Must have heard words such as introverts and extroverts, and I’m sure you know what it means to be an introvert and an extrovert!
Based on interactions with the outside world and other factors, humans are considered introverts or extroverts.
You must have heard someone saying that extroverts are the best fit for marketing.
Is that so?
What if you’re an introvert and still want to pursue your career in marketing?
Is it possible? Is it a viable option for you to explore the field of marketing?
If yes, then what is the meaning of “marketing for introverts”?
Before understanding what is marketing for introverts, first, let’s understand properly what an introvert is.
What is an introvert?
An introvert is a quiet, thoughtful and reserved individual person who prefers calm, minimally stimulating environments. Introverted people limit their social engagement and prefer to be in solitude.
When they interact with people around them they feel drained, that is why they keep limited social engagement with people around them. There’s a misconception that introvert personalities prefer to be alone always and dislike people, but it is not like this, by going into solitude they recharge themselves for interacting again with people when it’s time.
On the other hand, extroverts are just the opposite personalities of introverts. Extroverts feel drained while being alone but prefer so much social engagement with others.
Is there any way to check if you’re an introvert or not?
Yes, there’re many ways and psychological tests that can help you in identifying your personality. Let me tell you one of the famous tests to identify your personality.
Based on 5 different factors such as mind, energy, nature, tactics, and identity one of the leading platforms named “16personalities” has divided the personalities into 16 different personality types.
To take the test, click here.
We know now what an introvert is, and how you can identify your personality type.
Now, let’s understand what marketing for introverts means and whether is marketing a viable option for introverts!
What does marketing for introverts mean?
We know that marketing needs social interactions and we also know that introverts don’t prefer social interactions. Does it mean that marketing for introverts is a full stop?
No, not preferring social interactions doesn’t mean they dislike marketing and introverts are not a good fit for marketing.
But marketing for introverts simply means stopping comparing yourself to extroverts.
Most people think that marketing is a field made for only extroverts. Only extroverted marketers can harness the power of marketing.
But there’re a lot of things in marketing that only introverts can do perfectly such as analysing the campaigns, performing marketing research, building buyer personas, determining the potential of the business, better at social media listening and creatively running successful campaigns.
You can be relaxed now as a lot of tasks are there in the field of marketing that can only be efficiently performed by an introverted marketer.
Now, you can yourself answer the question, is marketing a viable option for introverts?
Definitely, it is!
From my personal experience also I can say that marketing is a good fit for introverts.
I’m also an introvert person and I also like to prefer being alone but I’ve friends from all over the world now. I discuss ideas, share insights and much more with them.
If you can remember we’ve mentioned earlier in this blog about a personality test provided by 16personalities. I also took that test and I’m sharing some of my test results with you;
As you can see in the picture my personality type is Turbulent Logician (INTP-T) and I am 94% introverted, still, I’m one of the CoFounder of DigiAvtar Marketing Solutions LLP. DigiAvtar is a digital marketing agency situated in Gurugram (India) providing complete digital marketing solutions to businesses for digitalising them for their exponential growth.
Apart from this, I’ve published books such as Parts of Speech and My Dream Book. I’m also running several blogs that are Cool Pupil, Be Financial Free, and DigiAvtar, and developed many courses on topics such as Financial Independence, and Digital Marketing.
You can see even though I am having a 94% introverted mindset and still, I’m working in the marketing field. If I can achieve this then you also definitely can.
Being an introvert provides you with several superpowers such as;
Intuition
Intuition is like a super-power. People use meditation and affirmations to lean towards intuition. When you’ll study chakras, you’ll find out that intuition is the power of the third eye. So, people focus on third eye activation to become more intuitive. Intuition makes a person a good listener and provides a heightened sense of awareness of the environment. As it is said only a good listener can be a good speaker.
Introvert marketers need to practice intuition to use it efficiently in marketing. They can use it is taking business decisions such as whom to hire and to work with or with whom to collaborate in business.
Creative
Introverts are quite creative as they spend time with themselves. And most creative ideas struck the mind when we’re spending time with ourselves.
Some of the most preferred creative work for introverts include designing, photography, illustrations, writing, analysis, prediction-related tasks etc.
Good Listener and Thinker
We already know that introverts a lot of time spend with themselves recharging and thinking. People like to share ideas and want that others will listen to them. But, in the same way, extroverted marketers also want to speak.
Here, introverted marketers fit in the marketplace, they listen to their consumers first being attentive, and then they reply to their queries with the help of the same phrases they’ve used during the conversations. This capability of listening makes them a good fit for the market.
In other words, we can say that introvert marketers are good at conversational marketing because they can have a high-quality conversation with their audiences.
Techniques and Job Roles Performed By Introvert Marketers
We’ve seen how an introverted marketer can impart a big role in the establishment of a brand and the success of marketing strategies. But choosing the right role is the most crucial and important thing for an introverted marketer. Now, let’s see what techniques and job roles are best fitted for an introverted marketer;
Content Marketing
Becoming a content marketer and developing high-quality content is easy for introverted marketers. As we know that content is an umbrella term that contains blog posts, newsletters, emails, infographics, short animations, podcasts etc. For more content marketing and lead magnet ideas, you can visit our blog on “Content Marketing”
As while developing content we need peace of mind and solitude and both are the friends of an introvert marketer, so becoming a content marketer can be a good option for you. Content marketing is the most important factor for the establishment of any business to a brand. Content marketing gives power to other marketing strategies such as conversational marketing and inbound marketing strategies that are dependent on content.
Social Media
Social Media Marketer is one who knows in and out about social media platforms. We also spend a lot of time on social media platforms. Click here to know more about the 9 most popular social media platforms.
Social media are the best fit to showcase your company’s reputation, products, and services and share company news. Social media platforms also work as a listening tool that provides us with insights about brands. Social Media Platforms tell you what people think about our brand.
You can write about company news, important events, giveaways, brand products, and brand services on social media platforms with the help of different types of engaging content such as posts and short animations.
SEO
Search engine optimisation specialist is the next job role where introverts can try their luck and make a career. Search engine optimisation is all about optimising platforms such as websites, content, and image for appearing higher on search engine results pages (SERPs).
SEO isn’t just a one-time job, we need to put consistent efforts to make the SEO work for the growth of the brand. When we put the effort into SEO, it gives us organic and quality results.
Research Analyst
Market research is a must and foremost thing we need to perform in marketing. Being intrusive, introverted marketers are able to better understand and analyse the insights.
Marker researchers collect the data from the market in several ways such as surveys, forms, and so on. This data is based on different factors such as psychographics, demographics, and behavioural. After collecting the data market researcher build buyer personas and decide the target audience.
Their world isn’t just limited to building buyer personas, but whenever we need analysis in any marketing campaigns, marketer researchers fulfil requirements. They analyse and then provide insights to optimise any marketing campaign.
We’ve seen different types of job roles an introvert can play in the field of digital marketing. Some other fields can be considered as;
- Blogger
- Vlogger
- CopyWriter
- SEM Specialist
- Marketing Specialist
- Marketing Consultant
So, we can see that even after having intrusion qualities an introvert can perform several tasks and make a promising career in the field of digital marketing.
Now, let’s discuss some best practices that need to remember in marketing for introverts.
Best Practices in Marketing for Introverts
We know that being an introvert doesn’t mean that you dislike connecting with others but your energy operates in a distinct way, and you need solitude to recharge yourself. Best practices come in handy as a checklist on what to do and what not to do, here is a list of some of the best practices an introvert should keep in mind to be a skilled and successful marketer;
- Work where and in which field you want to, it’ll save your energy, and you’ll not get drained so soon.
- Start and Move Slowly, as we know that introverts are not addicted to social and personal engagement, so start connecting with a few people, then move ahead slowly. In the same way, only after mastering a particular field in the digital marketing space, you should move on to the next.
- Choose the Most Suitable Way of Communication: communication is what comes to mind when we hear about the word marketing. Directly communicating with others can be so much exhausting for an introvert. So, first, you can chat with your audiences on social media platforms or through chatbots, then if you find it comfortable talking with someone you can communicate with them directly.
- Schedule Your Work Before Days: It’s better to decide what you need to perform tomorrow than to think about it after tomorrow morning. It’ll save your time, and your mind will be ready for the tasks.
- Fix Your Appointment Timings: It’s better to have a timing fixed for appointments, this way you can save yourself from draining out of energy. You can also use google my business for this information as GMB provide an option for business hours. For better understanding, you can also have a look at the GMB of DigiAvtar!
- Incorporate Inbound Marketing and Post the Details on the Website: Inbound marketing is all about people coming to the brand for finding answers to their problems. We should also post information about everything on the website such as visiting hours, services, products, frequently asked questions etc. This information will educate people about everything your brand is all about.
- Make Use of Social Media: Social media is a great tool for connecting your target audiences and listening to them. Any introvert who feels uncomfortable directly connecting with the audiences can connect through SMM Platforms.
- Email Marketing is the #BFF (Best Friend Forever): Email marketing is the BFF for introverts. You should send targeted and valuable emails to the users. Always remember don’t try to spam by sending bulk emails, but send quality emails that can add value to the lives of your consumers.
- Know Your Limits: It’s better to know how much you can endure. You should be aware that only a particular number of hours you can devote to someone in a meeting. Once you start feeling drained just leave the meeting. Because if you don’t you would not be able to work on the next day, as you know you need time to recharge.
- Be Natural: Don’t try to go against your nature and limits. Pushing your limits will end you up with lower efficiency which will be the cause of frustration. This way it’ll be suffocating for you to work on something, and you’ll feel that you’re not going anywhere in your life. So, whether you are an introvert or extrovert, always try to sharpen your natural skills. If you’re able to do so, you’ll be unique in your field.
- Give Communication Personal Touch: Psychology says that when we hear someone attentively they feel positive and relaxed, this shows that they’re trusting us. So, first, listen to your consumers the consumers what they want to convey and expect from you. After listening, address them with their name, they’ll feel better because according to psychology people want to hear their name. You should also address them by their name even in the middle of the conversations.
So, we’ve seen the best practices we need to keep in mind for becoming a successful and unique introverted marketer. I hope this blog has covered everything you need to know about marketing for introverts. Now, let’s summarize it with some important facts.
Wrapping Up
After reading this blog, you can see that marketing for introverts isn’t a dream and out-of-the-question type situation. Introverts can be great marketers if they are able to focus their energy on the fields they’re best suited for along with capitalizing on strengths. Managing energy and using it where needed is the key to success in marketing for introverts.
Find where you can work naturally without draining so much of your energy, aligning with the methods and field you’re naturally good at will keep you filled with excitement and energy.
Introverts are good at playing with data, and good listeners with patience, creativity and problem-solving. All these qualities make them great problem solvers, analysts, innovators and researchers.
Introverted marketers should always focus on low-interaction methods of marketing. Low interaction methods demand the lowest direct engagement with the target audiences, these are;
- Advertising
- Email Marketing
- Content Marketing
- Social Media Marketing (without direct engagement such as avoiding live feeds)
- Video Marketing
- Market Research and Analysis
So, which method and field are you going to prefer for your promising future?
Please do lets us know in the comment section. For more similar blogs, visit our blog!