your target audience, content marketing works if you’re providing genuine information to your target audience, and influencer marketing work when both Social media Marketing and content marketing are working in an alignment. Last but not least, it’s relevant to both b2b and b2c businesses.

If you want to scale your brand and reach a broader new highly dedicated, engaged target audience, then influencer marketing or I should more precisely say nano influencer marketing is for you.

Planning to launch your influencer marketing campaign? Please let us know by dropping a comment below.

For more similar blogs, visit our blog

Word of Mouth Marketing: The Best Marketing Strategy So Far

by Kuldeep Yadav | Aug 3, 2022 | Marketing

Today we are going to discuss word-of-mouth marketing. Have you ever heard about it? I’m sure you already have!

We’ll get answers to many questions in this blog such as what is the word of mouth marketing, what are its benefits of it, tips for word of mouth marketing, strategy for word of mouth marketing, and how a digital version of word of mouth marketing can help in business growth.

Before moving ahead, let me ask you a simple question.

Have you ever recommended any products or services to any of your friends, family members or relatives?

I am sure, your answer would be yes, of course, we have!

If you have then you’ve become a part of word of mouth marketing.

How?

Let’s understand!

What is word of mouth marketing?

WOMM = Word of Mouth Marketing

So, womm is an acronym for word of mouth marketing. As its names suggest, in this type of marketing strategy the base of the marketing is words of mouths of people. Means uttered words by people are used for promoting a product or service.

In words of mouth marketing, consumers’ interests in the products and services of a company can be seen in their daily dialogues. Whenever they talk about some products they’ve used earlier, they’ll definitely mention the brand they’re satisfied with.

For E.g. have you ever given a compliment to another person on their shoes, clothes, or watches? Sure, you’ve given someone. When you gave compliments about these things, they must’ve started talking about the brand, and how much they like their products and services. You can yourself think how helpful it can be to the brands.

And did someone pay your friend about appreciating the products and services of the brand? In most cases, no!
But, he’s still believing and promoting the brand. So, it’s completely organic. WOMM is an organic marketing strategy triggered by consumers’ impressions, feelings, emotions, and thoughts.

Word of mouth marketing is the most valuable form of marketing and the most successful form in all marketing strategies. It’s known as the best marketing strategy so far.

As we’ve seen through the example, that one person is praising the products and services of a brand to another person and encouraging him to give that brand a try.

So, it’s also called a process of influencing and encouraging other consumers through organic word of mouth discussion about a brand’s product, resources, services, or events.

But the question is why people are promoting a brand if they didn’t get anything from the brand.

Why do people promote the brands?

Do we promote the other brands completely free? No, that can’t be, you yourself know how human beings are!
Then if the people aren’t getting paid in terms of money, why are they promoting the products and services?
As we know all know that word of mouth marketing is the best way to reach out to your consumers but one of the most untapped and inexpensive marketing channels so far.

People promote the brands because the brands have tapped into their emotions and provided those services or products beyond their expectations. If the brands have wowed their users with the unexceptional consumer experience then they will definitely spread words about the brands to their family, friends and relatives or wherever and whenever the dialogue starts about the brands. And all this happens organically.

When people get an outstanding experience from the brand they feel like they have been listened to and are well cared for by the brand in return whenever they get a chance to talk about the brand, they don’t stop until they praise the brand.

The psychological reason behind this is we all like exclusiveness. We want to feel special. Don’t you?

These are the several reasons people are promotes brands and become brand advocates in no time. Let’s discuss in what ways we can use word of mouth marketing?

Types of Word of Mouth Marketing

On the basis of promotions, we can divide word of mouth marketing into two parts; the first is Organic WOMM and the second is Amplified WOMM. Let’s discuss both of them in detail;

Organic WOMM

Organic womm doesn’t need effort. It occurs naturally by recommending the brand to others while having conversations with them. Whenever the brand name comes up, our mind reminds us of the positive and beyond-our-expectations experiences with the brand. And we start praising the brand and describing the experiences we have had with the brand.

We can see it doesn’t need any type of outside triggers or prompts. Natural triggers such as our experiences and emotional bond with the brand spread the magic here.

We don’t have complete control over this type of marketing, but we’ve control over the user experience we provide to our users. And that’s the place from where we can control organic WOMM by controlling the user experience of the brand.

But organic womm can work negatively and backfire on the brand if people are getting a poor user experience with the brand. Because they want exclusivity, and if they don’t get it, they will definitely not hesitate to disparage brands.

Examples of Organic WOMM are;

Sharing of User Generate Content (UGC) spontaneously on SMM platforms
Customer Reviews and Comments
Organic Sharing of Products or services in any type of ways

So, always keep a top-notch user experience in your brand, and let your customers feel exclusive. Let’s discuss the next womm type!

Amplified WOMM

In the amplified womm organic efforts are given a boost through several other aspects of marketing.

It is called amplified womm, because we amplify organic efforts. Even this time, word of mouth would be organic but it’ll be fast than organic womm.

To amplify womm brands run different types of marketing campaigns to encourage users to promote their products and services. It can be some sort of reward, discount, or freebie that encourages users to appreciate the brand consciously.

The examples of amplified womm are;

Contests
Giveaways or Freebies
Referral Programs
Brand Ambassador Programs
Influencer Campaigns
Any types of campaigns that boost content sharing on different platforms such as SMM Platforms, and marketing groups.

In amplified womm, consumers promote brands consciously, and it’s easy to track because it is tied to the marketing campaigns. While on the other hand, in organic womm, it’s hard to track the performance and consumers promote the brand sub-consciously.

But, don’t you want to know why this marketing strategy is so much effective?

The power of word of mouth marketing: Why does it work so effectively?

Word of mouth marketing is a powerful and important asset in the field of marketing. Whenever someone talks about a particular brand they admire, people start talking about the brand. They get triggered by the positive, outstanding, incomparable, above-and-beyond experience they have had with the brand.

It’s considered so powerful because it not only stimulates people’s emotions but gets people talking.

Let’s discuss the statistics that make this marketing strategy so powerful;

Consumers are brand promoters in this marketing strategy. Happy customers and fans promote the brand organically.
It’s completely FREE.
It can be performed through different media such as images, vlogs, video, audio etc.
SDL told that more than half somewhat 58% of consumers share their positive experience after purchasing the products from a brand and recommend the brand to others.
62% of people search for recommendations and reviews online before purchasing the products.
According to Nielsen, 92% of consumers believe in brand recommendations from friends and family over all forms of marketing and advertising and 68% of people believe in recommendations from other consumers. See, how big this is!
According to Google, 74% of consumers identify WOMM as a key influencer in their buying decisions and with this, according to Radius Global, Millennials ranked #1 to womm in their buying decisions. WOMM is the biggest buying influencer in all marketing strategies.
Word of mouth impression provides 5x more sales than paid media impressions and people are 4x more likely to buy from the brands when they are referred by friends.
Leads that have been brought up through WOMM, have their quality has been rated 4.28 out of 5 by marketers.
It’s responsible for 25% or ¼ of all retail purchases. So, you can see all other marketing tactics are covering ¾ and WOMM is alone covering ¼ of the total sales.

You’ve seen the statistics and you can comprehend how big a role WOMM is playing in the whole marketing field, and how much beneficial it can be to your brand!

The reason behind all this success and power WOMM brings with it is trust. Let’s understand the marketing funnel a little bit.

Have you ever heard about CATT Marketing Funnel?

The first two steps in this marketing funnel are; content and attention, the rest two are trust and transactions.

So in a way, word of mouth marketing outsmarts the first two steps and grabs the third step directly. It doesn’t mean the content is not generated in word of mouth marketing or efforts are not made to grab the attention.

But, when our friend is telling us about the brand we trust what he/ she is saying because we don’t know about the brand yet, but we trust our friends, and family if they’re saying it’s good then nothing can be better than that brand. This way they’re more likely to buy from that particular brand.

See, how we start trusting the brand even without knowing about it. This is the reason behind the power of word-of-mouth marketing.

Let’s get to know further how to incorporate a digital version of word of mouth marketing?

Digital Version of WOMM

We share our ideas, recommendations and perspective on the brands during the dialogues, but what about when consumers are searching on the internet about the products, brands, and recommendations?

There is a simple solution for this, accepting the digital version of womm. As we already know that 92% of the consumers believe recommendations from friends and 64% of the marketing executives indicated womm as the most effective form of marketing.

But do you know a shocking fact?

It was found in a study done by WOMMA and AMA that only 6% of the marketers said that they’ve mastered it.
You can see a big difference here!

Why?

Because brands are looking for fans in numbers, not for fans who’re so much passionate and loyal to the brands. A big number of followers on social media make marketers and brands feel that they’re doing something, and getting noticed by the consumers.

But to generate the revenue we don’t just need consumers in numbers, but we need the consumers who really believe in the values, cause, and mission of the brand.

So, on any platform of marketing, “focus on connecting instead of collecting.”

This is where we need to incorporate a digital version of word-of-mouth marketing and optimize it for mobile inbound marketing and social media marketing. Because according to statistica as of April 2022, 63% of the total world’s population is using the internet and 93% of total internet users are on social media.

I think it’s a big reason to incorporate a digital version of word of mouth marketing.

Now the question is, how to incorporate it?

It’s so simple to incorporate a digital version of womm. It’s obvious that we need the internet, tools, and technology because it’s a digital version of womm to facilitate word-of-mouth exchanges.

Review platforms such as Google My Business, Trust Pilot etc. You can also visit to have a look at DigiAvtar’s Google My Business Profile.

Social media platforms such as FB, Insta, Snapchat, Twitter, WhatsApp, telegram etc. And popular blogs E.g. DigiAvtar’s marketing blog where you can give suggestions in the comment sections.

You can see how many platforms are there where you can say what you feel about the particular brand, and you can tell about your good or bad experiences with the bands.

It helps other people in making buying decisions, and consumers play a significant role in word of mouth marketing strategy.

So, we’ve discussed how to incorporate a digital version of word of mouth marketing, now let’s have a look at the advantages of word of mouth marketing

Benefits of word of mouth marketing

Being the world’s best marketing strategy so far, it has so many benefits. But the most significant are;

Free of Cost: word of mouth marketing is free of cost, we don’t need to spend a single penny to promote this strategy. We just need to focus on providing an outstanding beyond-of-expectations user experience to the users.
More Sales: word of mouth marketing brings more qualified auto-nurtured leads to the brand.
More & Exponential Revenue: More sales results in more revenue, and after a time you can see exponential growth in revenue in the brand. The reason for exponential growth in revenue is the multiplication of users, 1 told 2, then total consumers are 3, if these three will recommend to 2-2 more, then total consumers are 6…and so on. Now, you can see it all started with 1 and the exponential reached 6 in no time.
Build Brand Advocates: people recommend the brand because they believe in the cause, mission, and values of the brand. So, they become more brand advocated in no time. Because if you believe in something, you will definitely promote it consciously or subconsciously.
Grows Brand at a Faster Rate: As we’ve already discussed womm provide more sales and exponentially free of cost than any other method of marketing. This way it helps the brand grow at a faster never foreseen rate.

You can see, word of mouth marketing is providing us with what we want to generate from a business. It’s providing our exponential growth and revenue with no time and at no cost. Let’s get to see some of womm examples.

Word of Mouth Marketing Examples

There’re several word of mouth marketing examples, at least big brands are leveraging these marketing tactics. Let’s see how big brands are using these tactics;

Coca-Cola’s “Share a Coke” Campaign
Dropbox’s Referral Campaign
Lush’s social cause-related campaigns
Wendy’s Social Media Interaction on Twitter
Netflixflim’s Binge-Watching Campaign for User Engagement

Are you being impatient to implement this marketing strategy?

Let’s get to know how to develop a word of mouth marketing strategy!

Steps of building word of mouth marketing strategy

These steps will help you smoothly run on the path of word of mouth marketing. So, without wasting time, let’s get started with the first step!

Beyond-Expectations User Experience

Consumers are everything for the brands, brands exist because they’ve faithful consumers. What if brands are not able to provide them good user experience, I should everything they are doing would be in vain whether whatever amazing they are doing for consumers.

User experience is the first and foremost in perhaps every type of marketing strategy, and it is the soul of word-of-mouth marketing strategy. Provide as much good user experience as you can to your consumers. It’ll help in tapping their emotions, and will become an unforgettable memory for them. So, whenever they’ll listen to the name of the brand, this beyond-their-expectation user experience will provoke them subconsciously to talk about the brand and how the products or services of the brand helped them.

Build Unique Products and Services

Building unique products or perspective about the services help brands in standing out from the crowd. The reason is consumers don’t have any option to compare the brand with other brands. So, you should always focus on building unique products and services.

Tap into Emotions

People respond to emotions more than anything. It doesn’t matter what type of emotions they come along with, they just want to share them with other people. Emotional attachments are the biggest consumer driver in any area of marketing. If people are having strong positive emotions toward the brand, then words of mouths efforts will go a long way, even if there are more logical options available to the consumers.

Having a strong unique brand personality that is solving consumers’ problems with the help of their unique products and services and brand style guide will help brands in tapping into users’ emotions.

Tell Your Story

Stories make sense to the human mind, the biggest examples that can be considered is Myths. Not every myth we’re told by the stories was right, but we still believe that they’re true even after knowing the truth, why?

Because, if we try to tell something through stories, it is unforgettable to the human mind, and myths have been passed through many generations so, they’ve become unforgettable with unbreakable faiths.

So, it’s time to tell your brand story, make it so much compelling to the users by giving the audience what they want, offering value and appealing to their emotions by focussing on their pain points, and showing them a way to achieve their goals.

Incorporate the values, mission, and vision of the brand in these stories, once they become aligned with your values, mission, and vision, they’ll share the stories with other consumers, and this will never stop. Read more on “How to create brand stories?”

Creating Exclusivity

Who doesn’t like exclusiveness? Everyone wants to feel special. So we must create some exclusive materials or products for our faithful consumers. It’ll make them feel valued.

This will turn them into brand advocates and they’ll more likely want to share the brand with others showing other people how important they’re to the particular brand.

You can share the exclusive information directly through WhatsApp or emails.

Appeal to your Audience

There are many ways of appealing to your audiences like a video, creative, short visual, behind-the-scenes video or any secret method or information that’s worth sharing! You can choose according to your target audience what would be worth sharing for them.

People share the things that they believe are true, and with whom they’re sharing should feel like “wow, what a valuable thing you’ve shared with me.”

This will appeal to them to share things with others because it’ll make them look reputable and cool.

Provide Value to Consumers

In our usual life, we talk about the brands and people who’ve imparted something valuable in our life.

Providing value to the consumers will strengthen their faith in the product and services of the brand. We can provide value in different ways such as solving a specific problem with our products or services or helping in achieving users’ goals or desired states in life.

If we are successful in providing value to our users then it’ll appeal to our audience to talk about the brand, refer its products and services to their friends, family, and relatives and maximize word of mouth marketing efforts.

Leveraging Social Media

We already have discussed that how valuable SMM platforms are, and how much SMM marketing can be valuable to the word of mouth marketing campaigns.

We know that 93% of total internet users are social media users, and if you’re not on social media, you’re not doing great and losing so much amount of revenue on the table.

Social media also works like a listening tool, you can learn in what areas of your products and services you need improvement while interacting with your users.

Leverage at least some of the most popular platforms such as FB, Insta, LinkedIn, Pinterest, WhatsApp etc.

So, build a strong social media and web presence!

Create Proper Hashtags in Content

Creating proper hashtags on social media platforms gives you a wider reach on SMM platforms with targeted audiences.

You can also create your unique brand hashtags, like whenever someone searches for #digiavtar in the feed, they’ll find the posts related to only “DigiAvtar: Complete Digital Marketing Solutions”.

In the starting, only the brand is including the hashtags. But slowly other people such as consumers or loyal fans also start using the same hashtags for their posts also. This way hashtags also impart in word of mouth marketing, and soon these hashtags become popular. Having the same brand name as a hashtag will keep the brand’s posts higher than other posts with the same hashtags.

So, build your own unique hashtags without wasting time!

Host Giveaways and Contests along with offering Freebies

Hosting Giveaways and contests can be the best way to boost word of mouth marketing efforts. When we keep a giveaway and contest with some freebies or prizes then it’s definite that our consumers will refer the contest to their loved ones, so that they’ll also have a chance to secure the freebies.

We can also offer freebies on a special occasions like birthdays, special occasions etc. to let our customers know how valuable they’re to us.

Everyone likes to get something for free, that’s why brands always try to provide such an opportunity to increase the word of mouth marketing efforts. Successful freebies can provide repeat sales and faithful consumers to the brand.

Opening a giveaway, hosting a contest and offering freebies will not only increase our consumer base but will turn our consumers into brand advocates. And this is the best way to make consumers share the news about the giveaway, contests, and freebies of the brand.

This way your followers will spread awareness about your brand along with bringing new organic traffic to your platforms.

Leverage and Encourage User-Generated Content

Leveraging and encouraging user-generated content can be so much value for your brand. User-generated content is the content that is created and shared by consumers about brands and products. Asking directly to your users for developing content for the brand looks pushy, and it can irritate the consumers.

So instead of asking your user directly, you can host giveaways and contests and ask them to develop the content such as posting photos with your products and providing video testimonials about the services to win freebies and tagging your brand on their social media platforms with your branded hashtags.

According to Offerpop, 85% of social media users believe in user-generated content more than the content created by the brand itself. User-generated content is honest, builds trust, and provides marketers extra marketing collateral to work with.

Important things to remember about user-generated content;

Always have a unique hashtag to identify content created by users
Offer free gift, discount, or demo sessions of services you provide in return to created content
Showcase user-generated content on brand channels such as websites, and SMM platforms to create a sense of community among your consumers.

So, are you also thinking to focus on building user-generated content?

Obtaining Reviews and sharing them on Website and SMM Platforms

Obtaining reviews can be very much effective for your word of mouth marketing campaigns. It doesn’t matter if they’re positive or negative, they’re important.

If you get positive reviews then they will boost your word of mouth marketing strategy and if you get negative reviews then you can redirect those consumers to the support team and focus on improving their user experience with the brand.

Once they’re satisfied they’ll definitely leave good reviews. But always let your new consumers be influenced by good reviews only.

New consumers pay so much attention to the reviews, and it takes an average of 7 reviews for a consumer to trust a business.

According to research, 85% of consumers trust online reviews as much as they trust personal recommendations by friends or families. Do you know, in 2020, 9 out of 10 people read reviews before making a buying decision?

After obtaining the reviews, you need to showcase them. There are many ways of showcasing your reviews, you can take reviews on Google My Business, Trust Pilot, or Yelp.

You can post your video testimonials on SMM platforms such as YouTube, FB, and Instagram. You can also build a separate page for testimonials on your website, and showcase your testimonials there.

Social proofs represent the quality of the brand. Good reviews help in building a good brand reputation and increasing conversions.

Create a referral or Affiliate Program

Creating a referral or affiliate program will give a boost to your organic word of mouth marketing efforts. It is a form of marketing which is done by encouraging happy consumers to refer products and services to their friends and known in exchange for any kind of financial reward on behalf of the brand.

In simple words, in a referral or affiliate program, you provide some incentive or free product to your consumers as an appreciation for referring friends.

Financial Rewards can be anything such as;

Discount
Incentive
Gift Card
Cashback
Products for free as a gift

A good referral program spread the word so easily and quick. It’s easy to measure the results of your referral campaigns. It is also a win-win situation for both brands as well as the consumers. Brands get new consumers as a result and referee gets incentive as a reward.

So, how’re you going to build your own referral or affiliate program?

We’d love to know in the comment section!

Connect with Thought Leaders & Industry Influencers

Thought leaders are those persons who’ve earned a good reputation by an established authority in their field. People want to hear their thoughts, visions and anything they want to share.

Industry influencers is also a self-explanatory word that means people with a strong following have the power to influence the beliefs and behaviours of consumers.

Some of the statistics that need to be looked at are;

73% of marketers allocate a budget for influencer marketing
49% of people rely on recommendations from influencers while making buying decisions
40% of the people purchase an online item after viewing it used by an influencer on SMM platforms such as FaceBook, Instagram, Twitter, YouTube, Snapchat etc.

After seeing the statistics, are you willing to connect with an influencer?

Well, go for it!

Setting Word of Mouth Marketing Triggers

Word of mouth marketing triggers contains little cues, memorable experiences, and loving emotions or feelings that remind consumers about your brand and make people want to talk about your brand.

You can use different types of word of mouth marketing triggers such as

Visual Triggers: For visual triggers, brands should create remarkable visual experiences. These experiences will trigger users to take photos and share those photos on social media with different people.
Emotional Triggers: Emotional triggers can be any type of moment that makes consumers happy or excited while enjoying the services or products from the brand.

We’ve discussed all the steps of building a word of mouth marketing strategy. Now, let’s move forward and discuss some tips that will help you in the implementation of word of mouth marketing.

Tips for Word of Mouth Marketing

Tips are that everybody looks for, so without further ado let’s discuss them;

The first impression is called the last impression so make it unique and everlasting.
Always disclose your relationship with the audience. Let them know who you are representing.
Sell Quality & Unique Products and Services.
Incorporate an Omnichannel marketing strategy for providing seamless order processing and uniform seamless user experience.
Provide above and beyond expectations user experience to the consumers
Provide personalized user experience to the consumers
Always be honest with an opinion about any recommendations, products or services
Spread the words about the business through influencers and though leaders
Send freebies to loyal and repeated consumers
Keep your true identity in front of the audience. Always be truthful to the audience about who you are because word of mouth marketing is based on trust and loyalty.
Connect with a cause to fulfil corporate social responsibility, and implement Cause Marketing tactics.
Always solve specific real-world problems through your products and services.
According to the word of mouth marketing association, we should show honesty, credibility, sociability, repeatability, measurability, and respectability in word of mouth marketing strategies.
Womm contains several marketing tactics such as buzz marketing, viral marketing, social media marketing, cause-related marketing, personalized marketing, mobile inbound marketing and blogs marketing.

Now, we’ve seen the tips we need to remember while implementing word of mouth marketing strategies. Let’s conclude the blog now!

Wrapping Up

We’ve included everything in this blog, it can be called a complete guide about word of mouth marketing. Word of mouth marketing is all about creating buzz-worthy content and encouraging the buzz through different means such as SMM platforms, websites, and other programs.

You can always follow Jonah Berger’s Six Stepps to Virality method to encourage the buzz;

Social Currency: people only talk about the things that make them seem smart and cool, so buzz-worthy content should be created accordingly.
Triggers: What we talk about is what we think.
Emotions: when we care, we share. This is why brands should focus on creating “high arousal” emotions through their womm strategies.
Public: Built to show, built to grow.
Practical Value: News you can use. Useful things are the most shared content in the digital space.
Stories: stories works like a trojan horse. Build a narrative or story that people would want to convey further that also carries your idea along for the ride.

Now you also know the 6 steps framework of making any campaign viral in no time over the internet. According to Forbes, marketers have been focussing on the 4P’s of marketing so far, but now they need to focus on the 3E’s of marketing that are; engage, equip and empower.

Engage with your audience by listening to them on platforms such as Facebook, Instagram etc and be part of the conversations consumers are having about the brand.

Equip is all about giving your consumers reasons to talk about. You can provide anything to them such as products, outstanding service, demo sessions, incredible stories, unbelievable facts or even funny disclosures.

In the Empower state brands to provide consumers with different ways to talk and share. In this step we let our consumers know how valuable they are to us and how much their opinions matter to the brand. It’s all about helping consumers to move their conversations.

We’ve also seen how 3E can help us in word of mouth marketing. It is two-way communication between users and brands along with this womm requires a real and meaningful consumer engagement with the potential customers.

Word of mouth marketing is completely based on user experience and user emotions. If you can under user emotions and improve user experience based on user emotions, then you’re a winner in word of mouth marketing campaigns.

Please let us know in the comment section, how’re you going to incorporate it into your brand. For more similar blogs, visit our blog.

Like For Like Marketing: The Best Way For Business Collaborations

by Kuldeep Yadav | Jul 31, 2022 | Marketing

Want to learn about like-for-like marketing? I am sure that you’ve already used these tactics somewhere in your life.

For example, when we’re doing something for another person, we say to him/her that I’m doing this for you but you’ll have to do something for me.

A similar concept is being used in like-for-like marketing. Let’s go in deep with this strategy.

What is Like for Like Marketing?

Like-for-like marketing is a strategy where one business promotes other businesses for the sake of business terms. In the same way, it happens for freelancers and solopreneurs.

You can take this marketing strategy as an individual case of word-of-mouth marketing. In word-of-mouth marketing, any person or business that has taken services and products from a brand promotes the brand and spread the word about the brand if they’ve appreciated our products or services.

But in most cases of Like for Like marketing, businesses spread the word about other businesses. These are the businesses that have been partnered with other brands, and that they are promoting. I hope you get it now.

In simple words, you promote us, we promote you!

Is Like For Like Marketing A Good Option For You?

I would say it is a very good option if you’re doing it correctly. To implement this strategy you should have good relationships with other businesses.

Once you’ve established good relationships with other businesses, you can propose to them like-for-like marketing. And I’m sure none would say no to the free promotion of services.

It is a very good marketing strategy for businesses that are having complement businesses. Let’s assume there is a social media marketing agency and another one is a website development agency, then both have a different domain of workspace.

If they’re collaborating with each other then they can promote each other like Social Media Agency can tell a social media client to go for the particular website development agency whenever they’ll be looking for development services.

And so as a website development company can recommend a social media marketing agency for the social media services.

You can see how much benefit they can be with each other even without investing a single rupee in advertisement or marketing. It works so well if the domains of businesses are somewhat related to each other and complement each other.

So, do you also think like for like marketing can also be very much useful for you? Willing to go for collaborations? DigiAvtar is also always open for collaborations if it works well and we share the same values. Connect with us for collaborations!

Is Like for Like Marketing and Like for Like Sales the Same?

Absolutely not! They’re two different things, like for like Marketing is the term used in the marketing field, and like like sales is the term used in the field of finance.

We’ve already discussed what’s like for like marketing in the marketing field. Now let’s summarize like-for-like sales in some simple words.

Like for like sales is often called ‘comp growth’, ‘comparable growth’, or ‘organic growth. Like for like sales comparisons of the sales between the current year and the previous year. After comparison, they can tell if some company has shown a decline or growth in the current year by comparing it to the previous year.

In simple words, like for like sales compare sales or financial results between current and previous same period. On the basis of this like for like sales tell us the percentage of growth or decline in the business.

I hope you’ve understood the difference very well between like for like marketing and like for like sales.

Now, let’s discuss some tips to increase the profit from like-for-like marketing

Tips For Like For Like Marketing

There’ve been many things you should consider Like For Like marketing, but here we’ll talk about some precise things that can give you a lot.

Build Good Personal Relationships with B2B Businesses the Most
Collaborate with the businesses for Like
Use Different Campaigns to Promote the Brand such as #FFF on social media for Follow-for-follow and #LFL for Like for Like
Incorporate Storytelling in the Content of the Website, Social Media, and other marketing materials.
Incorporate personalized messaging in all the brand messaging and marketing materials

We’ve seen some of the tips you can use to give a boost to your brand. I would say you should invest your time in this strategy because it’ll save your marketing costs while building good business relationships and generating more return on investment (ROI).

Let’s conclude the blog here and give it a final thought!

Wrapping Up

Like for like marketing isn’t a popular term used for marketing purposes and like for like sales term is so much popular. When there are two somewhat similar terms but with different meanings being used, then the chances are people will not know much about the second term, because they’re only aware of the first term.

The same is happening with like-for-like marketing, like for like sales are working as a mantle for the shine of like-for-like marketing.

But this doesn’t mean that we’re not using like for like marketing, we’re still using it, even though through the big brands, how?

Do you use YouTube? You must be thinking, what am I questioning, everyone uses it.

But have you used its Featured Section, with the help of that we can show channels of our other business partners as featured content on our profile. You can name yourself what customised name you want to use for them to showcase on your YouTube Profile.

End Cards can also work for the same, for like-for-like marketing.

So, if you want to go ahead with like-for-like marketing, then it’s time. Adopt this marketing strategy at an early age and make the best use of it.

If you agree that it can be so much beneficial for our business then please let us know in the comment section how’re you going to use it for your business.

For more similar blogs, visit our blog

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Augmented Reality: An Enhanced Immersive Experience To Try Out Before Buying

What is augmented reality?

Major Difference between Augmented Reality and Virtual Reality

Implementations of Augmented Reality

First Experience then Believe and Buy the Products

Gamification in Marketing

Augment Stories, Brands, Branding Materials & Creating Buzz

Keeping Consumers Healthy and Fit

Improving Ease of Use with Augmented Touring and Assistance

Leveraging AR for both B2C and B2B

Leveraging AR in Content Marketing

Wrapping Up

Deep Learning: Evolution of Automation

What is Deep Learning?

How to implement Deep Learning in Marketing?

Provide Deep User Insights

Determine What Types of Contents Need to be published

Outstanding Tailored Conversational and Personalized Experience through Chatbots

Performance Advertising

Reducing Churn Rates

Strategy and More Optimised SEO with Heat Map Analyzation

Benefits of Deep Learning in Marketing

Wrapping Up

LinkedIn Marketing: The Quintessential Guide | 12 Tips To Grow Business

LinkedIn for Business

Use it for Networking

Lead Generation

Content Marketing

Recruit New Talent

Reputation Management

Create an Engaging LinkedIn Page for your Business

Create An Awesome LinkedIn Marketing Strategy

Who are the target audiences for your LinkedIn marketing campaigns?

What are your desired business goals for LinkedIn marketing & advertising activities?

What are the types of engaging content on LinkedIn?

What are the suitable metrics for performance evaluation?

Are you skilled enough or need professional help in social media marketing?

Top 12 LinkedIn Marketing Tips for Growing Your Business

Focus on Content Marketing

Join LinkedIn Groups

Create your own LinkedIn Group

Create LinkedIn Showcase Pages

Post company status updates and target followers

Leverage @mentions in your status updates

Experiment with LinkedIn Sponsored Content and Native Ads

Follow The LinkedIn Marketing Blog

Do not forget about InMail

Consistency, Consistency, Consistency

LinkedIn Analytics

Make Connections, Build Relations & Nurture Them

Conclusion

Influencer Marketing: Win-Win-Win Situation For Fans, Influencers & Brands

What is Influencer Marketing?

Different Types of Influencers

Nano Influencers

Micro-Influencers

Macro Influencers

Mega Influencers

How to create a successful Influencer Marketing Strategy?

Determine your goals

Know Your Target Audience

Research Influencers: Compile a list of influencers with their pay

Influencer Outreach: Reach out privately, and personally

Collaborate with your influencer to define the rules

Develop effective content and message

Create budget and management strategy

Execute the Campaigns

Measure your results

Review and refine your Marketing strategy

Best Practices for building a Killer Influencer Marketing Strategy

Benefits of Influencer Marketing

Wrapping Up

Word of Mouth Marketing: The Best Marketing Strategy So Far

What is word of mouth marketing?

Why do people promote the brands?

Types of Word of Mouth Marketing

Organic WOMM

Amplified WOMM

The power of word of mouth marketing: Why does it work so effectively?

Digital Version of WOMM