20 Powerful and Proven Lead Magnet Ideas – Improve Your Lead Generation Strategy

by Sonal | Apr 25, 2022 | Marketing, Email Marketing

Do you know the most effective way to grow sales in the long term for your business?

Own your customer’s data!

How to do that? How to capture the details of the audience visiting your website?

or, How do we build a big email list of engaged subscribers?

What is a lead magnet?

That’s where Lead Magnets (lead magnet ideas) come in handy. Lead Magnets enable you to collect details of your audience in exchange for a valuable piece of information.

A big caution – You don’t need to spend too much time thinking about which lead magnets to create. They should be relevant – to your market, to your business and to your audience but you have to come up with them fast. If you’re confused just pick one from the list below and start working on it.

Follow along to know some of the most powerful and authentic Lead Magnet ideas for your business

Webinar

A webinar is an interactive, visually stimulating, engaging, and rich data experience. It can be seen as an online presentation that provides both hosts and participants with information in a way that is exciting, engaging and convenient.
Marketing webinars have become powerful tools for generating leads for your business. Webinars work great as lead magnets for the following reasons:

They offer great value
You can build a rapport with potential leads right away
Webinars are rich in content, such as polls and surveys, that can help qualify leads

Workshop

Training workshop(s) is the best lead generation and the conversion machine ever invented. An effective training workshop design is key to successful conversion. Workshops are mostly tools based and they guarantee a better conversion rate as they help participants learn useful insights about the topic of their interest

MasterClass

This is quickly becoming a very popular giveaway. This has been known as many things in the past:

A Free Video
A Pre-recorded Webinar
A Workshop
A Behind the Scene Look

Whatever you want to package it as it’s really just this – A VIDEO!
When you refer to it as a Masterclass… Its perceived value appears to be higher than those of the other items on the list.

Training(Pre-Recorded Video)

Do you know that almost 30 per cent of Internet users watch videos on YouTube? That’s more than one billion people. Videos are an engaging and immersive medium. Videos stimulate more of our senses, which is why many people watch them rather than read a 40-page e-book. It’s also big on mobile. Training videos explaining features of your products/services can offer to be high-quality lead magnets for your industry.

Cheat Sheet

Cheat sheets can be very useful in generating leads. A cheat sheet is a list of notes for reference. A cheat sheet can be created on almost any topic.

Mini-Course(Pre-recorded)

The online education industry — sometimes known as knowledge commerce — is a $275 billion industry. You don’t need teaching credentials to host a mini-course as a lead magnet.
Your mini-course could consist of several elements, such as weekly emails with homework and articles, videos, audio recordings, quizzes, and more.

1 on 1 Consultation

A free 1 on 1 consultation as a lead magnet is an initial meeting with a brand’s representative, during which they meet their customer, get an idea of their issue, and decide whether they can solve it. Offering a free consultation is a great way to understand your customers’ requirements and build trust.

User Guide

User Guide is often referred to as the content you provide end-users with to help them be more successful with your product or service. These are the instructional materials that go with your product to help someone learn to properly use it or — in the case of physical products — even assemble it. User Guide helps ensure your customers or users actually learn how to get the most out of your product.

Checklist

It’s all about checklists and to-do lists these days. Many people have given up pads and pens in favour of digital alternatives.
What does this have to do with lead magnet ideas? Consider making a checklist. It could be “10 things to consider before buying stuff online” or “The Ultimate list of things to do before you launch your blog.”
This type of lead magnet can work across many industries and verticals. Plus, it’s easy to create and distribute as a free download to email opt-ins.

Trials

A product trial is a subscription-based option that allows a potential customer to try out a product before purchasing it.

Launch Sequence

How do you encourage people to launch their products or services into the market? Create a step by step launch sequence for your audience and attract highly qualified leads.

Case Study

A case study is in-depth research of a particular case, such as a partnership between two businesses or the growth story of a customer. Much like an ebook, a guide, or a report, a case study should present unique value.

Secret Recipe

Creating a secret recipe as a lead magnet is a great way to share anything with your audience without having to worry about any promoting guidelines related to the health/wellness industry.

E-book

This is the classic tried-and-tested lead magnet idea. It’s easy to understand because most people have read an e-book at least once or twice, and it’s easy to put together.

You don’t even have to create an e-book from scratch. Consider compiling your most popular blog posts into e-book format. Add a fresh introduction and conclusion, and you have a lead magnet ready.

Templates

A template is a file that serves as a layout for a document. Like cheat sheets, lead magnet templates can be created on any topic. What are the characteristics of a good template? Easily modifiable, universal, printable and provides value to your audience.

Email Subject Lines

Who doesn’t need a list of email subject lines with a high open-rate? A list of high converting email subject lines for your industry can be a powerful lead magnet to generate high-quality leads.

List of Tools

You can also generate leads and earn authority in your niche by designing a toolkit. It is a bundle of templates, checklists, e-books, and so on that can be helpful during a particular activity (writing a blog post, creating beautiful visuals for social media, and so on). Toolkits work great as lead magnets because they already have all the essential hands-on resources on a specific topic.

365 Motivational Quotes

Whoa, that’s half my job done for my social media handles, right? That’s how you would want your audience to think when you offer them this lead magnet and they will keep coming back asking for more.

Spreadsheet

Design a spreadsheet template that people in your industry would find useful. Even better: Include a detailed instruction manual for customizing the sheet, such as changing cells’ colours, programming calculations, and more.

Presentation

Finally, it’s always a great idea to get more leads with a presentation. Much like an infographic, a presentation visualizes information and makes data easier to perceive. Thus, it’s an excellent idea for a lead magnet.

Getting Creative with Your Lead Magnets

Phew, that’s a lot of information! You now have a choice of lead magnets for every occasion and for the most demanding and hard-to-impress leads.
Prior to producing a lead magnet, remember the most important aspect of choosing one: your target audience.
Lead generation is all about attracting relevant leads, which cannot be done if you don’t know who you’re targeting. So, figure out your target audience first, and everything else will fall into place.

3 Things You Need to Know Before You Begin With Email Marketing

by Sonal | Jan 18, 2022 | Email Marketing

How do you feel when you are able to talk directly to people who matter to you the most?

Satisfying, right?

Being able to connect with them at any time, sharing your feelings, emotions and almost everything that’s happening in your life is very liberating and that very thing, that personal connection with our loved ones is what we ‘live’ for and that is what keeps us alive and happy and cheerful.

But, why am I talking about this here?

Wasn’t this supposed to be about a very very technical term called ‘Email Marketing’?

Allow me to connect the DOTS, my friend.

As technical as it may sound, Email Marketing is by far one of the most important aspects of digital marketing and it’s very very ‘PERSONAL’.

It is not only an advertising mechanism but primarily a Relationship Building Mechanism, which allows you to connect with your audience whenever you want to, is platform-independent and your audience gets to hear directly from you. Sounds amazing, right? It indeed is because you get all the power to take your business in the right direction.

Let’s see what all do you need to get started with making this valuable connection with your audience and promote your brand

So, now you know that you have to send emails to your audience but for that, you need to know their email ids, right?

How do we get those email ids?

Getting Started with Email Marketing

We primarily need three things, to begin with, Email Marketing.

Lead Magnet

A lead magnet is a valuable piece of content that you share with your audience for free in exchange for their name and email address.

Most lead magnets are digital materials like PDFs, audio files, videos, or free offers that you can create yourself at minimal or no cost.

It can be absolutely anything you want, as long as it provides value to your visitors for free. It should be easy to consume, actionable, relevant, and immediately available.

Some popular high-value leads magnets could be:

A free e-course
Access to a private community
A toolkit of digital tools, plugins, or themes
A library of resources, guides, and eBooks
Video webinar
A free consultation
Whitepapers or Case Studies
Discount Coupons

The possibilities are endless!

Delivery Mechanism

Once you have created a powerful and relevant lead magnet for your audience, it’s time to think about the delivery mechanism for that. Let’s have a look at some of the popular strategies for people to sign-up

Launch a High Converting Landing Page: A landing page helps you remove distractions and motivate visitors to take action. It could be to sign up for your email newsletter, buy a product or service, or even download a freebie.

Use Social Media: Social Media is a great tool to let your audience know about your freebie. Share the link in your bio, create a poll, collect email ids and then share your lead magnets. The key point is to know how to share your content so that it resonates with your audience.

Use Popups on your website
Include Opt-in Forms on your website
Use exit-intent pop-ups to collect emails from people who would have left the site otherwise
Display CTAs on each page
Slide in a Request to Subscribe after a Page Scroll
Display a Sticky Top Bar
Add a form to the footer of your website so it is on all pages

Choose The Best Email Marketing Service

A good email marketing tool should enable you to create highly engaging email newsletters with an easy user interface.

It should allow you to send bulk emails that are actually personalized and targeted without a lot of work. This is also known as marketing automation.

Your email marketing tool should make it easy for you to track the performance of your email marketing campaigns, manage your contact list, and segment subscribers into groups for personalization and automation.

Let’s take a look at some of the most popular email marketing service providers

Convertkit

ConvertKit is highly recommended for professional bloggers, authors, and speakers. It is extremely easy to use and incredibly powerful.

It is an excellent choice if you are just starting out but you know that you are going to need some advanced features in the future

With ConvertKit, you can easily segment subscribers which in turn helps you increase conversions with automated emails that feel more personal. In marketing terms, this is called targeted email marketing.

Constant Contact

It is one of the largest and fastest-growing email marketing services in the world. It is also the easiest-to-use and beginner-friendly email marketing service.

You can easily manage your email lists, contacts, email templates, marketing calendar, and more.

Constant Contact offers unmatched customer support with live chat, phone calls, email, community support, and a vast library of helpful resources.

Mailchimp

Mailchimp is a popular email marketing software. It is great for people who are just starting out, as it is easy to set up and it provides an intuitive user interface.

Mailchimp has a free plan for up to 2,000 subscribers making it the best free email marketing service.

Sendinblue

Sendinblue is not only a complete email marketing software for businesses, but also an SMS marketing software. And it’s all in an easy-to-use marketing platform with drag and drops tools you can use to create highly-engaging emails, build automated workflows, and segment users.

There’re so many other email marketing services, you would know when you’ll explore them, we’ve included the best 4 email marketing services here.

Conclusion

Growing your email list means you no longer have to struggle to make your online business work, instead everything you create has the ability to generate revenue for your business.

You start by defining your perfect, ideal customer – create a customer avatar, create an irresistible lead magnet, build an opt-in page to collect names and emails, Set up your email service provider, Create your content plan and email newsletter and Implement social media strategies to steadily grow your email list.

Connect with us if you would like us to help with creating a mind-boggling Email Strategy for your biz.

FAQs

What is email marketing and why is it important?

Email Marketing is a direct marketing strategy that allows you as a business/brand to personalize your communication to potential customers or clients. It allows you to build relationships with your leads, customers, or past customers.

What is the main objective of email marketing strategy?

The main objective of any marketing strategy is essentially directed toward increasing sales/revenue. A strong email marketing strategy helps us in connecting with our audience, gain their trust, create awareness, and increase sales.

What is a lead magnet in email marketing?

A lead magnet is a lead generation tool or a valuable piece of information that you offer to your audience in exchange for their contact details. Click here to read our blog post on 20 proven and powerful lead magnet ideas for your biz.

What are the tools and tactics you need to know about email marketing?

You basically need 3 things, to begin with, email marketing: A powerful lead magnet, A delivery mechanism to offer this lead magnet to your audience, and lastly, An email marketing tool to help you deliver your emails to your audience.

What are the best email marketing services out there?

There is a plethora of email marketing tools available. I’ve mentioned some of the best tools in my blog that we have used for ourselves and our clients. Connect with us if you need help setting up a robust email marketing strategy for your biz.