NeuroMarketing: The Secret Behind Purchase Making-Decisions & Conversions

by Kuldeep Yadav | Oct 12, 2022 | Marketing

Every brand is working towards creating brand awareness, getting higher traffic and converting the traffic into consumers through different organic and paid means.

But getting a lot of traffic can’t guarantee you a lot of conversions. Many brands are getting a lot of traffic on their marketing platforms, but still, they’re unable to convert those traffic into paid consumers.

The average conversion rate in any industry is less than 10%, so 90% of the traffic is of no use to you. In Software and SAAS, it’s 7%, in travel or hospitality it’s 4%, in retail or eCommerce it’s 1-3%, in education or healthcare it’s 8%, in media or publishing or professional or financial services it’s 10%.

As you can see that the conversion rates are so low in comparison with traffic, so it leaves you with a good amount of traffic on which you can work and increase your conversion rates.

You must be asking the question what’s the way of achieving higher conversion rates?

There are many ways of achieving higher conversion rates, you can start with improving products and sales copy, improving ads copy and checkout process, and optimizing the images and marketing platforms. But along with all these basic stuff, you can incorporate Neuromarketing into your brand.

Neuromarketing is a way of identifying the patterns of consumer behaviour and improving the complete sales process according to those patterns.

According to Roger Dooley, the author of Brainfluence, “NeuroMarketing is the application of neuroscience and cognitive science to marketing.”

Let’s explore more about what neuromarketing is all about!

What is NeuroMarketing?

We all know that there are many options available in the market even for a needle. Today’s markets are flooded with the same types of products.

We can conduct surveys to find out why people are getting attached to one brand and not to the other one while the products from both the brands are same. But you’ll not get the right answer because people themselves are making the decisions subconsciously.

They consciously don’t know the reasoning behind purchasing products from a particular brand. The reason can be brand awareness and reputation, packing of the products, personal experiences with the brand or product or service, shelving or any unknown reason that you consciously can’t identify.

As there’re a lot of options available so conscious decision-making isn’t possible, people are using their subconscious to make buying decisions.

The subconscious mind is responsible for human decision-making, even one of the famous Neuro scientist Nobel Laureate Francis Crick said that all human feelings, thoughts, actions, and even consciousness itself are just the product of neural activity in the brain. It’s also called an astonishing hypothesis.

NeuroMarketing is a way of understanding how the human brain responds to advertising and other brand-related messages. For understanding the consumers’ buying behaviours and predicting decision-making behaviour, brands need to scientifically monitor brain wave activity, eye movement and skin responses. These neural and psychological signals will attain different consumer insights.

This scientific study will help you in discovering consumer needs, motivations, longings and preferences. These can’t be identified through traditional marketing methods such as survey forms and focus groups.

Cognitive science is the way of understanding consumer responses towards a marketing strategy. It helps in understanding consumers’ behavioural psychology.

I hope you’ve understood well what Neuromarketing is and how you can make use of it in your marketing.

Now, let’s see the places where you can use it for your brand!

How Neuromarketing can be used in Marketing?

Neuromarketing can be used in marketing if different ways. Based on the power of cognitive science and Neuroscience it’s used widely in several important aspects of marketing. Even if you’re already using it unknowingly (unconsciously) in your marketing strategies, it’s time to be conscious of the effective use of Neuro Marketing.

The places where NeuroMarketing can be used are;

1. A/B testing to Determine the Most Promising Marketing Sales Copies
2. Assessing the Neural Impact of Images in Marketing
3. Audio Branding Testing
4. Multi-screen Ready/Cross-platform Testing
5. Optimizing a Call to Action
6. Product Design Testing
7. Rebranding
8. TV Advertisement Optimization
9. UX  UI Testing of Website and other Marketing Platforms

As you can see that it’s being used to optimize the marketing platforms, sales copies and mediums of conversions. So, if you’re incorporating Neuromarketing into your marketing strategies then you can definitely achieve higher conversion rates than before.

Now, let’s move ahead and have a look at the benefits we can get from NeuroMarketing!

Benefits of Neuro Marketing

People tell so many drawbacks about Neuro Marketing but it’s shining like the afternoon Sun. Many people say that it is manipulative, Pseudo Science, and just validates the points a marketer already knows. In spite of all of these it has the following well-known benefits;

1. Provide Granular Level Insights and Discover fresh viewpoints
2. Getting Honest Feedback
3. Emotional and Subconscious Revelations
4. Can Optimize Marketing Budget
5. Improves content marketing efforts by using Psychological Reactions
6. Holistic Marketing Strategies being paired with traditional marketing methods
7. Reduce Bounce Rates By Optimizing the Marketing Platforms
8. Generate More Leads
9. Increased Conversion and Sales Rates

As you can see that in terms of optimization, conversion and business growth Neuro Marketing provide a lot of benefits. Neuro Marketing still can’t be for every business as it demands expensive and specialized neuro technologies to conduct the study and research.

Some of the famous tools for measuring brain activity and psychological signals are; fMRI and EEG. Both of the mentioned tools are used for measuring eye tracking, arousal, and facial coding.

As we know Neuromarketing Research is a little bit expensive for small brands, so, you can use the previous research paper of big brands for reference and can perform Neuro Marketing Campaigns successfully.

Now, let’s have look at the tips that will help you in the successful execution of your Neuro Marketing Campaigns!

Tips for Using NeuroMarketing in an Effective Way

Being attached to Neuroscience and cognitive science, Neuro Marketing has the power to influence Hormones. If you’re using it in the right way then you can make the best out of your marketing efforts and increase your conversion rates drastically. Some of the simple and effective tips for NeuroMarketing are;

1. Check the ad campaign efficiency through A/B testing. An image can increase or decrease the clicks on your ad campaigns. FMRI is being used in checking the potential of a particular image in terms of attention, engagement and action.
2. If you’re providing a better good-looking deal with some offers to your consumers than available surrounding options, consumers will definitely choose your brand over others. It’s called the “Anchoring Effect”. We rarely try to find out the intrinsic worth of the products and services, instead, compare them with the surroundings.
3. Every colour is attached to a certain emotion. Whenever we see a particular colour, the associated emotion arises in our minds. Emotions are directly proportional to colours, hence colours are a big factor in making a purchase decision. Choose brand colours wisely, like we’ve chosen blue and purple, blue is for attracting professional and business owners and purple is for generating enthusiasm. Understand the colour psychology first before choosing the colours for your brand.
4. Don’t give consumers too many choices. Giving too many options can create a situation of decision paralysis, they will get confused and unable to decide what to do next. Include only 1 call to action on a landing page and don’t use more than 2-3 colours at a time. 
5. Consumer satisfaction is the most important aspect for any business, if consumers aren’t satisfied with your services or products then your business will never be able to make exponential growth. Emotion Response Analysis (ERA) from EEG can only measure emotional arousal and engagement but it can’t define whether it’s positive or negative. So, evaluate your consumer satisfaction.
6. “Framing” is one another concept used widely in marketing to create moments of scarcity of products or services. Marketers present services and products in a way that if the consumer isn’t going to buy them he/she will lose the chance. And you know what consumers are worried about is what they might lose. This is why brands launch limited-time edition products and services, or products and services with a countdown timer. This way you can increase the sales drastically as consumers feel that they’ll lose if they don’t buy now, and I don’t think anyone would want to lose!
7. You can find instances where it’s mentioned that surprise, shock, and unexpected things grab our attention. Some of the well-known marketing strategies such as Guerrilla Marketing and Experiential Marketing are based on these aforementioned factors. The headlines which include these types of emotions are called “Hippocampal Headlines”. The reason behind calling these “Hippocampal headlines” is the research done by the researchers at University College London. They found out that when a known phrase is slightly altered, the hippocampus of the human mind is activated. But avoid using the most general phrases as people have read and listened to them so many times that they start getting frustrated.
8. If you’re a product-based business, then you can test the prototypes and find out the best promising one. The brain acts differently when the design of a product is changed, and prototype testing can help you in choosing the right one that can lend you more sales than others.
9. NeuroMarketing can help in understanding what a consumer is thinking about particular ad copies, creatives or videos. Sometimes because of what others will think they’ll hide the emotions they’re having after the interaction with a particular marketing campaign in a survey form or focus groups. But Neuro Marketing keeps the ability to reveal these hidden responses. This way you can find what a person truly thinks about a particular marketing effort and material.
10. Psychology in Marketing is also a part of Neuro Marketing. Psychology plays a wide role in engagement and purchase decisions. Visit the blog “Psychology in Marketing” to learn more about the ways you can use psychology for your marketing purposes. A Reward system is being used in marketing to keep people engaged with the brand’s marketing platforms. The reason behind gamification marketing is that “whenever someone is given a reward, dopamine is released in that person’s brain”. Dopamine is attached to pleasure and positive associations, increasing engagement rates. Dopamine is a neurotransmitter that is also one of the Happy Hormones. Want to know more about how to add a reward system to your marketing, then you can go through the blog “Gamification in Marketing”.
11. Do you know why the pricing of most courses and products is 199, 499, 999, and 1999? These are complex figures and the logical brain starts working whenever it strikes complex figures and things. As the brain works harder in these prices, people find the decision more logical in complex figures than rounded figures. This way NeuroMarketing is also used in setting up the pricing of products and services.
12. Do you add pictures of the persons (nowadays babies are most preferred) in the ad and website content? In which direction the person (baby) in the picture is looking? The eye of the person is very important here, because if the person is looking forward then the consumer will not pay attention to the ad content and will only look at the person (or baby) in the picture. But if the person is looking at the ad content, then the consumer who is visiting the brand’s marketing platform will definitely look at the ad content. So, choose the picture in which the baby or the person is looking towards the ad content and not in a forwarding direction.
13. Consumers are always looking for security and safety, efficiency, speed and quality. But they can also prioritize these things as well. According to a recent study conducted by PayPal, it’s found that consumer prefers convenience over safety and security. So, make the marketing platforms of your brands as simple as possible along with incredible speed and security.
14. Effective Packaging of the products is very much essential for establishing a business as a brand and increasing sales. NeuroImaging is the field of NeuroMarketing that is used to determine which packaging will provide positive results. In this technique, different packaging is shown to consumers and their responses are noted as positive, negative and neutral. The packaging with what consumers are having most positive responses is the most promising one.
15. Do you know the name of the marketing platform that you can completely control? It’s your brand’s website. Your website is the only place that’s completely in control of you. So, how NeuroMarketing can make your website an even better place for your consumers? Neuromarketing can help you in improving your UI and UX according to the mindset and behaviour (cognitive science and neuroscience) of consumers. As we’ve mentioned, colour schemes are the most important factor in grabbing attention, but font size and website layout are also as important. Looking at the “website of DigiAvtar Marketing Solutions” you’ll find uniform colour schemes with uniform font sizes all over the website. It’s also studied that people find the vertical layout of the website more interesting than the horizontal layout. In vertical layouts, their brain engages because of scrolling the web pages but in a horizontal layout, there isn’t much scrolling. As a takeaway, make colours uniform all over your marketing platforms after choosing the colours according to colour psychology so as text size and the webpage’s theme.
16. Include Social Proof such as certifications, testimonials, celebrity endorsements and social widgets. You can include these social proofs across your marketing platforms from social media handles to your very own website. This will increase your credibility and trust among the consumers. People are so sensitive to social proof when they hear consumer stories through testimonials they feel it’s their own story and victory. You can also include storytelling in your social proofs to make them more engaging and interesting.
17. You can also leverage the power of reciprocity of NeuroMarketing. The reciprocity concept includes offering something valuable free of cost to other people without expecting anything in return. This way they will feel compelled to return the goodwill and value you brought to them. This can be any lead magnet such as free trials, an E-book, a sheet of essential tips beneficial for them or any other. If you don’t have any idea what to offer, you can have a look at our blog “Lead Magnets”, in this blog you’ll find more than 15 types of effective lead magnet ideas for your business.
18. Provide uniform experiences across the brand marketing channels with the colour scheme, creative theme, and brand voice so that your consumers will feel connected even if they visit to any of your marketing platforms. Want to know more about how to provide your consumers uniform seamless experience then you can have a look at the blog “Omni-channel Marketing”. The brain of consumers looks for familiarity when shopping for products and services online. Providing uniform experiences across the platform will be like talking in the same language no matter where consumers are contacting you. Don’t flash red alerts for the consumer’s brain by interrupting a familiar pattern.

We’ve covered every popular tip used in NeuroMarketing to market the brands. If you’re implementing NeuroMarketing for your business then always follow the tips for better results. These tips will guide you on what you need to do and what you need to avoid. Now, let’s conclude the blog here!

Conclusion

In conclusion, NeuroMarketing is the mother of many other marketing strategies in which some of the famous strategies are;

1. Experiential Marketing
2. Gamification Marketing
3. Guerrilla Marketing
4. Meme Based Marketing
5. Personalized Marketing
6. Sonic Branding
7. Storytelling Marketing

I would say behind every successful marketing strategy, there are the hands of NeuroMarketing. It’s incorporated into every marketing strategy whether knowingly or unknowingly. It’s not a new form of marketing, you’re already using it, but today you get to know the ways of using it effectively.

NeuroMarketing provides you insights into the reactions consumers have on a neurological level after interacting with certain elements on your marketing platforms such as your brand’s website. If you’ve insights regarding a marketing strategy, then you know the way of making it perfect for the next time and gaining the desired outcomes.

NeuroMarketing is so effective and old but it’s not fully nurtured and is still in development. The reason is it’s not accessible to everyone and is expensive. But Augmented Reality and Virtual Reality are making it accessible for everyone.

Even if you don’t have enough resources you can make a lot from the previous experiments and research conducted by other well-established brands and with the help of the above-mentioned tips.

If you still have any more questions arising in your mind, please feel free to ask us in the comment section below, we’d be more than happy to discuss them with you. Not have had enough food for your thoughts, visit our blog for more!

Craigslist Marketing: Promote & Grow Your Biz through Craigslist’s Postings

by Kuldeep Yadav | Oct 9, 2022 | Marketing

If you want to promote your businesses through an online marketplace website then craigslist might be the right choice for your brand.

Finding the right marketplace for your business isn’t that much easy. Once you’ve found the marketplace for your business you’ll not be able to get so much from it if you’re not able to use the marketplace effectively.

This blog will help you in using the craigslist marketplace in an effective manner. Let’s explore more about what craigslist marketing is all about!

What is Craigslist Marketing?

Craigslist was founded by Craig Newmark in 1995 as an email distribution list of friends, featuring local events in San Francisco. Later in 1996, it became a web-based service expanding itself into other classified categories.

It gets more than 20 billion monthly page views and an estimated 10 million unique visitors per day. This website gets traffic from more than 70 countries around the world. It also acquires more than 700 local craigslist subdomains. Craigslist is one of the classified advertisement websites. It has different devoted sections for

• Community,
• Discussion forms.
• Gigs,
• Housing,
• Jobs,
• Personals,
• Products
• Resumes,
• Sales,
• Services

It connects buyers and sellers in more than 300 classified communities. You can do whatever you want on this single marketplace and the most fascinating part is posting ads and promoting your business on this platform is free.

Many brands are leveraging craigslist marketing for promoting their products and services as they post ads according to the location and categories and so strict against spamming.

Marketing on craigslist is a piece of cake if you’re following just simple tips in marketing;

Tips For Using Craigslist Marketing Effectively

Marketing tips give you an edge over the competition and help you in the successful execution of any marketing strategy. Here are some important tips for getting results from marketing on craigslist, you can make use of these tips while posting any ads on Craigslist;

1. Research your competitors and observe closely what your competitors are saying, selling and for how much. Include all the features your competitors are providing and make your description and everything unique. Don’t leave out any features, not mentioning them will reflect like your products and services don’t have those features.
2. Headlines are great for grabbing attention and improving click-through rates. Make it simple, catchy, precise, beautiful, and interesting and you can also phrase it like a question.
3. Perform keyword research and include them in your ad copy. Adding keywords will bring your posting higher than others. Distribute keywords uniformly into your title, ad copy and images as well. Craigslist first prefer recent ads and then looks for keywords. But you can see keywords are still the top priority. So, make use of them wisely.
4. People love pictures more than text. It is a famous saying that “a picture speaks a thousand words.” Add pictures that are relevant to your products and services. People are more likely to click on ads that contain pictures beside their titles and scroll through the ads without any pictures. Adding pictures will increase the effectiveness of your ads and if it is high quality then it’s “Wow”.
5. If you’re targeting local audiences then adding pictures from the city will increase the effectiveness of the ads. People are emotionally attached to their city so much, mentioning the city through the pictures will grab their attention and connect them with your brand on an emotional level.
6. You should provide your contact information in the postings as people will not prefer to contact you through Craigslist’s reply email address. So give them an alternative by providing a phone number or other email address that you use only for business purposes.
7. Link to your website or any social media platform to move the conversation a step further. Don’t directly link to your product page or sales pages, as you might get flagged as spam by Craigslist’s automated system.
8. Add testimonials in the postings. There are no options for adding testimonials separately but you can add them as pictures. Testimonials take the conversations one more step in forwarding direction, as they’re a great trust builder. They increase credibility, so increase conversion rates as well.
9. Identify the classified category of your niche and post in the relevant section. Posting in the irrelevant section won’t do any good for your business. Find out in which category your audience is lying and post in that section.
10. Make storytelling a part of your writing style. Storytelling helps in making consumers remember the information easily as people make so much sense of the narrative. You can learn some basic aspects of storytelling from the blog “Storytelling”.
11. Keep text formatting simple and paragraphs short around three sentences. Describe yourself through clear sentences and minimized industry jargon.
12. Post often on craigslist but don’t post the same ad in the same category and place within 48 hours if you don’t want to get flagged as spam.
13. Don’t forget to delete the previous ad posting if you want to post the same ad after 48 hours. Deleting the earlier ad will save you from being marked as spam.
14. Make sure to post the ads at times when your target audience is online and available. Don’t post too early or too late. Post the ad according to the time and exact moments.
15. Build a list of ads to put varied ads on Craigslist. At least build 10-20 swipe files so that you don’t need to build ads at the time of posting. You can post them consecutively. Once you’re finished with the list, you can start over from the beginning. It’ll also save your posting from being marked as spam and flagged for removal.
16. Keep deleting the old ads, it’ll make your postings recent. It’ll also save you from being marked as a spammer, and people will feel like you’ve just posted and your posting is urgent.
17. Track your ads, measure results, test another ad, and repeat the same process again and again. Craigslist provide its own tracking service named Craigslist Ad Tracker. The free version of this tool is enough for you to track your ads.
18. Measuring the results will help you in understanding the things that you did wrong along with the things that you did right.
19. You can’t achieve greatness in just a single attempt, so keep testing with different ad formats. You can make use of A/B testing and choose the best-performing format out of them. It’s a process that you’ve to pass. Slowly keep refining your ads. You’ll master the process if you keep refining your wrongs. Determine KPIs like website clicks, impressions, and engagement levels, and on the basis of these KPIs, you can compare among the testing ads.

I am sure we’ve talked about every single aspect of ad posting on Craigslist Marketplace. If you’ll keep in mind all the mentioned tips while posting your ads then you’ll make the most out of your posting on Craigslist.

Let’s wrap up the blog here!

Wrapping Up

Craigslist is an effective source of traffic and leads at little or no cost somewhat for every type of business. It’s found in a survey that somewhat 60 million Americans use Craigslist every month and we’ve already mentioned that Craigslist is used by users from more than 70 countries. Including Craigslist in your marketing campaigns can be so much beneficial for your business growth.

You can see that it’s one of the highly visited websites but google is still the #1 in terms of traffic and everything. So, don’t rely solely on craigslist for the growth of your business, but leverage SEO and other google backed platforms such as Business Profile on Google Maps.

You can check out more about SEO on the following blog written by me “SEO”. You can also contact the DigiAvtar Team for getting professional advice regarding the SEO of your marketing platforms.

Use Craigslist wisely to increase website traffic and conversions. Post ads according to the methods and best practices mentioned above as tips.

Market your business through Craigslist Marketing following the mentioned tips to get the most out of it.

You can share the tips and experiences you’ve had with Craigslist Marketing so far in the comment section below, we’d love to hear your thoughts.

If you want more food for your thoughts, then you can give us a try on our blog!

Guerrilla Marketing: An Unexpected & Unconventional Marketing Strategy

by Kuldeep Yadav | Oct 8, 2022 | Marketing

Do you know “Shiva Ji Maharaj” and “Tantya Tope”? These are the names of the legends borne in the soil of India and are known for mastering Guerrilla Warfare Tactics. Chhatrapati Shivaji Maharaj founded the Maratha Empire in the 17th century. He is called the father of Guerrilla Warfare in India. He named Guerrilla tactics “Shiv Sutra or Ganimi Kava.” With the help of these tactics, he succeeded in defeating many times larger and more powerful Mughal Armies. Many of these tactics include ambushes, sabotage, raids and elements of surprise.

Guerrilla warfare tactics are used in the marketing field as Guerrilla Marketing (GM) to promote products and services. Likewise, guerrilla warfare tactics and guerrilla marketing make good use of an element of surprise. GM is a unique marketing strategy that uses unexpected and unconventional methods at unexpected places and creates thought-provoking concepts to generate publicity, increase brand awareness and boost sales. This strategy always aims in doing something different to grab people’s attention.

Let’s explore more about what guerrilla marketing is all about!

What is Guerrilla Marketing?

Guerrilla Warfare tactics are for combat, so people might consider guerrilla marketing as some sort of rebellion, conflict, and combative form of communication. It’s not a rebellion, conflict and combative form of communication, On the contrary, it contains elements of surprise, and unexpected and unconventional tactics to delight and attract consumers.

These unconventional methods are designed in a way that they successfully evoke surprise, wonder and shock. The things that happen with human beings with the aforementioned emotions are unforgettable, so it makes guerrilla marketing effective.  Guerrilla marketing can easily gain publicity by creating a buzz and building brand awareness with unconventional methods.

At first, when the term guerrilla marketing was coined, it became a major reason for the shift to electronic media from traditional marketing methods such as print, radio and television. When the traditional methods started losing their effectiveness, Jay Conrad Levinson coined the term “Guerrilla Marketing” in his book “Guerrilla Marketing” in 1984.

Guerrilla marketing is completely focused on creating a buzz with unique, engaging and thought-provoking concepts to generate publicity, spread brand awareness and boost sales of products or services.

It can be very cost-effective for all types of businesses whether small or big because of executing non-traditional campaigns on a low budget to create a buzz in public spaces for yielding maximum results.

As everything has its own pros and cons, the same is with GM. Guerrilla marketing can be so much advantageous on one hand but there are possibilities that you might end up with some losses because of the drawbacks of GM.

Let’s discuss the benefits and losses of Guerrilla Marketing Tactics!

Pros and Cons of Guerrilla Marketing

Nothing can be 100% perfect but if we know where we can lose in some marketing tactics, we can avoid those things. We’re describing here the pros and cons of GM so that you can get benefitted from the pros and avoid losses from the cons.

Pros of Guerrilla Marketing

• Budget-Friendly
• Interactive and Engaging
• Build Awareness
• Increase User Engagement
• Boost Sales
• Fun elements
• Memorable
• Better Consumer Insights regarding their emotions and mindset
• The ability to make a campaign viral
• helps in building brand partners

Cos of Guerrilla Marketing

• Risk of failure
• Can be embarrassing or scary
• Controversial
• Lack of approval

We’ve discussed the pros and cons of Guerrilla Marketing, now let’s see the different types of tactics you can make use of in GM to promote your products and services.

Types of Guerrilla Marketing

As guerrilla marketing is inspired by the tactics of guerrilla warfare. There are many tactics that are used in guerrilla warfare, same as with GM, it also contains different approaches to increase personal interactions, awareness and sales. Some of the major types of Guerrilla Marketing (GM) tactics are;

Indoor GM

In indoor GM, enclosed public spaces are used to generate hype. The enclosed public spaces can be any university campus, shops, train stations, museums etc.

Outdoor GM

In outdoor GM, something unusual is placed in an outdoor open environment such as temporary artwork on sidewalks and streets. Outdoor marketing is good for urban places where a good amount of foot traffic is available.

Event Ambush GM

In event ambush, GM, brands leverage the audiences of ongoing events such as concerts, seminars, festivals, sporting events, and local events to promote their products and services. All of this usually happens without the permission of the event sponsors.

Experiential GM

In experiential GM, all the strategies of indoor, outdoor and even ambush GM are included. It is completely focused on creating an unforgettable experience for users. Consumers’ interactions are increased and enhanced in experiential marketing.

Read More: “Experiential Marketing”

Some other tactics that are considered in guerrilla marketing are;

• Ambient
• Ambush
• Astroturfing
• Grassroots
• Pop-up retail
• Projection advertising
• Stealth
• Street
• Viral or buzz marketing
• Wild posting

Every marketing strategy can leave long-lasting impressions in users’ minds if executed well. But poor execution of any marketing strategy can ruin a brand’s reputation.

Below are some tips that you can use while executing your own guerrilla marketing campaigns.

Tips to build a safe and killer guerrilla marketing campaign

Some of the easy-to-remember and implement guerrilla marketing tips for the successful execution of the campaigns are;

1. Avoid getting into controversies.
2. Check out if your idea is aligned with your brand positioning.
3. Check out if your idea is leveraging local, public spaces and cultural spaces in a respectful way.
4. Check out the ways you can measure the success and results of your guerrilla marketing campaigns.
5. Don’t go ahead without researching if GM is the right fit for your brand or not!
6. Don’t make it embarrassing and scary for the consumers.
7. Find out if the campaign has the power to go viral through word-of-mouth marketing.
8. Leave your digital footprints with different typical freebies pens, t-shirts, hats, bags, magnets, stickers, office supplies, post-it notes, calendars, mousepads, notebooks, USB Drives and Bookmarks.
9. Make your GM campaign creative and delightful for the passers-by.
10. Proactively promote yourself via frequent online exposure on different marketing platforms.
11. Offer special bargains to your clients who promote your business and products to their known, relatives and friends. You can provide them with a decent amount or discount of money on every successful referral.
12. Leverage Social Media Networks to promote guerrilla marketing campaigns and give a boost to viral and word-of-mouth marketing. You can even organise contests to make your guerrilla marketing campaign viral. Reply to the comments of your audiences, it’ll reflect that you really care about them.
13. Host surprise parties to target local clients. This is fun along with an opportunity of meeting new people and gain new potential clients.
14. Build partnerships with other businesses that are related to your niches such as an SEO agency that can partner with a web design and development agency.
15. Fulfil your corporate social responsibility by hosting a charity event for supporting a special cause. You can also leverage Cause Related Marketing Campaigns to showcase to people that you really care about others.
16. Make use of streets and sidewalks to showcase your ability by connecting it to your brand, and leaving mentions of your brand in the sketch.
17. You can even hire some sales representatives to expand your business and give them some rewards for the clients they bring to your business.

So, remembering these tips will help you in executing your successful guerrilla marketing campaigns. I’m sure you’ve gone through every tip attentively. Now, let’s conclude the blog here!

Conclusion

In conclusion, the Guerrilla marketing strategy uses unexpected and unconventional methods containing surprise, shock, and wonder to gain brand awareness and yield maximum results on a low budget.

If you’ve gone through the blog you know that there’re four types of guerrilla marketing strategies such Indoor GM, Outdoor GM, Event Ambush, and Experiential. You can make use of these strategies for making your guerrilla marketing campaign a success.

Above mentioned tips will help you in always be aligned with your marketing strategy and the pros and cons will help in understanding the ups and downs of this marketing strategy.

I am sure you’ll conquer the marketing of your brand and boost brand awareness and sales with this Guerrilla Marketing Strategy likewise “Shivaji Maharaj” and “Tantya Tope” won several battles following the rules of Guerrilla Warfare.

If questions are still arising in your mind related to GM, then leave a comment below, we’d be more than happy to help you. Digiavtar is always here for you in every step of your success. For more marketing updates, you can visit our blog!

Emojis in Marketing: Express Your Emotions without Words

by Kuldeep Yadav | Oct 1, 2022 | Marketing

People are using Emojis to express their emotions frequently in the captions, creatives, and videos on their social media channels and during conversing with their friends, and families over text messages, WhatsApp chat, or on any other chatting platform.

The reason behind the popularity of emojis is their ability to communicate different types of emotions. This way emojis have become an essential part of the way we communicate. If you have still not started with emojis in marketing, then you can give it a try after going through this article.

What are Emoticons and Emojis?

Emojis are dominating everywhere, in every sale, website, ad, and social media copy. But the use of emojis didn’t start just a few years back, it’s been used since the 80s as emoticons.

Emoticons can be said as the ancestors of emojis. There were no smartphones in the 80s and 90s, so, people started to show emotions by combining certain keyboard characters to make emotional facial expressions.

On the other hand, emojis are small pictures made up of pixels. They are not only limited to facial expressions but are also used to showcase activities and objects. In every New Year and in every field, new emojis are designed and added to smartphone keyboards.

Even though emoticons inspired the innovation of emojis but they’re two different things. We’ve seen that emoticons are made up of only keyboard characters but emojis are small pictures made up of pixels.

Emojis look more realistic than emoticons but both have their own places in the world.

Let’s see some of the statistics regarding Emojis in marketing:

1. Emojis in ad copies generate 33% higher attention than general ad copies.
2. Emojis can increase user engagement on Social Media such as FB, Instagram, and Twitter by 3 times.
3. Emojis in email subject lines can increase open rates by 20%.
4. According to Brandwatch, 10B (Billion) emojis are sent every day. Out of 10 B, 900M (Million) Emojis are sent only on FB Messenger even without any text.
5. According to Adweek, 92% of Internet users use emojis to convey their emotions and enthusiasm.

 We’ve seen the statistics regarding emojis in marketing, now let’s explore Emoji Marketing.

What is Emoji Marketing?

Making the use of Emojis in Marketing to boost engagement, revenue and sales are called Emoji Marketing. Somewhat every big brand is using emojis in marketing materials to communicate with their target audiences, infiltrate their mobile phones, and be on top of the latest communication trends.

Below are some of the reasons for using emojis in marketing:

1. Emojis have become part of our native communication. They’re present on every communication channel consumers are using such as FB, Instagram, Twitter, LinkedIn, Whatsapp, and Pinterest.
2. Emojis play an important role in tapping into emotions. Strong relationships are essential elements for the success of a brand, and strong relationships are established through emotional connections. Emojis help brands in establishing strong relationships by conveying emotions.
3. The best way for conveying non-verbal communication. You can put brand approaches, and what is the product and brand is all about into the texts. But there are some more elements such as how’re you feeling after using a particular brand’s products and services and what is the intent of the brand behind a particular promotional campaign and much more. To convey your feelings and emotions, even in what intent you’re putting the words, Emojis are irreplaceable.
4. Emojis make a brand memorable and easily recognizable for everyone when they’re encountered again.
5. Emojis make the brand message more believable because they invoke emotions. But it works only if you’re using the right emoji at the right moment. They can naturally add context to your content.
6. Emojis boost user engagement across the brand marketing channels.
7. Emojis humanize your brand.
8. Emojis help in building Brand Personality. Add proper emojis and at proper places in your marketing materials and communications.
9. Emojis are a great attention grabber. So, they help in building rapport, driving traffic, leads, and sales

We’ve seen the pros of using emojis but we need to consider the cons of emojis before you start to think about incorporating them into your marketing strategy.

Below are the reasons for not incorporating Emojis in marketing materials;

1. As everyone is using Emojis, so not using emojis in your marketing materials can help you in standing out from the market.
2. You can lose your professionalism by incorporating emojis into your marketing strategies. As there are businesses where emojis don’t fit. Sometimes your brand voice doesn’t go with emojis, so it’ll be a bad decision if you’re going to incorporate emojis.
3. As of 2020, there’re 3300 emojis on the Unicode Standard List but still, they’re not universal. They can be lost in translation as people from different countries and different age groups are having different meanings of the same emojis.
4. Generation gaps are also one more reason barrier to the use of emojis in marketing. A generation may feel a particular emoji pixel perfect but another one may have an awkward feeling about the same.
5. Too much overuse of emojis can harm your brand’s reputation. So make it effortless and natural.

We’ve seen the pros and cons of using emojis. As we know if there’s something then it definitely has some advantages and some disadvantages too. We need to decide how to get the best out of the advantages and how to avoid losses.

You need to figure out a way of using emojis in your marketing, making it effortless and natural in your content. It should look like you’re forcing emojis in the content, it should look like it is part of the content and natural.

Let’s move ahead and have a look at how we can use emojis in different marketing segments.

How to use emojis in different marketing materials and channels?

Emojis can be used in several places in marketing materials and are a part of somewhat every marketing channel. You need to decide whether you want to go ahead with emojis in marketing or not. Understand your audience first before making emojis a part of your marketing strategy.

Here are the ways of using emojis in different marketing materials and channels;

Emojis on Social Media Channels

Emojis are everywhere on social media platforms. People are using Emojis for commenting, chatting, and expressing themselves, even social media platforms themselves are promoting emojis.

Every social media channel has provided a particular set of its own Emojis for consumers to interact with the platform.

Let’s have a look at some of the most popular social media platforms and the Emojis they’ve provided for their users:

• Emojis on Facebook: In the starting, Facebook just provided the like button to its users to interact with the post. But in 2016 they incorporated some other reactions in the form of emojis. The other reactions are; Love, Cute, Haha, Yay, Wow, Sad, and Anger.
• Emojis on LinkedIn: Same as Facebook, LinkedIn has also provided a certain set of reactions as emojis. The emojis are; Like, Celebrate, Pouring love, Haha, Love, Insightful, and Curious.
• Emojis on Instagram: Instagram is the most suitable for Emojis. You wouldn’t find so many options for sharing your opinion on a post just by pressing the button. But you’d find so many emojis in the bio of the profiles, captions of the posts, Stories, and reels. The comment section of posts on Instagram is completely filled with emojis.

Along with the aforementioned platforms, there’re many other platforms such as Twitter, Pinterest, and WhatsApp. All the platforms are filled with different types of emojis. Emoji marketing is the best way for approaching Twitter because an emoji can save you a lot of words, and you don’t need to worry about the character limits on tweets in conveying an impactful message.

Emojis in Email Marketing

Emojis are being used in Email Marketing, but they might look different on different browsers and can end up ruining your brand reputation. It’s safe if you test the emojis on different browsers which you’re going to use in email marketing.

One thing more, don’t overuse emojis and don’t use them to replace the texts otherwise they can be lost in translation or can end up in the junk folders because of filters.

Proper placement of emojis in subject lines can increase opening rates, click-through rates, response rates, and engagement rates exponentially.

Emojis on Websites and Blogs

Emojis on Websites and Blogs should be used carefully. It depends on your brand voice if emojis would be a good option for you or not. If your brand voice doesn’t support emojis, then don’t use them. Because people resist the changes and if it’s not aligned to your brand voice then it’s disastrous.

It’s not that brands are not using them on their websites and blogging platforms, they are but with a proper strategy and precautions. Most brands prefer to use emojis on landing pages, and blog posts.

Emojis in Paid Advertising

Emojis in paid advertising can give your results an extra boost. It’s not just in theory but has been proven by many marketing researchers. One of the famous companies named Adespresso performed A/B testing on two ad copies; one with emoji and one without emoji. And you’ll be amazed to find out that ad copy with an emoji in the headline got 241% higher click-through rates (CTRs).

You can think about it yourself if you want to use emojis in your marketing or not.

We’ve seen the places where emojis are being used frequently, now it’s time to discuss some tips for making your emojis marketing strategy successful and avoiding the impact of negative factors.

Tips for a Successful Emoji Marketing Strategy

Determining how to use Emojis for business is a big task. But the following tips will make the path smoother for you. The best practices that you need to keep in mind while using emojis in marketing are;

1. Knowing your audience is the first and most important step you need to take before incorporating not just emoji marketing but any marketing strategy. Collect consumer data and segment those data sets into different categories such as who might like emojis and who doesn’t! Analyzing the data will provide you the insights regarding emojis that’ll suit your audiences.
2. Know the meaning of the emoji you’re going to use. If you don’t know the proper meaning of a particular emoji, you’ll definitely end up choosing the wrong one. So, make sure you know what they mean.
3. Place your emojis strategically.
4. Don’t let emojis confuse your audience by replacing them with text. Emojis can add emotions to text but replacing the texts with emojis can confuse your message.
5. Us non-common emojis to stand your brand out from the rest.
6. In email copies, put emojis in the subject lines for emphasizing the message and a particular color of emoji to showcase the urgency of your message.
7. Emojis may not be suitable for every brand so you need to start small and if that works for your brand, you can go ahead with more tactics. But think first about whether you should be using emojis at all 🙂
8. Test your emojis on different web browsers and devices before publishing your marketing campaigns and materials. The reason behind this is the same emoji can look different and can convey completely different emotions on different browsers and devices.
9. Emojis should match your brand voice. Brands that align with seriousness and exclusivity might not be interested in emoji marketing. The use of emoji marketing can ruin their brand image and voice.
10. Don’t make your marketing flashy with Emojis. It can disrupt your brand communications and ruin your brand reputation. Don’t overuse emojis.
11. Making consistency a friend in words and emotions. Don’t force the use of Emojis in marketing materials. Only use Emojis in those places where they’re getting fitted.
12. Make a list of 3-5 emojis that’s aligning according to your brand voice and consistently use them in your social media posts, ad copies, ad creatives, blog posts, marketing collaterals, and other places. The consistency in emojis will help your consumers associate those creatives with your brand and whenever they’ll interact again with the same emojis they’ll definitely think about your brand.
13. Be mindful of the context and quantity of emoji usage. Decide when, where and how much you’ll use emojis. Create your own emoji guide so that you don’t need to bother again and again whether you want to use emojis or not.
14. Make the use and meaning obvious and clear. It’ll help you in conveying the right brand message and will also help audiences in understanding the right meaning of the emojis.
15. Make a relation between the content and emojis, it’ll convey the right context you want to interpret.
16. Let your audience promote your brand by creating some contests with emojis. Some of the brands use some simple contests such as putting the emojis in a sequence and asking consumers to guess the conclusive meaning of the emoji sequence. If you don’t like this then you can ask for a reply to a poll in terms of emojis. Choose what suits you the best!
17. If you want to completely stand out from the rest of the market, then creating new emojis for your brand will be the best option for you. But it isn’t easy as it’s a completely thoughtful and creative process. It’ll suck the juice out of your brain.

Remembered all the tips? If not, then go through all of the tips once again. Don’t start creating your own emojis at first but start small and make an emoji guide, list some of your favorite and relevant emojis and define the rules of using them. Use only defined emojis in the emoji guide to making emoji marketing consistent and relevant to your brand voice and image.

Some of the favorite and frequent emojis that are used by audiences and marketers are;

1. Black Sunglasses
2. Bowing
3. Car
4. Couple
5. Crossed Fingers
6. Dollar
7. Face with tears of joy
8. Fire
9. Growth
10. Heart
11. Heart Eyes
12. Hug Emoji
13. Loudly Crying Face
14. Money
15. Party Popper
16. Pumpkin
17. Red Flag
18. Red Stop
19. Ring
20. Rocket
21. Smile
22. Star
23. Stunned
24. Sunshine
25. Thumbs Up
26. Tired Emoji
27. Watch

We’ve listed the top 27 most used emojis by audiences. You can choose the best 5 that go with your brand and make them part of your emoji marketing strategy.

If you don’t know the resources where you can find your favorite emojis, then look down, Team DigiAvtar has listed some of the best emoji websites only for you;

• Emojicopy
• Emojipedia
• Emojisaurus
• Emojiterra
• Get Emoji
• Joypixels
• Openmoji

So, which types of emojis have you chosen for your emoji marketing campaigns? Choose wisely and by taking proper time as it can give wings to your campaigns and also ruin your brand reputation.

It’s time to count the uncountable benefits of emojis. Let’s count together!

Benefits of Emoji Marketing

There are a lot of benefits emoji marketing can provide you and some of the most known are;

1. Emojis can be incorporated anywhere in the marketing materials and channels such as texts, emails, social media (FB, Instagram, Twitter, and LinkedIn), and any other chat application.
2. Emojis humanize your brand and brand messaging. As we know from the blog “Brand Marketing” business has brands but humans have personalities. So, emoji marketing provides your brand with a personality as it humanizes brands.
3. Emojis are the digital form of your emotional expressions so they can transcend even language barriers.
4. Emojis can convey a lot of information without any words. Emojis can convey what words can’t.
5. Emojis in Email subject lines can increase your open rate by more than 20%.
6. Emojis boost engagement. The engagement boost can be more than 3 times than earlier.
7. As we’ve seen that emojis in paid social advertising can boost engagement by more than 200%.
8. Emojis in push notifications can increase your sales and revenue.

I hope that these benefits are enough for you to consider emoji marketing for your brand if emoji marketing suits your brand voice.

Now, let’s conclude the blog here!

Wrapping Up

Emoji marketing is making use of emojis for achieving your marketing goals. Emojis can be more effective than promotions because they represent the emotional part of communication. Emoji marketing is a fast way of achieving better engagement, increased personal interactions, sales, and revenue.

Afraid, what if it could go wrong?

Don’t be, start small and with building your own emoji guide where choose only some relevant emojis that are going with your brand voice and personality. Play safe by using the tips mentioned above, the chances of getting success would be better.

Rest, you can only know after the implementation, but if you don’t you’ll never learn the truth.

Let’s know in the comment section if you are going to implement the emoji marketing strategy for your brand!

Visit our blog for more similar marketing materials!

SMS Marketing: Gain Highest Open Rates, CTR and Engagement

by Kuldeep Yadav | Sep 28, 2022 | Marketing

In this blog, we’re going to discuss what SMS marketing is, who is it for, how to use it, the tools to perform SMS marketing, and how is it going to benefit your business.

If you’ve landed on this blog, I believe you’re searching for the answers to the questions related to SMS Marketing.

Do you know what the important Metrics are that determine the success of a campaign?

Out of so many, Engagement is one of the most important metrics, and you’ll be amazed to know that SMS marketing is winning the battle in terms of engagement.

Open rates for text messages are 98 percent and for emails, it’s just 20 percent, you can measure the difference yourself.

Are you getting interested to know more about this amazing marketing strategy?

Let’s start by knowing the meaning of SMS Marketing!

What is SMS Marketing?

SMS Marketing is a type of marketing strategy in which marketing messages such as promotional and transactional are sent through text messages (SMS).

Everyone receives a lot of text messages in a day regarding offers, discounts, updates, and transactions.

Sometimes we get a lot of text messages but I’m sure everyone opens every text message at least once to check if there’s something valuable, this makes text messages one of the most popular forms of marketing strategy in terms of engagement.

The other reasons behind the highest open rates of text messages are we see our mobile phones at least 344 times a day, and 70% of people prefer communicating with their favorite brands via text messages. Because of the use of mobile phones and text messages, SMS Marketing is also considered a mobile marketing strategy.

As we’ve already discussed that the open rate of text messages is 98%, and for email marketing, it is 20 percent. But you’ll be shocked to know that for PPC average click-through rate (CTR) is only 2%, but for text messages, the average click-through rate (CTR) is 30%.

Let’s add some more fascinating words regarding SMS marketing, do you know that 90% of text messages are read within 3 minutes of delivery, and half of the global population use SMS marketing for their daily conversations?

Getting excited about implementing this marketing strategy for your business? But hold on to your horses, complete knowledge makes the path easy and clear.

So, let’s move on and understand the purposes for which SMS marketing is an arrow that never misses its goal!

The usefulness of SMS Marketing

SMS marketing can be used for several purposes. It is so much useful when you want to increase the CTR and customer engagement in no time and at a low cost. Some of the measure operations that are performed through SMS Marketing are;

1. Running Promotional Campaigns

If you’re in a hurry of getting immediate user attention and engagement to promote your new products and services, then you can make use of SMS Marketing.

2. GeoFencing Promotions and Alerts

GeoFencing marketing is done with the help of geolocation API. If you want to know more about GeoFencing you can have a look at our blog, “GeoFencing”.

In GeoFencing when we get to know that the consumer is roaming in a particular geographical area and the physical store of the brand is located in that geographical area, then GeoFencing takes the help of SMS Marketing in sending users an alert to give a visit to the store.

Here, more than 3 marketing strategies are overlapping with each other such as GeoFencing Marketing, SMS Marketing, Local Business Marketing, Mobile Marketing, etc.

3. Updating Consumers regarding events in a real-time

Let’s understand this with an example. Assume, you’re organizing an event and because of some unnatural or unexpected reasons, there are some changes in the schedule of the event or any other modification, or in the worst scenario, the event is being canceled. How would you update your consumers regarding this?

I hope you’ll not go with email marketing or any other marketing channels as they’re not as fast as text messages. Here, SMS marketing will update your consumers with 100% accuracy, and this way you’ll be able to save your brand’s reputation.

4. Reminders

Reminding your consumers about their appointments is a good tactic to save both your mental peace and time. Often it’s been seen if the consumers are not being reminded about their appointment either they show up late or they don’t show up. This is the wasting of company resources along with losing peace of mind. If you want to save both of them, you can put automated reminders and keep reminding your audiences about their appointment.

5. Internal Alerts

Internal organizational communication should be smooth and fast to execute the tasks on time. This also helps in emergency times when you want to send a large number of employees an alert regarding your emergency protocols. With the help of SMS marketing, you can also convey information to the teams about the new projects that will be going to handle by a particular team.

6. Transactional Messaging

Transactional Messaging is done in the field of eCommerce. These types of messages are sent to individuals and are triggered by a certain event or behavior.

Some of the most important transactional messages that are sent through SMS Marketing are;

1. order confirmations
2. order bagged notifications
3. dispatch notifications
4. tracking information
5. delivery updates
6. order fulfilled notifications

You can see that the eCommerce industry uses SMS Marketing through every step. You can ask any business person who’s running a business in the retail or clothing industry or any kind of eCommerce business about the usefulness of SMS Marketing in the business.

You’ve seen that SMS Marketing is being used in several ways, now let’s have a sharp look at the businesses where it should be used and where it can be avoided.

Which businesses are most suitable for SMS Marketing?

Do you want to know if your business should implement this marketing strategy or not?

Well, the answer to this question is “it depends”. It depends on the industry, niche, and domain you’re working in. It depends on whether you’re providing products or not. It depends if your product is physical or virtual. It depends on a lot of things. But you have the right to decide if it’s best suitable and profitable for your business or not. Here, we at DigiAvtar are providing the list of some of the businesses where this marketing strategy is so much more suitable and profitable, and if you’re in any of those businesses you can go for it wholeheartedly and with 100% confidence.

1. Ecommerce Industry
2. Retail Industry
3. Online Clothing Brands
4. Online Pharmacies
5. Travel Agencies
6. Real Estate
7. Businesses requiring appointments
8. Financial Sector
9. Companies with large employees

The above-mentioned businesses and business environments are where you can implement this marketing strategy without thinking much about the type of your business.

Ecommerce brands, clothing brands, the retail industry, and pharmacies can use SMS marketing for promotional campaigns, and order updates such as places, bagged, dispatched, out for delivery, and delivered. It’s the most convenient way for them to interact with the users at every step of the process.

In the travel business, it helps travel agencies in communicating updates such as flight time changes, cancellations, gate changes, weather alerts, etc.

The real estate industry can use it to send notifications regarding the availability of the properties and discounts & offers that a brand is providing on them.

Services businesses can use it for sending reminders to their consumers for the appointment slots they’ve booked so that they can show up on time. For some unknown or unexpected reasons, if they plan to reschedule their slot then that slot can be given to another consumer while it’s time.

Financial Sector uses it for improving its consumer experience making financial transactions safer and faster. The financial sector uses it for 2FA and for sending transactional text messages.

In the same way, large companies can use it for internal communications and the fast distribution of information.

Some of the industries where SMS Marketing isn’t the most viable option for marketing are;

• Blogs, if the blogger is using it for just promoting the blogpost contents on the website then it’s not a good option. Here, E-mail marketing will be a better option than SMS Marketing. But it can be used in blogging as well if you want to sell affiliate products or some of your own digital and physical products.
• It’s also not a good option for Forums & Online Communities.
• It’s also not good for portfolio websites as well.

We know now for what purposes and what businesses SMS marketing is most suitable for, now we’ll be discussing the most important tips/best practices and strategies to keep in mind while performing SMS marketing for your brand

Best practices for performing SMS Marketing for your brand

Some of the best tips/ practices and strategies you should keep in mind and perform are the following;

1. Only send text messages to those consumers who’ve given their consent to receiving text messages. Don’t start sending SMS without a clear opt-in, it’ll reduce the engagement and CTR, build a negative impact in the market, and will cost you your marketing budget. Send only those who’ve given you permission, it’ll not be invasive this way.
2. Decide a good time. As we know that 90% of text messages are read within 3 minutes of their delivery so it’s not right to spam your audiences at inappropriate times. Decide a time when your audiences should be available to have a look at the text messages without getting irritated and at the time when your products and services are needed the most.
3. Use Multimedia content rather than just texts. It’ll grab your users’ attention in a more effective way and will help you build credibility.
4. Mention your brand’s name in the text messages and other multimedia content such as photos and videos. Mentioning the brand name will make consumers think that the SMS has been sent by the brand and they can click on the shortcodes without any worry. You can identify your brand name by putting your brand name with a colon before starting the message such as “DigiAvtar: ….etc”
5. If you don’t let your consumers know what they should do next, then they’ll just leave the message box without interacting further with the brand and taking the next step. So, have a clear call to action in the SMS whether you want website traffic, registrations for an event, driving click-through rates, or sales for your product and service.
6. Are you forgetting the word count? Don’t, do you know you can only send a text message of a maximum of 160 characters? Identify your brand, get to the point, use shortcodes (get the help of link shorteners), and call to action and options for opting out. Be clear and concise.
7. Give consumers an option for opting out of the messaging. Keeping an opting-out option is becoming a legal requirement because SMS Marketing is so much intrusive and invasive. It’ll save you from ill-reputation in the market that’ll be the result of sending the text messages again and again who didn’t opt out or who don’t want to be subscribed anymore. So include an opting-out option and save yourself from losing consumers. You can include an opt-out option for every type of text messaging.

Some of the other complementary things to keep in mind are the following;

8. SMS marketing is best suitable for promoting Coupons, exclusive offers, and deals.
9. You can get useful user insights by running different types of polls and can use these insights for your other marketing purposes.
10. You can run contests so that your consumers can engage with your brand by participating in sweepstakes contests. You can even collaborate with other brands to cross-promote each other.
11. Make use of marketing automation. Marketing automation saves your time and delivers efficient results.
12. Generate leads through different types of campaigns such as FB Lead Generation, YouTube ads, Instagram ads, or Google ads for opting in consumers for SMS Marketing.
13. Make use of drip marketing in your SMS Marketing. Drip marketing is one of the great strategies that are dependent on triggers. Whenever one event is triggered, an activity associated with that trigger is executed. Drip marketing isn’t just one single text message but a series of so many tailored responses based on the triggers (actions consumers are taking). In simple words, send another text message if the consumers are engaging with the previous ones. Because of the use of Drip Marketing Campaigns, it’s also considered a mobile inbound marketing strategy.

Paid attention to the best practices and strategies mentioned above? These are the important things that are very necessary to keep in mind while going out with SMS Marketing.

Now, let’s see some of the major advantages you can get from SMS Marketing!

Advantages of SMS Marketing

As we’ve already seen that SMS Marketing can be coupled with other marketing strategies very well such as GeoFencing Marketing, Affiliate Marketing, and Local Business Marketing. SMS Marketing provides the next level of communication and boosts business performance by improving consumer engagement and experience.

The benefits you can get from SMS Marketing are;

1. Improved Brand Awareness and Reputation
2. Improved Consumer Engagement and Experience with Interactive and Engaging SMS Campaigns
3. Optimized Delivery by delivering to the right person at the right time
4. Provides 98% of Open rates and 30% of click-through rates (CTR)
5. Strengthen Reliability and reduce cost as the Open Rates and CTR are at their highest peak
6. Automate inbound campaigns
7. Helps in getting real-time feedback
8. Ubiquitous for Smartphones
9. Break the communication barriers by directly establishing a connection with the consumers
10. Complements other marketing strategies such as Email Marketing, Local Business Marketing, Affiliate Marketing, GeoFencing Marketing, and Mobile Inbound Marketing.
11. Increased Conversion and Sales
12. Exponential Growth
13. Increased Revenue

You can see how many benefits SMS Marketing can provide to its consumers.

But you must be wondering how to perform these strategies.

Don’t put yourself under so much pressure, you’re a very precious one. We’re moving ahead to discuss some of the best marketing software and basic steps of performing SMS marketing.

Some of the best and most simple SMS Marketing tools

Tools are for making your life easier by performing tasks in less time and cost. Here’s the list of some of the best tools that can help you in collecting phone numbers along with running the campaigns;

1. SendPulse
2. SendInBlue
3. WC – APG SMS Notifications
4. Waymore.io
5. SparkCentral by Hootsuite
6. Mailigen
7. OmniSend
8. TextMagic
9. Attentive
10. Avochato

Here, we’ve provided you the list of the 9 most popular easy-to-use tools for SMS Marketing, you can choose the best one for you. We’re also providing here the basic steps somewhat in every tool to run your SMS Marketing Campaign. As it is a basic approach so it may differ according to the UI of different platforms. The steps of the approach are;

1. Sign in to the account
2. Choose the plan
3. Start your campaign
4. Create a contact list
5. Design the Text Message
6. Execute the Campaign

You can take help from the above-mentioned basic steps to execute your campaign successfully. I believe we’ve discussed everything related to SMS Marketing, now let’s wrap up the blog here!

Takeaways

In conclusion, SMS marketing is a field of marketing where text messages are being used for sending promotional and transactional text messages.

Promotional messages are broadcasted to the masses i.e. “one-to-many”, while transactional messages are sent to individuals i.e. “one-to-one”. Transactional messages are triggered by some event or behavior.

Examples of transactional messaging are order confirmation and delivery notifications. Examples of promotional messaging campaigns are coupons, sales, event details, updates, weather alerts, etc.

SMS marketing can be coupled with any other marketing strategies and enhances the effectiveness of other marketing strategies as well. You just need the phone numbers of your clients to perform this marketing strategy. I know getting phone numbers from clients is harder than getting their emails, but still, you can spend some budget first on advertising to get consumers’ mobile numbers and permission to send them text messages.

Once you have data, you can start the SMS marketing campaigns.

Are you confident enough to run a successful SMS marketing campaign? If you still have questions in mind, then do let us know in the comment section below!

If you want to get the marketing strategy of your brand handled by professional SMS marketers, then you can connect with the experts of Team DigiAvtar. Digiavtar is a digital marketing agency in Gurgaon Haryana offering internet marketing services all over the world with the help of its expert professionals (from all over the world).

Want to explore more about marketing, visit our blog!

Meme Marketing: Way to Create the Feeling of Togetherness & Social Bonding

by Kuldeep Yadav | Sep 24, 2022 | Marketing

Humour, everyone likes it, but why? Meme marketing makes the best use of humor as everyone wants to laugh and laugh whenever they get a chance. Must be wondering why I’m considering the laughing here.

Before proceeding let me remind you of some of the interesting science lectures regarding Hormones!

Hormones, every science student must’ve read about them in their school time, have you? Do you still remember the name of Happy Hormones?

The most known happy chemicals in your body that the human mind releases are; Serotonin, Dopamine, Oxytocin, and Endorphins.

The above-mentioned hormones are called happy hormones that are responsible for the happiness of an individual.

• Serotonin stabilizes mood and sends signals of well-being and happiness.
• Dopamine is for pleasure and plays a motivational role in the brain’s reward system.
• The release of Oxytocin shows bonding, love, and trust.
• Endorphins are for pain relief and relaxation.

You can see how hormones can shift the human mood. And do you know these chemicals are released when someone laughs? Laughing triggers the release of these hormones.

So, if you can make laugh someone then the release of feel-good hormones will promote feelings of togetherness and social bonding.

Using the science behind laughing gives birth to Meme Based Marketing. Even the Sanskrit scriptures also include humor as one of the 9 Rasas (Emotional State of Mind).

Memes make people laugh and the laughing release the happy chemicals that develop the feeling of togetherness with the brand and increase social bonding.

This way you can easily broadcast your message to mass audiences to market your products or services without making your consumers annoyed.

Want to explore more about meme marketing?

Let’s explore it together!

What are Memes and Memes Based Marketing?

Everyone is using memes for marketing because these are shared frequently by somewhat everyone. It’s not easy to define what a meme is but memes are ideas, catchphrases, jokes, or concepts that are communicated within a specific culture. These are the reflection of popular trends and cultures.

Memes can be in the form of different types of content including the humor elements in it such as an image, video, piece of text, visual cue combined with text referencing pop culture, etc.

Memes can be described as a tool of viral marketing campaigns aiming to achieve a business’s marketing goals. Meme based marketing can be a great way of fostering brand community as the humor elements in them creates a sense of togetherness and social bonding in the consumers’ minds.

But keep in mind that Memes based marketing isn’t a smart strategy for everyone. If your brand voice contains some humor elements in it, you can go for it, if not then it’s not a good decision to go for it. Decide according to the industry, brand voice, company profile, products, services, or offerings if it’s a valid decision to incorporate memes marketing into your business.

Let’s see how you can use memes for achieving the marketing goals of your business.

Tips for Achieving Marketing Goals through Meme Marketing

Memes are born, thrive, and become popular and viral on social media platforms, but they can also have a negative impact if you share these without understanding the meaning behind them, their origin, their intention, and the reason for humor behind them.

The following best practices will help you in all this;

1. Understand the meaning, origin, and intention of the meme you’re going to share. Most brands share memes without knowing the true meaning behind the memes.
2. As we know memes work for only a certain period of time (short lifespan), as many brands start using the same meme. So, you need to optimize the timing of it and context as well according to your brand, product, and services.
3. Before making use of memes for marketing purposes, you need to get immersed in the world of memes. Check out the different influencers, communities, and marketers who’re using memes for their marketing tactics. It’ll give you a good understanding of the meme culture and how you can incorporate it into your brand.
4. Keep Memes Simple and Memorable
5. Don’t make use of offensive and vulgar memes. Making use of offensive and vulgar memes negatively impact and reduce your brand reputation and credibility.
6. Post only relevant memes and avoid controversial ones who’re not fit into your brand. Don’t post controversial ones if you don’t want to ruin the brand’s reputation in hopes of a quick fix for engagement and awareness.
7. Be creative with your memes and try to generate your own original content. Use trending topics and current events in your memes.
8. Don’t make it a regular ritual of posting memes, it’ll decrease the impact of memes on your users. They’ll not engage with your brand if you’re posting memes on a regular basis.
9. As we’ve already discussed that memes are for specific cultural types. So understand your audience and build personas. Find the right way to incorporate memes into your content marketing and social media marketing campaigns.
10. Be Natural with your memes marketing campaigns. Post only those memes that are going with your brand style and voice.
11. A/B Test Memes and incorporate them into your content marketing strategy or promote products, services, and offerings.

If you’re using memes in a proper manner then it can be a great asset for your brands in terms of popularity, exponential growth, increased engagement, organic traffic, and increased ROI.

But it all depends on how successful you’re in executing memes marketing campaigns for your brand. You can also implement the 3-step success secret of memes based marketing campaign that is; knowing your audiences, adding originality to the memes, and coping up with what’s trending.

Knowing your audiences will help you in creating relevant content that’ll resonate with your audiences, and adding originality will make your brand more approachable, trustworthy, friendly, and welcoming. Coping up with the trending topics make your brand more real, authentic, modern, and connected that’s aware of all that’s happening around the globe.

So, are you ready to incorporate memes into your marketing strategy?

Let’s have a look at the names of the big companies that are already using memes for marketing their products and services.

Examples of Memes Based Marketing Strategy

The meme-based marketing strategy is still an infant but many brands have already adopted this strategy. Examples of some of the well-known businesses who’ve used this strategy are;

1. Kai Collective’s TFWGucci Campaign
2. Netflix’s Strong Black Lead
3. Seamless’s #OscarNomNom
4. Go Puff
5. Hydrop.io

As you can see the mentioned brands are used worldwide and they put a great impact on consumers. So, you can also easily incorporate this marketing strategy into your brand if you perform it by the book 🙂

Now the question is at what places you can incorporate memes into your marketing materials?

Well, the answer is below!

Where to use memes in your marketing materials?

As memes are so popular and an element of getting viral, so it’s so much tempting to hop on this marketing strategy. But without knowing how to use it and where to use it, you are going to enter the trap, where you can even lose your reputation and make fun of yourself.

So, the tactics in marketing where you can use this marketing strategy are;

1. Blogposts: you can use memes in Blogposts to increase brand visibility and improve SEO rankings. It doesn’t only contribute to the SEO but is also digestive and visually engaging for the users.
2. Social Media: social media is the place where memes are mostly born, thrive, and are shared by audiences. So, it can be left without consideration. You can share your memes on social media channels such as Instagram, FB, YouTube, Twitter, etc. To know more about social media channels, you can have a look at DigiAvtar’s other blog on “Social Media Marketing”.
3. Email Marketing: As memes are part of the content so, wherever the content is being used, memes are being used. To increase the engagement and open rates of your emails and newsletters you can memes into the content.
4. Stories, reels, visuals, or video content: Stories, reels, visuals, or video content are the places where memes get fixed into your marketing materials.

The popularity of memes is making them an important aspect of marketing strategies. So, incorporating them in the right way can benefit your marketing strategies such as Social Media Marketing Strategy, Content Marketing, Email Marketing, and Video Marketing. In SMM, it’s most popular for Instagram and affiliate marketing strategy.

I hope we’ve covered everything in this blog relating to memes, it’s time to conclude the blog here!

Conclusion

As we all know that memes are so much popular, free, shareable content having the latest trending topics with the scent of humor.

So, whenever any meme comes across a person and that person reads it, it brings a smile to that person’s face. Laughing releases happy chemicals in the mind and it makes that person happy and relieved generating a sense of togetherness and social bonding.

This way incorporating meme marketing into your marketing strategies will be so much beneficial for your brand. If you want to make your campaigns viral, increase engagement, spread brand awareness and increase reach, increase page activity, and build a fun-loving audience community then meme marketing is the best and cost-effective option for you.

You know that it is the best cost-effective way for your brand but it doesn’t mean your publishing memes regularly, it will send a message that you are trying too hard to get the users’ attention, and you’d be neglected because of spamming your followers with new memes all the time.

At last, let’s recap the whole meme marketing in some points; know your audience, add originality to the content, incorporate the latest trending topics and recent events happening around the world and react to them, using only those memes that are fitting into the brand image, engage with the meme creators that are creating memes around your brand, don’t publish regularly and avoid spamming your users with so many or unfunny memes.

I hope you’ve got to know about everything that needs to be done and what needs to be avoided while going out with memes based marketing.

Do you think you’re completely ready to incorporate this strategy into your brand?

Let us know in the comment section what’re your thoughts on this strategy and how you’re going to make use of this for your brand.

If you want that some professional will make a meme marketing plan for your brand, then you can directly connect with professionals from the Team DigiAvtar. DigiAvtar is a digital marketing company in Gurgaon, India offering complete digital marketing solutions to business owners and individuals.

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