Do you know the most effective way to grow sales in the long term for your business?
Own your customer’s data!
How to do that? How to capture the details of the audience visiting your website?
or, How do we build a big email list of engaged subscribers?
What is a lead magnet?
That’s where Lead Magnets (lead magnet ideas) come in handy. Lead Magnets enable you to collect details of your audience in exchange for a valuable piece of information.
A big caution – You don’t need to spend too much time thinking about which lead magnets to create. They should be relevant – to your market, to your business and to your audience but you have to come up with them fast. If you’re confused just pick one from the list below and start working on it.
A webinar is an interactive, visually stimulating, engaging, and rich data experience. It can be seen as an online presentation that provides both hosts and participants with information in a way that is exciting, engaging and convenient. Marketing webinars have become powerful tools for generating leads for your business. Webinars work great as lead magnets for the following reasons:
They offer great value
You can build a rapport with potential leads right away
Webinars are rich in content, such as polls and surveys, that can help qualify leads
Workshop
Training workshop(s) is the best lead generation and the conversion machine ever invented. An effective training workshop design is key to successful conversion. Workshops are mostly tools based and they guarantee a better conversion rate as they help participants learn useful insights about the topic of their interest
MasterClass
This is quickly becoming a very popular giveaway. This has been known as many things in the past:
A Free Video
A Pre-recorded Webinar
A Workshop
A Behind the Scene Look
Whatever you want to package it as it’s really just this – A VIDEO! When you refer to it as a Masterclass… Its perceived value appears to be higher than those of the other items on the list.
Training(Pre-Recorded Video)
Do you know that almost 30 per cent of Internet users watch videos on YouTube? That’s more than one billion people. Videos are an engaging and immersive medium. Videos stimulate more of our senses, which is why many people watch them rather than read a 40-page e-book. It’s also big on mobile. Training videos explaining features of your products/services can offer to be high-quality lead magnets for your industry.
Cheat Sheet
Cheat sheets can be very useful in generating leads. A cheat sheet is a list of notes for reference. A cheat sheet can be created on almost any topic.
Mini-Course(Pre-recorded)
The online education industry — sometimes known as knowledge commerce — is a $275 billion industry. You don’t need teaching credentials to host a mini-course as a lead magnet. Your mini-course could consist of several elements, such as weekly emails with homework and articles, videos, audio recordings, quizzes, and more.
1 on 1 Consultation
A free 1 on 1 consultation as a lead magnet is an initial meeting with a brand’s representative, during which they meet their customer, get an idea of their issue, and decide whether they can solve it. Offering a free consultation is a great way to understand your customers’ requirements and build trust.
User Guide
User Guide is often referred to as the content you provide end-users with to help them be more successful with your product or service. These are the instructional materials that go with your product to help someone learn to properly use it or — in the case of physical products — even assemble it. User Guide helps ensure your customers or users actually learn how to get the most out of your product.
Checklist
It’s all about checklists and to-do lists these days. Many people have given up pads and pens in favour of digital alternatives. What does this have to do with lead magnet ideas? Consider making a checklist. It could be “10 things to consider before buying stuff online” or “The Ultimate list of things to do before you launch your blog.” This type of lead magnet can work across many industries and verticals. Plus, it’s easy to create and distribute as a free download to email opt-ins.
Trials
A product trial is a subscription-based option that allows a potential customer to try out a product before purchasing it.
Launch Sequence
How do you encourage people to launch their products or services into the market? Create a step by step launch sequence for your audience and attract highly qualified leads.
Case Study
A case study is in-depth research of a particular case, such as a partnership between two businesses or the growth story of a customer. Much like an ebook, a guide, or a report, a case study should present unique value.
Secret Recipe
Creating a secret recipe as a lead magnet is a great way to share anything with your audience without having to worry about any promoting guidelines related to the health/wellness industry.
E-book
This is the classic tried-and-tested lead magnet idea. It’s easy to understand because most people have read an e-book at least once or twice, and it’s easy to put together.
You don’t even have to create an e-book from scratch. Consider compiling your most popular blog posts into e-book format. Add a fresh introduction and conclusion, and you have a lead magnet ready.
Templates
A template is a file that serves as a layout for a document. Like cheat sheets, lead magnet templates can be created on any topic. What are the characteristics of a good template? Easily modifiable, universal, printable and provides value to your audience.
Email Subject Lines
Who doesn’t need a list of email subject lines with a high open-rate? A list of high converting email subject lines for your industry can be a powerful lead magnet to generate high-quality leads.
List of Tools
You can also generate leads and earn authority in your niche by designing a toolkit. It is a bundle of templates, checklists, e-books, and so on that can be helpful during a particular activity (writing a blog post, creating beautiful visuals for social media, and so on). Toolkits work great as lead magnets because they already have all the essential hands-on resources on a specific topic.
365 Motivational Quotes
Whoa, that’s half my job done for my social media handles, right? That’s how you would want your audience to think when you offer them this lead magnet and they will keep coming back asking for more.
Spreadsheet
Design a spreadsheet template that people in your industry would find useful. Even better: Include a detailed instruction manual for customizing the sheet, such as changing cells’ colours, programming calculations, and more.
Presentation
Finally, it’s always a great idea to get more leads with a presentation. Much like an infographic, a presentation visualizes information and makes data easier to perceive. Thus, it’s an excellent idea for a lead magnet.
Getting Creative with Your Lead Magnets
Phew, that’s a lot of information! You now have a choice of lead magnets for every occasion and for the most demanding and hard-to-impress leads. Prior to producing a lead magnet, remember the most important aspect of choosing one: your target audience. Lead generation is all about attracting relevant leads, which cannot be done if you don’t know who you’re targeting. So, figure out your target audience first, and everything else will fall into place.
Why Having Online Community is the Founding Stone in your Business?
Do you often see yourself on the edge of the cliff with all the adrenaline rush, ready to jump, ready to take a plunge but then you just step back because you don’t know what might happen?
Do you feel paralysed by the continuous chatter in your mind?
What if this also doesn’t work out?
What if you put in your efforts and people just don’t buy your product?
What sort of products to create so that people like them?
How do know what people are looking for?
Almost everyone must have been through this ‘Analysis Paralysis’ phase when you are not sure of yourself. You have an idea but either you don’t know how to execute it or you are just afraid of the results you might get.
Now, you must be thinking about how all this analysis paralysis theory is related to building a community. Right?
Let me connect the dots for you, my friend!
I want you to imagine that you have a small business and now you are eager to launch a new product but you have absolutely no idea of what your audience wants. What will sell in the market?
What will you do, then?
One method is to do thorough market research, analyse and figure out where the potential lies.
Another could be to just go ahead and ask people who are connected with you through social media platforms about what they are looking for?
You might also check out the latest trends using some tools.
But all of these efforts might or might not bring you the results.
Let me give you another scenario now – Imagine that you have a community where you are connected with your target audience, your existing customers or people who have shown interest in your products/ services and now you want to create a product and conduct research about what people are talking about.
Which scenario will yield you positive results? No gifts for guessing the right answer 😀
Your online community is your audience, your tribe, people who like your product/ service, people who like you, people who would like to stay connected with you and they will be the first ones to help you create your product. In Fact, you can just announce the launch of your product, pre-sell your product to your community, take a poll on what they are looking for in that product and then do the effort and create one keeping their needs and goals in mind. Isn’t that a perfect win-win for everyone?
Let me tell you another solid benefit of having a community.
You must have heard about marketing funnels, right?
Don’t worry, I am not gonna go all ‘techie-teachie’ now, but the last part of the funnel is when your customers become your advocates and help you with ‘word of mouth marketing’ which most definitely increases your revenue because people are more influenced to buy a product or service when other people like them are recommending it. This might also decrease your ad spend and hence double benefit for your business.
Where do you think your existing customers can connect with you, give you feedback, and share their opinions and stories so that you can give them what they want?
Again, no prizes for guessing – In your community!
Pro tip: Choose a platform for your community where they would like to hang out (having a Facebook Page or Group) is a hands-down winner keeping in mind the increasing number of users and their level of activity.
Creating a community is one thing and keeping them engaged is another. Allow me to share some strategies to keep your community active, alive and kicking!
Keep your communication channel open
I believe in a very simple equation
engaging communication = thriving community
The better you communicate, the better it gets for your followers to talk to you. It’s super important for your success here since the people, your tribe just want to connect with you, engage with you and listen to your stories and get inspired.
Provide Value
Use social listening to uncover your audience’s pain points.
Ask questions on Facebook – “How can I help you guys out?”.
Host Q&A sessions and find out what your community members are struggling with.
Your aim is to gather as many community pain points as possible before addressing them via content.
You can create awesome blog content that educates them and helps them overcome obstacles they’re facing, and you can also leverage influencer marketing to address your community’s pain points.
Instead of creating content for social media that promotes your brand, create content that actually helps your community members. This could include bite-sized how-to videos.
Read a great book recently that your community could really benefit from too? Tell them about it on social media! Share your thoughts and a link to where they can get it from. It’s the same with any podcasts or Youtube videos you’ve been watching lately.
I firmly believe that the more you give, the more you’ll get back. Remember, few people really care about your brand. But they will start to care about you the more you give.
Reward Your Top Contributors
If you’ve got a Facebook group, the top contributors are your most dedicated fans. They’re the ones who engage with your posts the most on social media. They’re awesome and you’ve gotta treat them well.
Tell Your Story
Your story is what creates an emotional bond with your audience. It’s where they see your values resonating on their own. Share your story to have a deep, emotional connection with your tribe and inspire them to take action.
Conclusion
Growing a community doesn’t need to be treated as ‘hard work’, Instead, it’s something that should be done out of love. You need to be genuinely passionate about what you do, and passionate about who you do this for.
Learn to love your community, give to them, involve them and excite them, and they will give you back a thousand times in return.
Effective marketing strategy involves not just knowing what to say but also knowing when and how to say it to your target audience. Understanding your target audience is essential for crafting the right message and communicating it effectively.
How do marketers accomplish it? How do they understand the audience so well? One of the magic tricks performed at just about the beginning of anything related to marketing is called Marketing Personas aka Buyer Personas.
Marketing Personas are semi-fictional characters of your potential customers giving you deep audience insights into their lives, allowing you to create a clear and effective communication strategy.
A marketing persona is a fictional representation of a key segment of your target audience that helps you create a marketing strategy that is more relevant and valuable to your customers.
By giving faceless consumers concrete identifiers, marketing personas assist brands in figuring out what to say, how to say it, and when to say it.
A marketing persona should include specific details about the fictional customer, including:
Demographic details such as Name, Age, Gender, Location, Education Level, etc.
Professional details such as Job Title, Income Level, Industry, etc.
Psychographic details such as their Goals & Motivations, Challenges & Fears, etc.
Now, Let’s decipher these data sets with an example and see how you can use them to draw insights. Let’s say that your company sells furniture items like Beds, Sofas, TV units, Dining Tables, etc.
A persona for one ideal customer might describe a 35-year-old couple Aruna and Harsh who have been married for the last 11 years and have recently bought their dream home in Hyderabad. They have a 7-year-old daughter. They are in the process of doing up their new home and are looking at options for furniture, painting etc. They are keen to get furniture that reflects their personality, is easy to maintain and does not take too much time to execute.
Demographic Details: The basic level of information that will allow you to humanize the user persona. Let’s begin by listing all the essential demographic details about your ideal customers such as
Name : Aruna & Harsh
Age: 35-year-old couple
Location: Hyderabad
Relationship status: Married
Interests: Browsing through interior decor magazines, Watching home organisation & home improvement videos
Preferred Social Media Platforms: Linkedin, Instagram, Facebook, Pinterest
Professional Details:
Job Title: Both work at an MNC in Senior positions
Income Level: Annual HH income ~INR 80 lakhs
Home Ownership : 3 BHK with attached terrace in a Premium gated community
Psychographic Details: –
Goals & Motivations:
To create a home that would reflect their personality and aesthetics
To fulfil their dream of creating a comfortable life full of experiences in everything they do – be it food, fashion, travel or shopping
To be able to give back to society and create an impact
Challenges & Fears:
Managing time while trying to balance professional, personal and social needs
Not getting quality in terms of product/ service despite spending the money
Not being able to stay relevant to the changing times
The goals & motivations are what your audience wants to achieve and your offering can help them get there. These are their desires and through your marketing communication, you need to paint a picture of what their life could look like once the problem is solved. But getting to this desired state is not easy for anyone.
There will be challenges and obstacles that will stop them from reaching their goals. It would be helpful if you described what they have tried previously to solve their problems and why it didn’t work. Let’s now visualise how this persona looks when we populate all the information we have, about them :
Your message to Aruna & Harsh should communicate these values in a way that targets those, who are still in the consideration phase of their shopping.
WHY ARE MARKETING PERSONAS IMPORTANT?
Marketers focus on meeting audiences’ needs profitably. You can see from the examples above that marketing personas help you identify more fully who those customers are or maybe. When you can put details like name, age, and range of interests, goals, motivations & challenges to a customer, you can better illuminate their values and get a clear understanding of what that person needs from your product, service, or marketing strategy.
So personas help you have a deep understanding of your audience… but why is that so important? In short, if you don’t understand who your audience is, you can’t understand their needs. If you don’t understand their needs, you can’t meet them – let alone profitably. You can start developing content to attract more individuals to your business once you’ve created your personas. You may help your business rank when clients are searching for solutions to their most common problems by using keywords in blogs and social media material. This will drive new leads to your business.
Personas can also help you pinpoint how best to contact your customers. For example, knowing which social media platforms are most popular among certain demographics will help you ascertain which platforms to use to get in touch with your target audience. Personas are frequently used in content marketing to create blog posts, social media posts, and even email broadcasts. Understanding your audience can help you determine the best tone, style, and language to use to speak to your customers.
Different kinds of promotions appeal to different kinds of people. For example, the frugal-minded may wait for sales, limited-time products, or other discount deals. In contrast, contests and giveaways excite more competitive types. Fortunately, your personas can help you determine which promotions are most likely to motivate which segment of your customers.
Finally, knowing the problems or challenges that your customers face can point you toward new product and service lines. Ultimately, finding ways to solve these issues for your customers could open new doors for your business. To sum it all up, Marketing Personas are important in all of the following tasks:
You’ll be able to better grasp how to appeal to your audience if you can see your business through their eyes. Personas help you better understand your clients’ desires and motivations so you can produce better content, products, services, and promotions. Connect with us if you need any help crafting detailed personas for an efficient marketing strategy for your business. Do you have any questions about how marketing personas are created or used? Let us know in the comments section below!
How do you feel when you are able to talk directly to people who matter to you the most?
Satisfying, right?
Being able to connect with them at any time, sharing your feelings, emotions and almost everything that’s happening in your life is very liberating and that very thing, that personal connection with our loved ones is what we ‘live’ for and that is what keeps us alive and happy and cheerful.
But, why am I talking about this here?
Wasn’t this supposed to be about a very very technical term called ‘Email Marketing’?
Allow me to connect the DOTS, my friend.
As technical as it may sound, Email Marketing is by far one of the most important aspects of digital marketing and it’s very very ‘PERSONAL’.
It is not only an advertising mechanism but primarily a Relationship Building Mechanism, which allows you to connect with your audience whenever you want to, is platform-independent and your audience gets to hear directly from you. Sounds amazing, right? It indeed is because you get all the power to take your business in the right direction.
Let’s see what all do you need to get started with making this valuable connection with your audience and promote your brand
So, now you know that you have to send emails to your audience but for that, you need to know their email ids, right?
How do we get those email ids?
Getting Started with Email Marketing
We primarily need three things, to begin with, Email Marketing.
Lead Magnet
A lead magnet is a valuable piece of content that you share with your audience for free in exchange for their name and email address.
Most lead magnets are digital materials like PDFs, audio files, videos, or free offers that you can create yourself at minimal or no cost.
It can be absolutely anything you want, as long as it provides value to your visitors for free. It should be easy to consume, actionable, relevant, and immediately available.
Some popular high-value leads magnets could be:
A free e-course
Access to a private community
A toolkit of digital tools, plugins, or themes
A library of resources, guides, and eBooks
Video webinar
A free consultation
Whitepapers or Case Studies
Discount Coupons
The possibilities are endless!
Delivery Mechanism
Once you have created a powerful and relevant lead magnet for your audience, it’s time to think about the delivery mechanism for that. Let’s have a look at some of the popular strategies for people to sign-up
Launch a High Converting Landing Page: A landing page helps you remove distractions and motivate visitors to take action. It could be to sign up for your email newsletter, buy a product or service, or even download a freebie.
Use Social Media: Social Media is a great tool to let your audience know about your freebie. Share the link in your bio, create a poll, collect email ids and then share your lead magnets. The key point is to know how to share your content so that it resonates with your audience.
Use Popups on your website
Include Opt-in Forms on your website
Use exit-intent pop-ups to collect emails from people who would have left the site otherwise
Display CTAs on each page
Slide in a Request to Subscribe after a Page Scroll
Display a Sticky Top Bar
Add a form to the footer of your website so it is on all pages
Choose The Best Email Marketing Service
A good email marketing tool should enable you to create highly engaging email newsletters with an easy user interface.
It should allow you to send bulk emails that are actually personalized and targeted without a lot of work. This is also known as marketing automation.
Your email marketing tool should make it easy for you to track the performance of your email marketing campaigns, manage your contact list, and segment subscribers into groups for personalization and automation.
Let’s take a look at some of the most popular email marketing service providers
Convertkit
ConvertKit is highly recommended for professional bloggers, authors, and speakers. It is extremely easy to use and incredibly powerful.
It is an excellent choice if you are just starting out but you know that you are going to need some advanced features in the future
With ConvertKit, you can easily segment subscribers which in turn helps you increase conversions with automated emails that feel more personal. In marketing terms, this is called targeted email marketing.
Constant Contact
It is one of the largest and fastest-growing email marketing services in the world. It is also the easiest-to-use and beginner-friendly email marketing service.
You can easily manage your email lists, contacts, email templates, marketing calendar, and more.
Constant Contact offers unmatched customer support with live chat, phone calls, email, community support, and a vast library of helpful resources.
Mailchimp
Mailchimp is a popular email marketing software. It is great for people who are just starting out, as it is easy to set up and it provides an intuitive user interface.
Mailchimp has a free plan for up to 2,000 subscribers making it the best free email marketing service.
Sendinblue
Sendinblue is not only a complete email marketing software for businesses, but also an SMS marketing software. And it’s all in an easy-to-use marketing platform with drag and drops tools you can use to create highly-engaging emails, build automated workflows, and segment users.
There’re so many other email marketing services, you would know when you’ll explore them, we’ve included the best 4 email marketing services here.
Conclusion
Growing your email list means you no longer have to struggle to make your online business work, instead everything you create has the ability to generate revenue for your business.
You start by defining your perfect, ideal customer – create a customer avatar, create an irresistible lead magnet, build an opt-in page to collect names and emails, Set up your email service provider, Create your content plan and email newsletter and Implement social media strategies to steadily grow your email list.
Connect with us if you would like us to help with creating a mind-boggling Email Strategy for your biz.
FAQs
What is email marketing and why is it important?
Email Marketing is a direct marketing strategy that allows you as a business/brand to personalize your communication to potential customers or clients. It allows you to build relationships with your leads, customers, or past customers.
What is the main objective of email marketing strategy?
The main objective of any marketing strategy is essentially directed toward increasing sales/revenue. A strong email marketing strategy helps us in connecting with our audience, gain their trust, create awareness, and increase sales.
What is a lead magnet in email marketing?
A lead magnet is a lead generation tool or a valuable piece of information that you offer to your audience in exchange for their contact details. Click here to read our blog post on 20 proven and powerful lead magnet ideas for your biz.
What are the tools and tactics you need to know about email marketing?
You basically need 3 things, to begin with, email marketing: A powerful lead magnet, A delivery mechanism to offer this lead magnet to your audience, and lastly, An email marketing tool to help you deliver your emails to your audience.
What are the best email marketing services out there?
There is a plethora of email marketing tools available. I’ve mentioned some of the best tools in my blog that we have used for ourselves and our clients. Connect with us if you need help setting up a robust email marketing strategy for your biz.
Blogging is beautiful and empowering! It is sharing your knowledge, opinions, feelings, and emotions with everyone out there. Blogging liberates you, whether you want to make a career out of it or you just want to share some of your stories on the web for people to read and get inspired. Have a look at all the action steps you need to take to start a blog.
Well, it’s never too late to start anything and unwittingly this could be the best year to do so, especially since your chances to get a decent audience are very high, courtesy of Covid-19. Still, thinking about how to start a blog?
Let’s get started! Shall we?
Today, I’m going to walk you through the precise process by which I went about starting this blog and also the resources that I accessed to make it possible for you too. Follow along and have your blog ready in under 30 mins.
STEP 1 – Planning/ Finding a Niche
80% of your success in starting a blog lies in your planning.
When you know what you want to blog about, it becomes so much easier to get started. Problem-solving should be your main purpose in starting a blog.
Planning mainly involves understanding the best niche for your blog. Choosing a niche for your blog involves three major components:
Your passion – Topic that you’re passionate about. Think about what magazines, blogs or websites you visit. Also, think about the topics that you like talking about. If you can add any unique inputs to your selected topic. For e.g., If you like to keep everything organized in your house or office, you should go ahead and start a blog on “Organised space – Organised Life”.
Market Opportunity – Understanding if there lies a market for the topic you’ve clinched. You’ll have to understand the market better to get to know about the demand. One easy way of doing this is using the Google Keyword planner. You’ll get to know what people search for the most.
Expertise – You don’t need to be an expert in your chosen field. You just need to be specific and help others with your content. You should just be willing enough to try new things, share your experiences and help people solve their problems.
Here’s a mind map of some of the profitable niches. If you’re not really sure what to pick, then just go ahead and pick one out of these, and get started. The main thing to do is to get started and you’ll see the confusion and clutter in your head melt away.
STEP 2 – Domain Name
What is a Domain name?
In simple terms, a Domain name is a name you give to your blog. For example, my blog’s name is www.digiavtar.com – ‘DigiAvtar’ is the domain name.
Choosing a domain name isn’t as easy as it sounds. Take your time in deciding the best domain name for your blog. You can’t just choose whatever name comes to your mind. You also have to check that someone else is not blogging under that name.
Let’s say that you’ve decided on a domain name for your blog, I would recommend that you go to any hosting provider and try searching for the availability of that domain name.
You could also use some domain name generators and select the name you can connect with. The domain name should be simple and catchy, and shouldn’t be confusing.
STEP 3 – Choose a Hosting Provider for your blog
Next step after you’ve found your desired available domain name is choosing a hosting provider. I’ve listed down some of the hosting providers. If this is your first blog, you can definitely check out GoDaddy and buy a domain name and WordPress hosting package for one year to get started.
STEP 4 – Install WordPress
I’ve compared a few blogging platforms and ‘WordPress’ is by far the hands-down winner. It’s just so easy to set up and it offers tons of free themes and layouts for a better look and feel of your blog. Let’s look at how we can set up a WordPress blog that can yield you money, yes- you read that right!
Log in to your GoDaddy account. Go to My Products → Managed WordPress.
Click on Setup. Create your WordPress login id and Password. Move over to Dashboard and get creative.
STEP 5 – Your Blog’s Initial Setup
Before you start penning down your thoughts, let’s complete the basic set-up of your blog which includes:
Title & Tagline of your blog
Setting up Permalinks
Choose Theme
Get as creative as you want to with designing your blog. You can try out themes and install the one which you readily connect with and which reflects your personality and suits your niche.
Although there are a lot of things which one should keep in mind like the color scheme used in the blog, the structure of the blog, look and feel. I would recommend you install a theme that suits you. I’ve installed GeneratePress as I’m pretty comfortable with it.
If you follow a blog and like the theme used in it and want to find out more about that theme, then use: https://www.wpthemedetector.com/
Pro Tip: Always prefer a clutter-free and clean blog and use available free themes as there are plenty of them.
Install Plug-ins
Plug-ins are the essential building blocks for your blog and there are plenty of free plugins available. Some of the must-have ones are:
Insert Headers and Footers
Google XML Sitemap
GA Google Analytics
Yoast SEO
Smush
Contact Form 7
Step 6 – Google Search Console & Analytics
Why do you need a Search console?
It monitors your blog’s performance
It tells you how Google views your site
Gives you feedback about how your blog/website is doing in google’s search results
In very simple terms, is a measuring tool that will tell you about the performance of your blog so that you can make necessary changes.
How does Google Analytics help?
It helps you by providing data which can be anything like:
How many people visit your website?
What is the geographic location of your website’s visitors?
How many visitors have I converted into leads or customers?
Where did my converting visitors come from and go on my website?
What blog content do your visitors like the most?
How many products have you sold through your website and how much money have made?
Voila! Start penning down your ideas or thoughts and share them with the world.
FAQs
What is a blog?
Blogs are online journals where content on specific or general topics is published for a community of readers at regular intervals. A blogger is someone who publishes his/her opinions or knowledge to a target audience through his/her blogs.
How to start a blog in India from Scratch?
Follow the steps mentioned in the above blog post as it is and voila you get your first blog ready. You’re now equipped with tools to share/express your opinion or expertise on any topic with your audience.
How can we earn money through blogging?
Bloggers can make money using different strategies such as Brand Partnerships, Advertising Networks, Affiliate Links or Codes, Selling Digital Products, Creating Premium Content, Consulting or Coaching, etc.
Is blogging a profitable business in India?
Blogging is as much a profitable business in India as it is in other countries. A blogger just needs to drill down to a profitable niche and develop expertise in it to be able to earn lifelong income through it.
How much does it cost to start a blog in India?
To begin with, you just need to spend on getting a domain and hosting for your blog. Once you start writing consistently, you’d need to invest more to generate an income stream from your blog. I’d say just go ahead and try. If you need any help choosing the niche, or finding out cheap and sustainable domain and hosting providers, pls comment below and we’ll answer all your queries.
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