Marketing Made Simple: What You Need to Know | Cheer Up & Get to Know about 41 Types of DM Strategies

What Is Marketing?

Before I start explaining the definition of marketing, I’d like to ask you something – Do you think that Marketing is the origin of all businesses? 

What pops into your mind when you hear the word, marketing?

FB Ads?
Google Ads?
YouTube Ads?
Instagram Marketing?
Twitter Marketing?
Pinterest Marketing?
Google Search Pages?
Television?
Radio?
Newspapers?
Billboards on Highways?
Hoarding in Malls?
Street Advertising Boards?
Social Media?

We see these ads almost everywhere – on the streets, on social media, on TV, almost everywhere. Essentially brands are just trying to promote their products/ services through these ads, right? 

Let’s dig deeper into it and discuss all the aspects of marketing and its value in our daily life. How is it the origin of all businesses? How we can market our products/ services efficiently through different aspects of marketing.

Let’s begin with the basics of marketing, what is marketing, why marketing, types of marketing, how to do marketing, tools of marketing, benefits of marketing, Different Marketing Strategies, and last but not least different popular platforms for marketing.

Essentially, every business is dependent on innovation and marketing. They are connected to each other.
Here, innovation means creating a new product to make our lives more luxurious, easy, or comfortable. Innovations don’t only contain products, but also services.
So in marketing, we promote our newly designed products and services. That’s why I have called marketing the ‘origin of all businesses.’

Marketing is not just about creating alluring ads, it is actually based on principles of Science. Choosing a niche, understanding your target audience, creating a user persona, devising marketing strategies, understanding all the segments of marketing, and implementing them to get more conversions all these decisions have to be made only after knowing about how the economy works.
We have products and services, but we are not able to reach our customers. Do you think we will be able to sustain for a long time in the market?
At this point we need marketing. Without marketing, we can’t imagine any business growing. There may be several forms of marketing, but before that, we will understand the fundamentals of marketing.

The Fundamentals Of Marketing

As we hear the word marketing, the first thing which comes to our mind is buying or selling something. Yeah, you are right. In every business, we see something being sold, but don’t forget the product should be unique and efficient.
It’s not only buying and selling, but it also consists of basic principles of science which are understanding the customer’s psychology, behavior, and mindset towards the products.

And there is a single way to earn money that is to sell something whether it is a service or product. That is the single and only way of creating wealth.

Most people think that they can earn money without selling something, which is totally wrong. It is involved in every type of business, sometimes the platform tries to make us feel that we don’t need to sell anything but they hide the concept of generating wealth which is buying and selling.

So, if you are a master in marketing, you are going to be wealthy soon.
Now, our next question is what we need for this.
We need two things that help us in marketing which are an understanding of economics and communication skills.

Communication Skills

Communication skills are very important for us.

If our communication skills are very good then, we can deal with any type of person, and we can easily build trust and understanding even with any awkward personality. Communication matters the most in this world, if we’re not able to communicate properly, we can’t share our ideas and our innovations with the world. We can’t express what we want to express and convey through our words.

Better communication fills the gap between the industry and the customer. Nowadays, different communication techniques are being used are most popular are short storytelling, graphics, banners, and gifs. These are all part of building better communication with the customers. The better we can communicate with the user, the better we can generate leads and transactions in our business.

It helps us in growing our company, ideas, relations, and innovations. We want to run any type of business, we need money, and how we should manage the money, so for this we should have a bit of knowledge of economics.

The Understanding Of Economics

Understanding economics is very essential nowadays, if we don’t know where to invest our money and how to invest, we’ll not be able to sustain longer in the market. If we’re able to properly manage our money, we can do so many things with a small chunk of money. When we start a business we need so many things and have to set up so many things, for purchasing the things or resources and setting up the processes. These all take time and money. If we know how to manage our time and money with every pillar of our business, we will never run out of money, and will always prosper.

Now, comes promoting our product for making 10 crores…!
The total transaction amount depends on only two things, the first is the number of sales, and the second amount of sales.

Total Amount = No. of sales (customers) x price of the product.

Let’s assume we want to achieve a turnover of 10 crores in a financial year. Then we can achieve it in different ways.
First, let’s assume we keep the price of the product at 500
10 Crore = 200,000(sales) x 500.

We’ve to generate more sales in this scenario. So, we increased the price of the product 10 times.
Now, see how many sales we’ll need to generate to achieve the target
10 crore = 20,000(sales) x 5000.

These many sales are easy to generate and the price of the product is also not so high.
So, we’ve to decide how we should price the product and the number of sales we need to generate, but before doing all this.

We need to understand who our customer is, what are their desires, and what their problems are because the product is more than an item. It’s a solution to the problem people are facing. We need to create a marketing persona for our customers, and then develop the product according to their needs.

Types Of Marketing

Now, comes the promotion part, there are two ways for promotions, first one is digital marketing, and the second is traditional marketing
Which way of promoting you will use to market your product- traditional marketing or digital marketing?
Do you know the differences between the two of them?

Difference between Traditional Marketing(TM) & Digital Marketing (DM)

Traditional Marketing

• TM is the oldest form of marketing. It is also called “offline marketing”, it doesn’t use the internet.
• It is an outbound type of marketing.
• TM is scheduled for the long term.
• This type of marketing campaign is static.
• In TM communication is unidirectional, the consumer and the provider can’t communicate with each other in real time.
• The tracking of this marketing is offline.
• In offline marketing, the budget is high.
• Examples: – Paper ads, Pamphlets, etc.

Digital Marketing (DM)

• DM is also called “online marketing”.
• We use the internet for this and this is the newest and most popular form of marketing.
• It is an inbound type of marketing.
• DM is scheduled for the short term.
• In DM, campaigns are dynamic and can be changed at any time we need.
• DM is bidirectional. Consumers and providers can communicate with each other in real-time and can share ideas.
• DM provides real-time analytics.
• The DM budget is very low in comparison to TM
• Examples: – Social media ads like FB, Twitter, LinkedIn, etc.

Now you know that DM is far more profitable than TM.
We can get more profit and leads in no time and with less cost with DM.
DM is the combination of two words, one is digital, and the second is marketing.
Marketing means promotion & digital means via digital media.

So, in one phrase it is the promotion of products or services via digital media.
In this, we generate leads and these leads are generated through marketing funnels.
Let’s try to understand what a marketing funnel is and how this funnel helps us convert leads into transactions.

CATT Marketing Funnel

According to the CATT Marketing Funnel, the wealth generated by marketing depends on the following factors: –

Wealth = n ^ CATT

Where,
[n]–> Niche: your success and wealth depend on the niche you choose, niche is the field of your work.
[c]–> Content: Blog posts, videos, lead magnets, live webinars, etc. As everyone says, “Content is King”. So we should focus on creating valuable and attractive content.
[A]–>Attention: Attention is the most important thing. People do a lot of things for getting attention.
[T]–> Trust: Focus on building trust because trust helps to convert leads into transactions.

If you master all these factors, you are going to be wealthy soon. None can stop you.
So, how do you feel after becoming wealthy? 😉

But don’t stop until you don’t become a brand. A brand sells itself. Brands don’t need advertisements. Don’t you want to be a brand?

A brand can be of two types, company brand & personal brand. If people start recognizing you through your logo, tagline, and logo colors, then you can say you’ve become a brand. Once you become a brand, you can price your products higher, and sell them for higher tickets.

DigiAvtar is also one of the brands, people have started identifying with its logo, colors, and tagline in its locality. DigiAvtar is contributing to several businesses growing, and prospering exponentially. So, whenever anyone hears its tagline “Digitalising Brands for Exponential Growth”, people recognize it. Once you become a brand, you don’t need so much of promotions, Brand name promotes itself.

But, becoming a brand is a very long process, you first have to understand your customers’ needs, and according to their needs you’ve to create a buyer persona, after creating a buyer persona, you’ve to create tools or products for them. Providing those tools or products isn’t the end of your journey. You’ll have to modify your service or product until the product/service isn’t able to fulfill the desire of every customer.

Why Do We Need Marketing?

Well, why do we need marketing and markets? Do you also feel stressed sometimes, when you start seeing so many ads, and products in front of your eyes? Well, there are some reasons behind this, globalization, the desire for comfort & luxurious lifestyle, to become unique, to earn a good living, and much more.

In ancient times, there were no markets, people were living in a particular place (limited areas), there were no mutual contacts amongst them, even they didn’t know the people from their neighboring village, and they didn’t feel the need for the market. Don’t you wonder why they didn’t feel the need for the market?

Because the things they needed for living life were there in their village, every person had a particular work, their work was distributed. The son of the teacher would be a teacher, a farmer would-be farmer, the potter would be a potter, and the weaver would be a weaver. So, all the things they need to live a life were present there in their own village.

They’d created a mini-market in their own village. Every village has its own market. And, if they need something that was out of the village, they organize fairs once or twice a year. Fairs were the mode of the market then. But times change, and so people are now free to go anywhere with no time and can connect anywhere in the world in a fraction of the time.

And now, it isn’t obvious that the son of the teacher would be a teacher, he can be a potter, weaver, and farmer, anything he wants to be. So, the market also needs to be changed, to fill the gap between the markets and the users, we need more markets.

And to let people become aware of the products we need marketing because the product that is being developed in one corner of the world is being used in another corner of the world. And, to make people know about that particular product we need marketing

Thus, Globalisation has built one big market from the small markets. Marketing is the only way by which we can sustain ourselves in the market, as there are so many products from all over the world, and promise to provide better quality than the next.
Marketing is the only way to promote our products and reach the maximum number of potential users of that particular product.

The next question that arises in our mind is how to do marketing, as it’s a very vast field, and most people aren’t aware of the traditional and digital world scenarios, well you don’t need to worry we’ll tell you how to do marketing for yourself or the brand you’re working for!

How To Do Marketing?

To do marketing for a brand or oneself is a big task in itself. You can either hire someone for it or can do it yourself by learning this field.

First, let’s discuss how to do marketing for a company. If you’re totally new in this field then you’ll be lost as the era of globalization has come together with all the people. So, there is a large number of tools and companies already established in their domain, promising good results and showing us so many testimonials, case studies, and projects they’ve done so far.

What to choose now, is the biggest question!

Well, first see what the company’s motto is, and how many brands they’ve developed from scratch. How do they deal with the client? They are only excited to take your project or want to first understand your business. Also, meet some of the people who’ve previously taken their services, and talk to them personally, because testimonials don’t tell the real truth.

If the people are also saying the same, as their testimonials were saying, and the brand is first focussing on understanding your business, giving you clear and proper analytics about your business after running an inspection, and is eager to grow your brand then taking money out of your pocket. Go ahead with them, they’re good.

If you don’t want to hire someone, you’ll need to learn all the tactics by yourself, and for this, you’ll need to join the course. And, there are so many courses so pick the best one who’s fulfilling the particular criteria you desire for.
Well, we’re not boasting, but we’re the best digital marketing agency situated in Gurugram, India. We’ve registered ourselves under the flag “DigiAvtar Marketing Solutions”. We’re working for different kinds of brands and have worked for many brands so far.

Our tagline is “Digitalising Brands for Exponential Growth”, so we want the companies and people who take our services to grow exponentially. The reason we call ourselves best is the brands we’re working with were already there, but properly established, and were not satisfied with their previous Digital Marketing Team. After joining us, they feel secure that their money isn’t being wasted on unnecessary things, and they get to know what will work and what beforehand. So, they’re getting results now and making a good fortune.

If you don’t want to take our services and want to do the marketing yourself. That’s also good, you can learn from us how to do marketing, and we’ve developed a course under the name The DIY Marketing. After joining this course you’ll learn how to do marketing for your own business or the brand you’re working for. It’s totally customized, and structured step by step, so you’ll not need to worry about what to perform next. We’ll teach you when you should run the ads, and how to run the ads.

Thank you for bearing with us, let’s move ahead.
Now, we see what tools we need for marketing in today’s world.

Tools Of Marketing

As this is the digital world now, the world already has entered the era of globalization. We’ve plenty of tools for promotions. We just need a process by which we can safely enter this world of marketing. DigiAvtar will help you in understanding what’s needed for your brand. We’ve included some tools of marketing here which will help you.

1. Traditional Marketing Tools
   • Print Advertising
   • Press Release(PR)
   • Billboards
   • Television, Radio, Telephone Directory
2. Digital Marketing Tools
   • Search Engine Optimisation
   • Social Media Marketing
   • Mobile Inbound Marketing
   • Content Marketing
   • Online Partnerships
   • Affiliate Marketing & Sponsorships
   • Interactive Online Advertisements
   • Press Release(Online Publication & Magazines)
   • Promotional Marketing
     • FB, Google, YouTube, Pinterest, Twitter, Reddit, E-mail
     • Commercial Advertising
3. Customer Loyalty Programs
4. Event Marketing
5. Information Gathering
6. Brand Reputation Management

We’ve discussed most of the basic and advanced tools that are necessary for marketing in the current world scenario.

Benefits Of Marketing

There Are several benefits of marketing, marketing is the origin of Businesses. Without marketing, no business can prosper in the current digital world.
We’ve included some of the benefits of Marketing.

1. Widens the Market
2. Helps in Optimal Utilization of Resources
3. Increases Creativity
4. Better Understanding of Customers
5. Understanding of the Buying Process
6. Identifies Competitors
7. Teaches the Science of Negotiation
8. Build Good Relationships with Customers
9. Improves Company Culture
10. Strengthens Your Brand
11. Define Unique Selling Positions
12. Acts as a Basis for Making Decisions
13. Increase ROI
14. Maximum Satisfaction of Human Wants
15. Raises the Standard of Living
16. Employment Opportunities
17. Increases the National Income
18. Stabilizes the Economic Conditions

Different Marketing Strategies

There are hundreds of strategies used in marketing. These marketing strategies work on different types of businesses and brands, you’ve to find out which marketing strategy works and which doesn’t. You’ll be able to determine if you’re good at marketing and if you have created your customer persona, and work accordingly by following the processes of marketing.

Let’s see which the best-suited strategy is for you:-

1. Brand Strategy
2. Social Media Marketing
3. Local Business Marketing
4. Storytelling Marketing
5. Omnichannel Marketing
6. B2B Marketing
7. Cause Marketing
8. Seasonal Marketing
9. Personalized Marketing
10. B2B & B2C Marketing
11. Values-Based Marketing
12. Multi-channel Marketing
13. Sonic Branding
14. Geo-fencing Marketing
15. Mobile Inbound Marketing
16. Inbound Marketing
17. Outbound Marketing
18. Transformational Marketing
19. Like to Like Marketing
20. Word of Mouth Marketing
21. Nano-Influencers Marketing
22. Deep Learning for Marketing
23. Augmented Reality for Marketing
24. Conversational Marketing
25. Marketing for Introverts
26. Psychographics in Marketing
27. Empathy in Marketing
28. Situational Crisis Communication Theory
29. Holiday Marketing
30. Experiential Marketing
31. Publicity and PR Marketing
32. Gamification in Marketing
33. Native Advertising
34. Market Mix Modelling
35. Blue Ocean Strategy
36. Meme Based Marketing
37. SMS Marketing
38. Emojis in Marketing
39. Guerrilla Marketing Strategies
40. Craigslist Marketing
41. NeuroMarketing

We’ve included somewhat every type of marketing strategy here to make you understand which works best for you. I hope you’ll be able to find out the best suitable strategy for your business. If not, Team DigiAvtar is always here for you. Connect with us by making an appointment.
Well, we’ve gone through so much in this blog, but please stick to a little bit more. We’ll see the best suitable platform for you.

Different Popular Platforms For Marketing

There’re so many platforms worldwide to market our products but determining one is like finding the needle in the grass. Let’s see which is the best suitable for you, we’ve made a list of the different popular platforms to market your products for your comfort.

1. Website(your own or your Brand)
2. Facebook
3. Instagram
4. LinkedIn
5. YouTube
6. Pinterest
7. Twitter
8. Google
9. Yahoo
10. Bing
11. Reddit
12. E-Mail
13. Podcast Platforms
14. Other Blogging Platforms
15. Other Video Marketing Platforms
16. Other Social Media Platforms

There are thousands of platforms to promote and advertise your products and services. Choose the best one suitable according to your needs.

Well, thank you for reading the blog, and giving your time. If you’ve any more questions regarding marketing, please feel free to ask. If you find this content valuable, please share it with your friends and families, we’ll be constantly developing the valuable content.
Visit our other Blog Posts to know more.

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