Meme Marketing: Way to Create the Feeling of Togetherness & Social Bonding

Humour, everyone likes it, but why? Meme marketing makes the best use of humor as everyone wants to laugh and laugh whenever they get a chance. Must be wondering why I’m considering the laughing here.

Before proceeding let me remind you of some of the interesting science lectures regarding Hormones!

Hormones, every science student must’ve read about them in their school time, have you? Do you still remember the name of Happy Hormones?

The most known happy chemicals in your body that the human mind releases are; Serotonin, Dopamine, Oxytocin, and Endorphins.

The above-mentioned hormones are called happy hormones that are responsible for the happiness of an individual.

• Serotonin stabilizes mood and sends signals of well-being and happiness.
• Dopamine is for pleasure and plays a motivational role in the brain’s reward system.
• The release of Oxytocin shows bonding, love, and trust.
• Endorphins are for pain relief and relaxation.

You can see how hormones can shift the human mood. And do you know these chemicals are released when someone laughs? Laughing triggers the release of these hormones.

So, if you can make laugh someone then the release of feel-good hormones will promote feelings of togetherness and social bonding.

Using the science behind laughing gives birth to Meme Based Marketing. Even the Sanskrit scriptures also include humor as one of the 9 Rasas (Emotional State of Mind).

Memes make people laugh and the laughing release the happy chemicals that develop the feeling of togetherness with the brand and increase social bonding.

This way you can easily broadcast your message to mass audiences to market your products or services without making your consumers annoyed.

Want to explore more about meme marketing?

Let’s explore it together!

What are Memes and Memes Based Marketing?

Everyone is using memes for marketing because these are shared frequently by somewhat everyone. It’s not easy to define what a meme is but memes are ideas, catchphrases, jokes, or concepts that are communicated within a specific culture. These are the reflection of popular trends and cultures.

Memes can be in the form of different types of content including the humor elements in it such as an image, video, piece of text, visual cue combined with text referencing pop culture, etc.

Memes can be described as a tool of viral marketing campaigns aiming to achieve a business’s marketing goals. Meme based marketing can be a great way of fostering brand community as the humor elements in them creates a sense of togetherness and social bonding in the consumers’ minds.

But keep in mind that Memes based marketing isn’t a smart strategy for everyone. If your brand voice contains some humor elements in it, you can go for it, if not then it’s not a good decision to go for it. Decide according to the industry, brand voice, company profile, products, services, or offerings if it’s a valid decision to incorporate memes marketing into your business.

Let’s see how you can use memes for achieving the marketing goals of your business.

Tips for Achieving Marketing Goals through Meme Marketing

Memes are born, thrive, and become popular and viral on social media platforms, but they can also have a negative impact if you share these without understanding the meaning behind them, their origin, their intention, and the reason for humor behind them.

The following best practices will help you in all this;

1. Understand the meaning, origin, and intention of the meme you’re going to share. Most brands share memes without knowing the true meaning behind the memes.
2. As we know memes work for only a certain period of time (short lifespan), as many brands start using the same meme. So, you need to optimize the timing of it and context as well according to your brand, product, and services.
3. Before making use of memes for marketing purposes, you need to get immersed in the world of memes. Check out the different influencers, communities, and marketers who’re using memes for their marketing tactics. It’ll give you a good understanding of the meme culture and how you can incorporate it into your brand.
4. Keep Memes Simple and Memorable
5. Don’t make use of offensive and vulgar memes. Making use of offensive and vulgar memes negatively impact and reduce your brand reputation and credibility.
6. Post only relevant memes and avoid controversial ones who’re not fit into your brand. Don’t post controversial ones if you don’t want to ruin the brand’s reputation in hopes of a quick fix for engagement and awareness.
7. Be creative with your memes and try to generate your own original content. Use trending topics and current events in your memes.
8. Don’t make it a regular ritual of posting memes, it’ll decrease the impact of memes on your users. They’ll not engage with your brand if you’re posting memes on a regular basis.
9. As we’ve already discussed that memes are for specific cultural types. So understand your audience and build personas. Find the right way to incorporate memes into your content marketing and social media marketing campaigns.
10. Be Natural with your memes marketing campaigns. Post only those memes that are going with your brand style and voice.
11. A/B Test Memes and incorporate them into your content marketing strategy or promote products, services, and offerings.

If you’re using memes in a proper manner then it can be a great asset for your brands in terms of popularity, exponential growth, increased engagement, organic traffic, and increased ROI.

But it all depends on how successful you’re in executing memes marketing campaigns for your brand. You can also implement the 3-step success secret of memes based marketing campaign that is; knowing your audiences, adding originality to the memes, and coping up with what’s trending.

Knowing your audiences will help you in creating relevant content that’ll resonate with your audiences, and adding originality will make your brand more approachable, trustworthy, friendly, and welcoming. Coping up with the trending topics make your brand more real, authentic, modern, and connected that’s aware of all that’s happening around the globe.

So, are you ready to incorporate memes into your marketing strategy?

Let’s have a look at the names of the big companies that are already using memes for marketing their products and services.

Examples of Memes Based Marketing Strategy

The meme-based marketing strategy is still an infant but many brands have already adopted this strategy. Examples of some of the well-known businesses who’ve used this strategy are;

1. Kai Collective’s TFWGucci Campaign
2. Netflix’s Strong Black Lead
3. Seamless’s #OscarNomNom
4. Go Puff
5. Hydrop.io

As you can see the mentioned brands are used worldwide and they put a great impact on consumers. So, you can also easily incorporate this marketing strategy into your brand if you perform it by the book 🙂

Now the question is at what places you can incorporate memes into your marketing materials?

Well, the answer is below!

Where to use memes in your marketing materials?

As memes are so popular and an element of getting viral, so it’s so much tempting to hop on this marketing strategy. But without knowing how to use it and where to use it, you are going to enter the trap, where you can even lose your reputation and make fun of yourself.

So, the tactics in marketing where you can use this marketing strategy are;

1. Blogposts: you can use memes in Blogposts to increase brand visibility and improve SEO rankings. It doesn’t only contribute to the SEO but is also digestive and visually engaging for the users.
2. Social Media: social media is the place where memes are mostly born, thrive, and are shared by audiences. So, it can be left without consideration. You can share your memes on social media channels such as Instagram, FB, YouTube, Twitter, etc. To know more about social media channels, you can have a look at DigiAvtar’s other blog on “Social Media Marketing”.
3. Email Marketing: As memes are part of the content so, wherever the content is being used, memes are being used. To increase the engagement and open rates of your emails and newsletters you can memes into the content.
4. Stories, reels, visuals, or video content: Stories, reels, visuals, or video content are the places where memes get fixed into your marketing materials.

The popularity of memes is making them an important aspect of marketing strategies. So, incorporating them in the right way can benefit your marketing strategies such as Social Media Marketing Strategy, Content Marketing, Email Marketing, and Video Marketing. In SMM, it’s most popular for Instagram and affiliate marketing strategy.

I hope we’ve covered everything in this blog relating to memes, it’s time to conclude the blog here!

Conclusion

As we all know that memes are so much popular, free, shareable content having the latest trending topics with the scent of humor.

So, whenever any meme comes across a person and that person reads it, it brings a smile to that person’s face. Laughing releases happy chemicals in the mind and it makes that person happy and relieved generating a sense of togetherness and social bonding.

This way incorporating meme marketing into your marketing strategies will be so much beneficial for your brand. If you want to make your campaigns viral, increase engagement, spread brand awareness and increase reach, increase page activity, and build a fun-loving audience community then meme marketing is the best and cost-effective option for you.

You know that it is the best cost-effective way for your brand but it doesn’t mean your publishing memes regularly, it will send a message that you are trying too hard to get the users’ attention, and you’d be neglected because of spamming your followers with new memes all the time.

At last, let’s recap the whole meme marketing in some points; know your audience, add originality to the content, incorporate the latest trending topics and recent events happening around the world and react to them, using only those memes that are fitting into the brand image, engage with the meme creators that are creating memes around your brand, don’t publish regularly and avoid spamming your users with so many or unfunny memes.

I hope you’ve got to know about everything that needs to be done and what needs to be avoided while going out with memes based marketing.

Do you think you’re completely ready to incorporate this strategy into your brand?

Let us know in the comment section what’re your thoughts on this strategy and how you’re going to make use of this for your brand.

If you want that some professional will make a meme marketing plan for your brand, then you can directly connect with professionals from the Team DigiAvtar. DigiAvtar is a digital marketing company in Gurgaon, India offering complete digital marketing solutions to business owners and individuals.

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