What is Digital Marketing?
Hearing this word (“Digital Marketing”) so much these days? Putting stress on the mind what is digital marketing, and how it can help you in this modern world? How do people are being benefitted from this approach?
Well, when I first heard this word, I also got so much excited to know more about this, I searched everywhere, and collected information from different resources. During this process, I had to read so many articles, watched so many videos, did courses on digital marketing, then I reached a place where I could say that I understand this field and can get benefitted from this, and really after implementing all those concepts I got so much for the digital world.
As I have to search everywhere to find proper and structured knowledge, there’s not a single place on the internet where I can say you’ll get the proper and structured knowledge the way you want.
So, we realised this and thought we should write some structured blogposts for this, as many people are already doing this, but we’ll be posting structured articles, in simple language, that anyone can understand. Go through the articles, and if any question pops up in your mind, let us know in the comment section.
Well, as time passes the ways of marketing change, after the invention of the internet people found a new way to market their products via digital platforms. To advertise at low cost, and in a dynamic way.
Digital Marketing is a self-explanatory word, as it contains two words first is digital and the second is marketing.
So,
Digital Marketing = Digital + Marketing
Where Digital means electronic media,
& Marketing means the promotion of products & services.
Then, digital marketing means the promotion of products or services or brands through different forms of electronic media.
Why Digital Marketing?
Many questions arise in the mind when we think to enter the digital world like where the customers are from? , how to find customers? , Could the business be run during the extended hours?
Well, I also thought the same before entering this world, and get to know that the newest age companies are going online these days, the digital world is expanding employment opportunities, and it is a must for those who want to start on their own. It is also very much beneficial for those who want to enter the freelancing world, grab freelancing opportunities, and want to build a career in freelancing.
Components/ Types of Digital Marketing
Digital Marketing is the term that represents several modules and methods of marketing in a single term, when someone is talking about digital marketing, she/he isn’t just talking about digital media or promotion, but they’re talking about the following Fields
- Marketing (Inbound/Outbound Marketing): – Marketing means promoting your products or services. Well, for every business to run smoothly, there’re two components that are very necessary, one is marketing and the second is innovation. Innovation can be a product or service that makes life comfortable and work easier for normal people. We can perform marketing through two methods, one is outbound and the second is inbound.
Outbound marketing involves methods like cold-calling, cold-emailing(sometimes spamming), direct mail, billboards, event sponsorships, tradeshow presentations, advertising through T.V, radio, print, and online or in-person. In this, we proactively reach out to consumers to get them interested in a product.
While on the other hand, inbound marketing includes the ways in which the consumers themselves come searching for our products and services, like if someone wants some answers and we’ve written a blog post on the same topic to clear his/her doubts, then he/she will himself/herself come to us. These types of techniques are counted in inbound marketing.
Facebook advertising is an example of outbound marketing & Google advertising is an example of inbound marketing.
- Website Designing (Planning) & Development (Creation): – Having a website builds a reputed web presence in the digital world. Online presence helps us a lot in spreading awareness about our products and services.
But it takes a lot to design a good website, and development is the bigger pain than designing. Before designing your website, visit the websites in the same niche and see what they’re doing and how they’re doing it, after that plan your own website, don’t go ahead without having a proper understanding of your business and your competitors. After that, you can develop your website by hiring someone or for yourself by using any type of content management system you’re aware of.
- Graphics Designing: – Graphics includes videos, background, images, and animations. Without graphics there’s nothing that can look better, not a single movie can be a badass without graphics, we always need graphics to make the content look attractive, nice, and engaging for the visitors. If the graphics in the content isn’t good, the website & the content within it will not look good, the visitors will not engage with your content, and the process will stop, no trust, no transaction. You may lose many things if you’re not having attention to your graphics parts, this includes, images, animations, and small videos, with good looking backgrounds. To design basic graphics you can use free tools like Canva, Pixlr etc.
- SEO (search engine optimisation): – Search engine optimisation means optimising your content for the search engines. Well, I would say SEO is the most misunderstood field in digital marketing. A few business owners and entrepreneurs are focusing on SEO, but it can give us a fortune if we do it properly. SEO provides you free traffic by implementing simple strategies. Search engine optimisation is also classified into several components which are, basic SEO, technical SEO, local SEO etc. Do it properly, and it can pay you, you can never imagine. If you’re not performing search engine optimisation, you’re leaving a large amount of money on the table.
- Blogging: – Blogging is a very good platform to put ideas and creativity in front of everyone. Blogging is a way through which we can convey the message easily, it’s the simplest way to solve people’s problems by putting a blog post. It’s also a good side hustle to make a living. Bloggers these days are earning millions.
- Web Analytics: – Web analytics is the next component in which we can track our customers, and the traffic on our website. It provides us with an in-depth understanding of our consumers in less time. We can improve our web analytics, and track the consumers’ behaviour, transaction, and much more.
- Search Console: – Search console provides us with data about what people are searching for. If we know what people are searching for and for what words our website is ranking. It’ll be easy for us to target our consumers and keywords. It also provides us with how many impressions we got from the search engine, and at which position our content is ranking.
- Online Advertising – Online advertising is the best way to increase the large number of consumers in no time. There are several platforms that are used for online advertising like Google, Bing FB, Instagram, YouTube, Twitter, Pinterest, and LinkedIn. PPC (Pay per Click) is the best way to advertise to our target consumers. We can target the consumers on their behavioural patterns, interests, locations, and so many factors. So, it’s a good way to boost our business on some days.
- SMM (Social Media Marketing): – Social Media imparts a big role in online presence as people are spending a lot of time on social media. There’re many popular social media like Facebook, Instagram, Pinterest, and Twitter. Hundreds of social media running nowadays. We need to build a robust social media presence to keep our customers engaged and build trust in the market.
- E-Mail Marketing: – Email marketing is a very popular way of cold mailing without annoying people. There’re many email marketing platforms that are providing good services all in one like MailChimp, Sendinblue etc.
- Content Marketing (Copywriting, Content Writing, SEO Content Writing):- As everyone says, “Content is the King”. I also agree that the content is always king. Contents include texts, blog posts, video or podcast scripts, E-books or whitepapers, press releases, product category descriptions, landing pages or social media copy and creatives, sales copy, and much more.
If you’re providing consistent valuable content, that’s great. Be consistent, it’s going to pay you so much in return. We can consider three fields in content marketing, one is copywriting that’s is the way of content writing in which we write content for the purpose of advertising or marketing. The product of copywriting is called copy or sales copy that’s the written content that aims to increase brand awareness and ultimately persuade a person or group to take a particular action.
Content writing is the way in which we’re just writing for the people, for solving the problem in their own way and language. This includes the process of writing, editing, and publishing content in digital format. These are simple videos, texts, and posts.
SEO content writing is the way in which we also keep in mind what people are searching for on the search engines, and optimise the content by keeping those keywords in the mind. We provide valuable content according to the demands of the people so that we can target a large number of consumers.
- Mobile Marketing: – Mobile marketing is increasing day by day, as 80% of the population is using smartphones on surfing the internet. Google also has shifted its crawler from desktop to mobile keeping in mind that most of the visitors are using smartphones. We should also optimise our content for mobile. Having a mobile optimised blog is very necessary these days, if you’re having a fully responsive blog, you’ll be ahead of 90% of the people who’re spending their time building a web presence.
Mobile marketing also includes optimising our google my business, using text message (SMS) marketing, making our site navigable, adding a personal touch, creating QR codes for quick access, creating mobile applications for our business, encouraging social engagement, enabling real-time tracking for applications, combining all the mobile marketing techniques and creating multi-channel campaigns through them, making mobile the heart of our business.
- ORM (Online Reputation Management): – Reputation is very necessary to build a brand in the online world or our own circle. So, managing it should be done properly. We always get some positive reviews, and along with them, there’re some negative reviews also. To handle all these types of reviews is a big task in itself. It also involves handling the information on the website, social media, blogs, and other digital platforms, managing the info that we want others to see, what we don’t want others to see, handling negative sentiments, building brand, promoting business, and calculating marketing evaluation of our company.
There are so many ORM tools that can be used these days as Google alerts, Hootsuite, Social Mention, Tweetdeck, etc.
- Affiliate Marketing: – In affiliate marketing, we get the money (commissions) every time we promote a company’s product or service and drive a sale. It’s also called an advertising model that pays its consumers to promote the company’s products and services and generate sales.
- Freelancing: – “Become a master of your business.” Freelancing is the way of earning money with no boss. It seems pretty good having no boss over our head, but it’s not that easy, start it as a side hustle, and when you start earning that much that you can quit your job, just take action. Quit your job and make it full-time work.
Freelancing is contracted work for multiple clients and companies. A freelancer’s field of expertise can range from content creation to app development to tutoring to SEO, to analytics, everything you can provide, most people do freelancing in services.
Digital Marketing is an ocean filled with several different components of marketing and is the fastest emerging field in this modern world. With all these different types of components, digital marketing is a way by which we can handle any type of marketing problem with the help of fewer resources and in less time, last but not least at the lowest cost ever. So, we’ll talk about the different benefits of Digital Marketing.
Benefits of Digital Marketing
- Global Reach: – With the help of social media, and search engines we can reach globally. We can sell our products and services all over the world with the help of digital marketing. It opens new markets for us.
- Easy Tracking of Customers: – There’re many web and social media analytics properties through which we can track each and every customer. Tracking in the digital world is easy and the most efficient.
- Cost-Effective: – Digital Marketing is the most cost-effective, we can get so many results in less effort and resources. We also need not invest so much amount of money to reach all over the world, and we can broadcast our product and services wherever and whenever we want.
- Dynamic: – Digital Marketing processes are the most dynamic. We can modify the strategies and the marketing data even when the advertising and marketing are being done. So, it’s easy to have complete control over our marketing strategies.
- Opens New Market: – Through digital marketing and media, we can explore new opportunities by adjoining with the new brands, and companies in the same or different niches.
- Ease of getting Feedback: – We can easily get feedback about our products and services, and can make improvements in our products and services with ease and efficiency.
- Sale 24×7: – We can sell our products and services 24×7. It doesn’t matter where we’re spending our time, the sales are happening because we’ve already developed a digital ecosystem for our brand. We don’t need to be present there, if you’ve already set up your online store, it’s easy to sell any type of product anytime in the day or night.
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