Holidays, what a stress-relieving word!!! Everyone waits for them to spend quality time with family, friends, relatives, and loved ones. Along with enjoying, everyone spends a lot of money on entertainment and luxuries.
On the other hand, sales are planned on holidays, offers are provided by brands, marketing strategies are built, and a lot of business is done during holidays.
Everyone including brands as well as consumers waits for holidays. This is where holiday marketing takes place to bring back existing consumers and attract new consumers.
Are you excited to know more about holiday marketing strategy, best practices for holidays, and how to plan for them?
Let’s start with understanding holiday marketing!
What is Holiday Marketing?
Marketing tactics such as offers, discounts, and coupons performed during holidays to retarget existing consumers and target new consumers are called holiday marketing.
During holidays brands seek consumer attention with different marketing tactics because higher visibility will gain you more revenue as it’s the time when customers are actively looking for the products and services either for themselves or their loved ones.
Consumers are ready to buy, but are you ready to showcase your products and services on all the marketing and social media platforms where your consumers are looking for you?
Now, it’s time to build a holiday marketing strategy!
Steps To Build Robust and Successful Holiday Marketing Strategy
Building a successful marketing strategy isn’t a piece of cake, but not that much difficult if followed by a process. Following the steps below will make it so much easier for you to build a successful holiday marketing strategy, and it’ll surely become a piece of cake;
Define Your Existing Consumers and Potential Consumers
You already have defined your existing and potential consumers but if not then it’s time to define your consumers and build user personas.
It’ll help you in retargeting your existing consumers, and precisely targeting new potential consumers. If you have an understanding of who’s going to make a purchase you’ll be able to craft personalized magical marketing campaigns for your consumers. You can also take help from our blog on “Marketing Personas”.
Audit Previous Holiday Marketing Campaigns from Your Brands and Competitors
Auditing previous campaigns will help in understanding the logic and magic behind the success of previous holiday marketing campaigns. It’ll help you in repeating the tasks that make you win and avoid those that make you lose.
If you’re lacking something in your current marketing campaigns, you’ll get to know by auditing your previous marketing campaigns, even you can also have a look at your competitors’ previous successful holiday marketing campaigns.
You’ve heard this saying “History repeats itself”. Now, it’s time to repeat the success of your previous successful holiday marketing campaigns.
Build Offers, Discounts, Deals, and Coupons for Consumers
Holidays are HOLYdays, so they definitely demand something exciting, something sacred, something amazing. And what can be amazing more than an offer, discount, deal, and coupon code that can save you money?
Offers, discounts, deals, and coupons will help your target existing and potential consumers build a connection with your brand and make a purchase. Knowing your consumers first will help you in building customized and personalized marketing campaigns for your business.
Define Best Holiday Marketing Strategies and Messaging for Your Consumers
Holiday marketing strategies can be so much experimental as consumers are willing to buy here and tie knots with new brands as well.
So, even with so many experiments, you can get so much from holiday marketing and it’ll provide you with a thorough understanding of what works and what does not. Don’t copy your competitors’ successful holiday marketing campaigns as it’ll represent you as a copycat and will consumers a chance to compare your brand with others.
Schedule the Whole Holiday Marketing Plan and Events
Scheduling all the events and completing holiday marketing efforts will save you from the stress of execution. As we know that it’s better to start the promotions one week before the start of the holidays.
People start planning their holidays before the start of it, so, you need to be smarter and plan your whole marketing campaigns and events and schedule them to avoid any delay in execution.
Execution on Time
Timing matters the most, if your competitors are reaching out to your audiences first, then you’ll lose. I hope you don’t want to lose.
So, you need to be better than your competitors and execute every task on time as you’ve planned. Executing on time and reaching out to the audiences before your competitors will provide you with a higher chance of getting more sales and revenue than your competitors.
Make Dynamic Changes by Measuring Results
As we’ve already mentioned that holiday marketing is so experimental, so you can also make dynamic changes in the campaigns.
If some campaigns are not working great then you can experiment with a more emotional approach to your marketing efforts and strategies. Holiday marketing is so much sophisticated for new and different marketing approaches, you can even change your brand tone during holidays if you need to.
This way you can get to know what is working more suitably for your brand and which type of tone is engaging more consumers with your brand.
We’ve discussed the 7-step framework of holiday marketing that can help you in winning the holidays in terms of sales, revenue, new consumers, and returning consumers.
Now, let’s move one step ahead and have a sharp look at the best practices we should keep in mind while working on holiday marketing strategies!
17 Essential Tips for a Successful and Effortless Holiday Marketing Strategy
Best practices help us in the proper execution of any marketing strategy and also keep us updated with the latest marketing trends in the marketing. Holiday marketing tips, best practices, and promotional ideas help us in refining our efforts and tactics. Increase your sales and revenue by implementing these best tips for holiday marketing;
- Provide holiday discounts, coupons code, deals, and offers to get the attention of your consumers.
- Make your checkout process as simple as possible with a maximum of 3 steps checkout process. Keep it easy, clean and secure.
- Experiment with your strategies and be ready to adapt to the changes quickly and effectively. Quick response during the campaigns makes you ready to react and adapt to the dynamic changes.
- As we’ve already mentioned that holiday marketing is amazing, exciting, and sacred. Holidays are Holy Days. So make your campaigns as if you’re saying your consumers to perform a ritual.
- Make content marketing your friend for holiday marketing. As people are looking for different brands during holidays, so whenever they get a glimpse of your business they’ll search about your business. And if the content you’ve on your platforms isn’t valuable and problem-solving to them, they’ll definitely get one step back and move to other products of other brands.
- We’ve discussed that content marketing is a crucial element in the success of holiday marketing, but what if the content isn’t optimized accordingly? You need to optimize the content now according to holidays aligned with your products and services. First research holiday-centric keywords, and then incorporate these keywords in your content related to holiday marketing. Perform this every year as keyword volume changes every year and people look for the products and services in different manners than last year.
- You need to be ready for competition and outstand from the competitors as everyone wants to make a big chunk from holidays. So, it’s a race you need to win but it’ll demand a lot from you, are you ready for that?
- Leveraging influencer marketing is great at grabbing attention and conversion. This is why you see more advertisements for your favorite public figures during holidays. You can also incorporate influencer marketing strategies in your holiday marketing campaigns.
- Don’t Fake, give them a valid reason to make a purchase, only then consumers will be satisfied that they’ve took the right decisions. Giving them a valid reason to make a purchase from your brand is like putting them into the driver’s seat in the whole sales process.
- Retarget your existing consumers. Most people that are easy to convert into brand advocates are your existing loyal consumers. So, give them something special on holidays.
- Sorting out your holiday marketing goals will help you in measuring the results.
- Appealing to holiday emotions and feelings that are flowing through the veins of your consumers during holidays. Tap into their emotions and feelings with storytelling, sonic branding, and consumer stories. It’ll help your consumers in establishing a strong connection with your brand.
- Provide personalized experiences to your consumers and make them feel valued. Make your emails and SMS campaigns personalized for every consumer.
- Delegation of tasks to the particular marketing teams such as email marketing to the email marketers, content marketing to content marketers, and so as paid promotions. But don’t let them create organizational silos, let them feel like they’re one team. Also, make use of automation tools such as blog2social wherever possible.
- Personalize your ad copy according to the holiday emotions and your targeted and existing consumers. You can also give try A/B testing in ad copies.
- Create positive excitement through all your holiday marketing tactics.
- Last but not least, also make natural use of urgency. You can use countdown timers, and limited-time discount codes to show urgency in your brand’s promotions.
Feeling like you’ve mastered holiday marketing and are ready to make a big change in the sales of your brand in the coming holiday seasons?
I’m also confident that you’re ready to implement it now, go for it and learn by doing. Now, let’s conclude the blog here!
Wrapping Up
Holiday marketing can be said as a part of a seasonal marketing strategy. Seasonal marketing strategies cover all the seasons, but holiday marketing covers only holidays that’s why we call it an aspect of seasonal marketing.
If you want to boost your sales and generate more revenue during holidays for yourself and your clients then make the best use of thoroughly explained holiday marketing strategy and campaigns.
We’d like to know your thoughts on holiday marketing in the comment section below!
For more blogs, visit our blog!